A presentation delivered on behalf of the State Board of Education of the Commonwealth of the Northern Mariana Islands in Garapan, Saipan on 19 August 2017.
A 90-minute presentation delivered to administrators, supervisors, and educators at the Fairbanks North Star Borough District in Fairbanks, AK on February 18, 2016.
Partners Michael Byrne, Claire McLoughlin, Karen Reynolds and Maria Kennedy co-author the Ireland chapter for the Practical Law Global Guide to Dispute Resolution 2018.
A presentation delivered on behalf of the State Board of Education of the Commonwealth of the Northern Mariana Islands in Garapan, Saipan on 19 August 2017.
A 90-minute presentation delivered to administrators, supervisors, and educators at the Fairbanks North Star Borough District in Fairbanks, AK on February 18, 2016.
Partners Michael Byrne, Claire McLoughlin, Karen Reynolds and Maria Kennedy co-author the Ireland chapter for the Practical Law Global Guide to Dispute Resolution 2018.
This document discusses favorite TV shows and music artists. It lists Taylor Swift, Shakira, Camila, Lady Gaga, Kesha, Jonas Brothers, Jesse and Joy, Fanny Lu, and Paulina Rubio as music artists along with their song titles. It also lists several holidays.
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
This document summarizes key topics from a 2010 digital marketing outlook report, including:
- Trends in user experience, online storytelling, and the decline of banner ads.
- Emerging platforms like mobile, cloud computing, and new forms of digital content consumption.
- The evolution of digital strategies, including the shift to mobile, importance of social media measurement, and changing roles of producers, advertisers and audiences.
- How brands can integrate into customers' lives through digital platforms and new forms of interaction like augmented reality.
A Primer On Attribution & Social Media ROIArgyle Social
This document provides an overview of attribution and measuring social media marketing ROI. It notes that attribution, or linking marketing efforts to business outcomes, is challenging for social media marketers. Last touch attribution in analytics often undercredits social media's role since it is rarely the last touchpoint before a conversion. The document explores multi-touch attribution models and reasons why social media has difficulty getting direct credit, such as its focus on engagement over direct responses.
This document lists some favorite TV shows and songs because the person enjoys watching funny shows. It also lists some American holidays including Christmas, New Year's, Mother's Day, Thanksgiving, Easter, Valentine's Day, Father's Day, Halloween.
This document lists some favorite TV shows and songs because the person enjoys watching funny shows. It also lists some American holidays including Christmas, New Year's, Mother's Day, Thanksgiving, Easter, Valentine's Day, Father's Day, and Halloween.
This document discusses favorite TV shows and music artists. It lists Taylor Swift, Shakira, Camila, Lady Gaga, Kesha, Jonas Brothers, Jesse and Joy, Fanny Lu, and Paulina Rubio as music artists along with their song titles. It also lists several holidays.
This document discusses favorite TV shows and music artists. It lists Taylor Swift, Shakira, Camila, Lady Gaga, Kesha, Jonas Brothers, Jesse and Joy, Fanny Lu, and Paulina Rubio as music artists along with their song titles. It also lists several holidays.
The document discusses measuring social media return on investment (ROI). It notes that while social media spending is increasing, many companies rank their social media measurement capabilities low. The document then defines ROI as the ratio of money gained to initial investment. It emphasizes that ROI calculations for social media must account for the time value of money to accurately reflect delayed or long-term returns. The document concludes by recommending that companies clearly define desired outcomes, understand inputs and costs, use tools to manage data flow, oversee social media teams, and continuously calculate ROI.
El documento describe 7 pasos para una estrategia efectiva de marketing en redes sociales. Estos incluyen 1) centrarse en un blog, 2) establecer métricas de referencia, 3) asegurar seguidores, 4) identificar influenciadores, 5) monitorear menciones, 6) medir resultados y 7) automatizar la gestión de redes sociales. El objetivo general es aprovechar las redes sociales para generar tráfico al sitio web, enlaces entrantes y visibilidad.
