1) The document analyzes consumer sentiment around mobile payments products and companies like Square, Google Wallet, and a Square-Starbucks partnership based on online discussion data.
2) Key findings include that consumers are generally excited about mobile payments technology and see it as the future, though security remains a top concern, and reaction to the Square-Starbucks partnership was overwhelmingly positive with many feeling it would accelerate industry growth.
3) The analysis uses metrics on relevant posts, sentiments, and mentions to evaluate brand perceptions and reactions to new products and partnerships in the mobile payments industry.
This document discusses key drivers of change that will shape the global context and hotel industry over the next decade. It identifies shifts in economic power from West to East, with the rise of Asian economies and middle classes. Public debt levels across developed economies are high and economic uncertainty may continue. Technology and connectivity will further transform the industry and customer expectations. The needs and behaviors of tomorrow's travelers will be more diverse. Hotels will need to prepare for various scenarios and evolve their business models, strategies, and operations to meet the demands of an uncertain future.
This document provides an overview of social media and how it can be used in the automotive industry. It discusses popular social media platforms like blogs, Facebook, Twitter, YouTube and defines what each one is and how automotive companies can benefit from using them. Key points include sharing information and insights with customers, engaging audiences, providing customer service and driving traffic to websites.
Optimizing Drupal 7 HTML Markup - Using Panels, Page Manager, and Fences to P...Jim Birch
The goal of this presentation is to explain how to minimize the markup that Drupal outputs, and gain complete control over the what and the where of the markup.
Using the system described herein, we can coerce the HTML output of Drupal to match provided designs, or pre-existing HTML Layouts. We are not forced to try to make the Drupal default HTML output look like the design.
For more information, please visit my long form blog post about the subject here:
http://jimbir.ch/blog/using-fences-page-manager-optimize-html-markup-drupal-7
Strategic management improvement of Russian oil refining Алексей Макаров
This document discusses strategies for improving the efficiency of petroleum refining in Russia. It notes that while Russian refinery capacity is increasing, the facilities have relatively low yields of light products and poor energy efficiency compared to refineries in Europe and the US. The document proposes a model for classifying refineries into three groups based on yield and efficiency and developing tailored strategies. It provides an example analysis of upgrading the Volgograd refinery to increase diesel fuel production and export opportunities. The conclusion is that Russia needs to shift priorities to exporting higher value-added products given current economic conditions.
This document discusses web analytics using Google Analytics data. It begins with an introduction of the author and their background. It then defines what data is, discusses big data, defines web analytics, and outlines some key dimensions and metrics used in web analytics. Finally, it discusses Google Analytics APIs and how to set up R programming and RStudio for working with and analyzing Google Analytics data.
1. Knowledge discovery in production requires automation due to the growth of information, devices, and knowledge workers.
2. A core dataflow model engine is needed to preprocess data and compose networked intelligence solutions for emerging applications.
3. Product solutions include hybrid SaaS factory subscriptions and applications via an open marketplace to deliver business value such as increased productivity and test time reduction for electronics manufacturing customers.
Starship Technologies was launched by Skype co-founders and is the world's first commercially available autonomous delivery technology. They have 80 employees including 30 engineers and have built 65 robots that have driven over 23,000 km on public sidewalks delivering packages for 5 clients in 4 countries without any accidents. They also have 6 patent applications filed and over 800 requests from potential clients.
Как составить CV интересное для работодателя (советы начинающим специалистам).
Основные правила написания CV.
Структура CV.
Ошибки при написании CV.
Автор: к.э.н. Быкова М.К.
This document discusses key drivers of change that will shape the global context and hotel industry over the next decade. It identifies shifts in economic power from West to East, with the rise of Asian economies and middle classes. Public debt levels across developed economies are high and economic uncertainty may continue. Technology and connectivity will further transform the industry and customer expectations. The needs and behaviors of tomorrow's travelers will be more diverse. Hotels will need to prepare for various scenarios and evolve their business models, strategies, and operations to meet the demands of an uncertain future.
This document provides an overview of social media and how it can be used in the automotive industry. It discusses popular social media platforms like blogs, Facebook, Twitter, YouTube and defines what each one is and how automotive companies can benefit from using them. Key points include sharing information and insights with customers, engaging audiences, providing customer service and driving traffic to websites.
