- The document discusses the need for marketers to become more accountable and change their image which is often seen as irresponsible, faddish, and lacking business acumen.
- It presents "The Marketer's Bushido" which outlines principles of insight, respect, integrity, financial acumen, inclusion, perspective, and passion that marketers should follow.
- These principles include having real insights, respecting customers, ensuring brand promises are kept with integrity, using financial metrics to show marketing impact, including all employees, taking a long term perspective, and maintaining passion.
This document discusses trend spotting and provides definitions and clarifications. It notes that while trend spotting can be inspiring, the key is to ultimately use trends to drive profitable innovation. It also notes that the field has changed as more professionals and amateurs share insights online. Some common misperceptions about trend spotting are addressed, such as the notion that trends can predict the distant future or apply to all people. The document emphasizes gaining a broad point of view to better understand tiny observations and contextualize trends.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
AmbushMarketing is a practice of hijacking another advertiser’s campaign. This ppt describes the benefits of doing it in an appropriate manner and why big brands doing this to outrun their competitors through their own current campaigns.
- The document discusses the need for marketers to become more accountable and change their image which is often seen as irresponsible, faddish, and lacking business acumen.
- It presents "The Marketer's Bushido" which outlines principles of insight, respect, integrity, financial acumen, inclusion, perspective, and passion that marketers should follow.
- These principles include having real insights, respecting customers, ensuring brand promises are kept with integrity, using financial metrics to show marketing impact, including all employees, taking a long term perspective, and maintaining passion.
This document discusses trend spotting and provides definitions and clarifications. It notes that while trend spotting can be inspiring, the key is to ultimately use trends to drive profitable innovation. It also notes that the field has changed as more professionals and amateurs share insights online. Some common misperceptions about trend spotting are addressed, such as the notion that trends can predict the distant future or apply to all people. The document emphasizes gaining a broad point of view to better understand tiny observations and contextualize trends.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
AmbushMarketing is a practice of hijacking another advertiser’s campaign. This ppt describes the benefits of doing it in an appropriate manner and why big brands doing this to outrun their competitors through their own current campaigns.
Direct marketing classic: Advertising that sells by OgilvyMichael Leander
Direct marketers can still learn from this classic direct marketing guide on how to create advertising that sells.
Sure digital marketing has become a huge part of the direct marketing mix in the past decade, but the basics very much remain the same. No one has contributed to the education and inspiration of direct marketers around the world like David Ogilvy. You will find many nuggets in the How to create advertising that sells document.
6 Key Retail Innovations: A Study Conducted by Ebeltoft GroupOgilvy
This document discusses several concepts and ideas driving innovation in global retail, including:
1. Curated collections and customization allow consumers control by offering personalized recommendations and unique products tailored to individual tastes. Examples mentioned are Trunk Club and Selfridge's Fragrance Lab.
2. Experiential retailing focuses on consistent online and in-store experiences and clearly defining the purpose of physical stores (e.g. social events, education). Hedonism wine store provides an immersive brand experience.
3. Hyper-local retail aims to be as local and meaningful as possible to consumers, such as farms delivering fresh produce within 100km and zero-waste stores where consumers bring their own containers.
Positioning The Battle For Your Mind by Al Ries & Jack TroutSameer Mathur
Advertising is a brutal business where mistakes can be costly and positioning is a major part of advertising. Positioning is not what you do to a product but it is what you do to the mind of the prospect. The book explains how to get into the mind of your target customers. Read the summary of the book created by Prof. Sameer Mathur.
This document discusses who deserves credit for successful marketing campaigns and awards. It argues that while agencies and others play important roles, the marketer deserves most of the credit. The marketer is involved from the beginning by developing the strategy and brief, guiding the agencies' work, and ensuring the campaign aligns with business goals. Marketers also create value for businesses through insights into customers that influence decisions. The document concludes by saying that when awards night is over, it is the marketer who must check sales reports the next day to see the campaign's impact.
