In the past, he’s always been a big advocate for remote research. Last year, he decided to change his agency’s whole approach from self moderated (where participants would follow a list of tasks we wrote in advance) to actively moderated remote research.
In this talk, we’ll explore what they learned along the way, such as:
● How to convince people to let you try it in the first place
● How to write tasks for remotely moderated testing
● Finding the right participants
● Common mistakes and issues
6. Definition
Remote user research can
include anything from self-
moderated or remotely
moderated usability testing, to
idea validation, to card sorts, to
depth interviews to tree-tests.
21. ✔ People find the new design easier to use than the old one
✘ Will people find the new design easier to use?
✘ The new design is better than the old one
✔ Prospective customers will find the new design easier to use
than the old one, which will make them buy more.
Writing tasks:
Define hypotheses
22. ● Write statements which can be validated
● Make a prediction
● Include a cause and effect
● Make it measurable
Writing tasks:
Define hypotheses
38. Takeaways
1. Try it!
1. Use the same budgetsto do more roundsof
research,don’t use this as an excuse to spend
less
1. Define whatyou’re testing
1. Use the right tool for the job
1. Test the test, test the tech