Optimizing Drupal 7 HTML Markup - Using Panels, Page Manager, and Fences to P...Jim Birch
The goal of this presentation is to explain how to minimize the markup that Drupal outputs, and gain complete control over the what and the where of the markup.
Using the system described herein, we can coerce the HTML output of Drupal to match provided designs, or pre-existing HTML Layouts. We are not forced to try to make the Drupal default HTML output look like the design.
For more information, please visit my long form blog post about the subject here:
http://jimbir.ch/blog/using-fences-page-manager-optimize-html-markup-drupal-7
Strategic management improvement of Russian oil refining Алексей Макаров
This document discusses strategies for improving the efficiency of petroleum refining in Russia. It notes that while Russian refinery capacity is increasing, the facilities have relatively low yields of light products and poor energy efficiency compared to refineries in Europe and the US. The document proposes a model for classifying refineries into three groups based on yield and efficiency and developing tailored strategies. It provides an example analysis of upgrading the Volgograd refinery to increase diesel fuel production and export opportunities. The conclusion is that Russia needs to shift priorities to exporting higher value-added products given current economic conditions.
This document discusses web analytics using Google Analytics data. It begins with an introduction of the author and their background. It then defines what data is, discusses big data, defines web analytics, and outlines some key dimensions and metrics used in web analytics. Finally, it discusses Google Analytics APIs and how to set up R programming and RStudio for working with and analyzing Google Analytics data.
1. Knowledge discovery in production requires automation due to the growth of information, devices, and knowledge workers.
2. A core dataflow model engine is needed to preprocess data and compose networked intelligence solutions for emerging applications.
3. Product solutions include hybrid SaaS factory subscriptions and applications via an open marketplace to deliver business value such as increased productivity and test time reduction for electronics manufacturing customers.
Starship Technologies was launched by Skype co-founders and is the world's first commercially available autonomous delivery technology. They have 80 employees including 30 engineers and have built 65 robots that have driven over 23,000 km on public sidewalks delivering packages for 5 clients in 4 countries without any accidents. They also have 6 patent applications filed and over 800 requests from potential clients.
Как составить CV интересное для работодателя (советы начинающим специалистам).
Основные правила написания CV.
Структура CV.
Ошибки при написании CV.
Автор: к.э.н. Быкова М.К.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
The document discusses customer advocacy levels among mobile service providers. It finds that advocacy is generally low for mobile providers, who have significantly more critics than other studied categories. Verizon has the highest advocacy, while Sprint has the lowest. True advocacy correlates with financial growth - Verizon leads in revenue while Sprint saw declines. Many customers feel they have predetermined relationships with providers due to contracts and family plans, and are pulling away from some brands like Sprint and Virgin Mobile. Growing advocacy will require continually adding value to customer relationships.
The document discusses customer advocacy levels among mobile service providers. It finds that advocacy is generally low for mobile providers, who have significantly more critics than other studied categories. Verizon has the highest advocacy, while Sprint has the lowest. True advocacy correlates with financial growth - Verizon leads in revenue while Sprint saw declines. Many customers feel they have predetermined relationships with providers due to contracts and family plans, and are pulling away from some brands like Sprint and Virgin Mobile. Growing advocacy will require continually adding value to customer relationships.
Customer Insight is a Key Benefit of Social Customer Service , Ronan Gillen, ...Our Social Times
Customer Insight is a Key Benefit of Social Customer Service. Social media is becoming an expected channel for customer service. When companies don't respond to complaints on social media, 88% of customers say they would be less likely to do business with that company in the future. eBay's social customer service volumes are growing as customers realize eBay provides social customer service and eBay's social media fan base grows. Social customer service delivers insights that can drive changes to products, policies, and processes based on direct customer feedback.
This document discusses a case study analyzing the effectiveness of Red Bull's media-neutral advertising campaign around Felix Baumgartner's record-breaking skydive from space. It finds that the campaign led to a large spike in online conversations about Red Bull, with most discussions focusing on praising the brand's marketing efforts and associating the product with energy and performance rather than Baumgartner himself. In the months following, conversations about consuming Red Bull increased, showing the campaign's positive impact on brand engagement and product usage.