This document provides a revenue growth alphabet with 26 suggestions for boosting revenue from A to Z. Each letter provides a 1-2 paragraph revenue growth strategy such as grabbing customer attention under A, challenging your business model under B, overturning conventions under C, digitizing aspects of your business under D, and so on until strategies under X, focusing on world-class capabilities, 10x improvements under Z. The document encourages selecting strategies at random or working through the entire alphabet to generate new revenue growth ideas.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
The document discusses why innovators need stories to promote their innovations. It argues that without a story, innovations lack purpose and appeal, and have difficulty reaching potential customers, investors, and partners. The document then provides examples of classic storylines that innovations have followed, such as the journey of an innovator, breakthrough ideas that solve problems, and visionary geniuses who disrupt industries. It suggests that businesses should look to these classic storylines when developing narratives to promote their innovations.
This document provides 10 ways for brands to innovate or risk failure. It discusses how brands must evolve to stay relevant as customer needs change. It provides examples of brands like Blockbuster that failed to innovate and were disrupted. The document emphasizes the need for brands to focus on execution, develop new revenue streams, and behave like startups to survive the modern economy.
This document contains a summary of posts to a personal news tabloid between January 9th and 16th. The posts discuss topics like marketing trends that focus on real customer value over perceived value, challenges of homogenization, the importance of packaging design, corporations taking on personalities, and the growing focus on social and environmental issues. One post notes that visualization tools are becoming more important for understanding complex data and information in today's world.
This document summarizes interviews with three senior marketing executives: Steve Ridgway of Virgin Atlantic Airways, John Hayes of American Express, and Duncan Watts of Yahoo! Research.
Ridgway discusses how Virgin Atlantic's mass media marketing campaigns have been surprisingly successful and energizing for their brand. He also talks about how the company acts as a catalyst for outside developers to create social media applications for customers. Hayes discusses how marketing is undergoing a "revolution" and the organizational changes American Express has made to adapt. Watts explains that today's data-rich environment exposes the limits of intuition in marketing and that a scientific approach is needed to understand customers.
Essential of Technology Entrep. & Innovation- Chapter eight developing the r...Motaz Agamawi
In chapter right of the course, we discuss the marketing mix.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
This document discusses strategies for small and medium-sized businesses to increase revenue and optimize operations. It provides 5 key factors for business success that are not related to money: 1) Defining the target customer group, 2) Creating value for customers, 3) Positioning your product or service, 4) Implementing appropriate marketing campaigns, and 5) Utilizing social networks and relationships. The document emphasizes creating value for customers over focusing on money and stresses the importance of effective communication, customer trust, and recommendations in marketing.
This document discusses the evolution of marketing, advertising, and business models over time. It notes how agencies originally focused on mass media messaging but now help companies with experiences, services, and participation. The document argues that agencies are uniquely qualified to provide innovation consulting services due to their creative skills and experience making things. It proposes that agencies can disrupt traditional consulting models by applying their talents to help clients solve bigger business problems, which may require hiring new types of talent. The document provides an example of how an agency helped a fashion company develop a new smartwatch product through activities like defining opportunities, designing experiences, and building capabilities.
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
The document provides guidance on writing creative briefs with 5 key points:
1. Find out what competitors are doing in the market and do something different to stand out.
2. Focus on defining the brand's unique personality rather than logical propositions.
3. Define the target market in a way that shows respect for who they are.
4. Include some initial creative ideas to test how actionable the strategy is.
5. Make the brief inspiring by believing in its power to address business issues creatively and change the marketplace.
The document provides a collection of quotes from industry leaders on improving customer experience. It notes that marketers have busy lives juggling many responsibilities. The quotes are intended to help marketers focus on improving customer experience, which is a growing priority. Examples of key insights from the quotes include: putting customers first, empathizing with their needs, making the customer experience seamless across channels, focusing on employee experience to ensure great customer service, and continuously innovating to keep up with changing customer expectations.
Marketing3 presentation-1196358928769946-5Hassan Ali
- The document discusses the need for marketers to become more accountable and change their image which is often seen as irresponsible, faddish, and lacking business acumen.
