Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Kick ass social media strategy to win electionsSimplify360
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014
This document provides an 11-step guide for public relations professionals to engage audiences in the age of distraction. It discusses trends like declining attention spans and the rise of mobile usage. The steps include creating compelling stories rather than just listing facts, leading with your unique point of view, using plain language over jargon, prioritizing content over media tours, writing effective headlines, rethinking press releases as news stories, securing impactful quotes, sharing content on social media, and measuring strategies. Throughout, it emphasizes the need for speed, relevance and focusing on audiences rather than products or companies.
This document discusses the rise of social media and its impact on journalism and media consumption. It notes that people now spend more time on social media than any other media, and that both audiences and newsmakers have increasingly moved to social platforms. It outlines some of the challenges this poses to traditional media organizations, as well as opportunities to better engage audiences and leverage social media in news reporting and distribution. The document advocates for journalists and media organizations to learn social media skills and tools to stay relevant in a changing media landscape.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
Social Media Marketing: From The Perspective of MillennialsMichael Okimoto
The document provides a summary of key insights about the top 6 social media platforms: Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat. For each platform, it describes the target audience (Who), marketing objectives it excels at (What), optimal content strategy (How), and whether it is a good fit for large vs. small brands (Fit?). The insights are based on a framework analyzing each platform's "Platform Essence" in terms of these factors.
Digital And Socila Media Marketing..pptxYasmine476
This document discusses leveraging social media for brand conversations and buzz. It provides 10 ways to do this, including posting consistently on relevant social media networks, optimizing content for each platform, engaging with followers, using influencer marketing, and analyzing results to optimize the strategy. The major social media platforms are also outlined, along with why social media has become so popular for connecting with others and finding new people.
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
Kick ass social media strategy to win electionsSimplify360
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014
This document provides an 11-step guide for public relations professionals to engage audiences in the age of distraction. It discusses trends like declining attention spans and the rise of mobile usage. The steps include creating compelling stories rather than just listing facts, leading with your unique point of view, using plain language over jargon, prioritizing content over media tours, writing effective headlines, rethinking press releases as news stories, securing impactful quotes, sharing content on social media, and measuring strategies. Throughout, it emphasizes the need for speed, relevance and focusing on audiences rather than products or companies.
This document discusses the rise of social media and its impact on journalism and media consumption. It notes that people now spend more time on social media than any other media, and that both audiences and newsmakers have increasingly moved to social platforms. It outlines some of the challenges this poses to traditional media organizations, as well as opportunities to better engage audiences and leverage social media in news reporting and distribution. The document advocates for journalists and media organizations to learn social media skills and tools to stay relevant in a changing media landscape.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
Social Media Marketing: From The Perspective of MillennialsMichael Okimoto
The document provides a summary of key insights about the top 6 social media platforms: Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat. For each platform, it describes the target audience (Who), marketing objectives it excels at (What), optimal content strategy (How), and whether it is a good fit for large vs. small brands (Fit?). The insights are based on a framework analyzing each platform's "Platform Essence" in terms of these factors.
Digital And Socila Media Marketing..pptxYasmine476
This document discusses leveraging social media for brand conversations and buzz. It provides 10 ways to do this, including posting consistently on relevant social media networks, optimizing content for each platform, engaging with followers, using influencer marketing, and analyzing results to optimize the strategy. The major social media platforms are also outlined, along with why social media has become so popular for connecting with others and finding new people.
The document discusses how social media can be used as an effective marketing tool for organizations, non-profits, and campaigns by allowing them to tell stories, have conversations, and find people who can help make a difference, while also choosing the right social media platforms to engage their target audiences. It provides tips on developing a social media strategy, including defining objectives, researching audiences, choosing appropriate tools, implementing a plan, and sustaining conversations to keep supporters informed.
