Talk and discussion at UX camp HH (UX un-conference in Hamburg). Looking at examples of Microfeedback such as micro surveys around the web and a little case study from our own platform: Brandwatch Analytics.
5. “Microfeedback is little bits of
information collected from customers
at specific trigger points in your
product’s experience. The goal … is to
get definitive feedback about key
interactions with or outcomes from
your product.”
Sarah Doody in
Get Better Qualitative Data ... With Microfeedback
What is Microfeedback
12. When do you send out surveys?
Before launch
(learn about user)
After launch (quite some time)
(learn about happiness, get feedback)
Surveys / A closer look
60. Also… increased our pool of users to
easily talk to in future for research
Success! / Bonus
61. We’ve started another campaign
using the same micro survey for
another feature of the application.
We’ll try other tools like Intercom too
and compare engagment rates.
Ahead / More campaigns, more tools
62. Check out Sarah Doody’s
blog posts on
Microfeedback.
→ kick started my interest
→ her ideas and examples
influenced this talk & our work a lot
→ (also sign up to Sarah’s weekly
UX newsletter!)
Further Reading
More examples also in Markus Pirker’s microfeedback
post on userbrain.net.