- It presents "The Marketer's Bushido" which outlines principles of insight, respect, integrity, financial acumen, inclusion, perspective, and passion that marketers should follow.
- These principles include having real insights, respecting customers, ensuring brand promises are kept with integrity, using financial analysis to show marketing impact, including all employees, taking a long term perspective, and maintaining passion.
This document outlines Futurelab's approach to helping clients attract customers through relevance, reputation, and engagement rather than traditional advertising. It discusses how advertising is becoming less effective as people tune it out. Futurelab advocates focusing on insight, content, and recommendations to build relevance; listening to build reputation; and funnels, content, and recommendations to drive engagement. The overall goal is to use the "Attraction Model" of relevance, reputation and engagement to connect businesses to customers in new ways.
Direct marketing classic: Advertising that sells by OgilvyMichael Leander
Direct marketers can still learn from this classic direct marketing guide on how to create advertising that sells.
Sure digital marketing has become a huge part of the direct marketing mix in the past decade, but the basics very much remain the same. No one has contributed to the education and inspiration of direct marketers around the world like David Ogilvy. You will find many nuggets in the How to create advertising that sells document.
6 Key Retail Innovations: A Study Conducted by Ebeltoft GroupOgilvy
This document discusses several concepts and ideas driving innovation in global retail, including:
1. Curated collections and customization allow consumers control by offering personalized recommendations and unique products tailored to individual tastes. Examples mentioned are Trunk Club and Selfridge's Fragrance Lab.
2. Experiential retailing focuses on consistent online and in-store experiences and clearly defining the purpose of physical stores (e.g. social events, education). Hedonism wine store provides an immersive brand experience.
3. Hyper-local retail aims to be as local and meaningful as possible to consumers, such as farms delivering fresh produce within 100km and zero-waste stores where consumers bring their own containers.
Positioning The Battle For Your Mind by Al Ries & Jack TroutSameer Mathur
Advertising is a brutal business where mistakes can be costly and positioning is a major part of advertising. Positioning is not what you do to a product but it is what you do to the mind of the prospect. The book explains how to get into the mind of your target customers. Read the summary of the book created by Prof. Sameer Mathur.
This document discusses who deserves credit for successful marketing campaigns and awards. It argues that while agencies and others play important roles, the marketer deserves most of the credit. The marketer is involved from the beginning by developing the strategy and brief, guiding the agencies' work, and ensuring the campaign aligns with business goals. Marketers also create value for businesses through insights into customers that influence decisions. The document concludes by saying that when awards night is over, it is the marketer who must check sales reports the next day to see the campaign's impact.
This document provides a revenue growth alphabet with 26 suggestions for boosting revenue from A to Z. Each letter provides a 1-2 paragraph revenue growth strategy such as grabbing customer attention under A, challenging your business model under B, overturning conventions under C, digitizing aspects of your business under D, and so on until strategies under X, focusing on world-class capabilities, 10x improvements under Z. The document encourages selecting strategies at random or working through the entire alphabet to generate new revenue growth ideas.
This document discusses the concept of disruption in marketing. Disruption involves radically new ideas that help brands reach their vision faster, as opposed to convention which involves doing the same things repeatedly. The document provides examples of disruptive strategies used by companies like Apple, Adidas, Vinamilk and Best Carings that helped make their brands more inspiring and successful. These strategies established emotional connections with customers rather than just focusing on product features or promotions.
The document discusses why innovators need stories to promote their innovations. It argues that without a story, innovations lack purpose and appeal, and have difficulty reaching potential customers, investors, and partners. The document then provides examples of classic storylines that innovations have followed, such as the journey of an innovator, breakthrough ideas that solve problems, and visionary geniuses who disrupt industries. It suggests that businesses should look to these classic storylines when developing narratives to promote their innovations.
This document provides 10 ways for brands to innovate or risk failure. It discusses how brands must evolve to stay relevant as customer needs change. It provides examples of brands like Blockbuster that failed to innovate and were disrupted. The document emphasizes the need for brands to focus on execution, develop new revenue streams, and behave like startups to survive the modern economy.
