Big Data for Social, Search and Online DisplayVivastream
This document discusses how big data can be used across various stages of marketing and advertising. It provides examples of how big data can help increase conversion rates, optimize ad targeting by geography and demographics, and improve search engine optimization through social media signals and link generation. The document also discusses how big data insights around user behavior can help predict metrics like lifetime value and influencers.
Notes Version: From Volcano Ash To Customer SatisfactionVivastream
The document summarizes key points from a presentation about adapting marketing strategies to changing customer expectations and behaviors. It discusses how SAS responded well to an airline disruption using social media, but notes loyalty programs are losing power as customers have more choices. It advocates focusing on customer flow, conversion and experience over traditional KPIs. Business innovation and combining customer insights with new solutions and revenue streams are presented as ways for marketers to cope with less customer loyalty in today's environment.
The document discusses the paradox faced by brands in an era of empowered consumers with unlimited choice and information. It outlines three opportunities that leveraging customer data and insights can provide: 1) Improving marketing ROI by 15-30%, 2) Improving customer profitability by 10-15%, and 3) Improving pricing power by 5-7%. It then introduces Charlie Swift of Hearst Magazines and describes how Hearst uses its ARGUS customer data platform to build a 360-degree view of each customer across platforms in order to consistently identify and engage customers as they interact with Hearst's brands in more varied ways.
CDW Lead Generation From Sales Adoption to Leadership ReportingVivastream
CDW faced challenges with purchased leads having low quality and no formal tracking system. They built a centralized lead repository tagged by source and salesperson. Working closely with sales, they sourced quality leads through Harte-Hanks Ci Pipeline which profiles opportunities. This increased sales lead utilization by 20% and average order value by 5 times, closing 1 in 3 leads and delivering positive ROI. Keys to success included gaining sales commitment, having a tracking plan, selecting reputable partners, and starting small pilots.
Key Considerations for Embracing Customer-Centric MarketingVivastream
This document discusses AT&T's shift to a more customer-centric marketing approach. It provides an overview of their efforts in 2011 to focus on customer centricity, the evolution of technology, and the convergence of branding and direct marketing. The document outlines five keys to becoming customer-centric: organization, measurement, database, creative work, and testing. It also presents a case study on how AT&T transformed their 2012 acquisition marketing from single channel to more customer-centric engagement through special promotions, calls to action, and messaging about new devices. The document concludes by asking what's next in AT&T's customer-centric marketing strategy.
Is Your Marketing Database "Model Ready"?Vivastream
The document provides guidance on designing marketing databases to support advanced analytics and predictive modeling. It emphasizes the importance of cleaning and summarizing raw data into descriptive variables matched to the level that needs to be ranked, such as individuals or households. Transaction and customer history data should be converted into summary descriptors like recency, frequency, and monetary variables. This prepares the data for predictive modeling to increase targeting accuracy, reduce costs, and reveal patterns. Consistency in data preparation is highlighted as key for modeling effectiveness.
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
The document discusses the importance of marketing databases for optimizing customer engagement across multiple channels. It outlines key steps for companies to take such as identifying data sources, normalizing data, resolving demand across channels, and applying intelligent segmentation and targeting. Regular testing and adjustment of allocation rules and campaigns is also recommended. The overall message is that companies with a robust marketing database that provides customer intelligence will have the lowest costs, highest returns, and strongest competitive advantage going forward.
K.I.S.S - Keys to Copy & Content that Generate ResultsVivastream
This document discusses key concepts for writing copy and content that generates results. It outlines the six universal buying motives according to Roy Chitwood and Max Sacks International: desire for gain, fear of loss, comfort and convenience, security and protection, pride of ownership, and satisfaction of emotion. It also discusses the FABS framework for crafting messaging around features, advantages, and benefits. Case studies are presented for Anritsu's VectorStar network analyzer and a mortgage refinancing campaign. The presentation was given by Dawn Wolfe of Autodesk, Philip Reynolds of Palio+Ignite, and Otis Maxwell.
The document discusses cybersecurity in the mobile communications industry. It notes that delivering advanced cybersecurity is complex due to a constantly evolving threat landscape. The mobile industry, including carriers, manufacturers, and application providers, work together through organizations like CTIA to provide solutions. All players have a shared economic interest in ensuring an effective cybersecurity system across the entire mobile ecosystem. The document provides an overview of today's mobile cybersecurity landscape and solutions.
How Anyone Can Be More Creative in 3 Easy StepsVivastream
The document outlines three easy steps to increase creativity: 1) Fill in forms to define strategy and address potential objections, 2) Ask questions to challenge assumptions and find new solutions, and 3) Think like a scientist by understanding principles that drive human behavior such as using "eye magnet" words, scarcity, personalization, social proof, icons, color, providing reasons, design, and fear. The document also lists 10 scientifically proven principles of human behavior that can be leveraged for more creative and effective communications.