The document summarizes key trends from Q1 2008, including the rise of social media, digital and mobile platforms, and global emerging markets. Regarding social media, it notes the influence of consumers and advocates on brands and the focus on understanding consumer personas. For digital media, it discusses the transition to online and mobile viewing and the rise of user-generated content. The trends also cover location-based mobile marketing, open platforms like Android, and measuring advertising in global emerging markets.
Camerjam mobile marketing finance masterclass yocJames Cameron
This document provides an overview of building a transactional mobile website for finance sectors such as insurance, banking, and investment. It discusses relevant mobile statistics and usage trends. It also outlines a sample agenda covering mobile optimization, technology considerations, and a checklist. Case studies are presented on mobile strategies implemented by insurance and banking companies that led to increases in mobile traffic, transactions, and customer satisfaction while reducing operational costs. The document stresses the importance of a multi-channel mobile approach that is secure, optimized for all devices, and built with the future in mind.
Mobile CrApps: Gambling with customer loyalty by delivering a bad experience
This document discusses how delivering a poor mobile experience can negatively impact customer loyalty. It summarizes research showing that mobile usage is growing rapidly and will soon surpass PC usage. Consumers expect mobile apps and sites to load quickly, have big taps targets, limited scrolling, and quick access to contact info. The document provides best practices for mobile strategies such as ensuring alignment with business goals, understanding customer expectations, and obsessively focusing on the end user experience.
This document discusses the growth of mobile payments and near field communication (NFC) tools. It notes that mobile commerce (mCommerce) is leading ecommerce, as more consumers use smartphones for shopping. New payment services like Square and Google Wallet allow people to buy, sell, and pay from their phones. Square offers flat transaction fees for small businesses, while Google Wallet uses NFC to allow tap-to-pay from phones. Both services are growing rapidly. The document concludes that retailers need strong mobile strategies to engage customers both in-store and on the go, as control of shopping shifts to consumers' mobile devices.
DM acquisition in the energy supply marketMark Arnold
The document discusses the challenges that energy supply companies face in engaging and retaining customers. It notes that while awareness of the ability to switch suppliers is high, customers do not feel differentiated brands and lack trust in suppliers. Direct mail is proposed as a solution, as it allows for highly targeted and personalized messages to build trust, address customer concerns rationally, and create an emotional connection. Case studies demonstrate how direct mail has successfully changed perceptions and driven high response rates for other industries.
What do customers really want in their mobile experience?High Start Group
Mobile commerce is disrupting the customer lifecycle through mobile apps. Apps allow price comparisons, mobile payments, self-checkout, shopping on the go, and bringing online experiences into the real world. This benefits consumers through convenience and savings, retailers through increased sales and loyalty, and advertisers through new targeted advertising opportunities. Mobile commerce is growing rapidly across categories like clothing, beauty, and household goods.
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeCognizant
Banks are well-positioned to benefit from mobile payments, if they invest in the technology infrastructure and forge strong partnerships to out-maneuver emerging non-traditional players.
The document discusses the results of a survey about U.S. consumers' awareness and use of cloud services. It finds that younger, wealthier consumers who own smartphones and tablets are most aware of and using personal cloud services. While over 50% of smartphone and PC owners use cloud services, overall familiarity remains low, with cost, security, and trust in providers being top barriers. Younger mobile users are less concerned with these barriers. The market for consumer cloud services is large but still nascent, with awareness and simple, robust offerings from providers needed to drive further adoption.
The document discusses the evolution of retail and e-commerce. Key points:
1. E-commerce is growing rapidly around the world, with online sales projected to significantly increase in major markets like the US, Europe, China, and India by 2016.
2. For many consumers, the lines between online and offline shopping are blurring, as they can shop anytime, anywhere via computers, smartphones, tablets, and other connected devices. Major online brands are also opening physical stores.
3. Personalization is a growing trend, as consumers curate collections, share recommendations, and earn rewards for their contributions to e-commerce sites and social networks. Brands are encouraging this "metail" by letting influential
Next generation social banking ecosystemRupa Shankar
The document discusses how banks can create a next-generation social banking ecosystem by combining customers' transaction data with their social data through secure social apps, which would provide banks with richer insights into customers and allow them to offer more personalized and relevant products, services, and rewards based on customers' complete profiles and relationships with the bank. It also describes how such a social banking approach could help banks strengthen customer relationships and loyalty in today's challenging banking environment defined by new technologies and shifting customer expectations.
