TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)

•

3 j'aime•989 vues

The document discusses why millennials are not frequenting McDonald's as much as older generations. It provides three key reasons: 1) Millennials value brand experiences over branding and want more human and authentic interactions, 2) They don't need fast food for efficiency as they have technology, and 3) They enjoy socializing over food and want communal experiences. The document suggests McDonald's focus on improving the in-store experience to be more empathetic and less manufactured, and create a social space for millennials to spend time, in order to better attract the demographic.

Marketing

www.TotalYouthResearch.comwww.TotalYouthResearch.com
McDonald’s: Why
Millennials Ain’t Lovin’ It

www.TotalYouthResearch.comwww.TotalYouthResearch.com
McDonald’s is in trouble...

www.TotalYouthResearch.comwww.TotalYouthResearch.com
McMillennials not growing
+ 0.3%
+ 5.2%
annual growth in Millennial spending 2014
source technomic

www.TotalYouthResearch.comwww.TotalYouthResearch.com
Millennials love Starbucks
How brands rank with Millennials compared to older
generations. Data based on Goldman Sachs Survey

www.TotalYouthResearch.comwww.TotalYouthResearch.com
...and real food

www.TotalYouthResearch.com
...with a real experience

http://www.google.com/trends/explore#q=food%20trucks
Google search: food trucks
www.TotalYouthResearch.com

https://mapsengine.google.com/map/viewer?mid=zwsg4OSw6elM.ktTYz8nZ3T9A
www.TotalYouthResearch.com
Food truck outbreak

www.TotalYouthResearch.com
They want more human, less factory

www.TotalYouthResearch.comwww.TotalYouthResearch.com
...but McDonald’s is still in the dark

www.TotalYouthResearch.comwww.TotalYouthResearch.com
...because tastes have changed...

Youth don’t wake up
thinking about BRANDS
anymore...
flickr © commonbond www.TotalYouthResearch.com

www.TotalYouthResearch.comwww.TotalYouthResearch.com
2. Focus on creating a
more empathic
environment.
Provide less efficiency, more
empathy. Less machine, more
human. Less mass produced,
more artisan.
Break down the process walls
that create the manufactured
experience and help employees
interact on a more human level
with Millennials.
Total Youth Take on McDonald’s

www.TotalYouthResearch.comwww.TotalYouthResearch.com
Total Youth Take on McDonald’s
3. Focus on Social Space
Starbucks is the “3rd Space”, the
home away from home. Food
trucks offer pop-up community.
What can McDonald’s provide
beyond its plastic, immovable
seats?
Millennials don’t hang out after
dark or talk to strangers like
their parents used to. Give this
generation the Social Space it
has lost.

www.TotalYouthResearch.comwww.TotalYouthResearch.com
THANK YOU

www.TotalYouthResearch.comwww.TotalYouthResearch.com
Download this presentation

Recommandé

Day 2: How to Expand into New Sales Channels

Tinuiti

The document discusses why retailers should consider multichannel selling. It notes that the world is changing as commerce shifts increasingly online. Multichannel selling, which involves selling through multiple sales channels, can generate more revenue for retailers as it allows them to reach more customers across different platforms. However, retailers must understand their current situation and resources before expanding into new channels. The document recommends getting started with a multichannel strategy, testing services on different channels, and then iterating based on what is learned.

Transformation of Search Summit - The Era of Ecommerce - October 2018

Clark Boyd

Owning The Micro-moments of Customer Experience

Matt Hensler

The document discusses how owning micro-moments of customer experience is important for businesses. It defines micro-moments as critical touchpoints in a customer's journey that ultimately determine the outcome. It provides examples of different types of micro-moments like "I want to know" moments where customers look for information, "I want to go" moments of local searches, and "I want to buy" moments where customers consult phones at the point-of-purchase. It stresses that micro-moments lead to micro-conversions and that focusing on the post-purchase moments can increase customer retention rates and profits.

#MarTechFest 2019 - Carlos Cantu

Martech Alliance

Why Cause Marketing is a Good Investment_April 2013 VolunteerMatch Best Pract...

