1) GBHE has extensive experience designing and evaluating methane steam reformer tubes and can perform detailed simulations and modeling to optimize reformer performance during retube evaluations. 2) The methodology involves understanding current operations, simulating the existing reformer, selecting improved tube materials and catalysts, and modeling stress levels and temperatures to determine maximum operating conditions. 3) Case studies demonstrate how optimizing tubes and catalyst can increase production by 3-15% while reducing pressure drop, temperatures, and methane slip.