This presentation is a case study describing how we combined individual card sorts with focus groups and group card sorting to improve the content hierarchy and organization of www.libertymutual.com, the personal insurance website of Liberty Mutual, which customers can visit to get an insurance quote, service their insurance policies, or find insurance-related information. We analyzed quantitative and qualitative data from 26 participants, on which we based our recommendations for a new hierarchy and site structure. Our paper will show how the results from the individual and group sorts differed, how the individual exercise informed the group exercise, and how the group exercise informed the recommendations. We believe this combination of individual sorting, group sorting, and focus group discussion makes this methodology unique.
The paper on which this presentation is based is available here: http://bit.ly/14jWa7G
Merging Methodologies: Individual and Group Card SortingBob Thomas
This presentation is a case study describing how we combined individual card sorts with focus groups and group card sorting to improve the content hierarchy and organization of www.libertymutual.com, the personal insurance website of Liberty Mutual, which customers can visit to get an insurance quote, service their insurance policies, or find insurance-related information. We analyzed quantitative and qualitative data from 26 participants, on which we based our recommendations for a new hierarchy and site structure. Our paper will show how the results from the individual and group sorts differed, how the individual exercise informed the group exercise, and how the group exercise informed the recommendations. We believe this combination of individual sorting, group sorting, and focus group discussion makes this methodology unique.
The paper on which this presentation is based is available here: http://bit.ly/14jWa7G
This document discusses new technologies and innovative methods for sourcing profitable prospect data. It highlights that only 11% of companies effectively manage customer data despite its importance. Progressive companies are making breakthroughs using new efficient models of third-party list acquisition. It emphasizes the need for data discipline, standardization, and governance through dedicated roles and business intelligence tools. New data acquisition models use analytics and portfolio approaches to blend data from multiple sources to restore confidence in third-party data.
The document discusses the emerging role of the chief data officer (CDO) in organizations. It summarizes that as data and analytics have become more important, having a single leader dedicated to developing an enterprise-wide data strategy is necessary to fully leverage data. The CDO can envision how to use data across the organization, activate real change by using data to impact the business, and transform the culture to be more data-driven. The document outlines barriers to establishing the CDO role but emphasizes the value they provide in making organizations more competitive through their data.
Bob Thomas's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Research ReportsCorporate research is an important but often o.docxgholly1
Reynolds & Reynolds is a leading provider of automotive retail software solutions headquartered in Dayton, Ohio. It has over 4,600 employees and annual revenues over $1 billion. The company offers a variety of retail management systems and services to help automotive retailers grow their business. The student sees potential employment opportunities at Reynolds & Reynolds and believes their team-oriented culture and focus on customer satisfaction aligns well with their skills and interests.
The document discusses offender profiling, which is a technique used by law enforcement to identify the personality and behavioral characteristics of an offender based on an analysis of the crime committed. There are two main types of offender profiling: inductive profiling, which uses data from other known offenders, and deductive profiling, which focuses on evidence specific to the individual criminal. The research aimed to examine the utility of offender profiles and evaluate if ambiguous profiles could be clarified to better match a potential suspect. Offender profiling has been useful for prioritizing suspects, but there is also some criticism of the technique.
The business value of consumer analytics and big data is not just about what you can discover or infer about the consumer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-Commerce systems and CRM) to create a powerful and truly personalized consumer experience.
For most organizations, mobilizing this kind of intelligence raises organizational challenges as well as technical ones.
This presentation reveals how some leading companies are starting to address these challenges, and describes the vital role of enterprise architecture in supporting such initiatives.
Merging Methodologies: Individual and Group Card SortingBob Thomas
This presentation is a case study describing how we combined individual card sorts with focus groups and group card sorting to improve the content hierarchy and organization of www.libertymutual.com, the personal insurance website of Liberty Mutual, which customers can visit to get an insurance quote, service their insurance policies, or find insurance-related information. We analyzed quantitative and qualitative data from 26 participants, on which we based our recommendations for a new hierarchy and site structure. Our paper will show how the results from the individual and group sorts differed, how the individual exercise informed the group exercise, and how the group exercise informed the recommendations. We believe this combination of individual sorting, group sorting, and focus group discussion makes this methodology unique.
The paper on which this presentation is based is available here: http://bit.ly/14jWa7G
This document discusses new technologies and innovative methods for sourcing profitable prospect data. It highlights that only 11% of companies effectively manage customer data despite its importance. Progressive companies are making breakthroughs using new efficient models of third-party list acquisition. It emphasizes the need for data discipline, standardization, and governance through dedicated roles and business intelligence tools. New data acquisition models use analytics and portfolio approaches to blend data from multiple sources to restore confidence in third-party data.
The document discusses the emerging role of the chief data officer (CDO) in organizations. It summarizes that as data and analytics have become more important, having a single leader dedicated to developing an enterprise-wide data strategy is necessary to fully leverage data. The CDO can envision how to use data across the organization, activate real change by using data to impact the business, and transform the culture to be more data-driven. The document outlines barriers to establishing the CDO role but emphasizes the value they provide in making organizations more competitive through their data.