VolunteerMatch

Cause marketing is a 1.6 billion dollar industry and a cornerstone of many brand name companies, including Starbucks, Target and McDonald's and is now commanding the attention of smaller businesses. Is it good for your business? In this webinar, Joe Waters, the blogger at the web's #1 cause marketing blog, Selfishgiving.com, and the co-author of Cause Marketing for Dummies, will explain: • What cause marketing is and how it’s dramatically different – and more powerful – than other forms of corporate giving. • Why cause marketing must be a key part of every company’s marketing mix. • How to choose the right cause for your business. Hint: This is one decision where following your heart may lead you astray. • Simple, proven and effective targets that can help a cause – and grow your business – now! You'll leave the webinar with additional resources to continue your learning on cause marketing and to inspire you to do well and good. About our Guest Speaker: Joe Waters Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. Joe is the blogger behind the web's #1 cause marketing blog, Selfishgiving.com. He's the author of Cause Marketing for Dummies, QR Codes for Dummies and Fundraising with Businesses: 50 New (and Improved!) Tactics for Nonprofits - which is scheduled to be released this fall. Joe's expertise is evident through his work with many of the top responsible companies, including Pepsi, Staples, Zipcar, and Virgin America, as well as his experience leading cause marketing teams, including one that raised millions of dollars for New England's largest safety-net hospital between 2004 and 2011. In addition to his blog and books, Joe has contributed to The Huffington Post, The Chronicle of Philanthropy, Mediapost, Forbes, Inspiring Generosity, About.com and The Nonprofit Quarterly and presents regularly at Cause Marketing Forum’s annual conference.

UXPA 2016 Year of the Customer

Craig Kistler

Always be Testing - Betabrand's presentation from Launch SCALE

Aaron Magness

Raising your Organization's Digital IQ

Isabelle Perreault

The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Business leaders must understand the threats and opportunities across the spectrum of the business and evaluate how to leverage technology to create competitive advantage. This presentation explores the building blocks of creating your own digital road map and the digital leadership capabilities required to raise your organization’s “digital IQ”.

Recommandé

Day 2: How to Expand into New Sales Channels

Tinuiti

Transformation of Search Summit - The Era of Ecommerce - October 2018

Clark Boyd

Owning The Micro-moments of Customer Experience

Matt Hensler

#MarTechFest 2019 - Carlos Cantu

Martech Alliance

Why Cause Marketing is a Good Investment_April 2013 VolunteerMatch Best Pract...

VolunteerMatch

UXPA 2016 Year of the Customer

Craig Kistler

Always be Testing - Betabrand's presentation from Launch SCALE

Aaron Magness

Raising your Organization's Digital IQ

Isabelle Perreault

The Recommender Revolution - A book on Word-of-mouth marketing by Jan van den...

Ambassify

Evolution of Marketing in E-commerce

Daryl Lu

This document discusses the challenges and opportunities of e-commerce marketing. Key challenges include increased competition from Amazon, high customer expectations, privacy concerns, and consumers being inundated with marketing messages. However, there are opportunities to build trust through personalization using data and AI to engage the right customers in a meaningful way. Personalized engagement across email and other channels can help drive sales while retaining existing customers who spend more on average.

Score meeting

marketingdivaz

The document summarizes key points about outbound and inbound marketing. It notes that outbound marketing focuses on paying to broadcast messages to find consumers, but that many direct marketing tactics like mail and TV ads have low response rates. Inbound marketing instead focuses on consumers finding the company. The document provides statistics showing the higher cost and lower effectiveness of outbound marketing compared to inbound. It also includes facts about the importance of social media marketing, with LinkedIn generating more B2B leads than other platforms. The summary encourages marketers to be consistent and creative in their social media approaches.

Why Sales NEEDS Marketing to Make Quota

Marsden Associates

The 3 Most Interesting Trends in Research Today

MRAMidAtlanticChapter

Presentation slides from the MRA Mid-Atlantic 2015 Spring Symposium: Simon Chadwick, Managing Partner at Cambiar and Editor in Chief of Research World Drawing on data from The Future of Research Series, GRIT and The Cambiar Capital Funding Index, we predict the trends in research that will have the most impact in the next 5 to 10 years. About Simon Simon is a professional manager, market researcher and consultant. Through over 30 years of guiding and managing companies of various sizes and stages, he has developed strategies for success in navigating rapidly changing markets. @simonchadwick

PromoAid April 10 Newsletter

ronniepromoaid

Retailers are continuing to employ promotional tactics like coupons, price cuts, and social media partnerships to attract customers and drive sales, even as retail spending has increased. Coupon use rose significantly in 2009 and remains important for consumer packaged goods companies. Retailers are also using social media more to connect with customers. Additionally, an in-store marketing technique called "shopper marketing" that aims to influence purchasing decisions has grown rapidly. Marketers must be aware of and support the programs retailers use to promote products to consumers both in-store and outside of the store.