The document discusses how social media can be used for education advancement and engaging alumni. It notes that traditional advertising is no longer effective as audiences don't trust ads and are exposed to too many. Social media allows organizations to engage with audiences at no cost while building communities and facilitating conversations. It provides tips on how universities and alumni associations can utilize social media by developing strategies, deciding on appropriate platforms, and focusing on engagement and adding value over aggressive marketing.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
Module 1 or 5. Key trends in social media in Malaysia and beyondJulian Matthews
The document outlines the agenda and learning objectives for a day-long training on social media and public relations. The agenda includes modules on key social media trends, Twitter, Facebook, social media case studies, and developing a social media strategy. Learning objectives are to learn about various social media tools, identify a strategy for rolling out social media in an organization, learn from successful practitioners, and understand how to build an engaged community.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
This document provides an introduction to social media marketing. It defines social media and discusses its key characteristics of social interactivity, openness and flexibility, fast information sharing, and constant innovation. It outlines the learning objectives which include understanding the evolution of social media, different platforms, how it has disrupted traditional marketing, advantages and disadvantages, metrics, importance and benefits of social media marketing. It also defines paid, owned and earned media in the context of social media and discusses the social media skills gap and career opportunities.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
This document provides an introduction to social media and its relevance for organizations. It discusses what social media is, common social media platforms and how organizations are using social media. It also addresses concerns about using social media and provides tips for creating a social media plan and strategy. The key points are that social media is about building relationships and conversations online, it is important for organizations to understand their objectives and audience before developing a social media presence, and that social media requires ongoing time and effort to maintain.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
This document provides guidance on using social media effectively in a university setting. It discusses identifying key audiences like current students, future students, alumni and community stakeholders. It emphasizes tailoring messages for different audiences and using social media as a "digital concierge" to answer common questions. The document also recommends building annual editorial calendars, curating and repurposing student content, and using social media to recruit, educate, engage alumni and showcase the university. Finally, it discusses best practices on specific platforms like using video on Facebook, the engagement opportunities on Instagram, and Twitter's role in sharing breaking news.
This document discusses social media advertising and its measurement. It begins by introducing social media advertising and its role in integrated marketing communications. It then discusses popular social media platforms used for advertising like Facebook, Instagram, YouTube, and Twitter. It outlines pros and cons of social media advertising. The document then discusses how to measure success on social media through setting SMART objectives, creating buyer personas, and testing different creative strategies and ad executions. It provides examples of successful social media advertising campaigns.
The document summarizes information about using social media and ICT for voluntary organizations. It finds that while many organizations are aware of social media, only about half are actively using forms like forums, blogs, and social networking. Guidelines are suggested for using social media professionally and responsibly. The benefits of social media include a global audience and ability to spread ideas quickly, but challenges include time needed and lack of message control. Selecting the right social media tool for each organization and developing staff skills are key.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Slides from a workshop exploring "How is AI changing journalism?"
This presentation outlines how newsrooms have been using artificial intelligence (AI) for some time, and how the emergence of Generative AI is accelerating this usage. The presentation outlines use cases, key steps for implementation and some emerging areas and issues to keep an eye on.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Lessons from Community-Centered Journalism for Local Journalism ResearchDamian Radcliffe
Slides presented by Regina Lawrence - based on our research - at the 2024 Local Journalism Researchers’ Workshop, March 25-26, 2024 at Duke University. The presentation outlines key points from our research, including: why Community-Centered Journalism matters, the backdrop that it plays out against, and five key challenges for growing this journalistic practice.
Contenu connexe
Similaire à Moving Beyond Twitter/X and Facebook - Social Media for local news providers
The document discusses how social media can be used for education advancement and engaging alumni. It notes that traditional advertising is no longer effective as audiences don't trust ads and are exposed to too many. Social media allows organizations to engage with audiences at no cost while building communities and facilitating conversations. It provides tips on how universities and alumni associations can utilize social media by developing strategies, deciding on appropriate platforms, and focusing on engagement and adding value over aggressive marketing.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
Module 1 or 5. Key trends in social media in Malaysia and beyondJulian Matthews
The document outlines the agenda and learning objectives for a day-long training on social media and public relations. The agenda includes modules on key social media trends, Twitter, Facebook, social media case studies, and developing a social media strategy. Learning objectives are to learn about various social media tools, identify a strategy for rolling out social media in an organization, learn from successful practitioners, and understand how to build an engaged community.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
This document provides an introduction to social media marketing. It defines social media and discusses its key characteristics of social interactivity, openness and flexibility, fast information sharing, and constant innovation. It outlines the learning objectives which include understanding the evolution of social media, different platforms, how it has disrupted traditional marketing, advantages and disadvantages, metrics, importance and benefits of social media marketing. It also defines paid, owned and earned media in the context of social media and discusses the social media skills gap and career opportunities.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
This document provides information about using social media. It discusses:
1) An upcoming webinar series on technology for children and youth organizations.
2) Details about the organization Lasa that provides technology leadership and events.