This document contains a summary of posts to a personal news tabloid between January 9th and 16th. The posts discuss topics like marketing trends that focus on real customer value over perceived value, challenges of homogenization, the importance of packaging design, corporations taking on personalities, and the growing focus on social and environmental issues. One post notes that visualization tools are becoming more important for understanding complex data and information in today's world.
This document summarizes interviews with three senior marketing executives: Steve Ridgway of Virgin Atlantic Airways, John Hayes of American Express, and Duncan Watts of Yahoo! Research.
Ridgway discusses how Virgin Atlantic's mass media marketing campaigns have been surprisingly successful and energizing for their brand. He also talks about how the company acts as a catalyst for outside developers to create social media applications for customers. Hayes discusses how marketing is undergoing a "revolution" and the organizational changes American Express has made to adapt. Watts explains that today's data-rich environment exposes the limits of intuition in marketing and that a scientific approach is needed to understand customers.
Essential of Technology Entrep. & Innovation- Chapter eight developing the r...Motaz Agamawi
In chapter right of the course, we discuss the marketing mix.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
This document discusses strategies for small and medium-sized businesses to increase revenue and optimize operations. It provides 5 key factors for business success that are not related to money: 1) Defining the target customer group, 2) Creating value for customers, 3) Positioning your product or service, 4) Implementing appropriate marketing campaigns, and 5) Utilizing social networks and relationships. The document emphasizes creating value for customers over focusing on money and stresses the importance of effective communication, customer trust, and recommendations in marketing.
This document discusses the evolution of marketing, advertising, and business models over time. It notes how agencies originally focused on mass media messaging but now help companies with experiences, services, and participation. The document argues that agencies are uniquely qualified to provide innovation consulting services due to their creative skills and experience making things. It proposes that agencies can disrupt traditional consulting models by applying their talents to help clients solve bigger business problems, which may require hiring new types of talent. The document provides an example of how an agency helped a fashion company develop a new smartwatch product through activities like defining opportunities, designing experiences, and building capabilities.
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
The document provides guidance on writing creative briefs with 5 key points:
1. Find out what competitors are doing in the market and do something different to stand out.
2. Focus on defining the brand's unique personality rather than logical propositions.
3. Define the target market in a way that shows respect for who they are.
4. Include some initial creative ideas to test how actionable the strategy is.
5. Make the brief inspiring by believing in its power to address business issues creatively and change the marketplace.
The document provides a collection of quotes from industry leaders on improving customer experience. It notes that marketers have busy lives juggling many responsibilities. The quotes are intended to help marketers focus on improving customer experience, which is a growing priority. Examples of key insights from the quotes include: putting customers first, empathizing with their needs, making the customer experience seamless across channels, focusing on employee experience to ensure great customer service, and continuously innovating to keep up with changing customer expectations.
Marketing3 presentation-1196358928769946-5Hassan Ali
- The document discusses the need for marketers to become more accountable and change their image which is often seen as irresponsible, faddish, and lacking business acumen.
- It presents "The Marketer's Bushido" which outlines principles of insight, respect, integrity, financial acumen, inclusion, perspective, and passion that marketers should follow.
- These principles include having real insights, respecting customers, ensuring brand promises are kept with integrity, using financial analysis to show marketing impact, including all employees, taking a long term perspective, and maintaining passion.
This document outlines Futurelab's approach to helping clients attract customers through relevance, reputation, and engagement rather than traditional advertising. It discusses how advertising is becoming less effective as people tune it out. Futurelab advocates focusing on insight, content, and recommendations to build relevance; listening to build reputation; and funnels, content, and recommendations to drive engagement. The overall goal is to use the "Attraction Model" of relevance, reputation and engagement to connect businesses to customers in new ways.
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
Spikes Asia Creativity Festival 2013 - Insights and InspirationsElva Wu
Here're some insights and observations of the Spikes Asia Creativity Festival 2013. I attended the Spikes Asia Young Marketer Academy this year, it was a truly fruitful and inspiring experience which triggered me to organise my thoughts and gather all the amazing stories together in one deck. And crazy enough, I also started a blog - creativecurations.wordpress.com, which is still at the infant stage and looking insanely ugly at the moment, but the whole purpose was to bring these inspirations forward, to explore further, dig deeper and think bigger, writing seems to be the most effective way to do it. So this deck and my blog are completely dedicated to my own learning, but if occasionally someone finds them an interesting read, I'll be over the moon.