Bob Thomas's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Research ReportsCorporate research is an important but often o.docxgholly1
Reynolds & Reynolds is a leading provider of automotive retail software solutions headquartered in Dayton, Ohio. It has over 4,600 employees and annual revenues over $1 billion. The company offers a variety of retail management systems and services to help automotive retailers grow their business. The student sees potential employment opportunities at Reynolds & Reynolds and believes their team-oriented culture and focus on customer satisfaction aligns well with their skills and interests.
The document discusses offender profiling, which is a technique used by law enforcement to identify the personality and behavioral characteristics of an offender based on an analysis of the crime committed. There are two main types of offender profiling: inductive profiling, which uses data from other known offenders, and deductive profiling, which focuses on evidence specific to the individual criminal. The research aimed to examine the utility of offender profiles and evaluate if ambiguous profiles could be clarified to better match a potential suspect. Offender profiling has been useful for prioritizing suspects, but there is also some criticism of the technique.
The business value of consumer analytics and big data is not just about what you can discover or infer about the consumer, but how you can use this insight promptly and effectively across multiple touchpoints (including e-Commerce systems and CRM) to create a powerful and truly personalized consumer experience.
For most organizations, mobilizing this kind of intelligence raises organizational challenges as well as technical ones.
This presentation reveals how some leading companies are starting to address these challenges, and describes the vital role of enterprise architecture in supporting such initiatives.
The document outlines five patterns of innovation that companies can use to develop new business ideas and models using data and analytics: 1) Augmenting products to generate and utilize data, 2) Digitizing physical assets, 3) Combining internal and external data, 4) Trading unused data, and 5) Codifying distinctive capabilities into digital services. It provides examples of each pattern and recommends that companies ask a series of questions about their data, assets, capabilities, customers and industries to identify opportunities that match these patterns in order to develop new revenue streams in the digital economy.
This report analyzes the embedded insurance sector in the US by examining consumer interest and company performance. Consumer interest in "lemonade insurance" has grown the most based on search trends. Companies like ValuePenguin and Claimlinx rank highly in SEO. Lemonade Insurance and TruePill have gained the most social media share while Cover Genius and Haven Life have lost share. The Lemonade Insurance app sees high installs and ratings.
This document outlines a proposal for an e-grocery website design. It discusses conducting research in three domains: context, content, and users. Research techniques are described like stakeholder interviews, content inventory, card sorting, and usability testing. The document then provides details on the website business context, content that will be included, primary and secondary user groups, and user personas.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Module 3 - BackgroundPRINCIPLES OF MARKETINGAll readings are r.docxroushhsiu
Module 3 - Background
PRINCIPLES OF MARKETING
All readings are required unless noted as “Optional” or “Not Required.”
Introduction
In practice, Marketers use various models to describe the different marketing functions. Some of the more popular models are the 7 step model, STP (segmentation, targeting, positioning), or the 4 C's (Consumer Behavior, Company Analysis, Competitor Analysis, and Context). Each has advantages and drawbacks regarding comprehensiveness. Readings describing each of these models are provided in the Optional Reading list at the end of this section. For this module, however, we will use a model that integrates and abridges these other models.
Consumers, Markets, and Competition
Though many people think of marketing as consisting of sales and advertising, one of the most important marketing functions begins even before the final product or service has been developed. In this early stage, the organization conducts research to determine customer needs, how the market is structured, and the number and nature of competitors addressing that need. As you will see below, these three topics are intertwined.
Consumers
The purpose of marketing is to discover how to provide value to consumers while earning a profit. Marketers must understand the entire consumer base: the customer served by the organization, the customer currently served by competitors, and customers who may be served in the future. One way marketers do this is by analyzing buyer behavior (i.e., how consumers get information and how consumers make buying decisions). Consumer behaviors are influenced by a number of considerations such as psychological factors, convenience, competing choices, and cultural preferences. Read the following book chapter on consumer behavior.
Tanner, J., and Raymond, M. (2012). Marketing Principles (v. 2.0). Ch. 3: Consumer behavior: How people make buying decisions. Sections 3.1-3.6. Retrieved from https://2012books.lardbucket.org/pdfs/marketing-principles-v2.0.pdf
Markets
Any business needs to know the characteristics of the markets in which the firm operates. Understanding the customer and the market requires extensive and sophisticated research efforts to gather and analyze social and economic trends, human decision-making, and potential competitors. The goal of market research is to enable the firm to identify opportunities and threats in the business environment as well as the organization’s capacity to exploit its strengths and shore up its weaknesses.
Market research can be either primary (collected directly from the source), or secondary (collected/published by someone outside the organization). Some examples of secondary data include:
· US Census
· www.Data,gov
· Internal data (such as customer cards at grocery stores that collect data on buying patterns)
· Nielsen or Arbitron ratings
· Published articles and reports
· Blog posts
· Social media
The following chart illustrates the differences between primary and secondary market re ...
Beyond Green - Opportunity Analysis Projectsozamora
The document discusses the formation and initial research of the Beyond Green team. The team's goal was to create an online networking community for innovators, inventors, and environmentalists to collaborate on sustainable development projects. Through surveys, the team found a need for easier access to renewable energy data currently spread across various organizations. The team then refined their value proposition to focus on "Bringing customized data from aggregate renewable energy sources to market." An executive felt this new concept was viable if companies provided data to access other data and revenue was shared for providing data. The next steps are to further develop this concept.