Marketers' Playbook Questions to Ask Verification Vendors

Dr. Augustine Fou - Independent Ad Fraud Researcher

Data-Driven Marketing

AgilOne

The document discusses five insights into data-driven marketing: 1) The divide between marketing teams with and without data analytics capabilities, 2) How big data analytics can benefit both large and small companies, 3) Targeting customers with offers tailored to their needs and interests, 4) Classifying customers based on their lifetime value to focus efforts, and 5) Using data mining to improve marketing ROI and bottom line impact. The case studies provided show increases in sales, email subscription rates, and reductions in customer churn through segmentation, targeting, and value-based strategies.

Small Business Big Impact: 10 Facts About Small Businesses

Carbonite

WFC FACE 2014 presentation - from click to client

Websites For Cosmetics

The changes in how we use websites changes all the time that keeping up to date with what people expect and want from a website is a tough job for any Aesthetic Business Owner. In this presentation, John Castro will outline 5 key things that get website visitors engaging with you through your website. He will show how you can convert more website visitors into enquires, which in turn means more revenue into your clinic/business. This will be a very open session with lots of interact to make sure your questions are answered. He’ll show how to take website visitors from ‘Click to Client’.

Ecommerce School: Joe Reger, Jr., Springbot

Hypepotamus

The science of sales development

Carole Mahoney

Research shows that 20 billion a year is spent on sales training, yet within in an hour people lose 50% of it, 70% within 24 hours, and 90% in one week. During my #inbound17 breakour session, I share the scientific research we used to help salespeople on plan reach 160% of quota in less than 5 months and teams barely making quota to reach 130% within 3 months. Scaling customer success isn't a matter of trial and error. You don't have to figure out on your own how to develop self-sufficient sales record breakers- science can help.

Stock presentation 2

Angie Nsumbu

Conversion optimisation strategies that work ecommerce

Henry France

The Myths and Realities of Martech in 2018

Samuel Scott

How-to-Win-Over-Millennials

Marie Ruzzo

This document provides tips for businesses on how to effectively market to and serve millennial customers. It begins with an introduction to millennial spending habits and preferences shaped by growing up with technology. It then lists 6 general characteristics of millennials: they expect technology to work quickly and easily, are social online and off, want to collaborate, are all about adventure, value corporate values, and expect a customer experience like that depicted in the 1960s TV show The Jetsons. The document provides further details about each characteristic and examples of companies successfully engaging millennial customers. It concludes by emphasizing the importance of sharing customer experiences and focusing on the human element of customer service.

SEA - We First

Simon Mainwaring

The document discusses the rise of socially conscious consumers and opportunities for brands to engage in social causes. It notes that consumers increasingly want companies to consider social impact equally with profits. The document then outlines various strategies brands can take to build partnerships and contribute to social issues, such as collaborating with non-profits, engaging customers in causes, and using platforms to demonstrate social accountability.

Five Building Blocks Digital IQ

Stratford Managers

The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Digital strategy is often thought of in terms of channels: social media, mobile, web. However, as the digital strategy crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service), it demands unprecedented collaboration between departments who must work together towards a common vision. Business leaders must understand the threats and opportunities across the spectrum of the business and make strategic decisions about which initiatives to focus on first. Successfully transitioning your organization into a digital business must be led from the top down and supported from the bottom up.

Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...

Angles & Insights' Brand Builders Innovate Experiences

Why social media is still the heart of digital marketing

Eleazar Santos

Given the Cambridge Analytica scandal, the implementation of the new General Data Protection Regulation (GDPR) and awareness of privacy concerns, marketers may face obstacles in their digital strategies to reach consumers. Are we tired of social media? We are definitely not. A snapshot of the current social media landscape shows we are steady on its use either in terms of information consumption, entertainment, product research, and shopping. Social media is the heart of our marketing strategies, if we rely on smart social. We have to be relevant to our audiences, to connect on their preferred means and to make data (structured and unstructured ones) available to the whole organization. More on Rebel Thinking: https://www.goodrebels.com/why-social-media-is-the-heart-of-digital-marketing/

Direct Response Marketing Case Studies

Charles Holmes

The document discusses two case studies of companies that are effective at direct response marketing: Omaha Steaks and Vista Print. It describes some of the direct marketing tactics used by each company, such as email campaigns, discounts, upsells, and coupons. Both companies deliver quality products and make the purchasing process convenient for customers through persistence and easy to use websites. The document encourages studying these companies' direct response strategies to help improve marketing efforts for one's own business.

