Mobile application markets have grown significantly due to increased use of mobile devices and advances in mobile technology. As mobile commerce expands, the size of the app market is expected to grow exponentially. There are now thousands of apps available across various app stores and mobile platforms, with total industry revenues estimated to reach $27 billion by 2013. While Apple currently dominates the market, analysts predict its share will decrease to 15% by 2015 as third-party app stores capture a larger portion of sales.
Keynote: using the digital marketing ecosystem for digital monetization - Rol...Roland Siebelink
This presentation describes the changes taking place in the marketing ecosystem due to the growth of digital marketing in general and of programmatic advertising in particular. It walks through the ecosystem from both an advertiser/goods producer and a publisher/content producer perspective and presents tips for optimum monetization in different business models.
Roland Siebelink is Head of Quality & Productivity at Rocket Fuel and a former winner of the Silicon Valley Founder Showcase. Before Rocket Fuel he was CEO of TopicMarks (acquired by Tagged), Global Head of Strategy at Swiss Life and CEO of Avalu.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
This document provides an overview and key takeaways from VisionMobile's recent survey of 3,460 mobile developers. It discusses the growing mobile duopoly of iOS and Android, the developer tools landscape, and the revenue models and strategies used by developers. The document contains 3 chapters that discuss mobile platform duopolies and the gap between platforms, the ecosystem of over 500 developer tools and services, and the rise of mega SDK vendors in the market. It also provides additional information about VisionMobile and the terms of reusing the report.
The latest in our annual Megatrends report series - Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile business. Researched and compiled by VisionMobile.
Want more in-depth insights? Contact us at trends@visionmobile.com to set up a 1-day workshop with VisionMobile analysts
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
This document discusses ecosystems and digital business models. It provides examples of how Apple and Google built large app ecosystems through their iOS and Android platforms. It describes how ecosystems create "black oceans" where competition is nearly impossible. It introduces the concept of asymmetric business models, where companies generate profits in a different industry than where they create value. The document presents a three-step recipe for digital business models and provides examples from Apple, Google, Amazon, and WeChat.
This document summarizes a study of over 600 major advertisers, agencies, publishers and app developers on their strategies and plans for social and mobile applications. The key findings were:
1) More than half of advertisers/agencies had not developed mobile or social apps in 2009, but 65% plan to develop mobile apps in 2010, primarily for the iPhone (91%) and Android (39%).
2) For publishers who have developed apps, iPhone leads Facebook. Over 35% expect over 50% revenue growth from mobile apps in 2010.
3) Social-only developers focus on Facebook but 90% are developing mobile apps in 2010, especially for iPhone and BlackBerry.
4) The large
Mobile application markets have grown significantly due to increased use of mobile devices and advances in mobile technology. As mobile commerce expands, the size of the app market is expected to grow exponentially. There are now thousands of apps available across various app stores and mobile platforms, with total industry revenues estimated to reach $27 billion by 2013. While Apple currently dominates the market, analysts predict its share will decrease to 15% by 2015 as third-party app stores capture a larger portion of sales.
Keynote: using the digital marketing ecosystem for digital monetization - Rol...Roland Siebelink
This presentation describes the changes taking place in the marketing ecosystem due to the growth of digital marketing in general and of programmatic advertising in particular. It walks through the ecosystem from both an advertiser/goods producer and a publisher/content producer perspective and presents tips for optimum monetization in different business models.
Roland Siebelink is Head of Quality & Productivity at Rocket Fuel and a former winner of the Silicon Valley Founder Showcase. Before Rocket Fuel he was CEO of TopicMarks (acquired by Tagged), Global Head of Strategy at Swiss Life and CEO of Avalu.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
This document provides an overview and key takeaways from VisionMobile's recent survey of 3,460 mobile developers. It discusses the growing mobile duopoly of iOS and Android, the developer tools landscape, and the revenue models and strategies used by developers. The document contains 3 chapters that discuss mobile platform duopolies and the gap between platforms, the ecosystem of over 500 developer tools and services, and the rise of mega SDK vendors in the market. It also provides additional information about VisionMobile and the terms of reusing the report.
The latest in our annual Megatrends report series - Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile business. Researched and compiled by VisionMobile.
Want more in-depth insights? Contact us at trends@visionmobile.com to set up a 1-day workshop with VisionMobile analysts
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
This document discusses ecosystems and digital business models. It provides examples of how Apple and Google built large app ecosystems through their iOS and Android platforms. It describes how ecosystems create "black oceans" where competition is nearly impossible. It introduces the concept of asymmetric business models, where companies generate profits in a different industry than where they create value. The document presents a three-step recipe for digital business models and provides examples from Apple, Google, Amazon, and WeChat.
This document summarizes a study of over 600 major advertisers, agencies, publishers and app developers on their strategies and plans for social and mobile applications. The key findings were:
1) More than half of advertisers/agencies had not developed mobile or social apps in 2009, but 65% plan to develop mobile apps in 2010, primarily for the iPhone (91%) and Android (39%).
2) For publishers who have developed apps, iPhone leads Facebook. Over 35% expect over 50% revenue growth from mobile apps in 2010.
3) Social-only developers focus on Facebook but 90% are developing mobile apps in 2010, especially for iPhone and BlackBerry.
4) The large
The document introduces the MDEX, which is IPG's mobile agency network. It has over 15 years of experience in mobile and marketing innovation with 400 mobile specialists globally. It discusses how the consumer purchase journey has changed and how mobile now has a role at every stage of discovery, research, experience and purchase. It then outlines a methodology it uses to evaluate mobile sites across 60 criteria in 5 areas of focus: discoverability, being mobile optimized, navigation/content, utility/usability, and driving desired actions. It provides examples of rankings for sites in the USA and Brazil based on this methodology.
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
Google has taken steps to exert more control over the Android ecosystem by moving critical APIs out of the open source OS and into proprietary Google Play Services. This relieves fragmentation issues as Google Play Services updates are installed on 99% of Android devices. In the long run, it also gives Google more control over the app ecosystem as developers must now adjust their apps for each Android fork. The move fits into Google's overall strategy of "flattening, expanding, and mining" - flattening barriers between users and ad inventory, expanding the footprint of ad opportunities, and mining user data to improve ad targeting. Messaging apps are emerging as the new platform battleground, gaining significant user adoption and investor interest, exemplified by Facebook's $19
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
移动开发者经济学 Mobile developer economics 2010 report finalAppLeap Inc.