Portals need to better understand consumers and provide more valuable leads to customers. By tracking consumer behavior across sites, portals can build profiles on consumers' interests and needs. Portals can then score and grade leads based on factors like pages viewed and share more qualified leads with customers. Customers want leads they can cost-effectively convert to sales and measure through their CRM systems. Portals aim to deliver more customized experiences for consumers and transparent metrics to help customers optimize marketing spend and understand lead values.
Search Engine Results: The Best Measure? Fan Foundry
The document provides an overview of three topics:
1) Search engines' changing roles and how SEO tactics are still effective
2) Data-driven approaches to marketing such as email marketing, lead magnets, and storytelling to build sustainable results
3) Trends that could impact the future including the decline of technical elites, rise of artificial intelligence, and importance of sales and marketing alignment.
Looking to scale your SEO processes?
Are you equipped to factor the ever-changing digital landscape into your plans for growth?
Any marketer would agree that scaling in today’s digital age can be a complex challenge.
However, by taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level.
Watch our webinar to discover how to decode a formula that helps you build a scalable SEO program for success.
You'll learn how to:
- Assess your competitive landscape.
- Build a scalable SEO content strategy.
- Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and more).
Wayne Cichanski, VP of Search & Site Experience at iQuanti, and Anwesha Mazumdar, Head of Credello, present a scalable SEO program that works.
Even with increased brand awareness, some enterprises still experience higher acquisition, conversion, and traffic costs.
In this webinar, you will gain in-depth insight into a case study that will help you see how scaling your SEO initiatives can truly improve your business while driving costs down.
Le ricerche e le analisi di mercato per un’azienda sono essenziali. Capire le necessità e le volontà del proprio target di mercato e monitorare i propri competitor può fare la differenza tra il successo e il fallimento.
Open Innovation Networks And Virtual Worlds Best Practices Research StudyRandall Sisam
The document discusses open innovation networks and virtual worlds. It provides an overview of how companies are using online communities and virtual worlds to seed innovation. Some key points:
- Best-in-class companies are using online communities for market research, seeding innovation, community building, and brand building.
- Communities are being used to get feedback on products to help with development, testing, and enhancements. They also help foster internal innovation.
- Virtual worlds are being used for market research studies to help companies build a strong presence, understand what offerings would be received well, and test new offerings. This allows insights from early adopters.
From Card Sort to Redesigned Intranet Site: A Success StoryBob Thomas
This is a case study describing how we moved an intranet that was not working for its employees into a successful website.
The objectives were to "lead with the need,' to determine how current employees want their information organized and what should be emphasized first. Our goals were to redesign the intranet site, focusing on the navigation and organization (overall information architecture); make the site usable; especially when it comes to finding things; and to make the site attractive and understandable to employees.
A card sort seemed the best solution because we had 2 sites that needed to be unified and that had grown too small for the additional information that kept getting added year in and year out. We had an IA that wasn’t working, and we wanted to discover how employees – the principal users of the site – wanted their information organized.
We chose a open card sort because we wanted participants to tell us how they wanted the main categories of the site named (as opposed to us naming the categories for them).
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Seminar on Marketing for Technology Companies, presented for Technology Transfer Office at National University of Ireland Galway on 12 Decemer 2012. Describes how to use web marketing and content to sell high-value, complex technology products online
The document discusses new patterns of innovation and how companies can leverage data and technology to drive innovation. It outlines five patterns: 1) Augmenting products to generate data, 2) Digitizing assets, 3) Combining data within and across industries, 4) Trading data, and 5) Codifying distinctive service capabilities. For each pattern, it provides examples and questions companies can ask to identify opportunities. Overall, the framework is meant to help structure conversations around identifying new business ideas by exploring what data a company has access to and how it can be leveraged through different innovation patterns.
The search for new business ideas and new business models is hit-or-miss in most corporations
When good ideas do emerge, they’re often doomed because the company is organized to support one way of doing business and doesn’t have the processes or metrics to support a new one.
Perform Effective Competitor Analysis with Online Data Collection ServicesAndrew Leo
Significantly growing technology and data have created immense opportunities for businesses; thereby elevating the importance of data-driven decisions and turning them into a vital competitive advantage. Hence, the online data collection process becomes an integral part of organizations, irrespective of the industries or verticals they deal in.
Click Here: https://www.damcogroup.com/data-collection-services-company.html
#onlinedatacollectionservices
#onlinedatacollection
#datacollectionservices
#damcosolutions
Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive
and act on sharing their data with companies.
More information is available from:
http://gsb.columbia.edu/globalbrands
or
http://aimia.com
What Lessons Can New Investors Learn from Newman Leech’s Success?Newman Leech
Newman Leech's success in the real estate industry is based on key lessons and principles, offering practical advice for new investors and serving as a blueprint for building a successful career.
13 Jun 24 ILC Retirement Income Summit - slides.pptxILC- UK
ILC's Retirement Income Summit was hosted by M&G and supported by Canada Life. The event brought together key policymakers, influencers and experts to help identify policy priorities for the next Government and ensure more of us have access to a decent income in retirement.
