Rebecca Carson, Head of Insights at Brandwatch, recently presented these slides at MeasureFest.
This also includes a case study on the online conversation surrounding HIV
Measurefest: Network mapping and measuring relevant influenceBeth Granter
Why we need to move on from basic influencer identification based on Twitter bios, to finding people based on their network connections.
Using conversational data from influencer networks to inform and evaluate content strategy.
Drawing networks on NodeXL to visually communicate relevance to senior stakeholders.
Media monitoring services have evolved from human press clipping services to online services that use software to comprehensively monitor news media and social media sources. Online services can monitor over 50,000 news sources in 75+ languages from around the world, identify articles mentioning specified keywords, and deliver clips overnight or in near real-time via email. They provide more coverage at lower cost than traditional press clipping or in-house monitoring. When selecting a media monitoring service, factors to consider include what sources to monitor, whether to use a free or paid service, and service features needed.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also outlines various social media metrics that can be tracked, including likes, followers, retweets, shares, and engagement. Finally, it discusses tools for social media analytics like Facebook Insights, Twitter Analytics, and NodeXL which can be used to analyze audience demographics, content performance, and social networks.
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also covers the development of web analytics APIs, common social media metrics like followers, shares and impressions. The document discusses tools for analyzing social networks on different platforms, including Facebook Insights, Twitter Analytics, NodeXL and Klout. It explores how network analysis can provide insights into influence and information flow through social media.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
The social media strategy document outlines plans to grow the blogger's online following and engagement in 2016. Key objectives are to increase website traffic and social media followers by sharing more relevant content that builds relationships. The strategies proposed include increasing post frequency and encouraging conversation. A social media audit found Twitter drives the most traffic and engagement currently. The document establishes goals, roles, and a content plan to guide social media activities over the coming year.
Measurefest: Network mapping and measuring relevant influenceBeth Granter
Why we need to move on from basic influencer identification based on Twitter bios, to finding people based on their network connections.
Using conversational data from influencer networks to inform and evaluate content strategy.
Drawing networks on NodeXL to visually communicate relevance to senior stakeholders.
Media monitoring services have evolved from human press clipping services to online services that use software to comprehensively monitor news media and social media sources. Online services can monitor over 50,000 news sources in 75+ languages from around the world, identify articles mentioning specified keywords, and deliver clips overnight or in near real-time via email. They provide more coverage at lower cost than traditional press clipping or in-house monitoring. When selecting a media monitoring service, factors to consider include what sources to monitor, whether to use a free or paid service, and service features needed.
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also outlines various social media metrics that can be tracked, including likes, followers, retweets, shares, and engagement. Finally, it discusses tools for social media analytics like Facebook Insights, Twitter Analytics, and NodeXL which can be used to analyze audience demographics, content performance, and social networks.
This document discusses social media metrics and analytics. It describes how different social media platforms are used, including Facebook for personal connections, Instagram and Snapchat for celebrities, and Twitter for global sports. It also covers the development of web analytics APIs, common social media metrics like followers, shares and impressions. The document discusses tools for analyzing social networks on different platforms, including Facebook Insights, Twitter Analytics, NodeXL and Klout. It explores how network analysis can provide insights into influence and information flow through social media.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
The social media strategy document outlines plans to grow the blogger's online following and engagement in 2016. Key objectives are to increase website traffic and social media followers by sharing more relevant content that builds relationships. The strategies proposed include increasing post frequency and encouraging conversation. A social media audit found Twitter drives the most traffic and engagement currently. The document establishes goals, roles, and a content plan to guide social media activities over the coming year.
Locally Engaging in a Global MarketplaceBrandwatch
The document discusses social media monitoring and how understanding consumer interests and discussions online can help companies develop location-based and segmented marketing strategies. It provides examples of how analyzing social media by location and interests can reveal differences in how consumers in various places discuss brands, drivers and barriers to purchase, and opportunities for better timed campaigns. The document is presented by representatives from Brandwatch and MEC to illustrate how social media monitoring can help companies engage customers globally and locally.