Why Social Media is the Heart of Digital Marketing

Good Rebels

This document summarizes Eleazar Santos' webinar on why social media is still important for digital marketing. The webinar discusses how marketers face challenges in developing digital strategies due to privacy concerns and regulations like GDPR. It also examines changes in social media usage and content consumption trends across different generations. Finally, it argues that social media remains central to marketing if brands make their strategies relevant to audiences by connecting on preferred platforms and using data to improve experiences.

Contenu connexe

Tendances

The Recommender Revolution - A book on Word-of-mouth marketing by Jan van den...

Ambassify

Evolution of Marketing in E-commerce

Daryl Lu

Score meeting

marketingdivaz

Why Sales NEEDS Marketing to Make Quota

Marsden Associates

The 3 Most Interesting Trends in Research Today

MRAMidAtlanticChapter

PromoAid April 10 Newsletter

ronniepromoaid

Marketers' Playbook Questions to Ask Verification Vendors

Dr. Augustine Fou - Independent Ad Fraud Researcher

Data-Driven Marketing

AgilOne

Small Business Big Impact: 10 Facts About Small Businesses

Carbonite

WFC FACE 2014 presentation - from click to client

Websites For Cosmetics

Ecommerce School: Joe Reger, Jr., Springbot

Hypepotamus

The science of sales development

Carole Mahoney

Stock presentation 2

Angie Nsumbu

Conversion optimisation strategies that work ecommerce

Henry France

The Myths and Realities of Martech in 2018

Samuel Scott

Tendances (15)

The Recommender Revolution - A book on Word-of-mouth marketing by Jan van den...

Evolution of Marketing in E-commerce

Score meeting

Why Sales NEEDS Marketing to Make Quota

The 3 Most Interesting Trends in Research Today

PromoAid April 10 Newsletter

Marketers' Playbook Questions to Ask Verification Vendors

Data-Driven Marketing

Small Business Big Impact: 10 Facts About Small Businesses

WFC FACE 2014 presentation - from click to client

Ecommerce School: Joe Reger, Jr., Springbot

The science of sales development

Stock presentation 2

Conversion optimisation strategies that work ecommerce

The Myths and Realities of Martech in 2018

Similaire à TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)

How-to-Win-Over-Millennials

Marie Ruzzo

SEA - We First

Simon Mainwaring

Five Building Blocks Digital IQ

Stratford Managers

Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...

Angles & Insights' Brand Builders Innovate Experiences

Why social media is still the heart of digital marketing

Eleazar Santos

Direct Response Marketing Case Studies

Charles Holmes

Why Social Media is the Heart of Digital Marketing

Good Rebels

Social Media And Retail

James Bickers

The document discusses the importance of social media for retailers. It recommends getting the basics of social media right by listening to customers and engaging with them. This involves responding to comments, answering questions and participating in discussions. It also suggests being innovative with social media by using it to enhance the overall customer shopping experience, not just online purchases. Customer reviews and opinions shared on social media are especially valuable to other consumers in their buying decisions.

Transact: eCommerce strategies & tactics to drive sales

Insivia

MJN Progressive Grocer Baby Book Final

Dianne J Iverson

Millennial mothers represent a new generation of parents who rely heavily on e-commerce for baby product purchases. Approximately 90% of Millennial moms begin their shopping for baby care products online, regardless of whether they ultimately purchase online or in-store. While some complete their purchases digitally, most Millennial moms alternate between online and in-store shopping depending on factors like promotions, inventory needs, and convenience. Retailers must understand the preferences and behaviors of Millennial moms in order to succeed in the evolving baby product category, where one-third of purchases are already taking place online.

Getting Customers - Revenue from Day One

Analytive

The Mobile Marketing Revolution

SIXTY

Big.Data.Marketing.Report

DADI+

Think Social Presentation at Paley Center (Oct. 18 2010)

Simon Mainwaring

The document discusses how consumers increasingly expect companies to support social and environmental causes. It provides statistics from various reports showing that the majority of consumers want brands to make a positive social impact and are more loyal to brands that support good causes. The document argues that businesses need to expand their definition of self-interest to include social responsibility in order to be successful in the future as consumers prioritize purpose over products.