Contributors included:
Jo Blanden, Professor in Economics, University of Surrey
Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
Molly Broome, Economist, Resolution Foundation
Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
Joanna Elson CBE, Chief Executive Officer, Independent Age
Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
Contenu connexe
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The document outlines five patterns of innovation that companies can use to develop new business ideas and models using data and analytics: 1) Augmenting products to generate and utilize data, 2) Digitizing physical assets, 3) Combining internal and external data, 4) Trading unused data, and 5) Codifying distinctive capabilities into digital services. It provides examples of each pattern and recommends that companies ask a series of questions about their data, assets, capabilities, customers and industries to identify opportunities that match these patterns in order to develop new revenue streams in the digital economy.
This report analyzes the embedded insurance sector in the US by examining consumer interest and company performance. Consumer interest in "lemonade insurance" has grown the most based on search trends. Companies like ValuePenguin and Claimlinx rank highly in SEO. Lemonade Insurance and TruePill have gained the most social media share while Cover Genius and Haven Life have lost share. The Lemonade Insurance app sees high installs and ratings.
This document outlines a proposal for an e-grocery website design. It discusses conducting research in three domains: context, content, and users. Research techniques are described like stakeholder interviews, content inventory, card sorting, and usability testing. The document then provides details on the website business context, content that will be included, primary and secondary user groups, and user personas.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Module 3 - BackgroundPRINCIPLES OF MARKETINGAll readings are r.docxroushhsiu
Module 3 - Background
PRINCIPLES OF MARKETING
All readings are required unless noted as “Optional” or “Not Required.”
Introduction
In practice, Marketers use various models to describe the different marketing functions. Some of the more popular models are the 7 step model, STP (segmentation, targeting, positioning), or the 4 C's (Consumer Behavior, Company Analysis, Competitor Analysis, and Context). Each has advantages and drawbacks regarding comprehensiveness. Readings describing each of these models are provided in the Optional Reading list at the end of this section. For this module, however, we will use a model that integrates and abridges these other models.
Consumers, Markets, and Competition
Though many people think of marketing as consisting of sales and advertising, one of the most important marketing functions begins even before the final product or service has been developed. In this early stage, the organization conducts research to determine customer needs, how the market is structured, and the number and nature of competitors addressing that need. As you will see below, these three topics are intertwined.
Consumers
The purpose of marketing is to discover how to provide value to consumers while earning a profit. Marketers must understand the entire consumer base: the customer served by the organization, the customer currently served by competitors, and customers who may be served in the future. One way marketers do this is by analyzing buyer behavior (i.e., how consumers get information and how consumers make buying decisions). Consumer behaviors are influenced by a number of considerations such as psychological factors, convenience, competing choices, and cultural preferences. Read the following book chapter on consumer behavior.
Tanner, J., and Raymond, M. (2012). Marketing Principles (v. 2.0). Ch. 3: Consumer behavior: How people make buying decisions. Sections 3.1-3.6. Retrieved from https://2012books.lardbucket.org/pdfs/marketing-principles-v2.0.pdf
Markets
Any business needs to know the characteristics of the markets in which the firm operates. Understanding the customer and the market requires extensive and sophisticated research efforts to gather and analyze social and economic trends, human decision-making, and potential competitors. The goal of market research is to enable the firm to identify opportunities and threats in the business environment as well as the organization’s capacity to exploit its strengths and shore up its weaknesses.
Market research can be either primary (collected directly from the source), or secondary (collected/published by someone outside the organization). Some examples of secondary data include:
· US Census
· www.Data,gov
· Internal data (such as customer cards at grocery stores that collect data on buying patterns)
· Nielsen or Arbitron ratings
· Published articles and reports
· Blog posts
· Social media
The following chart illustrates the differences between primary and secondary market re ...
Beyond Green - Opportunity Analysis Projectsozamora
The document discusses the formation and initial research of the Beyond Green team. The team's goal was to create an online networking community for innovators, inventors, and environmentalists to collaborate on sustainable development projects. Through surveys, the team found a need for easier access to renewable energy data currently spread across various organizations. The team then refined their value proposition to focus on "Bringing customized data from aggregate renewable energy sources to market." An executive felt this new concept was viable if companies provided data to access other data and revenue was shared for providing data. The next steps are to further develop this concept.
Portals need to better understand consumers and provide more valuable leads to customers. By tracking consumer behavior across sites, portals can build profiles on consumers' interests and needs. Portals can then score and grade leads based on factors like pages viewed and share more qualified leads with customers. Customers want leads they can cost-effectively convert to sales and measure through their CRM systems. Portals aim to deliver more customized experiences for consumers and transparent metrics to help customers optimize marketing spend and understand lead values.
Search Engine Results: The Best Measure? Fan Foundry
The document provides an overview of three topics:
1) Search engines' changing roles and how SEO tactics are still effective
2) Data-driven approaches to marketing such as email marketing, lead magnets, and storytelling to build sustainable results
3) Trends that could impact the future including the decline of technical elites, rise of artificial intelligence, and importance of sales and marketing alignment.
Looking to scale your SEO processes?
Are you equipped to factor the ever-changing digital landscape into your plans for growth?
Any marketer would agree that scaling in today’s digital age can be a complex challenge.
However, by taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level.
Watch our webinar to discover how to decode a formula that helps you build a scalable SEO program for success.
You'll learn how to:
- Assess your competitive landscape.
- Build a scalable SEO content strategy.
- Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and more).