High Value Audiences Help Feed Millions For Heifer InternationalVivastream
This document summarizes a presentation given by Ashley Michael from Heifer International and Rob DiCesare from Acxiom on how analyzing donor data can help non-profits better engage their donors. It discusses how Heifer and Acxiom worked together to analyze donor profiles, identify key attributes that predict sustained giving, and build a predictive model to target the most likely sustained donors. The results were targeted messaging that yielded larger gifts and more cost-effective campaigns. The takeaway is that deeper donor understanding allows for personalized outreach to accelerate donor conversion and growth.
Notes Version: Email Marketing - Part IVVivastream
The document provides information about an email marketing training session. It includes an agenda that covers aligning creative goals with business strategies, best practices for email design and implementation, and testing and optimization. It also discusses current email marketing trends related to mobile devices, video, social media, and SMS. Throughout, it emphasizes the importance of understanding the audience and defining success metrics.
Catalog Design Revolution The Consumer Demand for a New MediumVivastream
The document discusses ways for print catalogs to better engage customers through compelling content and experiences online and through mobile. It emphasizes the need to go beyond basic satisfaction to excite customers through different, entertaining, and value-added content like video and social media integration. Mobile capabilities are positioned as important to closing the gap between intent and purchase.
Optimize your Search Program through ResearchVivastream
The document discusses how to conduct SEO research to benchmark performance, analyze competitors, and identify opportunities. It provides guidance on determining business goals, measuring current traffic and rankings, investigating competitor strategies, and calculating an SEO opportunity analysis. The opportunity analysis example shows how to estimate increased traffic, revenue, and ROI from improving rankings for important keywords.
Here are the key points about benefits from the document:
- Advertisements should focus on the benefits or what the product does for the user, not just features or what the product is.
- The main benefit should be determined and emphasized over secondary benefits.
- The customer only cares about "what's in it for me" - how the product will specifically help them or improve their situation.
- Benefits communicate the advantages and value to the prospective customer far better than just listing features or details about the product.
The document discusses challenges facing banks as they seek to improve efficiency and profitability. It outlines key business drivers such as cost reduction, improving customer experience, and regulatory compliance. Top Image Systems provides integrated solutions to help banks address these challenges by streamlining operations, reducing costs, enhancing processes, and reducing risk through technology. Their banking platform allows banks to capture, verify, and utilize critical data to drive business processes and deliver value.
It's as simple as participating in the Recycle Please logo program-at no cost to your business! Join this effort now! By helping the U.S. (and global) paper industry recover more fiber for recycling and reuse, we support the growing infrastructure for recycling, help grow the supply in various paper and packaging markets, and help private, local & state government efforts to make recycling easy for consumers. How can you involve your brand? By demonstrating how your brand supports recycling collection of catalogs, direct mail, and print communications. By actively supporting virgin and recycled paper markets. By bolstering our industry's social responsibility credentials. Hear about the latest trends and statistics. Don't get trashed-make a difference!
Email Marketing Workshop Part 1: Email BootcampVivastream
This document discusses email marketing essentials and best practices. It emphasizes that effective email marketing has shifted from mass messaging to more personalized, one-to-one communications based on customer data. The document provides guidelines for using email marketing at different stages of the customer lifecycle to aid purchasing decisions, engage customers, drive conversions and sales, provide customer service, and promote loyalty. It also discusses methods for personalizing email content and measuring email program performance.
Notes Version: Part 1. The Next Extraordinary Marketing Opportunity- Healthca...Vivastream
The document discusses the opportunities for health insurers in the changing healthcare landscape due to the Patient Protection and Affordable Care Act (PPACA). It notes that health reform could generate billions in new revenue and millions of new customers for insurers. Health benefit exchanges opening in 2014 will create a $60 billion market reaching $200 billion by 2019 and covering 28 million people. This represents an opportunity for insurers to transition from a wholesale to a retail model and directly market to consumers. Insurers will need to segment customers, understand their needs and behaviors, and engage them through multiple channels to succeed in this new environment.
Big Data for Social, Search and Online DisplayVivastream
This document discusses how big data can be used across various stages of marketing and advertising. It provides examples of how big data can help increase conversion rates, optimize ad targeting by geography and demographics, and improve search engine optimization through social media signals and link generation. The document also discusses how big data insights around user behavior can help predict metrics like lifetime value and influencers.