3) An upcoming presentation on getting the most out of social media, which will cover topics like understanding social media, creating a social media plan, using different social media tools, and getting inspiration from other organizations.
This document provides an introduction to social media and its relevance for organizations. It discusses what social media is, common social media platforms and how organizations are using social media. It also addresses concerns about using social media and provides tips for creating a social media plan and strategy. The key points are that social media is about building relationships and conversations online, it is important for organizations to understand their objectives and audience before developing a social media presence, and that social media requires ongoing time and effort to maintain.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
This document provides guidance on using social media effectively in a university setting. It discusses identifying key audiences like current students, future students, alumni and community stakeholders. It emphasizes tailoring messages for different audiences and using social media as a "digital concierge" to answer common questions. The document also recommends building annual editorial calendars, curating and repurposing student content, and using social media to recruit, educate, engage alumni and showcase the university. Finally, it discusses best practices on specific platforms like using video on Facebook, the engagement opportunities on Instagram, and Twitter's role in sharing breaking news.
This document discusses social media advertising and its measurement. It begins by introducing social media advertising and its role in integrated marketing communications. It then discusses popular social media platforms used for advertising like Facebook, Instagram, YouTube, and Twitter. It outlines pros and cons of social media advertising. The document then discusses how to measure success on social media through setting SMART objectives, creating buyer personas, and testing different creative strategies and ad executions. It provides examples of successful social media advertising campaigns.
The document summarizes information about using social media and ICT for voluntary organizations. It finds that while many organizations are aware of social media, only about half are actively using forms like forums, blogs, and social networking. Guidelines are suggested for using social media professionally and responsibly. The benefits of social media include a global audience and ability to spread ideas quickly, but challenges include time needed and lack of message control. Selecting the right social media tool for each organization and developing staff skills are key.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Similaire à Moving Beyond Twitter/X and Facebook - Social Media for local news providers (20)
Slides from a workshop exploring "How is AI changing journalism?"
This presentation outlines how newsrooms have been using artificial intelligence (AI) for some time, and how the emergence of Generative AI is accelerating this usage. The presentation outlines use cases, key steps for implementation and some emerging areas and issues to keep an eye on.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Lessons from Community-Centered Journalism for Local Journalism ResearchDamian Radcliffe
Slides presented by Regina Lawrence - based on our research - at the 2024 Local Journalism Researchers’ Workshop, March 25-26, 2024 at Duke University. The presentation outlines key points from our research, including: why Community-Centered Journalism matters, the backdrop that it plays out against, and five key challenges for growing this journalistic practice.
After the sobering read seen in our 2022-23 report, this year’s World Press Trends study strikes a more cautiously optimistic note, with more than half of the respondents conveying a positive outlook about their companies’ business prospects for the foreseeable future.
This is despite publishers grappling with challenges on various fronts, including elevated inflation and interest rates, surging paper and printing expenses, continual shifts within advertising markets and audience behaviours, as well as wider geopolitical uncertainty reflected in conflicts in Ukraine, the Middle East and elsewhere.
Meanwhile, wider strategic challenges such as the surge of Generative AI, changing relationships with platforms and continued challenges to press freedom and freedom of expression, also continue to vex many journalists and publishers.
In response, news publishers are inevitably looking closely at their revenue strategy, investment priorities, areas of focus, cost management, and their stance on areas such as AI and other technologies. We delve into these themes extensively within this report.
This report is primarily based on the findings of an online survey distributed to WAN-IFRA members and other senior media executives between July and September 2023, and was available in four languages (English, French, Spanish and German).
Survey participants were typically members of the senior team at a newspaper or a newspaper group. Based on the information provided by our respondents, a third (66%) are C-Suite (CEOs, Publishers, Managing Directors). A further third is either a Commercial Director/Heads of Strategy or Executive Editor.
We received 175 complete responses from 60 nations around the world. Using classifications developed by the World Bank, 58% of respondents come from developed economies and 42% from developing economies. Our sample also features a wide range of different countries with respondents coming from countries as diverse as Argentina, Canada, Russia, and Indonesia. They also came from some of the world’s largest media markets, including Germany, India, the United States, and the United Kingdom.
Through the data and insights that they provided, we are able to comprehend the attitudes of today’s industry leaders in a variety of business and editorial roles. Their observations, regarding the sector’s present and future, can be seen throughout this report.