This document summarizes a research report on mobile developer economics in 2010 and beyond. It finds that developer mindshare has migrated away from incumbent platforms like Symbian, Java ME, and Windows Phone towards newer platforms like Android and iOS. Android has emerged as the platform with the most developer mindshare. While market penetration is the most important factor for developers in choosing a platform, there is a disconnect between platform market share and developer mindshare. App stores have reduced the average time for an app to be released and for developers to be paid. However, discovery and monetization remain challenges, and revenue expectations have not been met for many developers.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
The document discusses the mobile advertising market. It notes that the market has moved past trials to significant spending by brands on regular campaigns. While fragmentation and lack of standards remain challenges, growth in mobile search and commerce are driving the market. The document provides an overview of market segments and key players in the mobile advertising ecosystem and value chain. It recommends that messaging will see continued strong growth due to its suitability for mass campaigns, but that display advertising will overtake SMS spending in many markets by 2011-2012.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
VisionMobile is a market analysis firm that provides reports on mobile trends. This document summarizes their Developer Economics 2012 report which analyzes the mobile app developer ecosystem. Key findings include consolidation around iOS and Android, rapid adoption of tablets by developers, and challenges around user discovery, engagement, and identifying the right revenue model. The next wave of apps and growth is expected from BRIC countries as smartphone adoption increases in those markets.
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
This document summarizes key mobile trends from 2011-2012. It notes that mobile internet usage surpassed desktop usage by 2015. Android became the leading smartphone platform, followed by iOS. The iPad dominated the tablet market, though Android gained share. Apps grew significantly across platforms, and mobile communities emerged around popular apps like Facebook. Tablets changed consumer behavior and mobile payments/gaming also rose in popularity. Internet-connected devices proliferated as the "Internet of Things" took shape. Mobile marketing examples showed how brands engaged customers through their phones.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to:
1. Gain insights into user behavior and attributes through integrated event tracking.
2. Segment users based on collected insights for targeted actions.
3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization.
A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.
The document discusses the mobile revolution that is currently underway. It notes that 260 million Americans own cell phones and that brands need to engage consumers through mobile content and services to succeed. The mobile opportunity is larger than even the adoption of the internet as more people have mobile phones globally than computers. The document then outlines Mobients' services helping brands navigate the mobile space through user research, design, and strategy to maximize adoption and loyalty.
This document provides an overview and analysis of key mobile trends in 2011 according to VisionMobile. It discusses how the mobile handset market is approaching commoditization like the PC market, with profits driven by end-to-end players. It also examines the new roles for OEMs as leaders, innovators, or assemblers, and how software is transforming telecom businesses and the rules of innovation. Additional topics covered include the rise of apps, experience ecosystems through convergence, and challenges of building successful app stores.
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 2...MobileMonday Estonia
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 21.11.11
More info at: http://www.momoestonia.com/2011/11/monday-2111-tallinn-full-of-great.html
10+1 Myths About the Mobile Economy is a presentation on the latest trends of the mobile industry, from app revenues and cross-platform development to the waging war between native and web apps
Cross-platform tools are helping address the challenge developers face in making apps for the many different mobile platforms. There are now over 100 cross-platform tools that allow developers to reuse code across platforms like iOS, Android, Windows Phone and BlackBerry to drastically reduce development costs. These tools are democratizing development by extending the reach of web developers beyond the browser. They also take the web beyond browsers by combining the ease of web development with advantages of native apps like access to device capabilities. Cross-platform tools dilute developer lock-in to platforms and the power platforms have over developers.
The document introduces the MDEX, which is IPG's mobile agency network. It has over 15 years of experience in mobile and marketing innovation with 400 mobile specialists globally. It discusses how the consumer purchase journey has changed and how mobile now has a role at every stage of discovery, research, experience and purchase. It then outlines a methodology it uses to evaluate mobile sites across 60 criteria in 5 areas of focus: discoverability, being mobile optimized, navigation/content, utility/usability, and driving desired actions. It provides examples of rankings for sites in the USA and Brazil based on this methodology.
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
Google has taken steps to exert more control over the Android ecosystem by moving critical APIs out of the open source OS and into proprietary Google Play Services. This relieves fragmentation issues as Google Play Services updates are installed on 99% of Android devices. In the long run, it also gives Google more control over the app ecosystem as developers must now adjust their apps for each Android fork. The move fits into Google's overall strategy of "flattening, expanding, and mining" - flattening barriers between users and ad inventory, expanding the footprint of ad opportunities, and mining user data to improve ad targeting. Messaging apps are emerging as the new platform battleground, gaining significant user adoption and investor interest, exemplified by Facebook's $19
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
移动开发者经济学 Mobile developer economics 2010 report finalAppLeap Inc.
This document summarizes a research report on mobile developer economics in 2010 and beyond. It finds that developer mindshare has migrated away from incumbent platforms like Symbian, Java ME, and Windows Phone towards newer platforms like Android and iOS. Android has emerged as the platform with the most developer mindshare. While market penetration is the most important factor for developers in choosing a platform, there is a disconnect between platform market share and developer mindshare. App stores have reduced the average time for an app to be released and for developers to be paid. However, discovery and monetization remain challenges, and revenue expectations have not been met for many developers.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
The document discusses the mobile advertising market. It notes that the market has moved past trials to significant spending by brands on regular campaigns. While fragmentation and lack of standards remain challenges, growth in mobile search and commerce are driving the market. The document provides an overview of market segments and key players in the mobile advertising ecosystem and value chain. It recommends that messaging will see continued strong growth due to its suitability for mass campaigns, but that display advertising will overtake SMS spending in many markets by 2011-2012.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
VisionMobile is a market analysis firm that provides reports on mobile trends. This document summarizes their Developer Economics 2012 report which analyzes the mobile app developer ecosystem. Key findings include consolidation around iOS and Android, rapid adoption of tablets by developers, and challenges around user discovery, engagement, and identifying the right revenue model. The next wave of apps and growth is expected from BRIC countries as smartphone adoption increases in those markets.
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
This document summarizes key mobile trends from 2011-2012. It notes that mobile internet usage surpassed desktop usage by 2015. Android became the leading smartphone platform, followed by iOS. The iPad dominated the tablet market, though Android gained share. Apps grew significantly across platforms, and mobile communities emerged around popular apps like Facebook. Tablets changed consumer behavior and mobile payments/gaming also rose in popularity. Internet-connected devices proliferated as the "Internet of Things" took shape. Mobile marketing examples showed how brands engaged customers through their phones.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to:
1. Gain insights into user behavior and attributes through integrated event tracking.
2. Segment users based on collected insights for targeted actions.
3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization.
A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.
The document discusses the mobile revolution that is currently underway. It notes that 260 million Americans own cell phones and that brands need to engage consumers through mobile content and services to succeed. The mobile opportunity is larger than even the adoption of the internet as more people have mobile phones globally than computers. The document then outlines Mobients' services helping brands navigate the mobile space through user research, design, and strategy to maximize adoption and loyalty.
This document provides an overview and analysis of key mobile trends in 2011 according to VisionMobile. It discusses how the mobile handset market is approaching commoditization like the PC market, with profits driven by end-to-end players. It also examines the new roles for OEMs as leaders, innovators, or assemblers, and how software is transforming telecom businesses and the rules of innovation. Additional topics covered include the rise of apps, experience ecosystems through convergence, and challenges of building successful app stores.