Notes Version: From Volcano Ash To Customer SatisfactionVivastream
The document summarizes key points from a presentation about adapting marketing strategies to changing customer expectations and behaviors. It discusses how SAS responded well to an airline disruption using social media, but notes loyalty programs are losing power as customers have more choices. It advocates focusing on customer flow, conversion and experience over traditional KPIs. Business innovation and combining customer insights with new solutions and revenue streams are presented as ways for marketers to cope with less customer loyalty in today's environment.
The document discusses the paradox faced by brands in an era of empowered consumers with unlimited choice and information. It outlines three opportunities that leveraging customer data and insights can provide: 1) Improving marketing ROI by 15-30%, 2) Improving customer profitability by 10-15%, and 3) Improving pricing power by 5-7%. It then introduces Charlie Swift of Hearst Magazines and describes how Hearst uses its ARGUS customer data platform to build a 360-degree view of each customer across platforms in order to consistently identify and engage customers as they interact with Hearst's brands in more varied ways.
CDW Lead Generation From Sales Adoption to Leadership ReportingVivastream
CDW faced challenges with purchased leads having low quality and no formal tracking system. They built a centralized lead repository tagged by source and salesperson. Working closely with sales, they sourced quality leads through Harte-Hanks Ci Pipeline which profiles opportunities. This increased sales lead utilization by 20% and average order value by 5 times, closing 1 in 3 leads and delivering positive ROI. Keys to success included gaining sales commitment, having a tracking plan, selecting reputable partners, and starting small pilots.
Key Considerations for Embracing Customer-Centric MarketingVivastream
This document discusses AT&T's shift to a more customer-centric marketing approach. It provides an overview of their efforts in 2011 to focus on customer centricity, the evolution of technology, and the convergence of branding and direct marketing. The document outlines five keys to becoming customer-centric: organization, measurement, database, creative work, and testing. It also presents a case study on how AT&T transformed their 2012 acquisition marketing from single channel to more customer-centric engagement through special promotions, calls to action, and messaging about new devices. The document concludes by asking what's next in AT&T's customer-centric marketing strategy.
Is Your Marketing Database "Model Ready"?Vivastream
The document provides guidance on designing marketing databases to support advanced analytics and predictive modeling. It emphasizes the importance of cleaning and summarizing raw data into descriptive variables matched to the level that needs to be ranked, such as individuals or households. Transaction and customer history data should be converted into summary descriptors like recency, frequency, and monetary variables. This prepares the data for predictive modeling to increase targeting accuracy, reduce costs, and reveal patterns. Consistency in data preparation is highlighted as key for modeling effectiveness.
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
The document discusses the importance of marketing databases for optimizing customer engagement across multiple channels. It outlines key steps for companies to take such as identifying data sources, normalizing data, resolving demand across channels, and applying intelligent segmentation and targeting. Regular testing and adjustment of allocation rules and campaigns is also recommended. The overall message is that companies with a robust marketing database that provides customer intelligence will have the lowest costs, highest returns, and strongest competitive advantage going forward.
K.I.S.S - Keys to Copy & Content that Generate ResultsVivastream
This document discusses key concepts for writing copy and content that generates results. It outlines the six universal buying motives according to Roy Chitwood and Max Sacks International: desire for gain, fear of loss, comfort and convenience, security and protection, pride of ownership, and satisfaction of emotion. It also discusses the FABS framework for crafting messaging around features, advantages, and benefits. Case studies are presented for Anritsu's VectorStar network analyzer and a mortgage refinancing campaign. The presentation was given by Dawn Wolfe of Autodesk, Philip Reynolds of Palio+Ignite, and Otis Maxwell.
The document discusses cybersecurity in the mobile communications industry. It notes that delivering advanced cybersecurity is complex due to a constantly evolving threat landscape. The mobile industry, including carriers, manufacturers, and application providers, work together through organizations like CTIA to provide solutions. All players have a shared economic interest in ensuring an effective cybersecurity system across the entire mobile ecosystem. The document provides an overview of today's mobile cybersecurity landscape and solutions.
How Anyone Can Be More Creative in 3 Easy StepsVivastream
The document outlines three easy steps to increase creativity: 1) Fill in forms to define strategy and address potential objections, 2) Ask questions to challenge assumptions and find new solutions, and 3) Think like a scientist by understanding principles that drive human behavior such as using "eye magnet" words, scarcity, personalization, social proof, icons, color, providing reasons, design, and fear. The document also lists 10 scientifically proven principles of human behavior that can be leveraged for more creative and effective communications.