Wayne Cichanski, VP of Search & Site Experience at iQuanti, and Anwesha Mazumdar, Head of Credello, present a scalable SEO program that works.
Even with increased brand awareness, some enterprises still experience higher acquisition, conversion, and traffic costs.
In this webinar, you will gain in-depth insight into a case study that will help you see how scaling your SEO initiatives can truly improve your business while driving costs down.
Le ricerche e le analisi di mercato per un’azienda sono essenziali. Capire le necessità e le volontà del proprio target di mercato e monitorare i propri competitor può fare la differenza tra il successo e il fallimento.
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The document discusses open innovation networks and virtual worlds. It provides an overview of how companies are using online communities and virtual worlds to seed innovation. Some key points:
- Best-in-class companies are using online communities for market research, seeding innovation, community building, and brand building.
- Communities are being used to get feedback on products to help with development, testing, and enhancements. They also help foster internal innovation.
- Virtual worlds are being used for market research studies to help companies build a strong presence, understand what offerings would be received well, and test new offerings. This allows insights from early adopters.
From Card Sort to Redesigned Intranet Site: A Success StoryBob Thomas
This is a case study describing how we moved an intranet that was not working for its employees into a successful website.
The objectives were to "lead with the need,' to determine how current employees want their information organized and what should be emphasized first. Our goals were to redesign the intranet site, focusing on the navigation and organization (overall information architecture); make the site usable; especially when it comes to finding things; and to make the site attractive and understandable to employees.
A card sort seemed the best solution because we had 2 sites that needed to be unified and that had grown too small for the additional information that kept getting added year in and year out. We had an IA that wasn’t working, and we wanted to discover how employees – the principal users of the site – wanted their information organized.
We chose a open card sort because we wanted participants to tell us how they wanted the main categories of the site named (as opposed to us naming the categories for them).
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Seminar on Marketing for Technology Companies, presented for Technology Transfer Office at National University of Ireland Galway on 12 Decemer 2012. Describes how to use web marketing and content to sell high-value, complex technology products online
The document discusses new patterns of innovation and how companies can leverage data and technology to drive innovation. It outlines five patterns: 1) Augmenting products to generate data, 2) Digitizing assets, 3) Combining data within and across industries, 4) Trading data, and 5) Codifying distinctive service capabilities. For each pattern, it provides examples and questions companies can ask to identify opportunities. Overall, the framework is meant to help structure conversations around identifying new business ideas by exploring what data a company has access to and how it can be leveraged through different innovation patterns.
The search for new business ideas and new business models is hit-or-miss in most corporations
When good ideas do emerge, they’re often doomed because the company is organized to support one way of doing business and doesn’t have the processes or metrics to support a new one.
Perform Effective Competitor Analysis with Online Data Collection ServicesAndrew Leo
Significantly growing technology and data have created immense opportunities for businesses; thereby elevating the importance of data-driven decisions and turning them into a vital competitive advantage. Hence, the online data collection process becomes an integral part of organizations, irrespective of the industries or verticals they deal in.
Click Here: https://www.damcogroup.com/data-collection-services-company.html
#onlinedatacollectionservices
#onlinedatacollection
#datacollectionservices
#damcosolutions
Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive
and act on sharing their data with companies.
More information is available from:
http://gsb.columbia.edu/globalbrands
or
http://aimia.com
Similaire à Merging Methodologies: Individual and Group Card Sorting (20)
What Lessons Can New Investors Learn from Newman Leech’s Success?Newman Leech
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ILC's Retirement Income Summit was hosted by M&G and supported by Canada Life. The event brought together key policymakers, influencers and experts to help identify policy priorities for the next Government and ensure more of us have access to a decent income in retirement.
Contributors included:
Jo Blanden, Professor in Economics, University of Surrey
Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
Molly Broome, Economist, Resolution Foundation
Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
Joanna Elson CBE, Chief Executive Officer, Independent Age
Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
A toxic combination of 15 years of low growth, and four decades of high inequality, has left Britain poorer and falling behind its peers. Productivity growth is weak and public investment is low, while wages today are no higher than they were before the financial crisis. Britain needs a new economic strategy to lift itself out of stagnation.
Scotland is in many ways a microcosm of this challenge. It has become a hub for creative industries, is home to several world-class universities and a thriving community of businesses – strengths that need to be harness and leveraged. But it also has high levels of deprivation, with homelessness reaching a record high and nearly half a million people living in very deep poverty last year. Scotland won’t be truly thriving unless it finds ways to ensure that all its inhabitants benefit from growth and investment. This is the central challenge facing policy makers both in Holyrood and Westminster.
What should a new national economic strategy for Scotland include? What would the pursuit of stronger economic growth mean for local, national and UK-wide policy makers? How will economic change affect the jobs we do, the places we live and the businesses we work for? And what are the prospects for cities like Glasgow, and nations like Scotland, in rising to these challenges?
How to Identify the Best Crypto to Buy Now in 2024.pdfKezex (KZX)
To identify the best crypto to buy in 2024, analyze market trends, assess the project's fundamentals, review the development team and community, monitor adoption rates, and evaluate risk tolerance. Stay updated with news, regulatory changes, and expert opinions to make informed decisions.