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 2...MobileMonday Estonia
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 21.11.11
More info at: http://www.momoestonia.com/2011/11/monday-2111-tallinn-full-of-great.html
10+1 Myths About the Mobile Economy is a presentation on the latest trends of the mobile industry, from app revenues and cross-platform development to the waging war between native and web apps
Cross-platform tools are helping address the challenge developers face in making apps for the many different mobile platforms. There are now over 100 cross-platform tools that allow developers to reuse code across platforms like iOS, Android, Windows Phone and BlackBerry to drastically reduce development costs. These tools are democratizing development by extending the reach of web developers beyond the browser. They also take the web beyond browsers by combining the ease of web development with advantages of native apps like access to device capabilities. Cross-platform tools dilute developer lock-in to platforms and the power platforms have over developers.
The document discusses how the telecom business is transforming in the software era. It notes that smartphones have reached 30% market share globally in 2011. Android has become the dominant smartphone operating system. This has benefited Samsung and HTC but put pressure on "old guard" mobile phone makers. Profits are now monopolized by companies that have a tailored, integrated value chain from cloud to silicon. Those with a modular value chain are at a disadvantage.
VisionMobile - The mobile market in 2011: new facts & old myths SlashData
This document summarizes the state of the mobile market in 2011. It notes that the smartphone market grew significantly in 2011, with Android and iOS dominating smartphone shipments. While Android had the largest share of shipments, Apple accounted for most industry profits. The mobile app economy also grew dramatically in 2011, with over 1.3 million apps available across major app stores and over 45 billion downloads. The document predicts further growth in cross-platform development and new verticals like healthcare in the future of mobile.
GMIC 2012 - Megatrends, Vision Mobile, Presentation by Mr Andreas ConstantinouGreat Wall Club
The document discusses how the telecom business is transforming in the software era. It summarizes that mobile platforms are battling for dominance while Internet business models are impacting telecoms. It also discusses how developers and tools are fueling a mobile app gold rush, and how telecom companies must unbundle and compete in the software era to survive.
The document discusses trends in the mobile industry toward more vertical or horizontal structures. It notes that industries typically move between these two structures as markets mature. Recently, the network operator business has moved from vertical to more horizontal, opening up to developers and social networks. Meanwhile, handset OEMs moved from horizontal to more vertical with customized devices and services, though some are now opening up again. Different players are at varying stages of vertical or horizontal orientation in the ongoing evolution of the industry.
The document discusses the evolution of vertical and horizontal structures in the mobile industry. It notes that industries often move between these two structures over time. Recently, mobile network operators have moved towards more horizontal structures by opening their networks through APIs and outsourcing operations. Meanwhile, handset OEMs have adopted both more horizontal and vertical approaches, such as outsourcing manufacturing but also introducing proprietary service platforms. The document analyzes where different players currently stand in their transition between vertical and horizontal models.
The document discusses the evolution of vertical and horizontal structures in the mobile industry. It notes that industries often move between these two structures over time. Recently, mobile network operators have moved towards more horizontal structures by opening their networks through APIs and outsourcing operations. Meanwhile, handset OEMs have adopted both more horizontal and vertical approaches, such as outsourcing manufacturing but also introducing proprietary service platforms. The document analyzes where different players currently stand in their transition between vertical and horizontal models.
The document discusses the evolution of vertical and horizontal structures in the mobile industry. It notes that industries often move between these two structures over time. Recently, mobile network operators have moved towards more horizontal structures by opening their networks through APIs and outsourcing operations. Meanwhile, handset OEMs have adopted both more horizontal and vertical approaches, such as outsourcing manufacturing but also introducing proprietary service platforms. The document analyzes where different players currently stand in their transition between vertical and horizontal models.
A presentation by Stijn Schuermans at WAN-IFRA 2012 (October 30 2012 @ Frankfurt). Mobile ecosystems and the new role of media publishers in the app economy
This document provides a summary of the Developer Economics 2011 report, which analyzes trends in the mobile app development industry. Key findings include:
1) Mobile web is gaining developer mindshare while Symbian and Java ME are declining. Android and iOS remain the top platforms but Windows Phone shows potential.
2) Large market penetration is the most important factor for developers when choosing a platform, more so than money-making abilities. Revenue potential varies significantly by platform.
3) App stores are the primary distribution method but their fragmentation poses challenges for developers needing to support many stores.
4) Developers have a variety of backgrounds and motivations, and platforms attract different types of developers in different regions.
Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues, from app design and promotion to monetisation and user support.
Asymmetry abound: the new rules of the app economySlashData
The document discusses various asymmetries in the mobile app economy. It notes that apps represent just the tip of the iceberg of disruption, which has led to a modular value chain. Competition is no longer just about profits, and the basis has shifted from reliability to choice. There are also asymmetries between profit generators and non-profits, with a few players dominating profits. PC disruption destroyed the handset industry. Core and complement business models are also asymmetric, with some players using complements to drive their core businesses. Platforms are also asymmetric versus products.
Mobile platforms are increasingly dominated by ecosystems centered around app stores. As smartphones go mainstream, iOS and Android have established themselves as the leaders due to their large app store catalogs that attract developers and users. Their network effects have made them magnets for financial investment, while mounting costs challenge other platforms to keep up in acquiring developers and users.
The Clash of Ecosystems is a 60+ page report on everything you need to know about mobile platforms. The report offers a critical analysis of mobile platforms, comparing Android, Bada, BlackBerry OS, BREW, iOS, Symbian, Windows Phone and webOS across ecosystems, positioning and business strategies.
Authored and published by VisionMobile
Part funded by webinos under the EU FP7 ICT program
This research covers a wide range of topics:
- Key smartphone platform metrics
- Key trends driving the smartphone market
- The economic models behind app stores & platforms
- Development experience for each of the platforms
- The effect of HTML5 on the mobile industry
Similaire à Mobile megatrends 2011 (VisionMobile) (20)
The Developer Economics Survey is proud to be the most global developer survey in the world and these are some very interesting figures and data to illustrate this.
Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools. This report offers one such marketing tool: a proven, state-of-the-art segmentation model for IoT developers.
We take a deep-dive into how the segmentation model can help you to optimize the value proposition of your developer product, create messaging and outreach that resonates with developers, and find or create the type of developer you need, migrating them from adjacent areas of development. The key question asked is: how can you effectively target IoT developers, by fine-tuning your developer product and communication to the specific needs of the developers you are most interested in? We also discuss the professionalization of IoT, and how attitudes of new IoT developers will evolve over time.
Cloud Developer Segmentation Report by VisionMobileSlashData
Cloud computing has emerged from its back-end, client/server, roots, to create paradigms of its own. Processing on demand enables disruptive competitors to capitalise on success, without the huge investments they would once have needed, and standardised platforms are making Cloud development easier than ever before.
Cloud developers have a broad range of skills, making categorisation by technology or target all but useless, so at VisionMobile we divide developers in to eight segments, based on what they want to achieve rather than the tools they use to achieve it. In this report we look in detail at the Cloud developer communities, seeing motivations map to tools and business models, providing an insight into what applications they are creating and how they are creating them.