This document discusses a marketing strategy session for Futurelab. It introduces Futurelab as a business strategist focused on customers, innovation and profit. It discusses how traditional marketing is broken and advocates for a human-centric approach focused on relevance, engagement and building reputation through recommendations. It provides examples of how to create engaging experiences through gaming and social media to build meaningful relationships with customers.
The document discusses how storytelling is an effective marketing strategy that can help brands cut through advertising clutter. It explains that storytelling creates an emotional investment by focusing on authentic human experiences rather than directly promoting products. Stories appeal to audiences because they have been an important way for humans to share experiences throughout history. The article also notes that effective stories should be told through multiple media formats like video, images and written content, to engage different types of learners. Telling a brand's story through various multimedia can improve marketing conversions and retention.
Customer Centric Retail Innovation - Bucharest May 29, 2008Alain Thys
The document discusses customer-centric retail innovation and provides five steps to achieve it:
1. Take the customer perspective by understanding their journey and needs.
2. Get to know customers' emotions and what really matters to them.
3. Focus innovation efforts on areas that have the most customer engagement and emotional involvement.
4. Ensure employees understand and are aligned with the customer-centric strategy.
5. Start implementing customer-centric innovations while continuing to learn from customers.
Vision Works is an innovative marketing agency that helps businesses promote their messages through movies. They developed this passive but powerful advertising medium in 2007. They challenge barriers to business success by helping marketers become more effective, innovators identify opportunities, and CEOs connect with customers. Their approach focuses on making "vision work movies" instead of writing reports or using elaborate processes.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation I noticed several trends that led me to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which I call the Attraction Model.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
This document outlines an educational presentation about building an integrated marketing machine. It discusses the importance of focusing on modern consumer behaviors and their increasing control over media. It provides four commandments for tourism marketing, including focusing on consumer behaviors, embracing mobile empowerment, empowering consumer self-discovery, and promoting a seamless experience. The presentation recommends taking action to define metrics, know audiences, tell stories, use content to drive conversions, and demand meaningful reporting.
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the world’s biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy.
This document discusses how traveling outside one's business or industry can help expand one's vision and thinking. It argues that being exposed to different cultures, industries, and ways of doing things when traveling can help overcome "tunnel vision" and limited thinking. The author provides examples of how learning from other leaders, industries, and countries can inspire new goals and strategies. He recommends coaches help clients develop "funnel vision" by sharing case studies from various industries and coaching them to combine innovative ideas into new hybrid approaches for their own business.
This document discusses how to activate online ambassadors to promote brands on social media. It suggests that most potential ambassadors are latent and need activation to share brand messages. It recommends identifying internal and external ambassadors, defining social objects to engage them, and using a seeding calendar and tool to invite ambassadors to participate in targeted seeding campaigns. Tracking the impact in social media allows measurement of how well the campaigns perform. The goal is to have ambassadors easily share brand messages authentically as the most effective form of ambassadorship.
How To Create A Total Customer Experience, CBX 2018CBX
Dustin Longstreth, Chief Marketing & Strategy Officer at CBX, outlines an approach for brands seeking to deliver a total customer experience. For more info go to: https://cbx.com/
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
In February & March 2020 we ran research (both a survey and 1-2-1 interviews) amongst CX professionals, to find out what their biggest challenges were.
We have now finished the report and are proud to share it with you.
You can find the report here
Some key insights:
* It remains a problem to get buy-in from the rest of the organization
* This is partially due to the tendency of many organisations over-estimating their own maturity when it comes to CX
* Moving from concept to implementation – and driving action – is the main barrier to reach the next level
* Showing the ROI of CX Programmes remains key – but is also seen as a struggle
* And finally – almost all CX Managers suffer from these issues – and most think their struggle is unique
So have a look at the report, find out that others share your pain, and let us know what you think of the remedies we offer.
