Presentazione di Giulio Xhaet - Founder del progetto New Web Jobs e Direttore della Web Media Academy Autore per Hoepli del volume “Le nuove Professioni del Web”
Serata Digitale del 6 dicembre, Biella. Presentazione di Giulio Xhaet, Founder progetto New Web Jobs, Direttore Web Media Academy, Autore di “Le nuove Professioni del Web” (ed. Hoepli)
Presentazione di Giulio Xhaet - Founder del progetto New Web Jobs e Direttore della Web Media Academy Autore per Hoepli del volume “Le nuove Professioni del Web”
Serata Digitale del 6 dicembre, Biella. Presentazione di Giulio Xhaet, Founder progetto New Web Jobs, Direttore Web Media Academy, Autore di “Le nuove Professioni del Web” (ed. Hoepli)
Clearvale è un'innovativa piattaforma per la collaborazione e la comunicazione online. Questa soluzione di Enterprise Social Networking consente la creazione di network per le organizzazioni, con estrema semplicità senza richiedere l'installazione di nessun software, in Cloud Computing
Flavia Rubno e Giuliana Laurita, founders di The Talking Village, hanno presentato il progetto sociale di ascolto e partecipazione "Dash - Idee per le Mamme" alla prima edizione del Social Case History Forum 2012
WORKSHOP: Social Networking / Web 2.0 - Sala rossa 1
Moderatore: Salvatore Sagone, Presidente ADC Group
15.00 TAG ADVERTISING Creatività Web 2.0
Relatore: Giusy Cappiello
Direttore Vendite TAG Advertising
15.30 AUTONOMY INTERWOVEN Le soluzioni "Meaning Based" di Autonomy Interwoven per l'ottimizzazione del Marketing Web
Relatore: Carlo Sarugeri
Country Manager Autonomy Interwoven Italy
16.00 NEODATA GROUP Pubblicità e contenuti: performance ottimizzate per editori e concessionarie
Relatore: Giovanni Giuffrida
CEO / Founder Neodata Group
16.30 NASCAR Web 2.0 e design: ieri come oggi, less is more
Relatore: Sergio Esposito
Direttore Creativo Nascar
Clearvale è un'innovativa piattaforma per la collaborazione e la comunicazione online. Questa soluzione di Enterprise Social Networking consente la creazione di network per le organizzazioni, con estrema semplicità senza richiedere l'installazione di nessun software, in Cloud Computing
Flavia Rubno e Giuliana Laurita, founders di The Talking Village, hanno presentato il progetto sociale di ascolto e partecipazione "Dash - Idee per le Mamme" alla prima edizione del Social Case History Forum 2012
WORKSHOP: Social Networking / Web 2.0 - Sala rossa 1
Moderatore: Salvatore Sagone, Presidente ADC Group
15.00 TAG ADVERTISING Creatività Web 2.0
Relatore: Giusy Cappiello
Direttore Vendite TAG Advertising
15.30 AUTONOMY INTERWOVEN Le soluzioni "Meaning Based" di Autonomy Interwoven per l'ottimizzazione del Marketing Web
Relatore: Carlo Sarugeri
Country Manager Autonomy Interwoven Italy
16.00 NEODATA GROUP Pubblicità e contenuti: performance ottimizzate per editori e concessionarie
Relatore: Giovanni Giuffrida
CEO / Founder Neodata Group
16.30 NASCAR Web 2.0 e design: ieri come oggi, less is more
Relatore: Sergio Esposito
Direttore Creativo Nascar
In questa presentazione, ho provato a percorrere la strada che ha portato dal modello "classico" della Human-Computer-Interaction all'attuale modello dello User-Experience Design, un "cappello" multi-disciplinare sotto il quale oggi si raccolgono diverse competenze, pratiche e metodologie (architettura delle informazioni, etnografia, interaction design, graphic and visual design, web/software design and development, user-testing, per dirne alcune) utilizzate per la progettazione e la realizzazione non solo di interfacce (software/applicative, web, mobile, ecc.) ma anche e soprattutto di servizi (cross-canale, cross-device, multi-ambiente) e di vere e proprie "esperienze utente". Da qui, ho provato a guardare al futuro, dallo UXD delle reti sociali alle contraddizioni fra convergenza delle metafore d'interazione e frammentazione dei medium di fruizione, per arrivare a immaginare di poter parlare un giorno di "Humanity-Cloud Interaction".