Leading Trends in Retail Innovation by Brian Solis

Brian Solis

This document discusses trends in retail innovation based on interviews with executives from leading retailers. It finds that retailers are engaging in five key strategies to stay ahead of disruption: 1) constantly mapping the customer journey to create seamless cross-channel experiences; 2) conducting in-depth consumer research; 3) prioritizing innovations that target connected consumers; 4) investing in formal innovation programs; and 5) cultivating necessary digital skills across the organization. While many retailers struggle to adapt, those that understand changing consumer behavior and make consistent investments in innovation will be better positioned to succeed in the evolving retail landscape.

The 2017 Grocery eCommerce Forecast

Marcos Pueyrredon

1. One third of shoppers in the US will order groceries online in 2017, up from 19% in 2016 and 8% in 2015, showing rapid growth in online grocery shopping. 2. Retention rates for online grocery shopping are high, with 80% of those who tried it in 2016 planning to use it again in 2017. Once shoppers try online grocery shopping they tend to continue using it. 3. Grocery retailers need to offer online grocery shopping to remain competitive as it will determine if they grow or lose market share. The quality of the online shopping experience can influence shoppers' decisions about where to shop.

[PwC Global] 10 retailer investments for an uncertain future

Duy, Vo Hoang

Insights from google for vietnam 03/2016

Thai Nguyen

This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.

Insights from Google for Vietnam mar2016

Vinh Nguyen

This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section focuses on mothers who are well-informed, connected, and actively use the internet to research purchases, share content and brand opinions online, and influence other mothers.

Vietnam consumer barometer T3/2016

Tuan Anh Nguyen

Similaire à TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch) (20)

How-to-Win-Over-Millennials

SEA - We First

Five Building Blocks Digital IQ

Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...

Why social media is still the heart of digital marketing

Direct Response Marketing Case Studies

Why Social Media is the Heart of Digital Marketing

Social Media And Retail

Transact: eCommerce strategies & tactics to drive sales

MJN Progressive Grocer Baby Book Final

Getting Customers - Revenue from Day One

The Mobile Marketing Revolution

Big.Data.Marketing.Report

Think Social Presentation at Paley Center (Oct. 18 2010)

Leading Trends in Retail Innovation by Brian Solis

The 2017 Grocery eCommerce Forecast

[PwC Global] 10 retailer investments for an uncertain future

Insights from google for vietnam 03/2016

Insights from Google for Vietnam mar2016

Vietnam consumer barometer T3/2016

Plus de Total Youth Research

Millennials and the $335 Billion Sharing Economy

Total Youth Research

Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:

3 Factors Driving the Youth Mobile Messenger Market

Total Youth Research

3 factors driving the $50 billion youth mobile messenger market. Snapchat, Kik, Line, Whatsapp, Facebook messenger, WeChat, YikYak... these mobile messenger apps are now replacing "traditional" social media, and fast becoming the de-facto mobile experience for Gen Y Millennials and Gen Z. What's driving the growth? How important is privacy in the appeal of mobile messenger apps? How are youth using mobile messenger apps within their social networks?

7 Characteristics of Generations Y & Z

Total Youth Research

15 Millennial Mobile Statistics

Total Youth Research

There are 2.5 billion Millennials globally, today in 2015. Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation. All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...

Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

Total Youth Research

This document discusses whether young people are paying attention to Super Bowl ads. It notes that while people see over 170,000 marketing messages by age 17, their brain filters out 95% of the information. The document questions whether awareness through advertising is a sustainable way to build brands, as attention turns elsewhere after the Super Bowl. It suggests that to influence youth, companies should share brand experiences and feelings rather than just stories, as young people no longer think about brands on a daily basis.

TotalYouthResearch.com: Youth Trends Presentation 2015

Total Youth Research

This document presents 33 youth megatrends for 2015 from a presentation by Graham Brown of TotalYouthResearch. It discusses trends such as preference for accessing rather than owning items, the importance of analog communication, asynchronicity in youth hyperconnectivity, the youth attention economy where attention is the biggest marketing cost, the shift from branding to brand experiences that make youth feel something, and the influence of youth opinions on brands. The presentation encourages sharing insights on the trends and joining the newsletter to download the full presentation.

