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Mindmap Brand

Le document aborde des concepts liés à la communication de marque, mettant en avant l'importance de la simplicité, de l'émotion et de la crédibilité. Il souligne les défis de se mettre à la place d'autrui et la difficulté d'atteindre un état d'esprit commun. Le texte comprend des contributions de plusieurs auteurs sur ces thèmes.

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Mindmap Brand

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