Il tuo portale al centro dei social networkContentour
Integrarsi con i Social Media è indispensabile sia come modello di comunicazione, sia come strategia di marketing. Plone, grazie a numerosi moduli specifici, e ancor prima grazie al suo approccio filosofico, si presta bene a queto livello di integrazione.
RE(ACT) Community: a platform for the #RAREvolutionOpenKnowledge srl
The using of digital platforms can have a significant impact on the way rare diseases are diagnosed, studied, and treated, helping people with rare diseases connect to others worldwide. The RE(ACT) Community is human network born to share information and boost research about rare and orphan diseases. It has put at the heart of the #RAREvolution program the use of digital communication to empower the community of researchers working on rare diseases and to support them in connecting, learning and funding their projects as well as increasing awareness and advocacy for rare disease research.
More often than not, the investment in innovation fails to deliver the promised results. Everyone starts off excited. But after a while, we are all dressed up with nowhere to go. All paths up are different. Nevertheless, there’s a set of practices and principles that allow you to navigate through uncertainty faster in order to create value from ideas – starting today. In this session we will share with you how some of our forward-thinking customers are using innovation management to move their businesses forward.
B2B platform marketing strategy and inbound marketingOpenKnowledge srl
The speech will be focused on several case studies with a special deep dive on Inbound Marketing and Platform marketing strategies (Banca IFIS and SAS). The goal of the speech is to investigate how these strategies can help to reach brand awareness and lead generation thanks to digital marketing actions focused on the B2B market. The audience will learn about the best techniques to get engagement from the customers in the Platform Era.
The networks economy and the fourth industrial revolution - Enrica SighinolfiOpenKnowledge srl
WEF’s Founder, Klaus Schwab, defined the Fourth Industrial Revolution as the transformation of humankind led by technological innovations in the physical, digital, and biological spheres. Where can we see most of its economic and social value being created today? Networks. In this context, the recent decision by Microsoft to buy LinkedIn is a strategic choice made to have a voice amongst the Facebooks, given the fact that economic value and competitive advantage is now generated by networks. Opportunity Network is an invitation-only business connectivity platform that partners with banks to allow their top clients to seize business deals above $1M. The platform facilitates global connections. No middlemen are present; all members are decision makers. ON members can post and find Trade and M&A related opportunities. Opportunity Network currently has over 30k committed members from 78 countries and has hosted over $30 bn of deal flow.
Robotic process automation in Industry 4.0 - Andrea CasatiOpenKnowledge srl
After mechanization in 1790’s (first industrial revolution), mass production in 1900’s (second industrial revolution) and automated production in 1970’s (third industrial revolution), in the next five years we will see the rise of cyber-physical systems, the fourth industrial revolution. As part of the Industry 4.0, Robotic Process Automation (RPA) will radically change both backend and frontend enterprises infrastructures and processes leading to significant cost reduction, production increase and higher customer satisfaction. Hardware and software robots will be designed to augment human workflow making it more efficient and effective. Core enabler of the whole fourth industry revolution will be analytics, machine learning and artificial intelligence based on big data and IoT, all ready technologies now-a-days. After discussing some recent Bip’s case studies on machine learning and artificial intelligence technologies, the speech will focus RPA opportunities in Industry 4.0.