As ever, we want to express our appreciation to everyone who participated in this annual survey. This report would not be possible without their contributions.
A huge thank you to all of our contributors: Damian Radcliffe, Dr. Francois Nel, and Teemu Henriksson. Last but not least, this report would not be possible without the support of our partner, Stibo DX.
Full CV/Resume as of March 2023, listing my previous experience, research and journalistic output, media mentions, speaking engagements and events/conferences that I have organized. (Produced for an academic audience, hence the length!)
How is AI changing journalism? Strategic considerations for publishers and ne...Damian Radcliffe
The document discusses how AI is being used and will continue to be used in journalism, media, and advertising over the next five years. It outlines several ways AI is currently being utilized, such as to generate routine reports, personalize content, and programmatically place ads. The document also provides strategic and editorial considerations for organizations looking to implement AI, including having a clear strategy and guidelines around transparency, copyright, and managing cultural changes in the workplace.
Redefining News: A Manifesto for Community-Centered JournalismDamian Radcliffe
This forward-thinking report makes the case for embracing a more inclusive, community-focused model of journalism, one that prioritizes listening to and collaborating with communities to produce relevant, equitable and impactful news and storytelling. The report features an actionable framework to put the principles of Community-Centered Journalism into practice and explains how this approach differs from traditional models of journalism, with potential benefits including rebuilding trust, tackling inequities, and fostering civic engagement.
Building a Stronger Local Media Ecosystem: The Role of Media PolicyDamian Radcliffe
This paper plays out against a backdrop of continued closures and diminished local news reporting across much of the United States. It explores the role that media policy can and should play in supporting local journalism.
In examining this topic, we investigate three fundamental questions:
What is local media policy?
What are the key existential issues and/or problems local media policy must wrestle with?
What potential solutions to the local news crisis can media policy potentially help address?
The core of our response to these questions is derived from a series of five public webinars hosted by the Tow Center. Through these events, we invited a range of industry and academic experts to share their perspectives on areas related to these major themes.
Our conversations explored the scope of media policy, barriers to implementation, opportunities for policy to make a difference, and some of the unique characteristics that shape U.S. media policy and attitudes toward potential policy interventions.
To this, we have added further context and updates on some of the latest policy developments, based on a literature review and our continued interest in this subject.
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet there are causes for optimism, as revenue diversification progresses and publishers double down on new revenue sources and editorial products.
This year’s World Press Trends study makes for a sobering read after the optimism of our previous report. The mood in the industry has changed, and publishers find themselves in a more unpredictable business environment due to a number of challenges, including high levels of inflation, rising paper and print costs, as well as ongoing changes to advertising markets.
The change in business sentiment is one of the main findings of the new World Press Trends Outlook report. As in the previous years, the analysis is based on an online survey distributed to industry leaders. 167 news executives from 62 countries took part in the survey in Fall 2022 – a big thank you to them for sharing their insights, results and strategies.
WAN-IFRA also works with PricewaterhouseCoopers (PwC) and Zenith for key performance indicators (global revenues and circulation). For audience insights, we work with analytics specialist Chartbeat. World Press Trends is supported by Protecmedia, the content management provider.
Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and longtime contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA’s Andrew Heslop shared his analysis on our Press Freedom data, and WAN-IFRA’s Teemu Henriksson helped to coordinate the project along with Dean Roper.
Here is what makes up the core of the report:
Executive Summary
Methodology and Profile of Respondents
Chapter 1: Global snapshot of performance indicators
Chapter 2: Business Outlook
- Tougher times ahead
- Priming the profit pump
- Relationships with Platforms
- Digital Transformation
Chapter 3: Revenues
- Back in black
- Print’s continued importance
- Revenue diversification in practice
- A bumpier revenue road in 2023
- Ad advice Publishers, it’s all about controlling what you can control
Chapter 4: Investment and Expenditure
- Investing in Revenues
-Tech spending
- AI and publishers
- Costs and Outgoings
Report partner: How AI and automation solutions can impact newsrooms
Chapter 5: Media Freedom
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
Damian Radcliffe is a journalist, researcher, and professor based at the University of Oregon.
He holds an endowed chair as the Carolyn S. Chambers Professor in Journalism, and he is also a Professor of Practice, an affiliate faculty member of the Department for Middle East and North Africa Studies (MENA) and the Agora Journalism Center, and a Research Associate of the Center for Science Communication Research (SCR).