Confirmation of Payee (CoP) is a vital security measure adopted by financial institutions and payment service providers. Its core purpose is to confirm that the recipient’s name matches the information provided by the sender during a banking transaction, ensuring that funds are transferred to the correct payment account.
Confirmation of Payee was built to tackle the increasing numbers of APP Fraud and in the landscape of UK banking, the spectre of APP fraud looms large. In 2022, over £1.2 billion was stolen by fraudsters through authorised and unauthorised fraud, equivalent to more than £2,300 every minute. This statistic emphasises the urgent need for robust security measures like CoP. While over £1.2 billion was stolen through fraud in 2022, there was an eight per cent reduction compared to 2021 which highlights the positive outcomes obtained from the implementation of Confirmation of Payee. The number of fraud cases across the UK also decreased by four per cent to nearly three million cases during the same period; latest statistics from UK Finance.
In essence, Confirmation of Payee plays a pivotal role in digital banking, guaranteeing the flawless execution of banking transactions. It stands as a guardian against fraud and misallocation, demonstrating the commitment of financial institutions to safeguard their clients’ assets. The next time you engage in a banking transaction, remember the invaluable role of CoP in ensuring the security of your financial interests.
For more details, you can visit https://technoxander.com.
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Digital, interactive art showing the struggle of a society in providing for its present population while also saving planetary resources for future generations. Spread across several frames, the art is actually the rendering of real and speculative data. The stereographic projections change shape in response to prompts and provocations. Visitors interact with the model through speculative statements about how to increase savings across communities, regions, ecosystems and environments. Their fabulations combined with random noise, i.e. factors beyond control, have a dramatic effect on the societal transition. Things get better. Things get worse. The aim is to give visitors a new grasp and feel of the ongoing struggles in democracies around the world.
Stunning art in the small multiples format brings out the spatiotemporal nature of societal transitions, against backdrop issues such as energy, housing, waste, farmland and forest. In each frame we see hopeful and frightful interplays between spending and saving. Problems emerge when one of the two parts of the existential anaglyph rapidly shrinks like Arctic ice, as factors cross thresholds. Ecological wealth and intergenerational equity areFour at stake. Not enough spending could mean economic stress, social unrest and political conflict. Not enough saving and there will be climate breakdown and ‘bankruptcy’. So where does speculative design start and the gambling and betting end? Behind each fabular frame is a four ratio problem. Each ratio reflects the level of sacrifice and self-restraint a society is willing to accept, against promises of prosperity and freedom. Some values seem to stabilise a frame while others cause collapse. Get the ratios right and we can have it all. Get them wrong and things get more desperate.
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On 12 June 2024 the Institute for Economic Research and Policy Consulting (IER) held an online event “Economic Trends from a Business Perspective (May 2024)”.
During the event, the results of the 25-th monthly survey of business executives “Ukrainian Business during the war”, which was conducted in May 2024, were presented.
The field stage of the 25-th wave lasted from May 20 to May 31, 2024. In May, 532 companies were surveyed.
The enterprise managers compared the work results in May 2024 with April, assessed the indicators at the time of the survey (May 2024), and gave forecasts for the next two, three, or six months, depending on the question. In certain issues (where indicated), the work results were compared with the pre-war period (before February 24, 2022).
✅ More survey results in the presentation.
✅ Video presentation: https://youtu.be/4ZvsSKd1MzE
Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Madhya Pradesh, the "Heart of India," boasts a rich tapestry of culture and heritage, from ancient dynasties to modern developments. Explore its land records, historical landmarks, and vibrant traditions. From agricultural expanses to urban growth, Madhya Pradesh offers a unique blend of the ancient and modern.
Merging Methodologies: Individual and Group Card Sorting
1. Merging Methodologies: Combining
Individual and Group Card Sorting
Robert L. Thomas and Ian Johnson
Liberty Mutual, Personal Insurance, Boston, MA
[robertl.thomas, ian.johnson]@liberty.mutual.com
Personal Insurance
2. Liberty Mutual Insurance
Our old-style navigation was no longer useful for a
major insurance company’s website
History
o www.liberymutual.com
had moved over the years to
a large site with multiple
lines of business
Issues
o Display of a total of only
nine options in the top right
corner of each page
o Lack of a traditional
navigation bar
Proprietary - Trade Secret (Competitively Sensitive Information) 2
3. Liberty Mutual Insurance
We needed to make content discoverable and
easy to find
Scope
o Create a new navigational
hierarchy to replace the
current one
High-Level Objectives
o Focus on the navigation and
organization of the website
o Ensure the navigation labels
are understandable
o Make the site attractive to
customers
Proprietary - Trade Secret (Competitively Sensitive Information) 3
4. Liberty Mutual Insurance
To meet the needs of the project, we needed to run a
card sort, a categorization exercise where users
group physical or virtual cards together
• “Card sorting is excellent for
situations where you want the
users’ mental model to drive the
information architecture of the
product.”
- Courage & Baxter (2005)
• “Open sorts are used for
discovery. Closed sorts are
used for validation.”