Plus de Total Youth Research (6)

Millennials and the $335 Billion Sharing Economy

3 Factors Driving the Youth Mobile Messenger Market

7 Characteristics of Generations Y & Z

15 Millennial Mobile Statistics

Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

TotalYouthResearch.com: Youth Trends Presentation 2015

Dernier

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

How to Generate Add to Calendar Link using Cal.et

Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

AI Best Practices for Marketing HUG June 2024

Amanda Farrell

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Content Marketing Blueprint For Content Strategy, content creation, content d...

Bertie Birchfield

If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing. Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Embark on style journeys Indian clothing store denver guide.pptx

Omnama Fashions

Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

Get admission in various courses and boost your employment opportunities.

complete knowledge

01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...

Jorge Calmett

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Dernier (20)

Efficient Website Management for Digital Marketing Pros

PickUp_conversational AI_Capex, Inc._20240611

Boost Your Instagram Views Instantly Proven Free Strategies.

How to Generate Add to Calendar Link using Cal.et

Influencer Marketing Master Class - Alexis Andreasik

AI Best Practices for Marketing HUG June 2024

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Mastering SEO for Google in the AI Era - Dennis Yu

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

How to Make Your Trade Show Booth Stand Out

Content Marketing Blueprint For Content Strategy, content creation, content d...

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

No Cookies, No Problem - Steve Krull, Be Found Online

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Embark on style journeys Indian clothing store denver guide.pptx

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

Get admission in various courses and boost your employment opportunities.

01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYouthResearch)

1. www.TotalYouthResearch.comwww.TotalYouthResearch.com McDonald’s: Why Millennials Ain’t Lovin’ It

2. www.TotalYouthResearch.comwww.TotalYouthResearch.com McDonald’s is in trouble...

3. www.TotalYouthResearch.comwww.TotalYouthResearch.com McMillennials not growing + 0.3% + 5.2% annual growth in Millennial spending 2014 source technomic

4. www.TotalYouthResearch.comwww.TotalYouthResearch.com 3 Reasons Why 1. Milllennials want Brand Experience not Branding 2. Millennials don’t need a faster burger, they have all the efficiency they need 3. Millennials want to wait if waiting means waiting together

5. www.TotalYouthResearch.comwww.TotalYouthResearch.com Millennials love Starbucks How brands rank with Millennials compared to older generations. Data based on Goldman Sachs Survey

6. www.TotalYouthResearch.comwww.TotalYouthResearch.com ...and real food

7. www.TotalYouthResearch.com ...with a real experience

8. http://www.google.com/trends/explore#q=food%20trucks Google search: food trucks www.TotalYouthResearch.com

9. https://mapsengine.google.com/map/viewer?mid=zwsg4OSw6elM.ktTYz8nZ3T9A www.TotalYouthResearch.com Food truck outbreak

10. www.TotalYouthResearch.com They want more human, less factory

11. www.TotalYouthResearch.com ...where brand experience > brand www.TotalYouthResearch.com

12. www.TotalYouthResearch.comwww.TotalYouthResearch.com ...but McDonald’s is still in the dark

13. www.TotalYouthResearch.comwww.TotalYouthResearch.com ...thinking brand makeovers will help

14. www.TotalYouthResearch.comwww.TotalYouthResearch.com ...because tastes have changed...

16. www.TotalYouthResearch.comwww.TotalYouthResearch.com Total Youth Take on McDonald’s 1. Don’t look to brand your way out of the problem. Millennials don’t pay attention to Big Idea advertising like they used to. Awareness is less important than attention. Focus on the frontline experience, touchpoints and the everyday interactions with Millennials.

17. www.TotalYouthResearch.comwww.TotalYouthResearch.com 2. Focus on creating a more empathic environment. Provide less efficiency, more empathy. Less machine, more human. Less mass produced, more artisan. Break down the process walls that create the manufactured experience and help employees interact on a more human level with Millennials. Total Youth Take on McDonald’s

18. www.TotalYouthResearch.comwww.TotalYouthResearch.com Total Youth Take on McDonald’s 3. Focus on Social Space Starbucks is the “3rd Space”, the home away from home. Food trucks offer pop-up community. What can McDonald’s provide beyond its plastic, immovable seats? Millennials don’t hang out after dark or talk to strangers like their parents used to. Give this generation the Social Space it has lost.

19. www.TotalYouthResearch.comwww.TotalYouthResearch.com THANK YOU

20. www.TotalYouthResearch.comwww.TotalYouthResearch.com Download this presentation