Born to protect: the storytelling and storydoing of Axa Italy in the social e...OpenKnowledge srl
The speech will concern on the evolution of ‘Born to Protect’, an international advertising campaign that has become an integrated project at local level, starting from being a storytelling and transforming itself into a storydoing. In fact, after the great success of the two previous editions, the hashtag #NatiPer has collected 328 innovative projects in 2016 and now it is ready to change its first aim, becoming a useful blog thought to support the Company’s positioning. The AXA Italy’s commitment for being a responsible company now is focused on new Generations. This goal can be achieved thanks to a storytelling that becomes a common thread that can help AXA Italy in joining several commitments: from the research financing for supporting startups, to the wide promotion of initiatives linked to art, culture and society. All these activities allowed AXA Italy in developing critical mass (storytelling) and a tangible social impact (storydoing), in harmony with the current social ecosystem.
The financial services industry is evolving. New players are challenging the incumbents with an extraordinary variety of products and services as has never happened before. Financial industry’s players must adequate strategies, products portfolio and services delivered according to the new wave of emerging customers’ behaviors. Recent analysis where showing that something very new and unexpected should be taken in great consideration. Something very “human”. In a world of digital services, ancestral humans behavior demands a service revolution.
SEA, in the last years, has focused its attention in using – day by day more – advanced and digital-centric communication tools and models. The arrival point of this digital transformation process will be a new digital workplace that has an important goal: becoming a unique digital interface, made to support communication, cooperation, knowledge sharing and internal processes. SEA talks about tangible objectives that are the main guidelines and the concrete evolution of this up to date communication model.
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
Entrepreneurship in the exponential era - Michele CasucciOpenKnowledge srl
Platforms create value in a manner and to a degree that was unimaginable just 10 years ago. But they’re only one example of a new class of innovations, driven by technology, that offer today’s entrepreneurs the real-life equivalent of super powers. Exponential technologies like network computing systems and artificial intelligence are disrupting everything from how we fight the global scourge of counterfeiting to how we explore the universe. Entrepreneurs who harness these powers can do far more than good business: like superheroes, they can tackle the grandest challenges of our age.
Collective innovation: finding the right questions with co-design - Ivan OrtenziOpenKnowledge srl
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.
Do you sometimes feel like you’re drowning in marketing software? If you could channel Dr. McCoy from Star Trek, would you find yourself blurting out in frustration, “Damn it, Jim, I’m a marketer not an IT architect!” You’re not alone. Marketing has been overrun by software, and it’s changing the dynamics of profession in ways that can seem foreign and uncomfortable. But, as software developers might say, “This is actually a feature, not a bug.” Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how.
Venezia: a user friendly city starts with design thinking - Alessandra PoggianiOpenKnowledge srl
Design thinking, simplicity, high-image / low-text, mobile responsiveness: these are the cornerstones of good interaction design and the principles that have been used for redesigning the City of Venice web presence to put users’ needs first. Single-sign-on digital services, news and social wall, e-commerce and all the info one may need to live and experience the city. There is no reason why e-gov web platforms should not be as simple and straight-forward as private sector sites are.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
When did you stop reading email? New ways of enterprise collaboration - Thoma...OpenKnowledge srl
Everybody knows phrases like “did you get my email”, “Can you send me the latest version of the document?”, “I cannot access that information right now!”, “my inbox is full!” and many more very well, and honestly, when did you stop following all your email threads? In private we have fun using WhatsApp, skype, SMS, social media streams like facebook, xing, linkedin and share data through dropbox, iCloud and so on. Nevertheless, in business, we are writing, answering and forwarding complex emails with questionable distribution lists and gigabytes of redundant attachments. Thomas Becker will give an insight, how Document Future AG faces the challenge of improving internal and external communications and document sharing using a collaborative purely cloud based infrastructure.
From classified media to social classified network: goods' values and people ...OpenKnowledge srl
The world of classified media has changed in the last years: from a business focused on the object to a business focused on people. It has become more relevant the understanding of which is the user base, which are its wishes and values. The Data insights are the key for a social classified network.