- Morville & Rosenfeld (2006)
Proprietary - Trade Secret (Competitively Sensitive Information) 4
5. Liberty Mutual Insurance
We reviewed research on card sorting methodologies
and then developed a new methodology
Proprietary - Trade Secret (Competitively Sensitive Information)
• Repeated card
sorting
“Repeated sorting of a set of
items to understand
underlying dimensions or
characteristics of a product
or service”
- Curran, Rugg, Corr (2005)
• Delphi and modified
Delphi card sorting
“Participants build on the
results from previous card
sorts”
- Paul (2008)
• Focus group card
sorting
“Participants… complete the
card sort individually. Then,
[you] lead a discussion with
[them] regarding the…
strategies they used….”
- Hawley (2008)
5
We developed a new methodology, one that had not been done before.
Simple to run
Requires only 10-20 people
Useful for understanding emotional
dimensions of a product
Not useful for grouping information
into different categories
Reduces time
Requires only 8-10 people, but…
Subsequent participants are
modifying a card sort others started
UX research experts recommend
15-30 participants for a card sort
Collect quantitative card sort data
Collect qualitative insights
Focus group discussion may be
biased by group think
Be careful about running a card sort
with only 1 group of 8-15 participants
6. Liberty Mutual Insurance
Our methodology combined online card sorting,
physical card sorting, and focus group discussion with
26 participants split between 2 sessions
Proprietary - Trade Secret (Competitively Sensitive Information) 6
Source: http://www.flickr.com/photos/cflc/2098395894 (far left); Schlesinger Associates, New Jersey (far right)
• 13 laptops & 13 participants
• 79 card sort labels
• WebSort online card sort tool
• 45-minute session
• 15-minute break
• 3 groups of 4-5 participants
• 79 labels on Post-It’s
• 1 moderator & 1 note-taker
• Group spokesperson
presented
• 40-minute session
• 1 moderator & 5 note-takers
• Discussion topics
• 20-minute session
Individual, Online, Un-moderated,
Open Card Sort
Team-based, Physical,
Moderated, Open Card Sort
Focus Group Discussion
7. Liberty Mutual Insurance
Breaking into teams, we followed a four-step analysis
process to arrive at our final navigation categories
Proprietary - Trade Secret (Competitively Sensitive Information) 7
Group Card Sort Team
Individual Card Sort Team
1
Standardized
Labels &
Combined
Categories
2
Compared
Grouping of
Labels
3
Created &
Compared Site
Maps
4
Finalized
Navigation
Categories
Source: Illustrations by Jeffery Callender; Template by Livia Labate
8. Liberty Mutual Insurance
Standardized labels and combined categories
Proprietary - Trade Secret (Competitively Sensitive Information) 8
Sorter Original category Standardized category
Sort20 About About the Company
Sort7 About Our Company About the Company
Sort17 About the Company About the Company
Sort23 About the Company About the Company
Sort19 About Us About the Company
Sort21 About Us About the Company
Sort8 ABOUT US About the Company
Sort9 about us About the Company
Sort22 company About the Company
Sort1 Company and website info About the Company
Sort10 Company Info About the Company
Sort2 Company Info About the Company
Sort24 company info About the Company
Sort25 Company info/history About the Company
1 2 3 4
Table 1. Standardized Categories for Individual Card Sorts
9. Liberty Mutual Insurance
Table 2. Final list of 11 in-person, group standardized categories
Proprietary - Trade Secret (Competitively Sensitive Information) 9
Sorters Who Total Cards in Unique
Standardized Category Used This This Category Cards Agreement
Standardized labels and combined categories
1 2 3 4
Average of 13
cards (40÷3) in
this category
10. Liberty Mutual Insurance
Group Card Sort Results Dendrogram
Proprietary - Trade Secret (Competitively Sensitive Information) 10
Compared grouping of labels 1 2 3 4
Information
Tasks
12. Liberty Mutual Insurance
Home
About Us
Auto
Insurance
Home
Insurance
Insurance
Basics
Insurance
Products
Claims
Center
Group Card Sort Site Map
Created and compared site maps
1 2 3 4
14. Liberty Mutual Insurance
In summary, the combination of individual card sorts,
group card sorts, and focus groups was successful
Our new methodology allowed us to:
o Obtain qualitative and quantitative data
o Recruit a large sample size
o Save money and time
The benefit of this unique method is
that the individual card sort activity
enriched the group card sort activity
and focus group discussion
Proprietary - Trade Secret (Competitively Sensitive Information) 14
15. Liberty Mutual Insurance
In conclusion, two years later, the site navigation has
had a positive effect on the business
Key performance indicators and web analytics demonstrate that customers are
actively using the new navigation
In multiple usability tests since the navigation update, users have commented
positively on the navigation, rating it as one of the best attributes of the site
J.D. Power and Associates stated that “Liberty Mutual provide[s] menus that
[allow] shoppers to easily find relevant shopping tools on any page”
Proprietary - Trade Secret (Competitively Sensitive Information) 15
HistoryWe began this project in 2010. At the time, the Liberty Mutual website had transitioned from a small site with limited content to a large website with multiple lines of business. So our old-style navigation was no longer well-suited for users visiting the website of a major insurance companyIssuesLimited number of navigation optionsUsers could access only nine categories in the top right corner of each pageFour of the nine categories took users to a different websiteSome options were not top-level items that users wanted (such as Member Rights)And we lacked a traditional navigation bar with drop-down options, which would give our customers access to so many more categories
ScopeWe needed to create a new navigational hierarchy, one that would replace the current one and allow:Current and potential customers to easily find specific options under main categoriesHigh-Level ObjectivesTo focus on the navigation and organization of the website, including first- and second-level navigationTo make sure our users could understand the navigation labels we wanted to use (keep away from insurance jargon)To make the site attractive to customers (delightful, satisfying experience)Again, all with to goal to makecontent discoverable and easy to find