Brandwatch Masterclass: Using Brandwatch to Identify InfluencersBrandwatch
This document discusses how to identify influencers using Brandwatch. It begins by defining what an influencer is, noting they have the power to influence and affect others. It then explains the process of identifying influencers within data by looking at metrics like authorship, websites referenced, demographics and popularity over time. Finally, it discusses how to monitor identified influencers using tools in Brandwatch like author lists, site lists, dashboards and alerts to stay organized. The overall goal is to understand what constitutes an influencer for your needs and use Brandwatch capabilities to track those influencers.
The document appears to be a presentation from Will McInnes, Chief Marketing Officer of Brandwatch, about the future of social intelligence. Some key points from the presentation include focusing social intelligence on predicting future trends rather than just past events, distributing social insights across organizations rather than keeping them in silos, gathering active real-world insights from social media rather than just passive data, and discovering new conversations happening in "white spaces". The presentation also speculates about a more outrageous future with massive computing power, radical transparency, and immersive technology changing how social intelligence is used.
From a list of the clients we look after, we found there were quite a few who were not using alerts in their social listening platforms yet.
There are many reasons why we recommend using them. Perhaps you have a busy boss who doesn’t want to log into a social media platform each day but needs to be updated on the conversation about your brand.
Or you want to know if your competitor is being mentioned, if a campaign is doing well or if one of your key bloggers has been chattering away about one of your products.
Alerts can help you by pinging an email straight to your and other people’s inbox, bringing you key insights when you’re too busy to deep dive into the data itself.
This masterclass presentation will show you how easy Alerts are to use and how helpful they can be so that you can get the benefits of utilising such a great feature.
The Fine Line Between Prediction and Intention (#Eurocomm)Brandwatch
This document discusses the difference between using data to make predictions versus using it to understand intentions. It notes that while big data is often marketed as a way to make predictions, the reality is that data alone does not capture enough signals to make accurate predictions. Instead, data should be aggregated to find patterns and understand intentions, rather than make predictions, as people are complex and ambiguous. The document also provides examples of issues discussed in relation to the Scottish independence referendum on social media as a case study of understanding intentions through data.
Webinar: So What - Evolving from Social Data to Social IntelligenceBrandwatch
"The speed of social" is a phrase we often hear when talking about how organizations use social media to engage and respond to customers.
But there’s a dual meaning there: How social data itself has evolved—giving rise to the age of social analytics and social business intelligence.
In this one-hour webinar, Brandwatch VP of Client Services Adam Bambrough and guest Susan Etlinger of Altimeter Group will discuss:
- How (and why) social data has evolved in recent years
- Why it’s so critical to scale social data across the enterprise
- The benefits and use cases of a social media command center
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Brandwatch Masterclass: Using Brandwatch for Competitor BenchmarkingBrandwatch
The document discusses how Brandwatch can be used for competitor benchmarking. It provides examples of how to track metrics like mention volume, page types, and custom categories for competitors. It also presents a case study of how Brandwatch helped a real estate company monitor perceptions of their brand, track executives in the news, understand industry trends, and monitor competitors.
Social media and multichannel consumerBarry Dalton
This document provides an overview of multi-channel customer engagement and trends in social media. It discusses how consumers are increasingly engaging with brands across multiple channels like mobile, social media, web and email. It also outlines key trends in the social media space like its growing global user base, how engagement occurs across various platforms, and the importance of listening to consumers. The document advocates that brands look at consumer behavior and engagement from the perspective of creating business value both in social media and with social media through objectives like improving the customer experience, generating insights, measuring performance and innovating with customers.
The document is a presentation from Brandwatch about social media monitoring and analytics. It discusses the challenges that companies face in navigating the large volume, variety and velocity of social media data. It provides examples of how airlines, hotels, travel agencies and other travel/hospitality companies can use social listening tools from Brandwatch to understand customer sentiment, optimize customer service, identify influencers, measure campaign effectiveness and manage their reputation.
