Thanks to the fast-paced growth of connected devices such as smartphones and tablets, brands have never before had so much data available to define an individual customer's feelings, needs and emotions. By capturing this behavioural data, brands can build useful intelligence. For loyalty programs, the opportunity is in making truly contextually relevant approaches, driving real value to customers.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
1) The document discusses key trends in customer data and analytics including increasing data volume, velocity and variety; consumers demanding personalization; the impact of mobile and IoT; and data science and machine learning going mainstream.
2) It highlights challenges like data silos and the need for integrated customer profiles to power personalized experiences across channels.
3) The use of predictive analytics at a fashion brand called Mavi is discussed, showing how predictive marketing helped reactivate 20% of lapsed customers and increase revenues by 7%.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
This document discusses the growing landscape of mobile coupons and promotional tactics. It notes that coupon usage has shifted beyond just grocery stores and that online coupon use is skyrocketing. It also highlights that mobile coupon growth will be exponential as mobile is the fastest growing industry. The document outlines innovations in coupons that are leveraging digital trends and examples of brands revolutionizing customer interactions through coupons.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
This document summarizes research on self-optimization apps that track personal data ("Me Data"). Key findings include:
- Users are largely unconcerned with data privacy and willing to share data publicly in exchange for benefits like performance tracking and visualization.
- Motivation for using these apps is mainly self-improvement through goals like better organization, knowledge, and behavior changes.
- Emerging opportunities exist for innovation in apps that optimize new lifestyle areas like productivity, travel, shopping and leisure using personal data.
- Developers should focus on effectively analyzing, storing and visualizing personal data as well as ensuring intuitive user interfaces and accurate, easy-to-use data collection.
1) The document discusses key trends in customer data and analytics including increasing data volume, velocity and variety; consumers demanding personalization; the impact of mobile and IoT; and data science and machine learning going mainstream.
2) It highlights challenges like data silos and the need for integrated customer profiles to power personalized experiences across channels.
3) The use of predictive analytics at a fashion brand called Mavi is discussed, showing how predictive marketing helped reactivate 20% of lapsed customers and increase revenues by 7%.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
This document discusses the growing landscape of mobile coupons and promotional tactics. It notes that coupon usage has shifted beyond just grocery stores and that online coupon use is skyrocketing. It also highlights that mobile coupon growth will be exponential as mobile is the fastest growing industry. The document outlines innovations in coupons that are leveraging digital trends and examples of brands revolutionizing customer interactions through coupons.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
Emerging Mobile Trends & Behaviors for 2013Paul Booth
Globally, tablet sales are forecast to outstrip PC sales by 2016. While tablet customers share behaviors with PC users, there are differences across platforms that present opportunities for marketers. By 2013, over 50% of all emails are expected to be opened on mobile devices like phones and tablets, down from 36% in the first half of 2012. This poses challenges for marketers as email performs less well on these devices. Responsive design can optimize the email experience based on the device. Near field communication (NFC) is expected to enable more applications especially mobile payments, which could reach $100 billion by 2016. Mobile payments and digital wallets will continue gaining mainstream adoption through 2013 and beyond.
The document discusses trends for 2017, focusing on connection, cognition, and immersion. It identifies 10 key trends, including simplified conversational experiences, pervasive voice-based experiences, search and retrieval shifting to 1:1 prediction, affective datasets, the rise of eSports, machine learning as a service, and the emergence of centaur intelligence that combines human and artificial intelligence. The trends are driven by new technologies and aim to better anticipate consumer needs through personalized and predictive experiences.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Rogers Communications adopted online tools, apps, and messaging platforms like Facebook Messenger to transform into a more customer-centric organization and meet rising customer expectations. As people's use of mobile devices expanded, customers expected greater immediacy, personalization, and the ability to manage their accounts online. Rogers used platforms like Facebook Messenger to engage customers and enhance customer satisfaction through a more digital customer experience.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
Conversational commerce, or consumer purchases made via voice assistants, is poised to revolutionize how consumers and brands interact. While still in the early stages, rapid adoption of voice assistants will drive significant investment and innovation in this area. As voice technology improves and more devices become enabled with voice assistants, consumers are using them more for a variety of tasks including making purchases. The research found that over a third of current voice assistant users have already made purchases such as groceries or clothing using their voice assistant. It also found that consumers see voice assistants becoming a dominant form of interaction within three years, with users expecting to spend six times more via voice assistants compared to today. Major retailers and brands have begun partnering with companies like Google
Digital customer experience trends to watch 2013James Woodworth
expectations For digital Customer experiences are Rising
As customers add new devices to their repertoire of digital touchpoints, their
expectations for experiences that adapt to their context is on the rise. See how you should optimize your digital effort for 2013, and beyond
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
South Africa: A Digital Innovation Hub for Financial ServicesSeymourSloan
South Africa is fast becoming one of the leading digital players in financial services along with Kenya and Tanzania. This piece explores how they have succeeded where others have stalled.