Have you ever asked yourselves what would the world be like if there were only 100 developers in it? Well even if you haven’t, we are sure we have just made you think about it.
Based on our Developer Economics survey that reaches 30,000+ devs per year, across mobile, IoT, cloud, desktop, AR/VR, machine learning , we designed a very interesting Infographic illustrating this scenario.
Check it out and find interest insights about the Developer World :
How many men and women would this world include ?
Which continent would be the most populated ?
How many would be Pros and how many Hobbyists ?
How experienced are developers in this world?
What is the most popular coding language?
91% of IoT developers use open source technology in their projects. Open source is a major factor in the Internet of Things.
In this report, we examine the state of the art in how and why IoT developers use open source software, open source hardware, and open data.
How mainstream is open source in IoT? Is it just for hobbyists and idealists, or is there more to it than that?
Which developer demographics use open source and why?
How can I make sense of the hundreds of open source, open hardware, and open data licenses that are out there?
Should your project be open or closed? How can you use open source to achieve commercial success?
This is a sample of our IoT Wearables Landscape 2015 Premium Report, which deconstructs the 3 types of wearables platforms that support developers in their quest, and showcases a leaderboard of the top smartwatch platforms.
The report is based on the largest-ever IoT developer survey, including 670+ wearables developers.
Read more VisionMobile reports here: http://www.visionmobile.com/product
This report explores the untapped e-commerce revenue opportunity for software developers, both those working on mobile apps and Internet of Things (IoT) projects. Case studies – from Amazon to Zalando – show how connected devices, frictionless discovery and payment are changing e- commerce. This leads to a prediction of the e-commerce industry future which will be structurally disrupted, as IoT extends e-commerce affiliate schemes beyond websites, mobile, and apps, onto any physical surface.
Read more VisionMobile reports here: http://www.visionmobile.com/product
Globalisation 2.0 - How digital is crushing industry boundariesSlashData
Globalisation 2.0: How digital is crushing industry boundaries
The incumbents from Apple to Xiaomi are redefining globalisation using experiences, business models and products that break industry boundaries. Andreas, VisionMobile’s CEO & Founder reveals how ecosystems are now competing not only on apps but on experience roaming; how cross-industry business models can compete unfairly and evade regulation; and how platform-first products are now the baseline for success.
Key Insights from the the 9th edition of the State of the Developer Nation report that now covers all the latest trends in mobile, desktop, IoT and cloud services development. We look at the most popular platforms, languages, vertical markets and hosting providers. Find out which types of development are bringing in the most revenue and which revenue models are succeeding. We also take a deep dive into mobile commerce, the biggest battleground in today’s app economy.
Get the full report here: http://vmob.me/DevEcon3Q15SS
The Developer Megatrends report series distills the major data points and insights from our research into the most important trends in the developer economy. In this 7th edition Megatrends report, we cover app business models and examine how developers can escape the poverty trap. We look at how consumer technology will invade the enterprise, and how data will be at the center of the most interesting apps in the coming years. We’ll also revisit experience roaming – a trend from 2010 that is now in full swing.
One thing is clear. Developers are a driving force in every industry and a critical source of competitive advantage. Every company should master developer ecosystem skills. Developer Megatrends H1 2015 will shed light on the state of the art in the developer economy.
What is the Internet of Things (not)?
Nest thermostat integrates many data sources to drive action
IoT products create value by making sense of data
IoT developers become increasingly data-centric
Devices are just part of the story, IoT is all about...
Consumer market or enterprise market?
2007: Enterprises are the obvious opportunity for smartphones
2015: Consumer technology becomes enterprise technology
Consumer technology boosts clinical trials
Cities opt for traffic data generated by... citizens
Drone innovation: made for enthusiasts, used in enterprises
IoT developer ecosystems are emerging consumer-first
IoT is in 2008 in smartphone years
The era of standalone products is over
Some other things that exchange data with Nest
The boundaries between verticals are making less and less sense
IoT developers are flocking to open platforms in all verticals
Developer Economics - State of the Developer Nation 2015Q1SlashData
The App Economy in 2015: e-commerce dominates.
The platform wars have ended in a stalemate
Swift rises to 20% of mobile devs, 4 months since launch
App economy revenues are polarising
53% of mobile developers are working on an IoT project
Tool awareness is increasing.
An increasing fraction of developers target enterprise and they ‘re more successful
Pro devs target
iOS & browser. Android is for all WP is the fun place to start.
Connected Car: Mobile industry perspectiveSlashData
VisionMobile | the analysts of the mobile economy
Connected Car OR Connected Driver
Apple perspective on the connected car
Google perspective on the connected car
Apple and Google try to turn the car into a smartphone accessory on wheels
Startups and developers innovate on top of OBD-II
Automatic: Smart driving assistant
Car makers need to learn new rules
VisionMobile | the analysts of the developer economy
Based on state-of-the-art research on Internet of Things
What is the Internet of Things (not)?
Nest is a hub turning data into action
Creating data apps for home, car, security, energy, health
IoT products create value through data apps
What is the Internet of Things (not)?
The Watch locks purchases and habits to the Apple ecosystem
The most important apps are not here...
The Watch will notdisrupt these...
But ..The Watch WILL displace these...
Who are the top platforms in IoT?
Mobile and e-commerce developer ecosystems take the lead
What are IoT developers working on?
-- 53% of mobile developers are already involved in the Internet of Things ---
Find more inside...
Insights on IoT Developers Oct 2014 - VisionMobileSlashData
A short presentation with key insights on IoT developers, based on our Apr/May 2014 developer survey, with over 10,000 respondents.
Key Insights:
1. 3.2M Internet of Things developers are ready to start innovating today.
2. IoT/M2M attracts many more developers than Smart TVs, set- top-boxes, consoles and e-readers.
3. Small teams spearhead IoT movement.
4. Western Europe, North America, India and China emerge as key IoT/M2M hubs.
5. Information is more important for IoT/M2M developers than discovery or experimentation.
Want more? Get in touch! matos@visionmobile.com
File download at: www.visionmobile.com/product/mobile-megatrends-2014/
Mobile Megatrends is an annual report that identifies and explains the latest trends in the mobile industry and their future impact. The Megatrends reports draw on the knowledge base from tens of graphs, data points and insights based on VisionMobile research.
This, 5th annual report, focuses on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.
VisionMobile - The science of speaking to mobile app developersSlashData
The document discusses strategies for engaging mobile app developers through APIs. It outlines how APIs can extend business models by serving as distribution channels, data collection tools, or ways to expand products. However, gaining developer attention is challenging due to competing platforms. To be successful, API strategies must understand what developers want to achieve and address their different motivations beyond just revenues. The document segments developers and explains their varied definitions of success. Knowing developer needs and the "hierarchy of motivations" is key to engaging them effectively.