This document summarizes a webinar about reimagining customer feedback to drive action. It discusses how customer feedback has evolved from personal relationships to online reviews and social media. It emphasizes the need to both lead structured conversations with customers and follow online buzz to understand issues and trends. Different types of feedback provide different insights - surveys identify why customers feel a certain way while social media shows what they are saying. The webinar provides examples of how retailers can use different feedback sources to drive action at multiple levels of the organization and improve the customer experience.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Brandwatch Masterclass: Using Brandwatch for PRBrandwatch
This document discusses how PR professionals can use the social listening and analytics platform Brandwatch to track media coverage, identify influential reporters, set up alerts, and report on PR results. Brandwatch allows users to write queries to capture brand and topic mentions, refine queries to filter content, track coverage of products and campaigns, and discover trends. The platform also provides customizable reporting dashboards with metrics like topic clouds and mention tracking to analyze coverage.
Retail TouchPoints and Empathica webinar presentation| Retail
To view full webinar, visit http://cem.empathica.com/RTPEmp3rdPartyWebinar
The presentation explores the challenges retail operators are facing today and discuss how looking at the customer experience through a social lens may be the key to seeing the complete picture of customer feedback.
In the session you’ll learn:
How customer interaction with brands is changing – and why you need to combine solicited and unsolicited feedback
How taking a wide view of customer feedback can uncover systemic issues and trends in your business
How surveys and social media feedback can be used together to drive great customer experiences
To learn more about Customer Experience Management:
Product and services page http://www.empathica.com/products-services/
Resource center http://www.empathica.com/resources/
Blog http://www.empathica.com/blog/
Consumer insights reports http://www.empathica.com/consumer-insights/
Industry-specific expertise http://www.empathica.com/industries/
Connect with us:
Twitter http://twitter.com/EmpathicaCEM
Facebook http://www.facebook.com/EmpathicaCEM
LinkedIn http://www.linkedin.com/company/empathica
This document summarizes the key points from a webinar presentation about attracting and converting new patients through digital marketing. It discusses developing a social media strategy, providing examples of content and metrics from client case studies in the medical industry. It also covers how social media and search marketing intersect, and analyzes the website performance of over 70 medical sites to evaluate metrics like speed, mobile-friendliness, and technical SEO issues. The presentation concludes by offering a free website performance analysis to attendees.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Rob den Rooijen, DSM
Hoe bereik je customer centricity met social media en andere digitale marketing en sales activiteiten?
Rob brengt de focus vandaag terug naar de klant: welke informatie heeft deze nodig in de aankoopcyclus? Waar en hoe kunnen wij het beste onze (potentiële) klant bereiken? En: hoe kunnen we klantrelaties starten en verstevigen?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Sharing Social Intelligence across the BusinessBrandwatch
Unleashing the power of social data and connecting it to all business functions can have a major impact on business success. Keeping social data contained, feeding only marketing-related areas can hold companies back and prevent them from maturing.
In this webinar we discussed:
- Use cases for social insights beyond the marketing department
- The most efficient ways of activating social insights
- The contribution of social to business success
- Social intelligence vs traditional research methods
Locally Engaging in a Global MarketplaceBrandwatch
The document discusses social media monitoring and how understanding consumer interests and discussions online can help companies develop location-based and segmented marketing strategies. It provides examples of how analyzing social media by location and interests can reveal differences in how consumers in various places discuss brands, drivers and barriers to purchase, and opportunities for better timed campaigns. The document is presented by representatives from Brandwatch and MEC to illustrate how social media monitoring can help companies engage customers globally and locally.
Brandwatch Masterclass: Using Brandwatch to Identify InfluencersBrandwatch
This document discusses how to identify influencers using Brandwatch. It begins by defining what an influencer is, noting they have the power to influence and affect others. It then explains the process of identifying influencers within data by looking at metrics like authorship, websites referenced, demographics and popularity over time. Finally, it discusses how to monitor identified influencers using tools in Brandwatch like author lists, site lists, dashboards and alerts to stay organized. The overall goal is to understand what constitutes an influencer for your needs and use Brandwatch capabilities to track those influencers.
The document appears to be a presentation from Will McInnes, Chief Marketing Officer of Brandwatch, about the future of social intelligence. Some key points from the presentation include focusing social intelligence on predicting future trends rather than just past events, distributing social insights across organizations rather than keeping them in silos, gathering active real-world insights from social media rather than just passive data, and discovering new conversations happening in "white spaces". The presentation also speculates about a more outrageous future with massive computing power, radical transparency, and immersive technology changing how social intelligence is used.