High Value Audiences Help Feed Millions For Heifer InternationalVivastream
This document summarizes a presentation given by Ashley Michael from Heifer International and Rob DiCesare from Acxiom on how analyzing donor data can help non-profits better engage their donors. It discusses how Heifer and Acxiom worked together to analyze donor profiles, identify key attributes that predict sustained giving, and build a predictive model to target the most likely sustained donors. The results were targeted messaging that yielded larger gifts and more cost-effective campaigns. The takeaway is that deeper donor understanding allows for personalized outreach to accelerate donor conversion and growth.
Notes Version: Email Marketing - Part IVVivastream
The document provides information about an email marketing training session. It includes an agenda that covers aligning creative goals with business strategies, best practices for email design and implementation, and testing and optimization. It also discusses current email marketing trends related to mobile devices, video, social media, and SMS. Throughout, it emphasizes the importance of understanding the audience and defining success metrics.
Catalog Design Revolution The Consumer Demand for a New MediumVivastream
The document discusses ways for print catalogs to better engage customers through compelling content and experiences online and through mobile. It emphasizes the need to go beyond basic satisfaction to excite customers through different, entertaining, and value-added content like video and social media integration. Mobile capabilities are positioned as important to closing the gap between intent and purchase.
Optimize your Search Program through ResearchVivastream
The document discusses how to conduct SEO research to benchmark performance, analyze competitors, and identify opportunities. It provides guidance on determining business goals, measuring current traffic and rankings, investigating competitor strategies, and calculating an SEO opportunity analysis. The opportunity analysis example shows how to estimate increased traffic, revenue, and ROI from improving rankings for important keywords.
Here are the key points about benefits from the document:
- Advertisements should focus on the benefits or what the product does for the user, not just features or what the product is.
- The main benefit should be determined and emphasized over secondary benefits.
- The customer only cares about "what's in it for me" - how the product will specifically help them or improve their situation.
- Benefits communicate the advantages and value to the prospective customer far better than just listing features or details about the product.
The document discusses challenges facing banks as they seek to improve efficiency and profitability. It outlines key business drivers such as cost reduction, improving customer experience, and regulatory compliance. Top Image Systems provides integrated solutions to help banks address these challenges by streamlining operations, reducing costs, enhancing processes, and reducing risk through technology. Their banking platform allows banks to capture, verify, and utilize critical data to drive business processes and deliver value.
It's as simple as participating in the Recycle Please logo program-at no cost to your business! Join this effort now! By helping the U.S. (and global) paper industry recover more fiber for recycling and reuse, we support the growing infrastructure for recycling, help grow the supply in various paper and packaging markets, and help private, local & state government efforts to make recycling easy for consumers. How can you involve your brand? By demonstrating how your brand supports recycling collection of catalogs, direct mail, and print communications. By actively supporting virgin and recycled paper markets. By bolstering our industry's social responsibility credentials. Hear about the latest trends and statistics. Don't get trashed-make a difference!
Email Marketing Workshop Part 1: Email BootcampVivastream
This document discusses email marketing essentials and best practices. It emphasizes that effective email marketing has shifted from mass messaging to more personalized, one-to-one communications based on customer data. The document provides guidelines for using email marketing at different stages of the customer lifecycle to aid purchasing decisions, engage customers, drive conversions and sales, provide customer service, and promote loyalty. It also discusses methods for personalizing email content and measuring email program performance.
Notes Version: Part 1. The Next Extraordinary Marketing Opportunity- Healthca...Vivastream
The document discusses the opportunities for health insurers in the changing healthcare landscape due to the Patient Protection and Affordable Care Act (PPACA). It notes that health reform could generate billions in new revenue and millions of new customers for insurers. Health benefit exchanges opening in 2014 will create a $60 billion market reaching $200 billion by 2019 and covering 28 million people. This represents an opportunity for insurers to transition from a wholesale to a retail model and directly market to consumers. Insurers will need to segment customers, understand their needs and behaviors, and engage them through multiple channels to succeed in this new environment.
Notes Version: Part 1. The Next Extraordinary Marketing Opportunity- Healthca...
Mot de passe
1. Une femme est en train d'aider son mari à installer son
nouvel ordinateur.
Une fois l'installation complétée, elle dit à son mari qu'il
doit choisir un mot de passe. Un mot dont il se souviendra
car il en aura besoin pour démarrer sa prochaine session.
2. L'homme, un peu macho... voulant passer un message à sa
femme, choisit son mot de passe et est impatient de voir sa
réaction
Alors quand l'ordinateur lui demande son mot de passe... il
regarde sa femme d'un air séducteur et tape:
P...
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3. Quand son mari tape sur la touche “ENTER” pour valider sa
frappe, sa femme se met à se rouler par terre, crampée de rire,
car l'ordinateur a répondu à son mari:
Trop court.....Accès refusé... !