VisionMobile - Business models of mobile ecosystems - Digital WinnersSlashData
VisionMobile hosted a workshop on mobile ecosystems in November 2013. The document discusses the shift from mobile telephony to mobile computing and the fundamental changes this brought about. Ecosystems have become the gatekeepers for capturing value in mobile, challenging traditional telecom business models. Successful ecosystems like Apple, Google, Amazon and others redefine markets, boost demand for complements, and bundle value around their core products. Telecom companies face disruption from this asymmetric competition as value migrates to adjacent industries. Handsets are also transitioning from a hardware to a distribution role for digital services and e-commerce.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Programming Foundation Models with DSPy - Meetup Slides
Mobile megatrends 2011 (VisionMobile)
1. VisionMobile : distilling market noise into market sense
Mobile Megatrends 2011
updated 10 Feb 2011
Page Copyright VisionMobile 2011
2. Knowledge. Passion. Innovation.
Andreas Constantinou
Michael Vakulenko
Matos Kapetanakis
(c) VisionMobile 2011
Licensed under Creative Commons Attribution 3.0 Unported License (http://www.creativecommons.org/licenses/by/3.0)
You are free to Share or Remix any part of this work as long as you attribute this work to VisionMobile (www.visionmobile.com).
Page Copyright VisionMobile 2011
3. VisionMobile research
Distilling market noise into market sense
Research Training Market maps Strategy definition
competitive analysis, open source economics, Competitive landscape maps of strategy design, ecosystem
commissioned research, Android commercials, the mobile industry positioning, product definition
company due diligence mobile industry dynamics
Developer
Economics 2010:
Everything on mobile
development
Active Idle Screen Open Source Chessboard
Who will own the business impacts of mobile open Mobile Megatrends series
source, the competitive landscape and Mobile Industry Atlas, 3rd ed.
screen? 1,100+ companies, 69 market sectors
how to design your company strategy
Top-100 analyst blog
4,000+ subscribers
20,000+ monthly uniques
90% mobile industry insiders
GPLv2 vs GPLv3
White Paper
The Android Game Plan
the commercial mechanics 100 million club
behind Android and how tracking successful businesses
Google runs the show in mobile
Page Copyright VisionMobile 2011
4. Trusted by industry brands
Clients
selected
VisionMobile clients
2008-2010
Page Copyright VisionMobile 2011
Copyright VisionMobile 2007-2010
5. Mobile Megatrends 2011
The DELL-ification of mobile Software: new era for telecoms Experience ecosystems
How the mobile handset landscape is and the new rules for innovation how telecoms + internet convergence
becoming much like the PC is leading to the next megabrands
Apps are the new web open + closed Developers, developers
Why apps are the new information use of open + closed strategies to the engine behind telecoms innovation
paradigm for web 3.0 commoditise + protect
Communities: a new currency Stuck in the telecoms age
Communities will provide the main how carriers are stuck in the telecoms age and
differentiation above price, design and content how to compete
Page Copyright VisionMobile 2011
6. The DELL-ification of mobile
How the mobile handset market is approaching PC-like commoditisation
Page Copyright VisionMobile 2011
7. Internet players agenda drive top-5 OEMs
and OEM market is fragmenting, approaching the PC market
2000 2002 2004
2006
2008
Q3
2010
Market share of top-5 OEMs (source: Gartner)
67% 73% 72% 81% 80% 61%
Page Copyright VisionMobile 2011
8. Profits are driven by end-to-end players
and away from the old top-5 OEM league
source: Deutsche Bank
Page Copyright VisionMobile 2011
9. OEM strategies: volume vs profit
= strategy
$ profit per unit
data source: Deutsche Bank
2010 market share %
Page Copyright VisionMobile 2011
10. OEMs at different stages of integration
Three roles for handset manufacturers across the double helix
Horizontal player structure Vertical player structure
Leaders: new product experiences
and enviable margins
Assemblers
razon-thin
margins
wannabee
innovators
wannabee
leaders
Innovators: incremental innovation
strong brand, performance, good looks
and services
Page Copyright VisionMobile 2011
11. Lead, innovate or assemble
The new role models for OEMs in the post-Android era
1. Assemblers: Razor-thin margins
10s of assemblers use Android to deliver ready-to-market smartphones with complete service and apps
ecosystem competing head-to-head with major OEMs. iPhone me-too experience at $100 retail.
2. Leaders: unique product experiences
Manufacturers who can masterfully integrate hardware + software + services + industrial design into new
product experiences - from phones and tablets to TVs. Unique product experiences at $500 retail.
3. Innovators: incremental innovation
The old top-5 OEM guard. Differentiation is on strong brand, performance, good looks and services.
4. Mass producers: catering to developing markets ?
Mass producers rely on huge economies of scale to break even at $50, but make up nearly 50% of unit sales
in the mobile handset market.
Page Copyright VisionMobile 2011
12. The innovators are squeezed in
Revenue pyramid
performance
pressure Leaders:
new product experiences
Innovators:
incremental innovation
Assemblers:
price razor-thin margins
pressure
Page Copyright VisionMobile 2011
13. DELLification in 2015
closely modelling the PC business
Profit pyramid Revenue pyramid Present-day example
Leaders
Role model: Apple
€37.5B 5% @ $500
Innovators
Role model: Samsung
€90B 25% @ $250
Assemblers
Role model: Dell
€56B 25% @ $100
s
ce
Mass producers
vi
Role model: Nokia ?