Damian is also a three time Knight News Innovation Fellow at the Tow Center for Digital Journalism at Columbia University, an Honorary Research Fellow at Cardiff University’s School of Journalism, Media and Culture Studies (JOMEC), and a life fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
In spring 2023 he will be a Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, his alma matter.
With over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy and teaching roles in the USA, Middle East and UK. He continues to be an active journalist, writing regular features for leading trade publications such as Digital Content Next, International Journalists' Network (IJNet), What's New in Publishing, journalism.co.uk and other outlets.
He is a globally recognized expert on digital trends, social media, technology, the business of media, the evolution of present-day journalistic practice and the role played by media and technology in the Middle East.
As an analyst, researcher and trainer, he has worked with a wide range of industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA) and the United Nations.
He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC, Business Insider, Editor & Publisher, NPR, The New York Times, Snapchat, Wired and Voice of America.
As a freelance journalist his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing and ZDNet.
Originally from the UK, Damian lives on the west coast of the US with his wife and three young children.
The Most Popular Social Media Accounts in the Middle East (H1 2022)Damian Radcliffe
For the first time, this report brings together the most popular accounts originating in MENA on Facebook, Instagram, YouTube and Twitter.
Each of these platforms is explored in more detail in this report, but below we outline the account with the largest number of followers, likes and subscribers, across MENA as well as the region's four biggest markets: Egypt, Saudi Arabia, Turkey and the United Arab Emirates.
The report was made by possible by support from the New Media Academy and data from Emplifi. My thanks to them both.
From the Ground Up: How Community-Centered Journalism can Help Create a More ...Damian Radcliffe
A look at some of the key themes and ideas from an upcoming report on Community-Centered Journalism, commissioned by the Agora Journalism Center. Presented at a local journalism researchers workshop hosted at the University of North Carolina, in Chapel Hill, on Feb 19th 2023.
Mental Health and Digital Safety Tips for Journalists.pptxDamian Radcliffe
Tips and recommendations for my Social Media for Journalists class (Fall 2022) at the University of Oregon. The deck includes tips for digital safety, self-care and mental well-being, as well as managing digital overload. It features links to resources and materials from DART, CPJ, Poynter and others.
This document provides 10 tips for using Instagram Stories successfully as a journalist. The tips include planning content in advance, using consistent fonts and templates, keeping stories moving with a mix of images and video, adding hashtags and mentions, making stories accessible without sound, using templates from apps like Canva and Mojo, curating highlights and reels, practicing with the apps, and learning from other creators on Instagram. The goal is to establish structure, pace content appropriately, and engage audiences.
This edition of WAN-IFRA’s annual flagship research and report reveals an industry challenged but optimistic about its business. It examines the results of publishers’ business in 2021, their forecasts for 2022 and beyond, and the trends and issues shaping the industry.
Our research shows news publishers feel confident about tackling the ongoing coronavirus crisis, and that some of their early pandemic-era pivots are beginning to pay dividends. However, publishers still need to navigate considerable transformation and turmoil, even if there are signs of a resurgence in global advertising markets and a maturing of many reader revenue strategies. The invasion of Ukraine has further undermined companies’ plans, as how that conflict will unfold can have long-lasting effects on industries across the board, in addition to the humanitarian crisis it is causing.
As in the previous years, the World Press Trends Outlook analysis is based on an online survey distributed to industry leaders. 162 news executives from 58 countries took part in the survey in Fall 2021 – a big thank you to them for sharing their insights, results and strategies.
In addition, WAN-IFRA works with PricewaterhouseCoopers (PwC) and ZenithOptimedia for key performance indicators (revenue, circulation and ad spend). For additional audience insights, we work with analytics specialist Chartbeat.
World Press Trends is supported by Protecmedia, the content management provider.
--
Per the report intro (page 4): "Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report for the first time, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA's Teemu Henriksson helped to coordinate the project along with Dean Roper."
Resources: Media Literacy and Managing MisinformationDamian Radcliffe
Tl;DR of my wider deck (https://www.slideshare.net/mrdamian/understanding-media-literacy-and-misinformation) on managing information disorder, defining media literacy and knowing how to spot - and manage - misinformation online.
