Mel Feller Looks at Things to Avoid as a Startup Business by Mel Feller Looking at American statistics, which are resounding true for even a dynamic economy like the one we are experiencing now. A sobering thought is that according to the Small Business Association, roughly a third of startups last just two years, and about half survive to five years. Therefore, if you are planning to begin a small business, 50/50 odds for survival past five years is not pleasing news. If there is any good news of the reasons they do not survive it

1. Mel FellerLooks at Things to Avoid as a Startup Businessby Mel Feller
Lookingat Americanstatistics,which are resoundingtrue forevenadynamiceconomylike the one we
are experiencingnow. A soberingthoughtisthataccordingto the Small BusinessAssociation,roughlya
thirdof startupslastjusttwo years,andabout half survive tofive years.
Therefore,if youare planningtobeginasmall business,50/50oddsfor survival pastfive yearsisnot
pleasingnews.If there isanygoodnewsof the reasonstheydonot survive itisbecause the problem
comesfromsmall businessownerswhodonothave a succinctplan;a roadmap not justforsurvival,but
alsoto flourish.
We all knowthat eventhe bestideaswillnotsucceedwithoutproperplanning.Inaddition,many
startupsare caught upwiththe same distractionsthathave takenoutothergreat businessideasbefore
theywere evenable toaccomplishtheirgoals.
Not KnowingYour Market
A commonobstacle hitsstartupsbefore theyhave everopenedtheirdoorsforbusiness.The most
commonobstacle ismarketknowledge. Itseemswhetherabrick-and-mortarlocationoronline
business,businessplansmustincludemarketresearch.Anentrepreneurabsolutelyneedstoknowhow
large theirlocal marketis,theirtargetdemographic,andmostimportantly,how saturatedthe market
currentlyis.
Consideringthat, marketknowledge canhelpdeterminehow abusinessneedstoroll outthe product or
service.Shouldyoufocusonbetterquality,fasterservice,lowerprice,oranothervariable?Mostof all,
marketresearchwill give the entrepreneuranideaif there ismarketspace inthe industryfortheir
particularbusiness.
Reinventingthe BusinessConcept
Ideasscratchedon a note pad can feel like the innovationideaof the century.However,manyideasyou
thinkare ‘innovators’and‘disruptors’have beendone before andbymanyotherpeople. The majority
of entrepreneurscanbe caughtup inthe idea,planning,andlaunchwithoutlookingforotherswho
have previouslyhadthe same concept.

2. I am not tryingto sayit isnot a soundbusinessideathatwasthoughtof.However,anguishanddespair
comeswhenthe patentisfiled,the VCpitchispresented,orpossiblythe lawsuitisserved.Alternatively,
it mightbe that the ideahadbeentriedandhas failed.
Anotherveryreal possibilityisthe startupcan use the structure or knowledge gleanedfromsomeone
whohas done itbefore.Whetherithasto achieve the same levelof successorto improve uponit,there
isno needtoreinventthe same businessconcept.
Openingthe Doors too Soon
Small businessestendtoopentheirdoorsasquicklyaspossible,divingin headfirstwithouttestingthe
market.These businessessoondiscoverglaringflawsintheirstructure,product,andorservice.Itleaves
themvulnerable,requiringeitherashutdownorrestart,or more likely,shuttingthe doorsforgood.
A lessoncanbe learnedfrom all business andtheirearlybeginnings. Muchcanbe learnedfroma soft
launchcan helpexpose weaknessesandflawsbefore the startuphitsthe groundrunning.The product
or service canbe improved andthere is eventime toworkoutkinks aheadof a hard opening.
NeglectingMarketing
It isso easyto get excitedaboutagreatbusinessidea,product,orservice offering,however,does
anyone else knowaboutit?Eventhe bestbusinessideacanfail if the flow of customersjust isnot there
due to a lack of marketing.
Therefore,a fundamental partof anystartup isa marketingplan.Fora startup, itis suggested toset
aside three tofive percentof salesfor yourmarketingandadvertising expenses.Please note thatinitial
startupmarketingis beyondthatthree to five percent.Thus,youmustplanforapproximatelythree to
six months’worthof your expectedsalesforpre-launchmarketinginordertogain marketexposure.
Consistencyisakeycomponenttomakingmoneyinbusiness.Youhave toconsistentlykeepdoingwhat
isnecessarytobe successful dayinandday out.This will create long-termpositivehabitsthatwill help
youmake moneyinthe end.
Whatevertype of businessyouwanttostart, usingthese nine tipscanhelpyoube successful inyour
venture.

3. Mel Feller– Personal Development,Business,Execute,InternetandReal Estate Investments
Coach/Mentor and BusinessOwner
Mel Fellerwasaseniorstafferforover5 yearswithbothUnitedStatesSenatorJake Garn and The
Senate BankingandFinance Committee.
Mel Fellerisaspeakeratentrepreneurial forumstrainingbusinessprofessionalsonmarketingstrategies
and the “Secretsof Online Marketing”.He providesconsultingservicesonall aspectsof business
includingorganizational performance,salesandmarketingstrategies,employee productivityand
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and fields.
Mel Feller'sareasof technologyexpertise include emailsandsocial media,solutiondevelopment
disciplineandmethodology,businessprocessleadsandprojectmanagement.
Mel Fellerhastwenty-fiveyears’experience withcompanies,nonprofitsandindividualsinthe research
and writingof bothgovernmentandprivate grants.
In additiontohisregularconsultingandmanagementresponsibilities,Mel Fellerwaspublishedinthe
Top 100 Mentors;he has publishedtwobookson"CreativeReal Estate Financing"and“MultipleSecrets
to Success”,and presentednumerousexecutive lecturesforFortune 500 corporationson“leadership
and businesspractices”.
Visithimatwww.melfeller.com andwww.melfellersuccessstories.com
Mel Feller’sdynamicpresence,instinctive strategicvision,andcreative thinkingproduce effective,
sustainable bottom-lineresultsforhisclients.His“CanDo” attitude generatesconfidence inhis
executivecoachingclientsandstrategicconsultingcorporate clients.ThroughoutMel Feller’scareer,he
has increasedthe profitabilityof nearlyeveryorganizationwithwhichhe hasworked.
Mel Fellerhasaunique abilitytorelate tohisclientsbecausehe came fromThe UnitedStatesSenate,
where Mel wasthe Chief of Staff fora UnitedStatesSenatorandwas alwaysmeetingwithprominent
businesspeople orpoliticians. Hismainlove wasdealingwithconstituentsthatwere the grassroot
voters! Since foundingCoachingForSuccess360 In 1989, he has effectivelytranslatedthatexperience
intoresultsforhisclients.He focusesonseparatingdailydistractionsfromthe real issuesinordertoput
the executive and/orbusinessonthe rightpathto grow and prosper.Resultsare immediate,growth
sustainable,andprofitabilitylong-term.

4. Dozensof Mel Feller’sclientshave beenonInc.’s500/5000 listandmany have beennamedasa “Best
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While we have notyetcollectedthe official feedback,the unofficialfeedbackwasthatYou Were a Hit! I
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