de
€37.5B 45% @ $50
B
1.5
$200B
Page Copyright VisionMobile 2011
14. OEM + Android: winners and losers
The winners: The losers:
low cost assemblers ‘old guard’ OEMs
Cost structure optimised for razor-thin margins Cost structure requires high-margins
Android is a long-term opportunity for global reach Android is a short-term life support
No Name
Page Copyright VisionMobile 2011
15. The new world: Innovate or die
The new rules of the handset industry
1. Software and hardware is commodity
- Software is a loss-leader, monetised by ads (Google), hardware (Apple), content (Amazon), services (RIM)
- Software is provided a la carte and pre-integrated by chipset providers (e.g. Qualcomm, MediaTek)
2. Points of differentiation rapidly disappearing
- Android provides out-of-the-box, complete ecosystems; OEMs compete on equal footing to assemblers
3. The search for innovation is on
OEMs are search for new models of innovation beyond price, brand, performance and marketing:
- communities BlackBerry messaging or facebook deals
- made-to-order handsets; copying DELL’s PC model
- white label services for carriers where OEMs trade service revenues for carrier subsidies
- micro-retailing ‘slotting’ promos across distribution regions and channels
Page Copyright VisionMobile 2011
16. Software: the new era for telecoms
and the new rules for innovation
image source: maschinenraum / Flickr
Page Copyright VisionMobile 2011
17. $$$ and software DNA are key for platforms
20 dead platforms in the last 10 years
Internet
Danger OS
Android Chrome OS
SavaJe OS
PC
Trolltech $30M
A la Mobile
iOS
Nokia GEOS IXI Mobile Palm 5/6 Azingo
Motorola L-J Comneon Apoxi Access ALP
Mobile
e-SIM Intrinsyc OS OpenWave MIDAS
Sasken Aria Mizi Prizm
SKY-MAP MOAP
UIQ TTPCom Ajar OpenMoko
2000 2001 2002 2007 2008 2009 2010
Page = dead end bubble size = company revenues Copyright VisionMobile 2011
18. The battle for mass-market smartphone reach
OEM internal licensable
€600+
computers
mobile
€400
device retail price
connected
Nokia Series 40
phones
Samsung SHP
€100 LG Wise
€50
phones
voice
Note: OSes omitted: Myriad, Mediatek OS, Mango (Qualcomm), Koretide Elastos
14 out of 15 platforms are monetised indirectly by complementary products
11 out of 15 platforms have developer ecosystems or industry consortia built around them
Page Copyright VisionMobile 2011
19. The battle for ecosystem completeness
Carriers Nokia RIM Apple Qualcomm Google facebook
Components
Social networks
Cloud services
Developer ecosystem
Network
User interface
Operating system
Hardware IP
Manufacturing
denotes where vendor started
Page Copyright VisionMobile 2011
20. Huge gap between telecoms & software worlds
success as
defined in
2010
success as
defined in
2005
Page Copyright VisionMobile 2011
21. software: turning telecoms upside down
VA3#234+53#41G#N::1#L8?87-W#XX#C+1+-.D-E+,3#Y3138?5A#
234+531#6-,7#0-#7803#9/:#0-#;%#)'"'<# J/*E3?#-K#8::1#848+,8E,3#+.#8::#10-?31#9;%#)'"'<#
!"!# 6>*E+8.# $&%''#
internalised
$!# +LA-.3# )H'&'''#
9+M6<#
the new
!!# N.7?-+7# I'&'''# networks
%&%''# O848#DP# !(&'''#
dual
stasis ""(# Q,85RQ3??># "'&'''#
personality
back to "&(''# S,81A# (&'''#
T+03#
square zero back to
U+.7-F1#
'# I''# square zero
*+,,+-.#/.+01# LA-.3# 8::1#
%&(''# %&'''# )&(''# )&'''# "&(''# "&'''# (''# '# '# ('&'''# "''&'''# "('&'''# )''&'''# )('&'''# %''&'''#
=-:>?+@A0#B#C+1+-.D-E+,3#)'"'#
FFFG4+1+-.*-E+,3G5-*#
Page Copyright VisionMobile 2011
22. Huge gap between telecoms & software worlds
Telecoms world Software world
Success factor Installed base Number of apps
Speed of innovation 1 OS version every 2 years 5 OS versions/year
Time to market 1-2 years 1-2 weeks
Type of services comms-centric catering to entire needs portfolio
Risk-taking predictability / de-risking entrepreneurship / uncertainty
Access to innovation 100s of close partners 100,000s of developers
Business model B2B licensing B2C sales/ads/in-app sales
Channel to market voice, text and web smartphones
Discovery On deck / on device App store
First step “we need to sign an NDA” “we need to download the SDK”
Process Waterfall: RFI, RFQ, deliver, Agile: add feature, build, test,
QA repeat
Attitude “developers will come to us” “we need to go to developers”
Page Copyright VisionMobile 2011
23. The new rules of innovation
1. Speed of innovation defined by internet companies, not hardware / networks
- Companies from the Internet domain (Apple, Google, Facebook) out-innovate companies from the mobile
industry domain (Nokia, Samsung, Sun) and the networks domain (Vodafone, China Mobile)
- Internet players are at top of the food chain and are becoming increasingly assertive
2. Innovation requires new competence and regional presence
- California is the center for software and services innovation. Japan/Korea is the center of CE innovation.
- You can’t innovate in software unless you have DNA in software and presence in those regions
3. If you can’t innovate in software, you will be replaced
- The evolutionary game has just accelerated 10-fold.
- Players who cannot evolve at software speeds will eventually be replaced by alternatives
(e.g. software has superseded carrier efforts in location, billing and distribution)
Page Copyright VisionMobile 2011
24. Experience Ecosystems
telecoms + internet convergence is leading to experience ecosystems
Page Copyright VisionMobile 2011
25. telecoms + internet + PC + consumer electronics = ?
our definition of convergence has changed
2003
2010
2015
?
Page Copyright VisionMobile 2011
26. Is the future of convergence?
No
more. Leaders
Innovators
-‐
Innovators
are
in
a
price
war Assemblers
-‐
Android
is
making
smart
devices
possible
-‐
ARM
becoming
defacto
in
CE
devices
-‐
Sensors
+
form
factors
=
diverse
experiences
-‐
Developer
ecosystem
is
part
of
core
experience
Page Copyright VisionMobile 2011
27. Convergence is about experience roaming
Convergence is about having an experience that roams consistently across ‘screens’
experience roaming across screens
Social circle
Developer ecosystem
convergence =
User data roaming
Service roaming x
User interaction design
Industrial design
Brand
Page Copyright VisionMobile 2011
28. Apple is the poster child of experience roaming
Apple leads by example, by delivering a consistent experience across divers screens
Experience roaming Across screens
Social circle Ping iPod
Apps ecosystem App Store iPhone
User data roaming MobileMe iPad
Service roaming iTunes, AirPlay Mac
User interaction design iOS Apple TV
Industrial design Apple ?
Brand Apple
Page Copyright VisionMobile 2011
29. The next battle is for Experience Ecosystems
Experience Ecosystems create major exit barriers and drive cross-sales; they are therefore a
sustainable strategy for Innovator OEMs needing to survive margin pressures.
network network
effects effects
Page Copyright VisionMobile 2011
30. the future of convergence is experience roaming
convergence = screens + experience
2003
2010
2015
the future of convergence is in a single experience + developer ecosystem
powered by ARM hardware across mobile, PC & embedded
Page Copyright VisionMobile 2011
31. Apps are the new web
Why apps are the new information paradigm for web 3.0
Page Copyright VisionMobile 2011
32. Everyone wants their own app store
but very few are above the radar = number of apps when above 5,000
OS vendors
OEMs Carriers Independent
Source: Distimo
Page Copyright VisionMobile 2011
33. App stores are about control, not $$$
App Stores are a control point for: and an opportunity for:
- access to applications
e.g. Skype cannot have a video calling app on the iPhone
- distribution of applications
e.g Google uses Android Market to enforce compliance requirements
on Android handsets
- billing & monetisation of applications
an opportunity to extract a commission in the form of revenue share
for paid apps and in-app purchases
- retailing & discovery of applications
an opportunity to sell ads and personalisation services to developers,
plus differentiate with content curation
- consumer insights
an opportunity to optimise device and service targeting
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34. Building an app store is not easy
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35. Why is building an app store so hard?
App stores need 5 genes from 5 species across the value chain
Genes
Species
platform mobile handset platform brands and
companies carriers & OEMs companies retailers
payment
brokers
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36. 3 pillars to the app store evolution 2011-13
1. Merchandising: App stores will take retailing where it’s never been before
- app retailing is bottleneck, resulting in price erosion as developers drop prices to bubble up to the top-25.