2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...Carmelon Digital Marketing
Digital trends in the financial services industry are driving changes in how consumers access and use financial services. Consumers are increasingly using online and mobile channels, adopting a multi-channel approach. This has led financial institutions to focus on digital innovation, personalization, convenience, and self-service options. Emerging technologies like mobile payments and digital wallets are also transforming how consumers pay for goods and services. Peer-to-peer lending and crowdfunding are becoming alternatives to traditional lending models. Social media is also playing a larger role through features like social investing and group payments.
This document discusses the rise of on-demand marketing driven by emerging technologies and evolving consumer expectations. It argues that consumers will increasingly demand interactions that are personalized, accessible anywhere and anytime, allow them to do new things simply, and are precisely tailored to their individual needs and preferences. The document outlines scenarios of how future marketing interactions might unfold and emphasizes that companies must excel at designing integrated customer experiences, leveraging diverse data to understand consumer behaviors, and developing new processes across functions to meet rising consumer expectations for on-demand marketing.
Winning the Content Wars: A Playbook for Today’s Content ProvidersCognizant
The document discusses how digital disruption is reshaping the information, media and entertainment industries. It predicts that by 2020, these industries will restructure into three "mega-segments": 1) Information providers will focus on providing insights, 2) Entertainment companies will focus on delivering holistic experiences, and 3) Education providers will focus on enabling students to achieve learning outcomes. It also discusses how various industry players will need to adapt their business models and content strategies to address these changes and compete in the new landscape.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
Columbus is a listed IT services and consulting company with 2,000 employees serving customers worldwide. It helps ambitious companies transform, maximize and futureproof their business digitally, with expertise in retail, food, distribution and manufacturing industries. Columbus has over 28 years of experience helping more than 4,200 customers globally, and is headquartered in Denmark with offices worldwide.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
The document discusses how business and customer behavior has changed in recent years due to increased connectivity, globalization, and competition. It notes that customers and employees are increasingly interacting online and turning to trusted sources for advice. It then focuses on loyalty and rewards programs, discussing trends such as opting-in for rewards in exchange for personal information, the growth of mobile programs and apps, and the use of location data and social media analytics. It emphasizes making programs easy to use and leveraging multiple data sources.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
By all accounts, 2019 will be the year marketers (finally!) get serious about customer experience (CX). Defined by BusinessDictionary.com as “the entirety of the interactions a
customer has with a company and its products,” CX has long been a hot topic, and in our age of endless distractions, an aspect of customer relationship management (or CRM)
that businesses can’t afford to get wrong. Armed with intelligent technologies capable of delivering the highest levels of customization and personalization, brands and their
partners will place big bets on CX – and its impact on driving conversions – in the year to
come.
Now onto a handful of the trends we’ve been tracking, in no particular order
Emerging Mobile Trends & Behaviors for 2013Paul Booth
Globally, tablet sales are forecast to outstrip PC sales by 2016. While tablet customers share behaviors with PC users, there are differences across platforms that present opportunities for marketers. By 2013, over 50% of all emails are expected to be opened on mobile devices like phones and tablets, down from 36% in the first half of 2012. This poses challenges for marketers as email performs less well on these devices. Responsive design can optimize the email experience based on the device. Near field communication (NFC) is expected to enable more applications especially mobile payments, which could reach $100 billion by 2016. Mobile payments and digital wallets will continue gaining mainstream adoption through 2013 and beyond.