This document provides a summary of a webinar on using social media effectively for non-profit organizations. The webinar covered how to make the most of limited time and resources on social media, balancing calls to action with educational content, and integrating social strategies into existing plans. Speakers from GlobalGiving, Argyle Social and TechSoup discussed metrics for measuring social media success and challenges such as defending social media properties and generating peer-to-peer learning. The webinar concluded with a question and answer session.
Learn how to grow your brand with Retweets and Likes. What types of content are most viral? How long does virality last on Twitter? How should you identify your viral influencers?
Access the full webinar at http://ar.gy/resources
Integrate social media into your sales & marketing, product, and customer service teams.
Social isn’t something you do, it’s something you are. No one knows that better than Maria Ogneva, Head of Community at Yammer, and Justin Levy, Head of Social Media at Citrix. By integrating social deeply into their businesses, they have been able to:
Improve service quality and reduce cost of service
Drive leads and sales via social and
Build better products as a result of customer feedback gathered from social media
Taking your Facebook Insights expertise to the next level.
When you poke around in Facebook insights, you know enough to be dangerous. You certainly sound like an expert when your boss asks you about last month’s Facebook performance. But you also know there’s a lot more that you could be doing.
Join Jeff Widman, founder of PageLever and foremost expert in the budding field of Facebook metrics, as we take your Facebook Insights expertise to the next level.
If you’ve never heard of EdgeRank or can’t explain what a newsfeed impression measures, this will be over your head. Check out Facebook Insights 101 for the basics.
This document discusses favorite TV shows and music artists. It lists Taylor Swift, Shakira, Camila, Lady Gaga, Kesha, Jonas Brothers, Jesse and Joy, Fanny Lu, and Paulina Rubio as music artists along with their song titles. It also lists several holidays.
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
This document summarizes key topics from a 2010 digital marketing outlook report, including:
- Trends in user experience, online storytelling, and the decline of banner ads.
- Emerging platforms like mobile, cloud computing, and new forms of digital content consumption.
- The evolution of digital strategies, including the shift to mobile, importance of social media measurement, and changing roles of producers, advertisers and audiences.
- How brands can integrate into customers' lives through digital platforms and new forms of interaction like augmented reality.
A Primer On Attribution & Social Media ROIArgyle Social
This document provides an overview of attribution and measuring social media marketing ROI. It notes that attribution, or linking marketing efforts to business outcomes, is challenging for social media marketers. Last touch attribution in analytics often undercredits social media's role since it is rarely the last touchpoint before a conversion. The document explores multi-touch attribution models and reasons why social media has difficulty getting direct credit, such as its focus on engagement over direct responses.
This document lists some favorite TV shows and songs because the person enjoys watching funny shows. It also lists some American holidays including Christmas, New Year's, Mother's Day, Thanksgiving, Easter, Valentine's Day, Father's Day, Halloween.
This document lists some favorite TV shows and songs because the person enjoys watching funny shows. It also lists some American holidays including Christmas, New Year's, Mother's Day, Thanksgiving, Easter, Valentine's Day, Father's Day, and Halloween.
This document discusses favorite TV shows and music artists. It lists Taylor Swift, Shakira, Camila, Lady Gaga, Kesha, Jonas Brothers, Jesse and Joy, Fanny Lu, and Paulina Rubio as music artists along with their song titles. It also lists several holidays.
This document discusses favorite TV shows and music artists. It lists Taylor Swift, Shakira, Camila, Lady Gaga, Kesha, Jonas Brothers, Jesse and Joy, Fanny Lu, and Paulina Rubio as music artists along with their song titles. It also lists several holidays.
The document discusses measuring social media return on investment (ROI). It notes that while social media spending is increasing, many companies rank their social media measurement capabilities low. The document then defines ROI as the ratio of money gained to initial investment. It emphasizes that ROI calculations for social media must account for the time value of money to accurately reflect delayed or long-term returns. The document concludes by recommending that companies clearly define desired outcomes, understand inputs and costs, use tools to manage data flow, oversee social media teams, and continuously calculate ROI.