-This will drive retail sophistication: App Malls (shops-in-shop), bundles, time-limited offers, friend
endorsements, inventory micro-targeting, gift/beg options, second-hand apps, offers tied to carriers, etc
2. Diversity: App Stores will cater to 100s of niche segments;
Genre-centric stores (Games store), lifestyle-centric stores (e.g. sports or clothes brands), specialist content (e.g.
adult or enterprise), region-centric stores (e.g. Seattle apps)
3. Low barriers: App Malls will enable low-cost shops-in-shop setups
SDP vendors will offer the infrastructure, catalogue and recommendations technology allowing wannabe
app retailers to be setup at very low cost, with proven revenue models (setup fee + rent + sales commission)
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Copyright VisionMobile 2007-2010
37. Apps succeed where the web failed
- 2007: voice, text and web was main channel for services
the old school of mobile services: voice, texting, ringtones, televoting, MMS, Mobile TV,..
- 2011: 500,000+ applications on smartphones
- Apps are the single biggest digital channel since the web
- There are apps springing up everywhere there is a website
for every website, for every brand and for every corporate intranet
- Apps succeeded where cross-platform frameworks failed
Mobile web pages and widgets are poor alternatives to apps
Java and Flash failed to pick up where web left off
- The web is now the lowest common denominator across screens
across devices, the living room, the PC and the car
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38. what is are apps?
apps are a new information paradigm
For.. Mobile apps Web pages
packaging Self-contained Set of pages
personalising access to location, explicitly typed info only
contacts
discovering app store text results or URL
monetising micropayments ads
interacting touch, sensors, keys mouse, keys
measuring downloads economy attention economy
.. information
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39. Web 3.0 will adopt the app paradigm
Web apps will proliferate in mobile handsets driven by
- web benefactors Google, Microsoft, Apple
- technology commoditisation; WebKit and V8;
- consistent technology adoption WebKit on >350M handsets up to June 2010
- platform vendors seeking to modernise their developer platforms
e.g. WebOS vs Palm OS, RIM WebWorks vs BlackBerry OS 6, Nokia WRT. BREW to follow?
- and “buy in” to a developer community and a “hype-ready” platform
building a developer community is extremely expensive. It comes for free with web technologies
- the need to tap into new developer segments from the web domain
1.5 million web developers most of which are new to mobile
- The need to reduce development costs for cross-screen apps
mobile, tablet, PC, TV, consumer electronics, automotive, ..
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40. Google under threat in web 3.0
Google rose due to openness, info chaos and lack of monetisation
- the open (crawlable) web,
- the lack of information semantics (needing Pagerank to create order out of chaos)
- the lack of a micropayments mechanism on the web (increasing demand for ads)
Google is now threatened from web silos, app stores and micropayments
- closed web silos (Facebook and Apple’s app store)
- semantic information discovery in app stores (reducing greatly the search complexity)
- app micropayments & NFC (reducing the need for ads)
To survive, Google is trying to outrun the market trends
- launching is own walled gardens (Orkut and Buzz), its own app stores (Android Market and Chrome Web
Store) and integrating a payments technology (NFC) within Android handsets
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41. Open + closed: two sides of the same coin
use of open + closed strategies to commoditise + protect
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42. Open is the new closed
- Android, MeeGo, Webkit, Qt, Maemo, Eclipse, Linux all use open source
all projects use an open source license for the public source code
- Open source licenses are standardised and well understood
3 licenses used most often in mobile projects (GPL, LGPL, APL)
- But an open source license is only the tip of the iceberg
a license determines access to the project (e.g. Android public source code)
- Governance is what determines the rules of the game
the governance model determines access and influence into the product (e.g. Android handsets)
- Open licenses are used with closed governance
many projects restrict governance while maintaining an open source license
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43. Closed governance is used to control
clever use of governance models can be used to control products based on OSS
license type
dual license
(commercial + copyleft)
Qt
strong copyleft
(GPL)
Linux kernel
weak copyleft
Foundation (LGPL, MPL, EPL,..)
Foundation
WebKit
permissive
(APL, BSD, MIT, ...)
Android
open community managed community autocratic
community
governance model (simplified)
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44. What are the criteria for ‘openness’ ?
Access
• Is source code available to all without discrimination?
• Are project mailing lists, forums, bug-tracking databases and developer tools available to all?
• Is the project roadmap available publicly?
Development
• Are decision-making mechanisms transparent and accessible?
• Is the code contribution and acceptance process clear and accessible?
• Are the requirements to become a committer clear and equitable?
• Can you identify who the committers to the project are?
• Are the requirements to become a reviewer clear and equitable?
• Can you identify who the reviews to the project are?
• Does the contribution license require copyright assignment (vs. a copyright license)
Derivatives
• Are trademarks used to control compliance and use of the project?
• Are go-to-market channels for Application Derivatives constrained?
Community
• Do different community members have different rights?
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45. Openness to commoditise product complements
beyond open source, openness is used as a business strategy to commoditise
product complements while protecting core assets
Windows
iOS Android BlackBerry Symbian
Phone
Bundled services Closed Open Closed Closed Open
App developers Curated Open Curated Curated Curated
Device vendor Closed Open Open Closed Open
Software platform Closed Closed Closed Closed Curated
Hardware platform Closed Curated Closed Closed Open
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47. Based on
Mobile Developer Economics 2010
- Analysis of the developer experience from design to monetisation
Free download: www.Developer Economics.com
- Across all 8 major platforms
- Based on a sample of 401 mobile app developers
- With significant experience in mobile development
More than 60% of respondents have 3+ years of experience in app development.
Nearly 30% have won one or more developer awards
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Copyright VisionMobile 2007-10
48. The diverse world of software developers
With different business models and incentives
content publishers
Internet service
providers
system
integrators
mobile games
developers
software
houses
independent
developers apps development
software integration agencies
services
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49. Android has biggest mindshare
“
Android is better than other
-Android has biggest mindshare platforms in terms of tools,
- Symbian/Java down from #1/#2 in 2008 platform features, and it’s
easier to stand out as
- Most developers work on multiple platforms developer.”
The average is 2.8 platforms, across sample of 401 developers Android developer
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50. Android 3x easier to learn than Symbian
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51. Developers becoming market savvy
“
technical considerations are
Commercial above technical reasoning irrelevant, the choice of
-Large market penetration (70% of respondents) is platform is ALWAYS
more important than ability to code & prototype quickly (45%) marketing-driven.”