The document discusses trends for 2017, focusing on connection, cognition, and immersion. It identifies 10 key trends, including simplified conversational experiences, pervasive voice-based experiences, search and retrieval shifting to 1:1 prediction, affective datasets, the rise of eSports, machine learning as a service, and the emergence of centaur intelligence that combines human and artificial intelligence. The trends are driven by new technologies and aim to better anticipate consumer needs through personalized and predictive experiences.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Rogers Communications adopted online tools, apps, and messaging platforms like Facebook Messenger to transform into a more customer-centric organization and meet rising customer expectations. As people's use of mobile devices expanded, customers expected greater immediacy, personalization, and the ability to manage their accounts online. Rogers used platforms like Facebook Messenger to engage customers and enhance customer satisfaction through a more digital customer experience.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
Conversational commerce, or consumer purchases made via voice assistants, is poised to revolutionize how consumers and brands interact. While still in the early stages, rapid adoption of voice assistants will drive significant investment and innovation in this area. As voice technology improves and more devices become enabled with voice assistants, consumers are using them more for a variety of tasks including making purchases. The research found that over a third of current voice assistant users have already made purchases such as groceries or clothing using their voice assistant. It also found that consumers see voice assistants becoming a dominant form of interaction within three years, with users expecting to spend six times more via voice assistants compared to today. Major retailers and brands have begun partnering with companies like Google
Digital customer experience trends to watch 2013James Woodworth
expectations For digital Customer experiences are Rising
As customers add new devices to their repertoire of digital touchpoints, their
expectations for experiences that adapt to their context is on the rise. See how you should optimize your digital effort for 2013, and beyond
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
South Africa: A Digital Innovation Hub for Financial ServicesSeymourSloan
South Africa is fast becoming one of the leading digital players in financial services along with Kenya and Tanzania. This piece explores how they have succeeded where others have stalled.
2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...Carmelon Digital Marketing
Digital trends in the financial services industry are driving changes in how consumers access and use financial services. Consumers are increasingly using online and mobile channels, adopting a multi-channel approach. This has led financial institutions to focus on digital innovation, personalization, convenience, and self-service options. Emerging technologies like mobile payments and digital wallets are also transforming how consumers pay for goods and services. Peer-to-peer lending and crowdfunding are becoming alternatives to traditional lending models. Social media is also playing a larger role through features like social investing and group payments.
This document discusses the rise of on-demand marketing driven by emerging technologies and evolving consumer expectations. It argues that consumers will increasingly demand interactions that are personalized, accessible anywhere and anytime, allow them to do new things simply, and are precisely tailored to their individual needs and preferences. The document outlines scenarios of how future marketing interactions might unfold and emphasizes that companies must excel at designing integrated customer experiences, leveraging diverse data to understand consumer behaviors, and developing new processes across functions to meet rising consumer expectations for on-demand marketing.
Winning the Content Wars: A Playbook for Today’s Content ProvidersCognizant
The document discusses how digital disruption is reshaping the information, media and entertainment industries. It predicts that by 2020, these industries will restructure into three "mega-segments": 1) Information providers will focus on providing insights, 2) Entertainment companies will focus on delivering holistic experiences, and 3) Education providers will focus on enabling students to achieve learning outcomes. It also discusses how various industry players will need to adapt their business models and content strategies to address these changes and compete in the new landscape.
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
The document summarizes key points from Deloitte's 2016 Tech Trends report, which examines eight technology trends that will likely disrupt businesses in the next 18-24 months. These include blockchain, augmented reality, the Internet of Things, reimagining core systems, autonomic platforms, industrialized analytics, and the social impact of exponential technologies.
It discusses how every company is now a technology company and how digital innovation is driving changes across business models and competition. It also emphasizes that CIOs have an opportunity to shape their organizations' futures by transforming business as usual and harnessing innovation responsibly.
The report challenges readers to think beyond just adopting new technologies but to use emerging trends to create real business
Columbus is a listed IT services and consulting company with 2,000 employees serving customers worldwide. It helps ambitious companies transform, maximize and futureproof their business digitally, with expertise in retail, food, distribution and manufacturing industries. Columbus has over 28 years of experience helping more than 4,200 customers globally, and is headquartered in Denmark with offices worldwide.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
The document discusses how business and customer behavior has changed in recent years due to increased connectivity, globalization, and competition. It notes that customers and employees are increasingly interacting online and turning to trusted sources for advice. It then focuses on loyalty and rewards programs, discussing trends such as opting-in for rewards in exchange for personal information, the growth of mobile programs and apps, and the use of location data and social media analytics. It emphasizes making programs easy to use and leveraging multiple data sources.