This presentation includes links to valuable resources on managing disinformation, digital trends and research on media literacy in Europe.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
1. MOVING BEYOND TWITTER/X AND FACEBOOK:
SOCIAL MEDIA FOR LOCAL NEWS PROVIDERS
Tips andTricks for navigating this ever-changing landscape
Damian Radcliffe
April 2023
2. SESSION OUTLINE
In a world where social media platforms continue to shape
public opinion and news consumption habits, it is imperative
for local news organizations to adapt and thrive.
This talk will feature a deep dive into the latest trends,
challenges, and opportunities presented by social media.
Today we will learn how to leverage these platforms to
enhance engagement, build trust, and foster more informed
communities.
3. INTRODUCTIONS
• - Your Name
• - Group/Paper(s)
• - Which social channels your outlet(s) use
• - What you want to get out of today
4. PLAN FOR TODAY
1. Where we have come from
2. Where we are today
3. Implications for your newsrooms
4. How to harness social media
5. Looking ahead
15. • The live-streaming app Meerkat was removed
from the App Store and Play Store on October
4, 2016, and all services have since stopped.
• The app's website now redirects to Houseparty,
a new app developed by the same company.
• That site was delisted from the app stores in
October 2021.
33. NEWS VIA SOCIAL
“Digital news has become an important part
of Americans’ news media diets, with social
media playing a crucial role in news consumption.
Today, half of U.S. adults get news at least
sometimes from social media.”
Pew Research Center: Social Media and News Fact Sheet
November 2023
34. SOCIAL SOURCES FOR NEWS
• Three-in-ten U.S. adults say they regularly get news on
Facebook, just ahead of those who say (26%) they regularly
get news onYouTube.
• Smaller shares regularly get news on Instagram (16%),
TikTok (14%), X (12%) or Reddit (8%).
• Even fewer Americans regularly get news on Nextdoor
(5%), LinkedIn (5%), Snapchat (4%),WhatsApp (3%) or
Twitch (1%).
50. THIS INCLUDES
• How and where we find
stories (e.g. stories breaking on social media)
• Stories packaged mostly from
social media
• Stories about social media
• News + other events driven
by social media reaction
Eugene Scott, Senior Politics Reporter, Axios
51.
52.
53. THIS
REQUIRES
NEW
SKILLS
Including:
• Distribution and promotion of your content
• Speed of publishing
• Managing what you see (FOMO and overload)
• Verification
• Community Engagement
• Journalist as a brand
• Managing privacy and risk of doxxing
• Emergence of new beats
60. 4. HOW TO HARNESS SOCIAL MEDIA
KEY BENEFITS AND OPPORTUNITIES
61. 1. AUDIENCE ENGAGEMENT
Building Direct Relationships: Social media allows newspapers to foster a closer connection
with their readers. By sharing content, engaging in conversations, responding to comments, and
participating in discussions, newspapers can build trust and loyalty among their audience.
Feedback and Interaction: Social media provides an immediate platform for feedback.
Audiences can comment on stories, ask questions, and provide insights that can help newspapers
tailor their content to better meet the needs and interests of their communities.
Community Involvement: Newspapers can use social media to highlight community issues,
promote local events, and encourage civic engagement.This facilitatory role has wider community
benefits beyond just using social to encourage interactions with your content.
62. 2. BRAND VISIBILITY
• Reach and Discovery: Social media platforms
have vast user bases, which provide the
opportunity to reach a wider audience beyond
your traditional readership.This is particularly
important for attracting younger demographics
who primarily consume news online and through
social media.
• Brand Identity and Consistency: Through
consistent use of visuals, tone, and messaging that
align with their brand, newspapers can strengthen
their brand identity on social media.This
consistency helps to make the brand more
recognizable and trusted among readers.
• Can’t afford to NOT be there: Given the time
people spend on social media, does your brand
risk getting left behind – or forgotten about - if it
is not in the digital spaces where people are
spending so much time.
63. 3. DRIVING TRAFFIC AND SUBSCRIPTIONS
• Direct Links: Can drive traffic directly from social media to your
websites, which is potentially valuable for increasing readership,
growing subscriptions and boosting ad revenues.
• SEO Benefits: Social media interactions can have a meaningful impact
on your search engine rankings on Google.As people engage with your
content on social networks, that can increase its reach and help you
climb the rankings in search engine results.
• Content Amplification: By sharing content on social platforms,
newspapers can ensure their work is seen by a larger audience,
including those who may not regularly visit their main website, or
consume their print product, but DO follow them on social media.
64. BUT
• Traffic referrals are falling.
