Nearly half of small business owners handle their own marketing, with many spending less than two hours a week on it. It’s often not enough to generate leads, increase sales, and grow the business. But the answer isn’t to hire a huge team—businesses can see big results even with a marketing team of one. It’s what Joe Skibbie, Founder of JRS Mar/Com will focus on in an upcoming free webinar to support small business owners. The webinar is titled; Driving Results as a Marketing Team of ONE.
The webinar will take place on Tuesday, March 26th, 2024 from 9:00 to 10:30 A.M. (CDT) with registration available online.
During this free webinar Joe will discuss how small business owners can follow a proven marketing framework to accomplish the following:
• Increased online leads
• Improved search engine results and rankings
• Increased conversion rates
• Expanded social media reach and engagement
• Win more customers and sales
Space in the webinar is limited and is open to any business owner and/or their marketing staff. The presentation will be approximately 60 minutes with live Q&A to follow, for a total of 90 minutes.
Joe Skibbie has been helping businesses #BeSeen and #BeHeard for close to 20 years. A veteran business advocate and entrepreneur, he founded JRS Mar/Com in 2009. During the 15 years since, he has
grown the business into a team of digital dynamos offering a full suite of modern marketing services to help businesses grow. Everything JRS does is data-driven, built, and tracked to make the phone ring, the lead forms roll in, and sales grow.
3. WELCOME
JRS MAR/COM
You’re here because you’ve been serving
as the Graphic Designer, Copywriter,
Web Developer, Project Manager, Admin,
etc…
You’re doing it all yourself. Why?
5. Presentation Outline
Our P hilos o ph y - F reque nc y, R eac h, Duration
and Measurement
Start With Strategy
• Inc rease web traffic
• Inc rease soc ial media audienc e
• Inc rease trac kable l eads
• Improve sales c onversion rates
JRS MAR/COM
6. Presentation Outline (cont’d)
Our Software
• Wordpress (Y oast SEO)
• Google Analytic s (GA 4)
• Soc ial Media (All of ‘Em)
• Cision (Media Assistanc e)
• SEM Rush (Tec hnic al Trac king)
• eNotic e ( m a i l c h i m p , c o n s t a n t c o n t a c t , e t c . )
JRS MAR/COM
10. Increase Web
Traffic
JRS MAR/COM
• Consistent Posting Strategy
• Regular Content Creation
• Media Distribution (Cision)
• PR Outreach (Cision)
• Backlink/Referral Traffic
• (SEM Rush)
• In-Person Events/Promotions
• Direct Mail
11. Increase Social
Media Audience
JRS MAR/COM
Time to take your medicine… No easy way!
• Post Consistently
• Content of Value
( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y )
• Peak Time Posting
• Go Live; Vertical Content
• Solve Problems
• Engage and Interact
12. Improve
Trackable Leads &
Conversions
JRS MAR/COM
• Form Fills
• Phone Click Tracking
• Page view
• Scroll
• Video_start
• Add to cart
• Begin checkout
• File download
• User Experience
(UX) Design
13. Get Out of
Your Comfort
Zone
JRS MAR/COM
• Most Lessons Aren’t Free
• Invest in Data
• What Have You Tried
That’s New?
• Where Do You See
Yourself?
14.
15. Software
JRS MAR/COM
• Wordpress ( Y o a s t S E O )
• Google Analytics (GA4)
• Social Media ( H o o t s u i t e )
• Cision
• SEM Rush
• eNotice
17. GA4
JRS MAR/COM
• Data Model ( e v e n t s v s s e s s i o n s )
• User Centric Focus
C r o s s D e v i c e T r a c k i n g
• Automated Insights
/ M a c h i n e L e a r n i n g
• Data collection
W e b / a p p / o f f l i n e
• Reporting and Analysis
18. Social Media
(Hootsuite)
JRS MAR/COM
• Post Consistently
• Content of Value
• ( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y )
• Peak Time Posting
• Go Live; Vertical Content
• Solve Problems
• Engage and Interact
19. Cision
• M e d i a O u t r e a c h
• I n f l u e n c e r / P o d c a s t / B l o g
C o n t a c t s
• E a r n e d M e d i a P l a c e me n t s
• R e p o r t i n g a n d A n a l y s i s
• U p d a t e s a n d S u p p o r t
JRS MAR/COM
21. eNotice
• C o n s t a n t C o n t a c t
• M a i l c h i m p
• A c t i v e C a m p a i g n
• M a g n e t M a i l
JRS MAR/COM
22. Scheduling
/Time Mgt
• T a s k M a n a g e m e n t
• T i m e B l o c k i n g
• M i n d Y o u r C a p a c i t y
• K n o w Y o u r S t r e n g t h s
• U s e Y o u r B u d g e t
JRS MAR/COM
Project Plan
8 Week Lead Time
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Event Page on Social
Blog/Event Article
Landing Page
Press Release Distribution
Social Posting
eNotice Distribution
Printed Postcards
Direct Mail Campaign
Paid Social
Paid Programmatic
Personal Invites
Group Invites (Social)
Thank You
Follow up/next invite
Media Project
Admin
Media
Social
23. Statistics
JRS MAR/COM
71% of small businesses survived the
pandemic through digitization. With over 2.14
billion people buying goods and services online
in 2021, people expect small businesses to have
their business websites and support online
transactions. [Saleforce]
Email marketing is an effective channel for
content distribution. 87% of marketers use
email marketing to share content, next to social
media at 89%. [ContentMarketingInstitute]
SOURCE:
https://gitnux.org/small-business-marketing-statistics/
https://www.crowdspring.com/blog/marketing-statistics/
https://www.crowdspring.com/blog/marketing-statistics/
24. Statistics
JRS MAR/COM
76% of people search on a smartphone and
visit a related business nearby within a
day. 28% of mobile searches result in a
purchase. [ThinkWithGoogle]
Google drives up to 70% of mobile search
traffic, followed by Bing at 13.31% and Baidu
at 12.53%. Hence, SEO optimization is essential
to increasing traffic to your business website.
[Netmarketshare]
91% of small businesses primarily rely on
referrals or word-of-mouth for new customers.
80% of small businesses do not use content
SOURCE:
https://gitnux.org/small-business-marketing-statistics/
https://www.crowdspring.com/blog/marketing-statistics/
I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business.
We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!
We turn your marketing activities into an internal news room with you as the Media Director:
Content Creation
Topical Authority
Product/Service Advocacy
Social Growth
We turn your marketing activities into an internal news room with you as the Media Director:
Content Creation
Topical Authority
Product/Service Advocacy
Social Growth
We turn your marketing activities into an internal news room with you as the Media Director:
Content Creation
Topical Authority
Product/Service Advocacy
Social Growth
I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business.
We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!
I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business.
We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!