Mobile advertising has evolved significantly from 1994 to 2012. Early mobile ads were SMS and WAP banners, but smartphones and improved technology has allowed for richer mobile ads like mobile web banners, rich media, video, and location-based ads. The future of mobile advertising is focused on real-time bidding exchanges, utilizing location data and intent to provide highly targeted and relevant ads across multiple device form factors with a focus on direct response metrics like transactions and purchases rather than just impressions.
The document advertises the AppNation conference happening on May 21-22, 2013 in New York City. The conference will focus on key topics driving the app market such as platform fragmentation, mobile app investment, and the power of the app economy. It provides information on sponsorship opportunities ranging from Titanium sponsorships that offer speaking opportunities to Innovator packages for developers. It also describes the audience which includes developers, marketers, investors and media. Contact information is provided to learn more.
The document discusses MeetMe, a social network for meeting new people, which plans to list on the NYSE Amex stock exchange in summer 2012. It summarizes MeetMe's global scale and strong momentum, with over 78 million registered users worldwide and 2.8 billion monthly page views across web and mobile platforms. It also notes MeetMe's lead in mobile usage and engagement within its category compared to competitors.
This document provides an overview of CSU CardSystem S/A, a Brazilian company with four business divisions: payment processing, business process management, solutions provider, and contact center management. It summarizes CSU's achievements in 2011, including resumed growth, successful migrations, alliances with banks/issuers, and the launch of new products. It outlines CSU's priorities for 2012, including expanding partnerships and product offerings, and increasing the use of new technologies. The document also discusses CSU's continuous investments in technology and healthy capital structure.
1) The document discusses how companies can leverage mobile marketing and cross-channel customer service strategies to drive loyalty.
2) It provides examples of using social media, location-based marketing, and personalized mobile apps and messages to better service customers.
3) The key recommendations are to put customers at the center, define engagement rules for each channel, measure and optimize ongoing performance.
Segments: Discovering How To Engage Unique AudiencesCrimson Hexagon
Crimson Hexagon's Segments feature helps marketers understand target audiences on social media by revealing insights into the types of content they engage with. It identifies interests of those discussing a brand and shows how to effectively engage target groups. For example, it found that Lululemon consumers are 6 times more interested in nutrition than average. Segments provides location data, demographics, trending topics, hashtags, influencers, and engaging content for segments like nutrition to help inform outreach.
Social analysis fuels fan acquisition successCrimson Hexagon
Crimson Hexagon's social media monitoring technology was used to test targeted ad campaigns for movie studio clients. By analyzing user interests and discussions on Twitter, Crimson Hexagon identified affinity keywords related to the target audiences. Ad campaigns targeted with these affinity keywords performed 16% better in click-through rate than average campaigns. The affinity recommendations also outperformed Facebook's own targeting tools by 31%. One example campaign saw a 32% improvement over average by targeting indie music fans for a slapstick comedy, showing the value of Crimson Hexagon's unconventional targeting insights.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
The document discusses customer advocacy levels among mobile service providers. It finds that advocacy is generally low for mobile providers, who have significantly more critics than other studied categories. Verizon has the highest advocacy, while Sprint has the lowest. True advocacy correlates with financial growth - Verizon leads in revenue while Sprint saw declines. Many customers feel they have predetermined relationships with providers due to contracts and family plans, and are pulling away from some brands like Sprint and Virgin Mobile. Growing advocacy will require continually adding value to customer relationships.
The document discusses customer advocacy levels among mobile service providers. It finds that advocacy is generally low for mobile providers, who have significantly more critics than other studied categories. Verizon has the highest advocacy, while Sprint has the lowest. True advocacy correlates with financial growth - Verizon leads in revenue while Sprint saw declines. Many customers feel they have predetermined relationships with providers due to contracts and family plans, and are pulling away from some brands like Sprint and Virgin Mobile. Growing advocacy will require continually adding value to customer relationships.