SAMU french network of Physician staffed for Medical Emerrgencies response by regulation of an Integrated Public Health EMS. Basis of a Sanitary Civil Defense
two maritime prone disasters countries are implementing their maritime SAMU network for planing the maritime agencies integration for Medico Sanitary disasters taking the SAMU of Le Havre organization in the Chanel Sea
Este documento describe la metodología de desarrollo de software ágil conocida como Programación Extrema (XP). XP se enfoca en aumentar la productividad mediante la adaptación continua a los cambios, comunicación constante con el cliente, entregas pequeñas frecuentes y pruebas automatizadas. Algunas prácticas clave de XP incluyen programación en parejas, integración continua, historias de usuario y tarjetas de tareas/pruebas.
Five Free Ways to Make Your Business Work Better in MobileBrandEmotivity
Mark Brill is a mobile marketing and innovation specialist with 20 years of experience in digital and 9 years in mobile. He gives a presentation on how to approach mobile marketing for businesses. He recommends 5 free things businesses can do to be more mobile: 1) Have a mobile-optimized website, 2) Optimize for mobile search and local search, 3) Connect mobile advertising and PR, 4) Engage existing mobile customers through email and services, 5) Leverage location-based marketing through tools like Foursquare. He encourages businesses to be imaginative with mobile campaigns.
The document contains motivational quotes and advice about embracing one's talents and shining brightly, speaking up for oneself, surrounding oneself with positive people, keeping one's dreams alive through faith and hard work, and making friends by showing interest in others rather than bullying them. It encourages the reader to be their best self and keep their future focused on positivity.
Recem nacida a partir da Rede dos SAMU do Ministerio da Saude e dos SUS uma organizaçao de Protecçao Civil Sanitaria modelo par outros paises com rede de SAMU
SAMU is an international organization that coordinates medical emergency services through call centers that regulate needs and dispatch ambulances and mobile intensive care units. SAMU centers are responsible for medical regulation and telemedicine during individual medical emergencies and mass casualty events. The French SAMU network is divided into three levels - department, region, and national - to efficiently respond to emergencies across the country. SAMU works with hospitals, civil defense, and other groups to form an integrated emergency medical system capable of handling daily emergencies as well as large-scale disasters.
Wendy Brown is an expert consultant on marketing processes and provider recruitment for dermatology and plastic surgery practices. Over her career, she has developed marketing plan models that improve practice processes and increase revenues. She understands business development within these specialties from experience as an entrepreneur, principal of a consulting firm, and former CEO of a large dermatology practice. Her presentation will provide internal marketing tips for progressive dermatology practices to help them rise to the next level.
Mark Brill is a mobile strategy and innovation expert with 20 years experience in digital and 9 years in mobile. He discusses how mobile has evolved from convergent devices to impacting commerce, content creation, and data-driven brands. Location-based services are important for search, deals, and social media. The future will include more gamification, content co-creation, responsive advertising, and frictionless connections between devices and brands. New forms of interacting and screens will emerge, making the future seem uncertain but already present.
- Materiel de secours
- Défibrillateur
- Kit de réanimation
- Matériel d'immobilisation
- Kit de pansements
- Kit de perfusion
- Kit de médicaments
- Matériel de protection
- Matériel de communication
Médecin:
- Matériel de l'assistant
- Stéthoscope
- Tensiomètre
- Oxymètre
- Glucomètre
- Kit d'intubation
- Kit d'urgence médicale
- Matériel de protection
- Matériel de communication
Ambulance:
- Mat
This document provides summaries for 12 books recommended for intermediate readers. The books cover a range of topics including friendship, loss, family, adventure, and overcoming challenges. Some of the books described are Because of Mr. Terupt about students whose lives are changed by a new teacher, Everything for a Dog which tells parallel stories of dogs finding homes, and Out of My Mind about a child with cerebral palsy who discovers a way to speak.
The document contains the results of several surveys about music listening habits and magazine reading preferences. The surveys showed that pop, R&B, and singer-songwriter were the most popular genres listened to. Most respondents said they don't regularly buy music magazines or can only afford $5 or less per issue. However, many attend live music shows. The document concludes that a magazine covering multiple music genres and including interviews, gossip, and concert listings could attract readers.