Ihr Kundenstimme-Programm bringts nicht - und Sie wissen es!Futurelab
Dieses Papier soll Sie nicht davon überzeugen, dass Sie ein Voice of the Customer (VoC)-Programm benötigen. Wir schreiben das Jahr 2020 – ich nehme an, dass Sie bereits eins nutzen. Falls nicht, lassen Sie mich bitte wissen, ob Sie Argumente brauchen, um Ihren Chef zu überzeugen.
Allerdings sind 50% aller Voice of the Customer-Praktiker mit ihrem Programm unzufrieden.
Fred Reichheld, der Erfinder des Net Promoter System, behauptet sogar, dass 70% der Unternehmen NPS falsch machen. Und zu viele VoC-Programme, denen wir bei Futurelab begegnet sind, haben Mühe, ihr volles Potenzial zu erreichen oder einen beträchtlichen ROI zu erzielen. Angesichts des derzeitigen Schwerpunkts auf ROI bei der Bewertung von VoC- (und im weiteren Sinne CX-) Programmen ist dies eine gefährliche Position.
Ich zeige Ihnen die wichtigsten Schritte auf, um den Erfolg Ihres VoC-Programms sicherzustellen - unabhängig davon, ob es auf NPS, CES oder anderen Messgrößen basiert.
Bitte nehmen Sie an einem der Webinare teil, in denen ich Ihnen Fälle, Beispiele und Geschichten über beste und schlechteste Praktiken vorstellen werde, um das Ganze zum Leben zu erwecken: https://lnkd.in/gUFb773
#customercentricity #cx# customerexperience #voiceofthecustomer #VoC #NPS #NetPromoter
Your VoC Programme is underperforming - and you know it WebinarFuturelab
The webinar to go with the whitepaper Your VoC Programme is underperforming and you know it - do something about it: https://www.linkedin.com/posts/stefankolle_your-voc-programme-is-underperforming-and-activity-6656138043298324480-t96j
Your VoC Programme is underperforming - and you know itFuturelab
Your VoC Programme is underperforming - and you know it.
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
#customercentricity #cx #customerexperience #voiceofthecustomer #VoC
#NPS
Ihr Kundenstimme Programm (VoC) bringt's icht - und Sie wissen es. In einem kurzen, kräftigen Assessment mit sehr klaren Resultaten zeigen wir ihnen wie Sie die Ergebnisse, Aktionen und ROI empfindlich erhöhen können.
Your VoC Programme is underperforming - do something about itFuturelab
This paper is not to convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme1.
Fred Reichheld, the creator of the Net Promoter System, claims that 70% of companies do NPS wrong. And too many VoC programmes that we at Futurelab have ever encountered are struggling to reach their full potential or present a substantial ROI. Given the current focus on ROI in the evaluation of VoC (and in the broader sense CX) programmes, this is a dangerous position to find yourself.
In this paper, we show you the key steps you must take to ensure the success of your VoC programme – whether it is based on NPS, CES or other metrics.
Please join us for one of the webinars where I will give you cases, examples and best and worst practice stories to bring it all to life: https://lnkd.in/g8gNeSB
This document provides information about QuickPulse, a customer experience service from Futurelab. QuickPulse allows companies to survey 1,000 customers for €5,000 to understand their current priorities and pain points. It involves preparing and launching a survey in days 1-6, then analyzing the data and providing a report and recommendations in days 6-10. The goal is to help companies quickly understand customer needs and take immediate actions during difficult situations.
Contact centre presentation en webinar versionFuturelab
This is the webinar that goes with our Whitepaper we announced here: https://www.linkedin.com/pulse/from-worthless-priceless-transforming-your-contact-centre-kolle/
We will happily give you a private webinar presentation. Let us n know
The document provides an overview of disruptive forces facing automotive dealerships and scenarios for their survival. It discusses 6 disruptive forces including digitization of the car sales journey, changing customer expectations, rise of mobility services, decreasing need for car ownership among younger generations, advancements in electric and autonomous vehicles, and declining dealership profitability. It then outlines 5 elements of the dealership experience that may not be disrupted like test drives, used car sales, service, human touch, and good customer experience. Finally, it proposes 10 survival scenarios for dealerships with examples including experience centers, digital showrooms, brand flagship stores, and partnerships like Maserati's with Alibaba to create smart stores.
