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Mobile in Banking & Finance “ What Make Sense and What Not” 4 th  February 2004, Kuala Lumpur The 4 th  Mobiles Malaysia -  2005
Introduction
Dynamics Of The Banking Industry  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Services Industry ,[object Object],[object Object],[object Object],[object Object],Opportunity Leverage financial, information & communication technologies to reduce transaction costs, enhance quality, increase service value, improve reach and  thus expanding services to larger number of clients - profitably.
Changing Face of Banking & Finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Pillars of Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shifting the Productivity Frontier Broader service offerings & higher asset quality Productivity Frontier (Future state of Best Practice)‏ Limited Services To Limited Number Of Customers: Unprofitable How? Generating Growth:   Through profitable marketing strategies Improving Asset Quality:   Through enhanced risk management Increasing Operating Efficiency:  Through technological innovation   Lower unit costs per transaction or service
Capabilities  To Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology: Fast Changing Landscape ,[object Object],[object Object],[object Object],[object Object]
Technology Evolution in Banking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Technology Technology Architecture Wide Area Network Local Area Network Mainframe/Parallel Simplex Branch Architecture Call Centre ATM POS SWIFT/MERVA Wireless  Mobile Banking Call Centre POS ATM Branch Banking Application Architecture Bank Program & Project Mngt. Change Mngt. Service  Mngt. Recovery Mngt. Quality Mngt. Technological Organization  & Key Processes Security Mngt. Operations Mngt.
Disruptive Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Delivery Channels ,[object Object],[object Object],[object Object],[object Object],Average transaction cost Branch 2.95 USD  CallCenter 0.56 USD Internet 0.04 USD ATM 0.01 USD Mobile 0.004USD
Delivery Channels - Convenience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Mobile Internet
Mobile Internet Service Evolution Instant message Ring tone download Directory service Music download Ticket reservation information On-line betting E-Salary Advertising Auction Broking Shopping banking Video communication VOD AOD Game Content-based service Transaction-based service Multimedia service mCommerce Application Wireless infrastructure technologies SMS SIM Tool kit WAP GPRS EDGE UMTS 1998 1999 2000 2001 2002 2003
Mobile Internet Service Evolution Hype Disappointment Current Situation Growth 1998 1999 2000 2001 2002 2003 2004 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M-Commerce Value Chain  OS MICROBROWSER ME/WAP HSCSD GPRS EDGE UMTS MIDDLEWARE (GATEWAY)‏ News Sports Game Stock Traffic CONTENTS  PACKAGING MOBILE PHONE COMMUNICATOR Dominant Role Mobile Portal Providers Infrastructure &Equipment Vendors Technology Platform Vendors Application Platform Vendors Application Developers Content Providers Content Aggregators Mobile Network Operators Mobile Service Providers Handset Vendors Service Carriers Financial  Facilities
Barriers to M-Commerce Market Aspect Customer Dissatisfaction Inconvenience According  To Mobility Weak Profit Structure Compared  To Infra Investment Poor Quality Of Content High Price Technology Aspect Security And Privacy Terminal User Interface Reliability Of Network Poor Standardization Bandwidth
Limiting Technological factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Advantage : Some Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People With Mobile Internet Access ( In Millions)‏ 2000 2003 2005 USA 20 120 224 Africa 4 34 78 Asia/Pacific 29 151 282 Western Europe 101 324 409 Rest of the World 7 64 159 World Total 184 737 1,187
House Holds with Mobile/Pc/TV   Millions Mobile Subscribers TV Households PCs
1996 1998 2000 2002 2004 0 200 400 600 800 1,000 (millions)‏ Wireline Wireless Internet Seamless Communication
Wireless Challenge   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Service Scenarios M- Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing & Advertisement Tracking
[object Object],[object Object],Governmental Service ,[object Object],[object Object],Transportation ,[object Object],[object Object],[object Object],Bank ,[object Object],[object Object],[object Object],e-Ticket ,[object Object],[object Object],Contact less IC Card R/W  Smart phone UIM Shopping M-Commerce Application
Top Mobile Services - 2005 Users want Financial Services as a  core offering  in their portfolio  source: ARC Group   1268M navigation 469M 206M 614M 775M 785M messaging e-commerce intranet internet entertainment financial services 798M
Mobile Application: Financial Tool ,[object Object],[object Object],[object Object]
M Banking: Any time and Anywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Payment Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Finance Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobey Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Electronic  Transactions  (MeT)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Open Platform  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Payment Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],SIM
Ingredients of Success