El documento describe 7 pasos para una estrategia efectiva de marketing en redes sociales. Estos incluyen 1) centrarse en un blog, 2) establecer métricas de referencia, 3) asegurar seguidores, 4) identificar influenciadores, 5) monitorear menciones, 6) medir resultados y 7) automatizar la gestión de redes sociales. El objetivo general es aprovechar las redes sociales para generar tráfico al sitio web, enlaces entrantes y visibilidad.
This document provides a summary of a webinar on using social media effectively for non-profit organizations. The webinar covered how to make the most of limited time and resources on social media, balancing calls to action with educational content, and integrating social strategies into existing plans. Speakers from GlobalGiving, Argyle Social and TechSoup discussed metrics for measuring social media success and challenges such as defending social media properties and generating peer-to-peer learning. The webinar concluded with a question and answer session.
Learn how to grow your brand with Retweets and Likes. What types of content are most viral? How long does virality last on Twitter? How should you identify your viral influencers?
Access the full webinar at http://ar.gy/resources
Integrate social media into your sales & marketing, product, and customer service teams.
Social isn’t something you do, it’s something you are. No one knows that better than Maria Ogneva, Head of Community at Yammer, and Justin Levy, Head of Social Media at Citrix. By integrating social deeply into their businesses, they have been able to:
Improve service quality and reduce cost of service
Drive leads and sales via social and
Build better products as a result of customer feedback gathered from social media
Taking your Facebook Insights expertise to the next level.
When you poke around in Facebook insights, you know enough to be dangerous. You certainly sound like an expert when your boss asks you about last month’s Facebook performance. But you also know there’s a lot more that you could be doing.
Join Jeff Widman, founder of PageLever and foremost expert in the budding field of Facebook metrics, as we take your Facebook Insights expertise to the next level.
If you’ve never heard of EdgeRank or can’t explain what a newsfeed impression measures, this will be over your head. Check out Facebook Insights 101 for the basics.
Successful Social Strategies for Higher Education
Access the full free webinar at http://ar.gy/highered
Does your university have a mature social presence? Is your social strategy integrated into your overall Marketing & PR roadmap?
Join Zack Barnett, Director of Web Communications at the University of Oregon, and Rebecca Bramlett, Director of the Annual Fund at University of North Carolina at Chapel Hill, as they talk about the runaway success their universities have shown in social media. Plan on learning:
How to grow and engage your audience.
How to nurture and defend your social presence.
How to integrate social media into your existing PR strategies.
Delivering the data you need to supercharge your fan growth.
Understanding Facebook Insights is key to successful Facebook marketing. But it seems like the folks at Facebook add new metrics every day! People talking about this. Engaged users. Virality. What exactly do they mean?
Join Jeff Widman, founder of PageLever and foremost expert in the budding field of Facebook metrics, as we discuss how to extract actionable insights for your business. Expect to learn:
What metrics matter the most for exposure?
How can the newsfeed work for or against you?
What businesses have boosted their fan base, and how have they done it?
This document discusses the benefits of a new training program for employees. It outlines that the program aims to improve skills in three key areas and describes how it will help employees advance their careers through additional responsibilities. In summary, the training program seeks to provide staff development opportunities that strengthen performance.
The document discusses various topics including recommendations, considerations, components, and elements without providing enough contextual information to summarize. No clear point or purpose is discernible from the content provided.
Data Driven Social Media Marketing - Social Fresh Baltimore 2011Argyle Social
The document presents data and analysis from social media marketing campaigns run by Argyle Social. Various metrics are shown comparing the performance of posts distributed via RSS versus manually, the impact of including hashtags, and how promoter, balanced, and curator type accounts differ in their engagement and conversion rates. Key findings indicate that timeliness impacts clicks and revenue, posts with hashtags do not consistently outperform, and curator type accounts have the highest conversion rates with balanced accounts in the middle and promoters the lowest.