Whether you are starting or an experienced practitioner, here are 7 CX initiatives that don't take too long to prepare and will bring ROI results - from quick wins to big wins. If you have some time this summer, have a look.
This document discusses a customer journey management system from Futurelab. It provides a 7 step process for successful customer journey management, including clearly defining objectives, generating customer insights, designing journey maps, operationalizing the journey, implementing changes, conducting deep dives, and reinventing the experience. The goal is to help companies better understand the customer experience, align around a single framework, and ensure continuous CX improvements.
The document discusses customer journey mapping as the starting point for any customer experience program. It provides an overview of the customer journey mapping process, which involves:
1) Understanding the customer experience better through additional research and stakeholder interviews.
2) Creating a customer journey framework that maps the customer experience and identifies minimum standards and key performance indicators.
3) Developing an action plan and roadmap to improve the customer experience by addressing gaps between the current and desired customer journey.
The customer journey mapping process results in a framework that describes the customer experience, interpretations for key customer personas, and a plan to improve the experience over time.
Suchen Sie eine einfache, schnelle und bezahlbare realisierung ihres NPS oder VoC Programmes? Futurelab bietet den outsourced NPS (oder auch NPS as a Service) an.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Marketing3 Presentation
1. Feel free to re-use or mash-up
this presentation under Creative
Commons 2.0 license (non-
commercial, attribution)
Marketing 3: On Accountability
Alain Thys (http://blog.futurelab.net)
FUTURELAB
2. Alain Thys: Jekyll or Hyde ?
As a retailer/VC/entrepreneur:
Double digit ROI
As a marketer:
Close to € 100,000,000 spent to
date, and very little to show for it
FUTURELAB
3. If you think marketers have an image problem
FUTURELAB
5. FUTURELAB
Marketers are faddish, irresponsible, …
don’t think like business people …
more akin to a recalcitrant child …
McKinsey & Company, CEO/CMO Survey, 2005
6. The average tenure of CMOs in consumer
markets is 23, 15 or 12 months.
FUTURELAB
7. FUTURELAB
Too many marketers have become so
specialised that they don’t think in terms of
the company’s big picture.
Philip Kotler
9. FUTURELAB
Withhold research
Take credit for other’s work
Lack structure
Are always in meetings
Work from 10 to 4
Have long lunches
Unaccountable, untouchable
Seek quick promotions
Churn
Care about cars, stats and
lunch
Use jargon
Slippery
Expensive
Cranfield University
10. quot;We can't compete on price. We also can't
compete on quality, features or service.
That leaves fraud, which I'd like you to call
marketing.quot;
Dilbert’s Boss
cc 3.0, Megaqwerty
FUTURELAB
13. If you think marketers have an image problem
FUTURELAB
14. The « outsider’s » perspective
• Marketing campaigns have unsure or negative ROI
• Sales promotions don’t generate sales
• Consumers get irritated by advertising
• Most new value propositions fail in the market
• The campaign presentation never reflects consumer reality
• Marketing initiatives overpromise
• …
• And each year they come up with a new story
Marketers need to become more
« accountable » for themselves and for the
benefit of the business..
FUTURELAB
18. In spite of all “insights” and research, 95% of consumer products
introductions and innovations fail to reach their ROI targets
How do you make a difference to someone who has infinite choice?
FUTURELAB
20. 60% of sensory experience of drinking espresso comes from the retail
environment (and you lose it when you go home)
FUTURELAB
21. « Best Practice » is Insufficient
Insight Product
Insight Insight Insight Insight Insight
Acting on Insight in emotions, rationalisations and choice drivers at every
step of the experience.