Customer Insight is a Key Benefit of Social Customer Service , Ronan Gillen, ...Our Social Times
Customer Insight is a Key Benefit of Social Customer Service. Social media is becoming an expected channel for customer service. When companies don't respond to complaints on social media, 88% of customers say they would be less likely to do business with that company in the future. eBay's social customer service volumes are growing as customers realize eBay provides social customer service and eBay's social media fan base grows. Social customer service delivers insights that can drive changes to products, policies, and processes based on direct customer feedback.
This document discusses a case study analyzing the effectiveness of Red Bull's media-neutral advertising campaign around Felix Baumgartner's record-breaking skydive from space. It finds that the campaign led to a large spike in online conversations about Red Bull, with most discussions focusing on praising the brand's marketing efforts and associating the product with energy and performance rather than Baumgartner himself. In the months following, conversations about consuming Red Bull increased, showing the campaign's positive impact on brand engagement and product usage.
The document summarizes key trends from Q1 2008, including the rise of social media, digital and mobile platforms, and global emerging markets. Regarding social media, it notes the influence of consumers and advocates on brands and the focus on understanding consumer personas. For digital media, it discusses the transition to online and mobile viewing and the rise of user-generated content. The trends also cover location-based mobile marketing, open platforms like Android, and measuring advertising in global emerging markets.
Camerjam mobile marketing finance masterclass yocJames Cameron
This document provides an overview of building a transactional mobile website for finance sectors such as insurance, banking, and investment. It discusses relevant mobile statistics and usage trends. It also outlines a sample agenda covering mobile optimization, technology considerations, and a checklist. Case studies are presented on mobile strategies implemented by insurance and banking companies that led to increases in mobile traffic, transactions, and customer satisfaction while reducing operational costs. The document stresses the importance of a multi-channel mobile approach that is secure, optimized for all devices, and built with the future in mind.
Mobile CrApps: Gambling with customer loyalty by delivering a bad experience
This document discusses how delivering a poor mobile experience can negatively impact customer loyalty. It summarizes research showing that mobile usage is growing rapidly and will soon surpass PC usage. Consumers expect mobile apps and sites to load quickly, have big taps targets, limited scrolling, and quick access to contact info. The document provides best practices for mobile strategies such as ensuring alignment with business goals, understanding customer expectations, and obsessively focusing on the end user experience.
This document discusses the growth of mobile payments and near field communication (NFC) tools. It notes that mobile commerce (mCommerce) is leading ecommerce, as more consumers use smartphones for shopping. New payment services like Square and Google Wallet allow people to buy, sell, and pay from their phones. Square offers flat transaction fees for small businesses, while Google Wallet uses NFC to allow tap-to-pay from phones. Both services are growing rapidly. The document concludes that retailers need strong mobile strategies to engage customers both in-store and on the go, as control of shopping shifts to consumers' mobile devices.
DM acquisition in the energy supply marketMark Arnold
The document discusses the challenges that energy supply companies face in engaging and retaining customers. It notes that while awareness of the ability to switch suppliers is high, customers do not feel differentiated brands and lack trust in suppliers. Direct mail is proposed as a solution, as it allows for highly targeted and personalized messages to build trust, address customer concerns rationally, and create an emotional connection. Case studies demonstrate how direct mail has successfully changed perceptions and driven high response rates for other industries.
What do customers really want in their mobile experience?High Start Group
Mobile commerce is disrupting the customer lifecycle through mobile apps. Apps allow price comparisons, mobile payments, self-checkout, shopping on the go, and bringing online experiences into the real world. This benefits consumers through convenience and savings, retailers through increased sales and loyalty, and advertisers through new targeted advertising opportunities. Mobile commerce is growing rapidly across categories like clothing, beauty, and household goods.
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeCognizant
Banks are well-positioned to benefit from mobile payments, if they invest in the technology infrastructure and forge strong partnerships to out-maneuver emerging non-traditional players.
The document discusses the results of a survey about U.S. consumers' awareness and use of cloud services. It finds that younger, wealthier consumers who own smartphones and tablets are most aware of and using personal cloud services. While over 50% of smartphone and PC owners use cloud services, overall familiarity remains low, with cost, security, and trust in providers being top barriers. Younger mobile users are less concerned with these barriers. The market for consumer cloud services is large but still nascent, with awareness and simple, robust offerings from providers needed to drive further adoption.