The document presents insights from analyzing aggregated and anonymous user data from the social media management platform Argyle Social. It finds that RSS automation for posting is as effective as manual posting, but scheduled posts generate clicks rather than conversions. It also finds that including hashtags does not improve post performance, and that accounts with a balanced approach of curating and promoting outside content perform best in generating clicks, click-throughs, and conversions.
Influence Matters. But how do you measure it? Followers count? Klout? How do you put influence marketing to work for your business?
If your head starts to hurt just thinking about measuring social influence, you’ve come to the right place.
This deck is from the Argyle Social webcast series featuring Tom Webster from Edison Research and Eric Boggs from Argyle Social.
Understanding the science behind timing and its impact on social media marketing performance.
Featuring Jay Baer from Convince & Convert and Eric Boggs from Argyle Social.
Social Media ROI: Addressing the Attribution ProblemArgyle Social
This document discusses how social media marketing can drive conversions even if the attribution is not direct or easily tracked. It notes that social media happens early in the marketing funnel and involves a lot of content, making attribution difficult. Last-touch attribution models likely underreport the influence of social media on final conversions. The document recommends curating and sharing third-party content to drive conversions in a balanced way, and using multi-channel tracking in analytics to better attribute the influence of social media marketing.
The Seven Deadly Social Media Marketing SinsArgyle Social
The document outlines the "7 Deadly Social Media Marketing Sins" which are common mistakes made by social media marketers. The sins are: 1) Reacting without a strategy, 2) Failing to plan for potential crises, 3) Over-curating content without a clear purpose, 4) Not tracking metrics that are relevant to business goals, 5) Relying too heavily on imprecise metrics, 6) Working without input from other departments, and 7) Hiding behind the brand rather than showing a personal voice. The document provides examples and advice for avoiding each sin.
Data Driven Social Media Marketing InsightsArgyle Social
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
How to do a Social Media Marketing ReviewArgyle Social
The document provides guidance on how to conduct a social media review to evaluate the effectiveness of a company's social media marketing efforts. It recommends using the sales funnel framework of awareness, interest, and action. For the awareness stage, it suggests analyzing metrics like number of followers/fans and comparing it to relevant benchmarks. Key questions include how many followers/fans there are, who they are in terms of demographics, how they found the page, and the churn rate. The document uses examples to illustrate how to interpret these metrics and identify any issues, such as acquiring followers that aren't in the target demographic through a contest. It provides tips on tracking the right metrics and adjusting social media strategies accordingly.
This document discusses using data to drive social media marketing efforts. It provides insights from analyzing social media data from over 70,000 posts across 381 organizations. Key insights include that RSS automation is as effective as manual posting, scheduled posts generate clicks but not conversions, hashtag stuffing does not work, and Facebook influences more purchases than Twitter. The document also discusses measuring social media marketing efforts using a funnel to track awareness, interest, and actions. Metrics discussed include fans, clicks, and conversions to evaluate success.
The document discusses social media tools for businesses. It recommends first defining objectives, goals and indicators of success. It then outlines various tools for external platforms like Facebook and Twitter, monitoring, publishing/engagement, measuring performance, and using internal platforms. It warns that social media requires resources and effort. The key takeaways are to start small, test different tools, and track results against business objectives.
Understanding the Impact of Social MediaArgyle Social
The document discusses understanding the impact of social media marketing efforts through measurement and metrics. It introduces the concept of a social media funnel with stages of subscribers, engagers, prospects, and conversions. It emphasizes that engagement drives loyalty and repeat purchases. It provides recommendations to differentiate audiences, track engagement and content performance, and republish top-performing content to maximize results.
HGTV – showcases their shows, content, contests (DreamHome, etc), color of the month…Whole Foods- Jay’s storyModCloth – Running a best pinboard contest, wedding themed (something borrowed, something blue, etc) Men’s Health Magazine – Has a board for #Bro Pins, for the lonely male on pinterestB2B? Infographics, photos of staff, gadgets you use, books your team reads, snacks you eat in the office, drinks you have at happy hour, etc.