Customer Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technical Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation Keys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Story so Far:  Some Clicked some got Kicked
Good Experiences: M -Brokerage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bad Experiences: M–Retail Banking  ,[object Object],[object Object],[object Object]
Conclusion – Lessons Learned
Road to Mobilisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Desirables ,[object Object],[object Object],[object Object],[object Object]
Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Features
Business Plan - Tool Development Process for new Products & Services No Yes No Yes Market Pull Technology Push Business modelling Concept definition of the product/service Business  analysis Marketing  plan Definition and use  of market analysis Business plan Stop Sustainable ok? Sustainable ok? Market analysis (interest, sustainability, competition,  competitive advantage)‏ Service development and investment analysis
Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vision ,[object Object],[object Object],[object Object],M - Banking Realization Service  Differentiation Customer Solution Infrastructure  Investment Core Competence ,[object Object],[object Object],[object Object]
Thank You Presentation By:- Deepak Pareek Resource4Business +91 98982 69489 [email_address]

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Mobile in Banking and Finance - What Make Sense and What Not

  • 1. Mobile in Banking & Finance “ What Make Sense and What Not” 4 th February 2004, Kuala Lumpur The 4 th Mobiles Malaysia - 2005
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  • 7. Shifting the Productivity Frontier Broader service offerings & higher asset quality Productivity Frontier (Future state of Best Practice)‏ Limited Services To Limited Number Of Customers: Unprofitable How? Generating Growth: Through profitable marketing strategies Improving Asset Quality: Through enhanced risk management Increasing Operating Efficiency: Through technological innovation Lower unit costs per transaction or service
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  • 11. Financial Technology Technology Architecture Wide Area Network Local Area Network Mainframe/Parallel Simplex Branch Architecture Call Centre ATM POS SWIFT/MERVA Wireless Mobile Banking Call Centre POS ATM Branch Banking Application Architecture Bank Program & Project Mngt. Change Mngt. Service Mngt. Recovery Mngt. Quality Mngt. Technological Organization & Key Processes Security Mngt. Operations Mngt.
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  • 15. Issues in Mobile Internet
  • 16. Mobile Internet Service Evolution Instant message Ring tone download Directory service Music download Ticket reservation information On-line betting E-Salary Advertising Auction Broking Shopping banking Video communication VOD AOD Game Content-based service Transaction-based service Multimedia service mCommerce Application Wireless infrastructure technologies SMS SIM Tool kit WAP GPRS EDGE UMTS 1998 1999 2000 2001 2002 2003
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  • 18. M-Commerce Value Chain OS MICROBROWSER ME/WAP HSCSD GPRS EDGE UMTS MIDDLEWARE (GATEWAY)‏ News Sports Game Stock Traffic CONTENTS PACKAGING MOBILE PHONE COMMUNICATOR Dominant Role Mobile Portal Providers Infrastructure &Equipment Vendors Technology Platform Vendors Application Platform Vendors Application Developers Content Providers Content Aggregators Mobile Network Operators Mobile Service Providers Handset Vendors Service Carriers Financial Facilities
  • 19. Barriers to M-Commerce Market Aspect Customer Dissatisfaction Inconvenience According To Mobility Weak Profit Structure Compared To Infra Investment Poor Quality Of Content High Price Technology Aspect Security And Privacy Terminal User Interface Reliability Of Network Poor Standardization Bandwidth
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  • 22. People With Mobile Internet Access ( In Millions)‏ 2000 2003 2005 USA 20 120 224 Africa 4 34 78 Asia/Pacific 29 151 282 Western Europe 101 324 409 Rest of the World 7 64 159 World Total 184 737 1,187
  • 23. House Holds with Mobile/Pc/TV Millions Mobile Subscribers TV Households PCs
  • 24. 1996 1998 2000 2002 2004 0 200 400 600 800 1,000 (millions)‏ Wireline Wireless Internet Seamless Communication
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  • 28. Top Mobile Services - 2005 Users want Financial Services as a core offering in their portfolio source: ARC Group 1268M navigation 469M 206M 614M 775M 785M messaging e-commerce intranet internet entertainment financial services 798M
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  • 42. The Story so Far: Some Clicked some got Kicked
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  • 50. Business Plan - Tool Development Process for new Products & Services No Yes No Yes Market Pull Technology Push Business modelling Concept definition of the product/service Business analysis Marketing plan Definition and use of market analysis Business plan Stop Sustainable ok? Sustainable ok? Market analysis (interest, sustainability, competition, competitive advantage)‏ Service development and investment analysis
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  • 53. Thank You Presentation By:- Deepak Pareek Resource4Business +91 98982 69489 [email_address]