The document discusses the evolution of retail and e-commerce. Key points:
1. E-commerce is growing rapidly around the world, with online sales projected to significantly increase in major markets like the US, Europe, China, and India by 2016.
2. For many consumers, the lines between online and offline shopping are blurring, as they can shop anytime, anywhere via computers, smartphones, tablets, and other connected devices. Major online brands are also opening physical stores.
3. Personalization is a growing trend, as consumers curate collections, share recommendations, and earn rewards for their contributions to e-commerce sites and social networks. Brands are encouraging this "metail" by letting influential
Next generation social banking ecosystemRupa Shankar
The document discusses how banks can create a next-generation social banking ecosystem by combining customers' transaction data with their social data through secure social apps, which would provide banks with richer insights into customers and allow them to offer more personalized and relevant products, services, and rewards based on customers' complete profiles and relationships with the bank. It also describes how such a social banking approach could help banks strengthen customer relationships and loyalty in today's challenging banking environment defined by new technologies and shifting customer expectations.
Mobile advertising has evolved significantly from 1994 to 2012. Early mobile ads were SMS and WAP banners, but smartphones and improved technology has allowed for richer mobile ads like mobile web banners, rich media, video, and location-based ads. The future of mobile advertising is focused on real-time bidding exchanges, utilizing location data and intent to provide highly targeted and relevant ads across multiple device form factors with a focus on direct response metrics like transactions and purchases rather than just impressions.
The document advertises the AppNation conference happening on May 21-22, 2013 in New York City. The conference will focus on key topics driving the app market such as platform fragmentation, mobile app investment, and the power of the app economy. It provides information on sponsorship opportunities ranging from Titanium sponsorships that offer speaking opportunities to Innovator packages for developers. It also describes the audience which includes developers, marketers, investors and media. Contact information is provided to learn more.
The document discusses MeetMe, a social network for meeting new people, which plans to list on the NYSE Amex stock exchange in summer 2012. It summarizes MeetMe's global scale and strong momentum, with over 78 million registered users worldwide and 2.8 billion monthly page views across web and mobile platforms. It also notes MeetMe's lead in mobile usage and engagement within its category compared to competitors.
This document provides an overview of CSU CardSystem S/A, a Brazilian company with four business divisions: payment processing, business process management, solutions provider, and contact center management. It summarizes CSU's achievements in 2011, including resumed growth, successful migrations, alliances with banks/issuers, and the launch of new products. It outlines CSU's priorities for 2012, including expanding partnerships and product offerings, and increasing the use of new technologies. The document also discusses CSU's continuous investments in technology and healthy capital structure.
1) The document discusses how companies can leverage mobile marketing and cross-channel customer service strategies to drive loyalty.
2) It provides examples of using social media, location-based marketing, and personalized mobile apps and messages to better service customers.
3) The key recommendations are to put customers at the center, define engagement rules for each channel, measure and optimize ongoing performance.
Segments: Discovering How To Engage Unique AudiencesCrimson Hexagon
Crimson Hexagon's Segments feature helps marketers understand target audiences on social media by revealing insights into the types of content they engage with. It identifies interests of those discussing a brand and shows how to effectively engage target groups. For example, it found that Lululemon consumers are 6 times more interested in nutrition than average. Segments provides location data, demographics, trending topics, hashtags, influencers, and engaging content for segments like nutrition to help inform outreach.
Social analysis fuels fan acquisition successCrimson Hexagon
Crimson Hexagon's social media monitoring technology was used to test targeted ad campaigns for movie studio clients. By analyzing user interests and discussions on Twitter, Crimson Hexagon identified affinity keywords related to the target audiences. Ad campaigns targeted with these affinity keywords performed 16% better in click-through rate than average campaigns. The affinity recommendations also outperformed Facebook's own targeting tools by 31%. One example campaign saw a 32% improvement over average by targeting indie music fans for a slapstick comedy, showing the value of Crimson Hexagon's unconventional targeting insights.
Understanding Consumer Affinities in Driving Brand Preference:
Knowing your customers' interests and contextualizing their affinities can mean the difference between a successful new product rollout or a failure.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.
After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’
Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home.
Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
How To Build Campaigns that Appeal To Specific CustomersCrimson Hexagon
While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors.