From a list of the clients we look after, we found there were quite a few who were not using alerts in their social listening platforms yet.
There are many reasons why we recommend using them. Perhaps you have a busy boss who doesn’t want to log into a social media platform each day but needs to be updated on the conversation about your brand.
Or you want to know if your competitor is being mentioned, if a campaign is doing well or if one of your key bloggers has been chattering away about one of your products.
Alerts can help you by pinging an email straight to your and other people’s inbox, bringing you key insights when you’re too busy to deep dive into the data itself.
This masterclass presentation will show you how easy Alerts are to use and how helpful they can be so that you can get the benefits of utilising such a great feature.
The Fine Line Between Prediction and Intention (#Eurocomm)Brandwatch
This document discusses the difference between using data to make predictions versus using it to understand intentions. It notes that while big data is often marketed as a way to make predictions, the reality is that data alone does not capture enough signals to make accurate predictions. Instead, data should be aggregated to find patterns and understand intentions, rather than make predictions, as people are complex and ambiguous. The document also provides examples of issues discussed in relation to the Scottish independence referendum on social media as a case study of understanding intentions through data.
Webinar: So What - Evolving from Social Data to Social IntelligenceBrandwatch
"The speed of social" is a phrase we often hear when talking about how organizations use social media to engage and respond to customers.
But there’s a dual meaning there: How social data itself has evolved—giving rise to the age of social analytics and social business intelligence.
In this one-hour webinar, Brandwatch VP of Client Services Adam Bambrough and guest Susan Etlinger of Altimeter Group will discuss:
- How (and why) social data has evolved in recent years
- Why it’s so critical to scale social data across the enterprise
- The benefits and use cases of a social media command center
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Brandwatch Masterclass: Using Brandwatch for Competitor BenchmarkingBrandwatch
The document discusses how Brandwatch can be used for competitor benchmarking. It provides examples of how to track metrics like mention volume, page types, and custom categories for competitors. It also presents a case study of how Brandwatch helped a real estate company monitor perceptions of their brand, track executives in the news, understand industry trends, and monitor competitors.
Social media and multichannel consumerBarry Dalton
This document provides an overview of multi-channel customer engagement and trends in social media. It discusses how consumers are increasingly engaging with brands across multiple channels like mobile, social media, web and email. It also outlines key trends in the social media space like its growing global user base, how engagement occurs across various platforms, and the importance of listening to consumers. The document advocates that brands look at consumer behavior and engagement from the perspective of creating business value both in social media and with social media through objectives like improving the customer experience, generating insights, measuring performance and innovating with customers.
The document is a presentation from Brandwatch about social media monitoring and analytics. It discusses the challenges that companies face in navigating the large volume, variety and velocity of social media data. It provides examples of how airlines, hotels, travel agencies and other travel/hospitality companies can use social listening tools from Brandwatch to understand customer sentiment, optimize customer service, identify influencers, measure campaign effectiveness and manage their reputation.
This document summarizes a webinar about reimagining customer feedback to drive action. It discusses how customer feedback has evolved from personal relationships to online reviews and social media. It emphasizes the need to both lead structured conversations with customers and follow online buzz to understand issues and trends. Different types of feedback provide different insights - surveys identify why customers feel a certain way while social media shows what they are saying. The webinar provides examples of how retailers can use different feedback sources to drive action at multiple levels of the organization and improve the customer experience.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Brandwatch Masterclass: Using Brandwatch for PRBrandwatch
This document discusses how PR professionals can use the social listening and analytics platform Brandwatch to track media coverage, identify influential reporters, set up alerts, and report on PR results. Brandwatch allows users to write queries to capture brand and topic mentions, refine queries to filter content, track coverage of products and campaigns, and discover trends. The platform also provides customizable reporting dashboards with metrics like topic clouds and mention tracking to analyze coverage.
Retail TouchPoints and Empathica webinar presentation| Retail
To view full webinar, visit http://cem.empathica.com/RTPEmp3rdPartyWebinar
The presentation explores the challenges retail operators are facing today and discuss how looking at the customer experience through a social lens may be the key to seeing the complete picture of customer feedback.