The Experience IS the Product
FUTURELAB
23. Real Insight
Understand what truly drives and
moves me
... and those who influence me
... at every step of the overall
experience you offer
FUTURELAB
34. perception
80% of CEO’s believe of
believe their brand
provides a superior
customer experience
8 % of their customers
agree
(Bain & Company)
FUTURELAB
35. We show that we value our
customers by serving them
well, putting their needs and interests
at the center of everything we do.
(from the AOL mission statement)
FUTURELAB
http://www.youtube.com/watch?v=xaaAYVUWP0I
36. Companies break their promises every single day.
Does your business keep yours?
FUTURELAB
38. But I’m just a marketer
FUTURELAB That is not my department …
39. YES IT IS …
Your brand communicates every
time it touches a customer.
As a marketer you need to manage
this communication.
This makes you responsible for
each
“moment of truth”
FUTURELAB
40. Consider Each Moment of Truth as a Brand Expression
Source: DAVIS S., LONGORIA T., “Harmonising Your Touchpoints”, Brand Packaging, Jan/Feb 2003 FUTURELAB
41. In a million channel world, brands whose consumers tell the best
stories, win
EXPERIENCES - EMOTIONS - STORIES
42. INTEGRITY
Ensure that your brand tells the
truth when it makes a promise
And when a promise is made
make sure it is kept
FUTURELAB
44. A Reminder from Tom
http://www.youtube.com/
watch?v=9MaKHxsGZ-A
FUTURELAB
45. Show Me the Money
Marketers say
“Our advertising generates the branding and
strong creative we need to differentiate
ourselves in the marketplace.”
The CEO/CFO wants to hear…
“Our analysis shows us that our € 3 million
advertising campaign generated an incremental
€ 22.3 million in revenue.
We can continue to generate ROI up to a € 4.5
million ad spend, generating an additional € 10.6
million in incremental revenue, at which point
broad media advertising becomes saturated for
our market.”
Source: CFO vs. CMO Smackdown, PMD Professional, 2005
46. A Structural Answer: Multivariate and Agent Based Modeling
MEASURE & PREDICT AGENT BASED MODELING
Case: Indian Tea company, Greek Telco. Case: US Packaged Consumer Goods Company
FUTURELAB
47. Pragmatism: Focus your money where it matters
Average Media Consumption by Week (Europe), 2005
14
IMPACT
Source: Nielsen Interactive Europe, 2005
12
10
8
6
4
2
0
es
t
on
ic
o
s
s
VD
ne
k
e
i
us
ad
am
oo
in
i
D
er
is
M
az
R
v
B
t
G
In
le
ag
Te
M
Preference Purchase Repurchase Loyalty Advocacy
48. Resist Orthodoxy
• Booking TV = higher margin
• Standard rate-cards are less work
• Digital avoidance is easier on the brain
• Agency co-operation is inconvenient
49. FINANCIAL ACUMEN
Establish structural measures to
assess the financial impact of our
marketing initiatives, in terms the
business can appreciate.
Meanwhile, at least allocate your
funds where they generate most
impact for the business.
In short, show me the money
FUTURELAB
51. Houston, we have a problem
90% of businesses are
unable to execute the
strategy they have on
paper
70% of businesses
project performance
they will never attain
Source: Axon, L. Learning to lead: How Companies Grow Profits by Growing Leaders, Sept 22,2004
Source: Norton, D. Aligning your Strategy to the Customer Value Proposition, 13/9/2005
52. Only 5% of the workforce understands what the strategy is
Source: Norton, D. Aligning your Strategy to the Customer Value Proposition, 13/9/2005
53. THE MOMENT OF TRUTH
Your brand communicates every
time it touches a customer.
As a marketer you need to manage
this communication.
This makes you responsible for
each
“moment of truth”
FUTURELAB
55. FUTURELAB
Do people “get” your strategy ?
What will you do to make it “clear”
56. INCLUSION
Make sure that everyone who
needs to deliver the promise you
make to the market
• Understands this promise
• Knows what it means to
him/her
• Supports this direction
• Acts upon it
FUTURELAB