• Networks deprioritizing news.
• Concerns about misinformation,
discerning “fact from fiction” and some
social media fatigue.
• Never mind active news avoidance.
65. FACEBOOK & TWITTER VS NEW MESSAGING PLATFORMS 2014-2023
Weekly use for any purpose, 18-24s, Selected markets
Q12A. Which, if any, of the following have you used in the last week for any purpose? Please select all that apply
Base 2023: 24591 ‘Main’ 12 market average: UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil & Japan
NOTE:10 market average for 2014 exl Australia & Ireland
72%
38%
33%
21%
60%
30%
54%
5%
38%
27%
35%
5%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Facebook Twitter Instagram WhatsApp TikTok Snapchat Telegram
18-24 cliff edge started in 2018 which is when
Instagram and Tik Tok started to grow
66. SOCIAL NETWORKS AND MESSAGE APPS –
WEEKLY USE FOR NEWS SELECTED MARKETS
Facebook has become less influential for news.
Video led networks such asYouTube, Instagram andTikTok are more important
Q12B. Which, if any, of the following have you used for news in the last week? Please select all that apply
Base: 24591 ‘Main’ 12 market average: UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil & Japan. NOTE: 10 market average for 2014 exl Australia & Ireland
36%
42%
28%
9%
11%
6%
6%
2%
14%
1% 2%
7%
16%
16%
20%
1%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Facebook Twitter FB Messenger Instagram Snapchat WhatsApp YouTube TikTok
67. IMPLICATIONS
• Don’t rely on 1-2 social media platforms for traffic or $$$.
• May need to embrace newer/other platforms – and deprioritize Facebook and
Twitter/X (as they have done to you)
• Instead of focusing on reach, some outlets may prefer to try to super serve
their most loyal and engaged readers (e.g. Discord channels).
• Opportunity to innovate and try new things.
69. SOCIAL MEDIA 101 – 5X KEY GROUND RULES
1. Have a strategy: What are you trying to achieve? Just because you can do something doesn’t mean that
you should do it.
2. Repetition builds reputation: Consistency is key. Develop a content calendar (time of day, platforms,
types of stories etc. using analytics and feedback).
3. Social media two-way: Engage actively with your audience by responding to comments, messages and
ideas. Find ways to engage e.g. polls, UGC, etc. Don’t just blast information at them.
4. Think visual: Photos, videos, and graphics tend to perform better than text-only content. Often vertical.
5. Be prepared to change things up: Social media trends and algorithms change rapidly.Adapt and evolve in
line with these developments.
72. SOCIAL MEDIA – TYPOLOGY
8 different genres of content to explore
73. 1. NEWS AND UPDATES
• Breaking News: Quick, timely updates
about local events as they happen.
• Daily Summaries: Start, or end-of-day
recaps of important local news.
• Weather andTraffic Alerts: Real-
time updates with an immediate
relevance to the community.
74. AN OLDIE, BUT A GOODIE
• At the time, chat app
enjoyed more clicks
on story links than
email or Twitter.
• Reaches people with
family – or who have
moved away – but
with ties to a place.
75. 2. BEHIND-THE-SCENES
• Editorial Insights: Sharing insights about past, or upcoming
stories, from the newsroom (e.g. editorial meetings)
providing transparency about the reporting process.
• Staff Profiles: Introducing journalists and staff to humanize
the publication and build rapport.
• Live Reporting: On location, a peek behind the curtain.
77. 3. COMMUNITY ENGAGEMENT
Q&A Sessions: Live or recorded
conversations with journalists or
local figures. May involve answering
questions from the
audience/community.
Polls and Surveys: Engaging the
audience by soliciting their
opinions on local issues or news
coverage.
User-Generated Content:
Encouraging the community to
submit their own stories,
reviews, photos, videos, etc.
78.
79. 4. EDUCATIONAL CONTENT
• How-to Guides: Practical content
e.g., how to participate in local
elections, how to report local
issues, etc.
• Explanatory Journalism: Explain
complex local issues or
governmental processes.
• History and Archives: Sharing
historical photos, stories, or
significant past articles.
80. LA TIMES ARCHIVE
HTTPS://WWW.INSTAGRAM.COM/LATIMESARCHIVES/
• Ran from 2019 to 2021.
• One post a day.