So we employed this methodology that combined online card sorting, physical card sorting, and focus group discussion with 26 participants. To prevent any bias, we ran the card sort at a neutral off-site facility. We recruited a mix of customers and non-customers, following our standard recruiting criteria. We conducted one session with 13 participants in the morning, and a second session with another group of 13 in the afternoon. Each lasting two hours. Individual, Online, Unmoderated, Open Card SortHere’s how each session went. First we started with the individual card sort. Here participants completed an online, unmoderated, individual, open card sort, using WebSort. This took 45 minutes. Team-based, Physical, Moderated, Open Card SortNext, we asked participants to take a 15-minute break, and then we set up for the next part of the process, the group card sort. During the break, we removed the laptops and laid down brown paper to cover each of the tables. We brought our participants back in. Next, we handed out Post-It Notes that had the same 79 labels we used in the individual card sort. We asked participants at each table to work together and complete an open card sort as a team. As each team worked together, our facilitators moderated each team’s activity, and a note taker captured qualitative feedback and group discussion.After they finished the group card sort, weasked each team to nominate a spokesperson to give a short presentation, explaining how and why they organized the information the way they did. The group card sorts and presentations took approximately 40 minutes.Focus Group DiscussionFor the final 20 minutes, we conducted a focus group discussion. Participants sat in their original seats, with the completed group card sort results still in front of them. Members of our research team took notes. Examples of discussion topics included:How would you like to have your information organized?How many categories should there be? How many are too many? Too few?Were there any items that were difficult to categorize or name?
After the 26 individual and 6 group card sorts were completed, we began analyzing the data. Three members of our researchteam analyzed the individual card sorts, and three other members of our research team analyzed the group card sorts. 1. Standardized category labels and combined similar categories2. Compared grouping of labels3. Created and compared site maps4. Finalized navigation categories
Our 26 participants created 210 unique category labels during their individual sorts. Our 6 groups of 4-5 participants used the same cards for the group sorts, and created 46 unique category labels. Some participants and groups used the same labels for categories (for example, “About Us”), while others used different labels for similar concepts (like“About Our Company” and “Company Info”). As suggested by Donna Spencer, we first standardized the main categories and applied consistent naming conventions. We gave categories with similar names or concepts a consistent name and combined groups where participants used the same basic concept but a slightly different label. For example, standardizing a category name of “About the Company.”
Second, each member of each team separately combined similar standardized categories. Each member then presented and explained their categorization, and then each team agreed upon and arrived at our totals of standardized categoriesFor example, in the group sorts, participant groups put an average of 13 cards (40/3) into the “Auto Insurance” category and used 18 different cards. This category has an agreement number of 0.74, meaning that 74% of participant groups put the same 13 cards in this category.
Third, we compared the grouping of labels between the online, individual studies and the in-person group studies to see if there were any patterns. We generated “tree diagrams” or dendrograms, which display not only the relationship between items but the strength of that relationship, or how frequently items are associated. Both individuals and groups wanted to separate information from tasks. For example, information on benefits and features – such as our labels for “Accident Forgiveness” and “Unlimited Car Rental” – were isolated into a separate information category, “Coverages & Benefits.” Alternatively, the Auto Insurance category was focused on tasks, such as “Tool to Estimate Car Insurance Coverage.” This revealed a key finding that both the individuals and the groups organized the content by information AND by task.
Next, we created site maps to organize the results from the individual and group card sort exercises. What this visualized was that individuals had sorted items into a narrow and deep hierarchy. The site map created from the individual card sorts consisted of only 3 major categories – (1) Our Company; (2) Policy, Billing, and Advice; Types of Insurance.
But what the group card sort revealed was that our groups had sorted items into a medium navigational hierarchy, with 6 major categories, or double what our individual card sorts showed us – (1) About Us, (2) Auto Insurance, (3) Home Insurance, (4) Insurance Basics, (5) Insurance Products, and (6) Claims Center.
Finally, we created a 6-category navigational bar.We moved About Us into a top-level navigation bar that all Liberty Mutual websites share. We moved Life Insurance to the same level as Auto Insurance and Home Insurance, based on the objectives of both our participants and our stakeholders, who wanted all insurance products at the same category level.
The combination of individual card sorts, group card sorts, and focus group discussions allowed us to:Obtain qualitative and quantitative data in one dayRecruit a large sample sizeSave money and timeThe benefit of this unique method is that the individual card sort activity enriched the group card sort activity and focus group discussion, aiding in productive negotiations and discussions for the group exercises
Two years later, the site navigation has had a positive effect on the businessKey performance indicators and web analytics demonstrate that customers are actively using the new navigationIn multiple usability tests since the navigation update, users have commented positively on the navigation, rating it as one of the best attributes of the siteIn its 2012 Insurance Website Evaluation, J.D. Power and Associates stated that “Liberty Mutual provide[s] menus that [allow] shoppers to easily find relevant shopping tools on any page”