In the session you’ll learn:
How customer interaction with brands is changing – and why you need to combine solicited and unsolicited feedback
How taking a wide view of customer feedback can uncover systemic issues and trends in your business
How surveys and social media feedback can be used together to drive great customer experiences
To learn more about Customer Experience Management:
Product and services page http://www.empathica.com/products-services/
Resource center http://www.empathica.com/resources/
Blog http://www.empathica.com/blog/
Consumer insights reports http://www.empathica.com/consumer-insights/
Industry-specific expertise http://www.empathica.com/industries/
Connect with us:
Twitter http://twitter.com/EmpathicaCEM
Facebook http://www.facebook.com/EmpathicaCEM
LinkedIn http://www.linkedin.com/company/empathica
This document summarizes the key points from a webinar presentation about attracting and converting new patients through digital marketing. It discusses developing a social media strategy, providing examples of content and metrics from client case studies in the medical industry. It also covers how social media and search marketing intersect, and analyzes the website performance of over 70 medical sites to evaluate metrics like speed, mobile-friendliness, and technical SEO issues. The presentation concludes by offering a free website performance analysis to attendees.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Rob den Rooijen, DSM
Hoe bereik je customer centricity met social media en andere digitale marketing en sales activiteiten?
Rob brengt de focus vandaag terug naar de klant: welke informatie heeft deze nodig in de aankoopcyclus? Waar en hoe kunnen wij het beste onze (potentiële) klant bereiken? En: hoe kunnen we klantrelaties starten en verstevigen?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Sharing Social Intelligence across the BusinessBrandwatch
Unleashing the power of social data and connecting it to all business functions can have a major impact on business success. Keeping social data contained, feeding only marketing-related areas can hold companies back and prevent them from maturing.
In this webinar we discussed:
- Use cases for social insights beyond the marketing department
- The most efficient ways of activating social insights
- The contribution of social to business success
- Social intelligence vs traditional research methods
Fex 150422 - sm - driving customer centricity in a b2 b organisation - rob ...Flevum
Sales & Marketing | Driving customer centricity in a B2B organisation
Spreker: Rob den Rooijen, Program Manager Digital Marketing & Sales | DSM Excellence in Marketing & Sales
Rob den Rooijen geeft een presentatie over customer centricity en zal aan de hand van een aantal stellingen een discussie voeren met de deelnemers. Tijdens de presentatie zal Rob uitleggen waarom DSM customer centricity toepast en welke uitdagingen DSM als wereldwijd bedrijf daarbij tegenkomt.
Onderwerpen die aan de orde komen zijn veranderend klantgedrag in complexe waardeketens, customer journey design, het creëren van een uniforme & geïntegreerde klantbeleving en het veranderen van de mindset bij marketing & sales professionals.
Rob laat zien welke methodes DSM hanteert en wat de ervaringen zijn die tijdens de customer centricity projecten zijn opgedaan. De focus zal liggen op het toepassen van digitale verbeterinitiatieven.
Brandwatch Masterclass: Using Brandwatch for Market ResearchBrandwatch
The document discusses using the Brandwatch social media monitoring tool for market research purposes. It provides examples of case studies analyzing discussions around beer brands, preferences for bacon vs kale, and understanding concert ticket purchasing behaviors. Key aspects covered include developing focused research queries to narrow topics and provide insights, as well as planning social media research projects by identifying goals and understanding data limitations.
Brandwatch is a social intelligence company that has been providing social media monitoring and analytics solutions to over 1,000 global brands and organizations since 2007. It collects data from over 90 million online sources and provides analytics, audiences, and visualization tools to help clients turn social data into insights. Brandwatch has offices worldwide, 97% customer satisfaction, and works with one-third of Fortune 100 companies.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Similaire à Social as a grown-up consumer insight tool (20)
Identifying and Analyzing a target audience with Analytics Brandwatch
The document discusses how social media analytics can be used to identify target audiences and find potential new customers for products and services. It provides an example of how analytics could be used to find professionals in industries like construction by identifying Twitter handles of people in those fields and analyzing what types of content they engage with. The document then outlines Brandwatch Analytics methodology for extracting relevant authors, tracking their conversations, and using topic and entity analysis to find marketing messages that would appeal to the target audience.