- Revenue potential (55%) is more relevant than Mobile web developer
good documentation (35%)
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52. App Stores reduce time-to-market by 3x
“
App Stores minimised
time-to-shelf from 68 days
to 22 days and halved
time-to-payment
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53. The app developer journey
The many facets of the app developer experience
- platform hype - developer certification - analytics & sales tracking
- addressable market - app signing, certification & approval - user ratings
(devices/regions) - regional testing & sandbox networks - user support
- platform features - beta testing with peers and end users - application updates
- learning curve & coding effort - localisation frameworks - cross-selling
- conferences & competitions - packaging and SKU management tools - privacy compliance
* * *
develop,
application platform market retailing & in-life
debug &
planning selection readiness monetisation application use
support
- audience targeting - IDEs, SDKs and documentation - go-to-market channels
- concept design - UI tools - promotional tools
- feature design - emulator and on-target debugging - co-marketing programs
- prototyping tools - community & official forums/websites - revenue models
- market research - profiling tools - billing & settlement
- focus groups - test frameworks
- porting tools
*: mostly applicable to developers who sell apps - premium technical support
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54. Key developer pain points
based on Developer Economics 2010 research
App submission & certification Application marketing
application certification is expensive, approval takes too lack of effective marketing channels to increase
long, and signing is complicated app exposure and discovery
develop,
application platform market retailing & in-life
debug &
planning selection readiness monetisation application use
support
most vendor effort goes here
Localisation Dubious long-tail economics
lack of localised apps for most regions, lack of average RoI through an app store is much less than
localisation tools for developers the cost of producing the app
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55. Are you a mobile developer?
Want to share your own views on app development?
Join in Developer Economics 2011.
Have your say on the hottest issues in app development and win a $1,500 Amazon voucher.
www.visionmobile.com/dev
open until end March 2011.
created by
sponsored by
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57. Communities are the new frontier
Building a brand, product or technology is science
Building a community is a form of art
Whether it’s a consumer, enterprise or a developer community
New techniques are emerging; game mechanics and religion engineering
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58. you can buy an audience but..
you can’t buy a community
an audience is people who interact with a service.
a community is a network of people who interact amongst them
you can buy an audience (eyeballs or subscribers)
but you can’t buy a community (network interactions)
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59. Communities are the new differentiator
Service brands, OEMs and carriers have tried to create own communities
But found that community creation needs a very different rulebook
And ended up partnering with communities (Facebook, Twitter, etc)
Exclusive deals with communities will be the new differentiator above
price, design and premium content.
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60. Communities are the new currency
Zynga's CityVille grew to 100 million users in just 43 days
Facebook is a platform between 500M+ users and 2.5M+ developers
Facebook is #1 social network across the world except China, Russia, Brazil, Japan
Skype: 8 million paid users and 25% of global international calling traffic
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61. Carriers: stuck in the telecoms age
and how to compete
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62. Carriers in the midst of an identity crisis
Carriers are telecoms-age species in a software age
- Carriers have grown in the telecoms age; this affects their ability to adapt and their speed of innovation
..In an identity crisis
- Carriers are still undecided as to whether they want to be an access company (e.g. LightSquared, KPN), a
supermarket (Verizon), a shelf (Vodafone) or a broker (Three). They want to be everything to everyone.
Losing battle after battle for control points
- non-communication needs (apps), location (GPS), billing (app stores), service retailing & discovery (app
stores), authentication (Twitter/facebook), mobile termination (Google C2DM), subscriber activation
(iPhone soft SIM?)
With no innovation in their core business
- voice, texting and SIM cards have seen no innovation in the last decade.
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63. Taking baby steps in the software age
Carriers don’t know how to use software
- Carriers software efforts are mediocre; see Vodafone VSCL, VFX and widgets
- Using WAC to profit from apps, when Apple/Google are not profiting from apps
Carriers are accelerating the PC-like commoditisation of handsets
- skewing the natural OEM selection process (by ranging handsets on a OS basis) and forcing
Innovator OEMs to struggle while nimble assemblers thrive
- The $100 smartphone means loss of subsidy power for carriers, therefore loss of differentiation
Carriers are funding their antagonists
- most Android projects 2007-2009 were carrier-funded.
- Android and iPhone are playing AT&T and Verizon like puppets on strings; e.g. Verizon now
heavily marketing iPhone, while AT&T heavily pushing Android.
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64. The real value of carriers
The real value of carriers is still untapped
1. Leverage apps to drive core business, not generate revenues
- Deliver voice and messaging apps that build on core network business, at 10x deployment speeds
- quit pushing for higher communications ARPU, but leverage apps to extent revenues across untapped
segments of consumer spending portfolio (transport, health, food, housing, etc)
- expose network APIs that drive lock-in to core business, not APIs that generate revenue
- leverage apps to drive premium customer acquisition, customer retention and increase switching costs
2. Divide and conquer among app stores
- Don’t create new app stores (WAC) but divide and conquer among existing app stores
- Create shop fronts for app retailing and promotions
- Monetise by helping developers target apps to the right demographic in real time
- Offer recommendation services by tapping into users’ social graph
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65. The real value of carriers
3. Increase power over OEM suppliers
- Shift handset purchasing model to a performance based per-device bonus based on hitting ARPU,
messaging and churn targets; leverage on network analytics.
- Resist a price war on handsets by favouring an oligopoly of traditional suppliers
4. Become the VISA of mobile
- aggressively grow carrier billing usage via in-app payments
- provide micro-billing at VISA-like rates activated via SMS
5. Invest in retail differentiation
- as devices commoditise, retail will become a stronger control point for customer acquisition
- Invest in retail differentiation, for example visual service retailing, bundling services/apps in handsets,
deploying handset PoS configurators and carrying out PoS customer segmentation analysis.
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66. The real value of carriers
6. Customer experience management
- Identify influencers and improve lifetime value metrics
- Understand customer behaviour and enable behavioural targeting by third parties
7. Drive wholesale business beyond mobile
- Drive wholesale model in CE business (ala Kindle) to de-risk and differentiate bandwidth pricing
8. Handset customisation: focus on merchandising and addressbook
- focus on a single app (active idle screen) to be provisioned on all smartphones + some Java handsets
- idle screen app can encompass service merchandising/promos and addressbook functionality
- leave all other apps to 3rd parties!
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67. a note of caution
is WAC repeating history mistakes?
- WAC is a framework for creating carrier-owned app stores
even if carriers don’t have most of the genes to create their own app store
- and making money from apps
when Apple/Google use apps as a complementary business, not as a revenue generator
- Needs software agility, but moves with telecoms rigidity
12 months since announcement and no distribution channel, no marketplace, no billing
Telecoms rigidity and ‘design by committee’ is the key reason why LiMo failed
- Smartphone focus, but feature phone opportunity
Smartphone focus (Opera, S60, iPhone), where competition is fierce. Opportunity is in feature
phones but challenge is fragmentation of widget runtimes and buying power - why i-mode alliance failed.
- Distribution channel will fail once runtimes fragment
Same reason why a Java app store would fail.
- Distribution will fragment among carriers
Each carrier to have different app requirements and revenue shares
Same reason while the BREW app store (since 2001) failed to reach Apple’s proportions
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68. Thanks for listening.
Knowledge. Passion. Innovation.
want more?
hello@visionmobile.com
contact us to schedule an on-site workshop.
Updated: 12 November 2010
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