The French SAMU emergency medical system has two main features:
1. It has 106 regional SAMU centers located in hospital capital cities that function as medical response, dispatch, data processing, and regulation centers.
2. It has 300 hospital-based MICU units that are deployed from hospitals to respond to out-of-hospital medical emergencies under the coordination of the SAMU centers.
The SAMU centers coordinate the emergency response by providing medical advice, dispatching ambulances or MICU units, and directing patients to appropriate care based on the severity, time-sensitivity, and care needs of each emergency situation.
The document discusses how brands can better connect with consumers through mobile devices. While mobile usage is growing, many brands fail to utilize mobile tools to provide convenient customer service. The document provides examples of brands like Starbucks, Gatwick Airport, and Mercedes that have successful mobile strategies. It recommends that brands ensure their core services are accessible through mobile, address common mobile user experience barriers, and provide simple solutions like click-to-call buttons to deliver optimized customer service across mobile channels.
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
Innovators recognize that every interaction with every
person and every thing now creates a trail of data — and
they’ve mastered the ability to harness it. Every click, browse,
download, share, transaction and device transmission
enables them to understand, and subsequently monetize,
relationships in ways never before possible.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
The document discusses how mobility and analytics are enabling the rise of the "Individual Enterprise" by combining the power of mobile devices and analytics. In the Individual Enterprise, information platforms tailored to each employee's specific needs can dynamically deliver the right insights to the right people at the right time and place. This allows organizations to better serve customers, empower employees, evolve business models, and realize the full transformational benefits of mobility.
Digital Engineering: Combining Computer Science with Social Science to Transl...Cognizant
By digging deep to understand consumer behaviors, needs and wants, organizations can build systems that not only meet essential user needs but also uncover new business opportunities and anticipate future requirements.
A New Vision For Payments In Financial ServicesPenn Mutual
Financial service companies are under growing pressure from a seismic shift in consumer adoption and usage of smartphones/tables and social media driven by technology. This has opened the door for new and innovative competitors to challenge banks and financial services companies for market share in traditional banking services. Globally, millennials and consumers in general are rapidly adopting mobile payments as a primary method to move money. The lessons are the same regardless of industry - adapt, innovate, and engage or risk losing relevancy and market share. Learn how these trends are unfolding and how companies can respond to them.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile marketing is growing rapidly in China due to the large number of mobile users. Some key mobile marketing strategies and opportunities in China include SMS ads, mobile display ads, mobile search ads, and push notifications. Mobile apps are also popular in China for entertainment, social media, commerce, and convenience purposes. Mobile ad spending in China is expected to double in 2011 to over $450 million as smartphones and mobile internet usage increases substantially.
Customers are becoming increasingly mobile, and, as a result,
the customer journey is in need of an overhaul. In May 2014,
mobile platforms accounted for 60% of total digital media time
spent.
1
Mobile spending is correspondingly increasing to match
customer behavior, with mobile devices accounting for one in four
of all online purchases in November 2014.
2
Although companies
understand the importance of mobile, it is Altimeter Group’s
belief that brands both underestimate and underinvest in mobile’s
promise. In our latest research into the evolving landscape of
digital transformation and the digital customer experience, we
learned that an understood and unified mobile strategy remains
largely elusive to many executives and strategists.
The Inevitability of a Mobile Only Customer ExperienceEric Espinosa
Mon précieux... diront certains annonceurs. Longtemps perçu comme second écran, le mobile joue du coude et s’empare à vitesse grand V du statut de premier écran chez la majorité des consommateurs connectés. Cette prise de pouvoir exige une adaptation par les marques de leurs expériences consommateurs. Un nouveau rapport de l’Altimeter Group indique la marche à suivre.
The document discusses how mobile has become the primary screen for many customers, with over half of online retail time now spent on mobile devices. However, many companies still do not have a unified mobile strategy and underestimate mobile's potential. The document outlines how companies need to adopt a mobile-first approach, designing customer journeys and experiences optimized for mobile to better meet customer expectations and engage customers across all touchpoints. It emphasizes that mobile should not be treated as just another channel but the primary platform for the customer experience.
The Inevitability of a Mobile-Only Customer ExperienceBrian Solis
Brian Solis and Jaimy Szymanski published new research to show how companies need to think Mobile-first and Mobile-only.
Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this report, Altimeter Group focuses on how organizations can approach mobile design strategy through the lens of the evolving connected customer. Focusing on activities and outcomes with an understanding of consumer needs, objectives, and behaviors, companies are able to see past mobile as the latest “bright, shiny object.”
Following the four steps to building customer-centric mobile strategies outlined in this report, leaders can evolve mobile beyond being “just” another digital screen or channel to achieve greater business results.
Todays consumer behaviour demands a new data modelPaul Kennedy
The consumer society of 2013 enables commercial opportunities that were previously not possible but it also brings massive challenges. How should all of these digitally recorded actions, movements and behaviours be interpreted and used to help us engage with consumers and promote our offerings? What customer journeys are being enacted offline, online and on premise?
Marketing data should reflect the buyer decision process and therefore what people are doing, feeling and thinking. What needs are being satisfied? What preferences, interests and influences come into play? How relevant is context and place?
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
The 3 Biggest Digital Marketing Developments For 2016 | Extreme Connectivity ...Bastiaan Neurink
The document discusses 3 major digital developments for 2016:
1. Extreme connectivity and the growth of the sharing economy enabled by new technologies like Airbnb and Uber. This increases expectations for convenience, speed and around-the-clock access.
2. A focus on customer centricity, as digital transformation requires collecting customer data across channels to understand customers and provide seamless, personalized experiences.
3. The rise of data-driven ecosystems where large amounts of customer data from various sources are analyzed to deliver tailored, predictive experiences in real-time through personalized touchpoints. This moves companies from delivering average digital experiences to unique ones based on insights.
- The document discusses a study by IBM on mobile enterprise strategies. It found that less than half of organizations have comprehensive mobile strategies in place.
- Mobile strategy leaders who have clear mobile strategies in place are seeing greater ROI and benefits from mobile investments. They also believe mobility is fundamentally changing how their organizations do business.
- Developing an effective mobile governance structure with cross-functional representation is important for coordinating mobile efforts and ensuring initiatives are aligned with business strategies. The CIO often leads mobile governance but mobile leaders involve other roles like CMO earlier in the process.
IBM Institute for Business Value - The Upwardly Mobile EnterpriseIBM Software India
Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders. The complete IBM Institute for Business Value study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top.
Similaire à Mobile and Loyalty Programs - The Hyper Digital Age: Accelerating customer bonds with Mobile at the centre (20)
Balls, Brands & Stories - Winning in the Hyper Digital AgeBrandEmotivity
Our presentation from the Digital Strategy Innovation Summit 2013 in NY. BrandEmotivity's Global Managing Partner Nuno Santos spoke about trends in storage capacity, processing power, communications and sensors, and how brands can capitalise on these trends by focusing on storytelling.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
China is the fastest growth market in almost every sector and, as elsewhere, digital competences will split the field between winners and losers.
There is one characteristic however that sets China apart: Digital in China is “mobile first”, having mostly leapfrogged the wired desktop stage.
To Win in China brands will have to master mobile, and the intrinsic differences to the west.
The purpose of this document is to provide brands and advertising agencies with a simplified guide to understanding and building successful approaches to the Chinese market.
Presentation made at:
http://www.themarketingandcommunicationloft.com/swissclub/
Customers are trying to engage with Luxury Brands through mobile devices. This deck presents:
. The size of the opportunity, by brand, and by region;
. The competitive landscape;
. A framework for action.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
The document discusses how mobile connectivity is impacting the fashion industry. It notes that print media consumption is declining while mobile media usage rises. Mobile apps now serve as content platforms for fashion brands to reach new markets. Citizen journalists and app users are able to share street fashion photos. Brands are engaging with consumers through mobile co-creation in stores and pop-up shops that can be created anywhere using mobile tools. The future will see greater connection between mobile devices and wearable tech is blurring the lines between mobile and fashion.
This document discusses how mobile connectivity is changing and will continue to change the landscape for brands. It notes that mobile adoption is rising rapidly worldwide and mobile use is surpassing desktop for many activities. The future will see everything become more connected through mobile, with advertising becoming more targeted based on location. Brands need to think about how mobile can help them better connect with consumers and how mobile will reshape retail, products, and customer experiences. Mobile is becoming the primary way for brands to engage with people.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
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popular canines. The French Bulldog is the new top dog in the
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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