The document outlines a 6-step process for using social listening to manage brand crises: 1) Plan for potential threats, 2) Monitor social media conversations, 3) Acknowledge and assess emerging issues, 4) Inform internal teams, 5) Respond appropriately, and 6) Evaluate the response and learn lessons. It provides examples of how tools in Brandwatch like alerts, dashboards, filters and rules can help with tasks like identifying threats, monitoring brand mentions, assessing emerging issues, and evaluating responses. The overall objective is to understand how social listening can help organizations plan for, identify, and react to potential brand crises through all stages of a crisis management process.
Leveraging Insights with Creative SegmentationBrandwatch
The document discusses using rules, categories, and tags in Brandwatch Data to segment data and find insights. It defines these tools and provides best practices for writing rules and finding segmentation ideas by working backwards from goals and letting the data guide you. Use cases demonstrated include competitive segmentation by comparing brand mentions to competitors, separating owned from earned content, and selectively excluding certain data with filters.
The document discusses tips for using the Brandwatch analytics tool to discover insights and tell stories with data. It provides advice on maximizing data through storytelling, understanding data spikes by analyzing topics, filtering topics by page type, starring key mentions, and creating effective dashboards for communicating insights. The document emphasizes balancing clarity with context, closely integrating data and description, and using annotation components and effective dashboard usage to guide the audience.
This document summarizes an intelligence presentation on the fundamentals of social media data analysis. It discusses identifying assumptions and testing them scientifically. It provides examples of sentiment analysis on social media content, highlighting the importance of considering language, audience, location, and changing models over time. Finally, it emphasizes focusing analysis on the fundamental aspects of people, content, and time.
Control vs. Culture: The New Technology Operating EnvironmentBrandwatch
The document discusses how technologies are advancing rapidly and changing culture. It notes that technology is disintermediating businesses by empowering both employers and consumers. Talent is in high demand but less loyal to companies. Startups pose major threats as they can lure away key talent. The only control organizations have is over their internal culture and values. This creates a radically different operating environment that requires changes to excel.
Collective creativity for better intelligenceBrandwatch
The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
Ethics and humanity in the age of technology Brandwatch
The document discusses some of the ethical challenges facing the tech industry, including declining consumer trust and increasing privacy concerns. It outlines expectations around personalization, convenience, privacy and data control. While personalization can increase sales, it can also backfire due to psychological reactance and perceptions of creepiness. To succeed, companies need to take a long term view focused on building trust through self-regulation and accepting consumer feedback.
Digital transformation in a regulated industry Brandwatch
The document discusses digital transformation in the regulated pharmaceutical industry. It notes that while regulation is important, it is sometimes used as an excuse to avoid evolution. It describes how the company has slowly introduced new customer engagement channels like webcasts, remote detailing, and third parties. Analyzing combined data sets helped determine customer preferences and the optimal channel mix. Adopting an agile methodology has halved approval times for campaigns that can now be optimized weekly. The document concludes that digital transformation is possible even in regulated markets, through breaking down preconceptions, introducing new data sources, and agile working.
The document discusses how the BBC uses emotional intelligence tools to understand audience emotions and drive business strategy. It describes how the BBC analyzes social media data using sentiment analysis and manual tagging to identify emotional states, interests and segments audiences. Insights from these tools allow the BBC to determine what is driving emotion in responses, evaluate tone, and personalize content for different audience groups. The BBC aims to apply these learnings to better target content while avoiding misinterpreting data or emotionally vulnerable audiences.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
The document outlines the agenda for a workshop on data storytelling. The workshop will include an introduction, two task sessions where participants work on data storytelling exercises, and a discussion period. Data storytelling involves using data, visuals, and narrative to communicate insights. Effective data stories direct attention, keep things simple, emphasize the most important points, and consider the audience such as executives or marketers.
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
This document discusses how businesses can uncover the "truth" about their customers to improve customer experience. It notes that customer value is now defined by mental energy rather than just currency, and that personalization should be based on "tribal allegiances" rather than just individual profiles. The document presents a framework for discovering the mutual resonance between what matters to brands and what matters to audiences. It emphasizes the importance of contextual data and design approaches that solve higher-order problems to create emotional customer experiences.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"