• “An estimated 4 million L.A.Times images dating
from around 1918 to 1990 are stored at the
UCLA Special Collections Library, which will be
used to populate the account, along with tens of
thousands of our own digitized photos, many not
published or seen by the public for decades.”
81. 5. INTERACTIVE AND
MULTIMEDIA
• Live Coverage: Streaming live
events, press conferences, or
significant community
gatherings.
• Photo andVideo Stories:
Visual storytelling focusing on
local events, places, or people.
• Infographics: Visual data
about local issues, such as crime
statistics, economic data, etc.
83. 6. PROMOTIONAL
CONTENT ($)
• Subscriptions and Offers: Promoting
subscription offers, contests, or giveaways.
• Event Promotion:Advertising events sponsored
by or associated with the newspaper.
• Merchandising: If applicable, promoting branded
merchandise.
85. 7. TRAD MARKETING
• Teasing other products e.g. newsletters,
podcast etc.
• Front page
• Where to find you online
86. PINK PAPER FOR BREAST
CANCER AWARENESS!
Examples from their Facebook Page
87.
88. 7. LIFESTYLE
AND HUMAN
INTEREST
• Local Spotlights: Highlighting
local businesses, artisans, or
cultural aspects.
• Human Interest Stories:
Stories that focus on individuals or
groups doing noteworthy things in
the community.
• Tips and Advice: Lifestyle
content such as local
entertainment options, dining
reviews, or weekend suggestions.
91. IDEAS FOR 8 PLATFORMS YOU
MAY NOT BE USING (OR
UNDERUTILIZING)
92. INSTAGRAM
Story Highlights for Evergreen Content:
Utilizing Instagram Stories to cover local events or
important news and then saving them as Highlights
can provide long-term value and serve as a
reference point for followers.
94. YOUTUBE
• In-depth Reporting and Documentaries
• Event Coverage
• Regular News Updates: Posting daily or
weekly news roundups in video format can
cater to audiences that prefer video over text.
95.
96. TIKTOK
• Viral News Clips: Sharing short, engaging clips from bigger
news stories can capture attention quickly.
• Partner with content creators.
• Encourage your younger reporters to create material.
97. PINTEREST
• Infographics and Data Journalism: Sharing
well-designed infographics about local issues or
statistical data, which can drive traffic back to
the main site.
• Local Guides and Boards: Creating boards
that feature local businesses, attractions, or
history, appealing to those planning visits or
looking to learn more about the community.
98. WHATSAPP
• Broadcast Channels: Sending out breaking news updates
or daily news summaries to subscribers, providing concise
content directly to their phones.
99. REDDIT
• AMA (Ask Me Anything) Sessions:
Journalists or editors can hold AMA sessions
in relevant subreddit communities to discuss
recent stories or issues.
• Participating in Local Subreddits:
Engaging in discussions on local subreddits to
increase visibility and direct traffic by
contributing valuable insights and news
updates.
• And mining these subreddits for stories
and insights!
100. LINKEDIN
• Share successes.
• Post more than just job openings.
• Posts with links to your content.
• Virtual events. AND MORE!
101. TRY NEW THINGS!
• Each of these platforms can
serve specific roles in a
comprehensive digital media
strategy, helping to diversify
content distribution, engage
with different segments of the
audience, and achieve strategic
goals more effectively. It's
important for local newsrooms
to consider their unique
audience demographics and
content strengths when
choosing which platforms to
invest in.
103. 1. FAST MOVING SPACE
• New developments happen all the time
• Hard to predict what will be a success
Key to get hands on, experiment, try new things (e.g. apps)
110. 2. TIGHTENING OF
SOCIAL MEDIA
POLICIES?
“The social media presence of journalists is increasingly difficult to
navigate. On the one hand, publishers profit from the strong
personal brands of some of their correspondents; on the other, many
require news staff to be neutral or objective, especially on political
and controversial topics.This balance is increasingly hard to achieve
in politically and culturally charged settings like social media.”
122. 4. MONETIZING SOCIAL MEDIA
• Sponsored Content
• Affiliate Marketing
• Subscriptions and Memberships
• Virtual, In-Person, Hybrid, Events (Paid for tickets + Sponsors)
• Merchandise
• Online fundraising campaigns
• Video monetization
• Partnerships
Still possible, but
not necessarily the
end goal
123. 5. KEY TO
GET HANDS-ON
EXPERIMENT
TRY NEW THINGS
(E.G. APPS)
KEEP UP WITH TRENDS