The sports apparel and accessories company Under Armour can use ForSight's Affinities tool to:
- Aide the development of brand positioning and content strategies for segments of consumers.
- Measure specific marketing and positioning efforts to understand which initiatives resonate with intended audience segments.
- Track their ability to attract and increase conversations from specific segments over time.
Beats vs. Bose: Analyzing Consumer Response to Lifestyle Brand Marketing and ...Crimson Hexagon
What drives consumer purchasing intent? How can social media analysis deliver consumer insights into how to position marketing strategy? To answer these questions, we did an analysis on two well-respected headphone brands with completely different marketing approaches.
We dove deep into contextualizing online converations to discover a comparison of top personal sound system competitors.
When shoppers go into the grocery store, do they intend to buy Oreos? How do consumers feel when they bring home Oreos that were not on their original shopping list? This social media analysis of purchase intent and Oreo illustrates how social listening brings companies closer to their consumers through understanding their behaviors and motivations and by measuring the effects of branding, marketing, and advertising activities.
4 Steps to Drive Your Brand Extension with Social MediaCrimson Hexagon
Follow these four steps to evaluate your brand's potential to expand into new products and product categories, and measure your brand extension's success with social media opinion.
This study analyzes Hallmark's emotional branding and rebranding opportunities through social media research, uncovering a desire for Hallmark to add sarcastic humor and sarcasm to accompany the traditional sentimental emotional tenor of Hallmark.
The document discusses usage-based automobile insurance and consumer sentiment regarding insurance policies and telematics programs. It finds that consumers are most positively engaged when discussing savings from insurance discounts. However, they often complain about the process of shopping for insurance and poor customer service. The document also examines discussions around Progressive's Snapshot program, finding that while consumers like potential discounts, many are concerned about rates increasing or privacy issues. Overall consumers express a need for more education around usage-based insurance models.
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
Reputation Management in the Case of Paula DeenCrimson Hexagon
Crimson Hexagon uses the case of Paula Deen's dismissal from the Food Network to examine how social media can be leveraged during brand crisis. Following the trends of volume and opinion, Crimson Hexagon shows that listening to consumers, and not only media voices, is crucial to PR agencies and brands.
Crimson Hexagon uses its patented social media analysis technology to assess the impact of the NSA surveillance program on the Verizon brand. How has this PR crisis concerning customer privacy affected consumers' perception of the Verizon brand?
The document discusses a case study analyzing Old Spice's "Dikembe Mutombo's 41⁄2 Weeks to Save the World" marketing campaign. Consumer engagement with the campaign's video game peaked mid-campaign when gameplay discussion exceeded 50% of Old Spice conversations. While interest declined toward the end, the campaign significantly increased Old Spice brand discussion and product conversations post-campaign. The analysis demonstrates how non-traditional advertising can successfully boost an established brand's online presence.
How Automakers Can Tap Social Media To Drive Nameplate MarketingCrimson Hexagon
Social media analysis enables brand managers to quantify the qualitative perceptions about brands and products expressed online. In this study of Porsche and the Porsche Panamera model over a two year period, we track the drivers of brand affinity on social media.
What is the Social Media Conversation about The Great Gatsby?Crimson Hexagon
Many critics dismiss The Great Gatsby, and the media says audiences are divided. But what are people saying on social media? Crimson Hexagon analyzes social opinion on Twitter about Baz Luhrmann's The Great Gatsby.
Crimson Hexagon's social listening technology distill's the agony and the ecstasy of the NCAA Final Four men's basketball tournament and audience's reactions to Liberty Mutual's "Amateur Athletes" March Madness ad campaign.
The document is a presentation from Crimson Hexagon about their opinion analysis of consumer sentiment toward the Toyota Prius. It shows that their analysis of 52,000 relevant social media mentions found that 34% were positive, 49% were negative, 17% were neutral, and 14% were off-topic. The positive sentiments expressed love for the Prius's gas mileage and cost savings, while negative comments said it was unreliable and not manly. Crimson Hexagon advocates their customizable opinion analysis to help companies like Toyota scale human judgment of consumer opinions.
Many people voiced strong reactions to the ban on selling large soft drinks in New York City. Crimson Hexagon's social media analytics technology cuts through the chaos of social media chatter to show categories and proportions of public opinion.