From classified media to social classified network: goods' values and people ...
New Web Jobs – Giulio Xhaet
1. Le Nuove Professioni del Web
Giulio Xhaët
New Media Strategist,
Consultant & Teacher
2. Nativi Digitali e.. Aziende Analogiche
Fase 3 Ricerca
di nuove risorse
Fase 2 dedicate:
Formazione matching
personale intergenerazionale
interno
Fase 1
Outsourcing e
deleghe
all’ICT interno
Fase 0 “Il
Web 2.0?
No, Internet
ci ha già
fregato una
volta..”
3. Web 2.0 Attitude?
• Attitudine alla • Attitudine
gestione del all’integrazione
tempo reale online - offline
Always On
Real-Time All-Line
Attitude Attitude
InnovHunting Transolving
Attitude Attitude
• Attitudine alla • Attitudine alla
ricerca, selezio crossmedialità
ne e cura di co-creata con
fonti e news l’utenza
4. Real-Time Attitude
• In modo consistente a
utenti (esterno) e
Fornire stakeholder (interno)
Supporto • Crisis management e
prevenzione di
epidemie w.o.m.
Assunzio- • Autonomia
ne di decisionale
Responsa-
bilità • Gestione dei rischi
• Non perdere vantaggi
Mentalità competitivi
“in beta” • Il testing finale spetta
agli utenti
5. All-Line Attitude
“Always On”
• No dissociazione • Geolocal
reale-virtuale • Realtà Aumentata
• Sì estensione • Internet in • Social e-
della vita reale mobilità (new Commerce
devices) • Networking
• Attivabile in ogni
momento
Integrazione
online-offline “All-Line”
6. Transolving Attitude
Progetto Transmediale
Sviluppatori di Sviluppatori di
Transmedia contenuti tecnologia
•Permetto e
Crossmedia incentivo l’utenza
ad attraversare il Lavoro di costante sinergia
•Declino la progetto, interage
comunicazione ndo e co-
sfruttando le creando su uno o
peculiarità di “Tecnologia con
Multimedia più media
ognuno (“The l’anima”
•Utilizzo diversi Medium is the
media per un message”)
progetto
Transmedia & Web 2.0
•La classica declinazione è il
Crowdsourcing: lasciare un progetto aperto
alla “folla”
Attitudine Transmediale
•Più si riesce a far lavorare un utente a
un progetto, più lo stesso utente si
sentirà coinvolto Transolving
7. InnovHunting Attitude
Trasforma il
rumore di fondo
in una
segnaletica
interattiva
Intercetta, filtra Si abitua al
e integra le “meglio” della
nuove rete:
informazioni e personale, e
contenuti task-oriented
Innovation
Hunter
8. New Web Jobs
e- SEO (Search
Transmedia Content Community All-line Web
Digital PR Reputation Engine
Web Editor Curator Manager Advertiser Analyst
Manager Optimizer)
Promotion Promotion Analysis / Optimization
Creazione e Gestione Creazione e
(People (Tool Codice e
Contenuti Gestione Relazioni Monitoring
Oriented) Oriented) Contenuti
9. Professioni Connesse e Convergenti
Ogni professione del
web può essere
interpretata come
l’espressione di
necessità specifiche
all’interno di progetti
convergenti
Ogni professione ha
elementi in comune con
tutte le altre, e con esse
si completa
È necessario
padroneggiare
dinamiche e strumenti
per una knowledge-
base a 360°
10. Transmedia Web Editor
Il creatore dei contenuti
“I miei lettori, collettivamente, ne sanno
più di me.”
Dan Gillmore, giornalista statunitense
11. Talento: Voce caratteristica
“Cosa ci trovi in questi stupidi libri?”
“Dietro ognuno di questi libri ci trovo un uomo”
Ray Bradbury, Fahrenheit 451
12. Content Curator
Il selezionatore e aggregatore di
fonti e notizie
“I contenuti sul web andranno
duplicandosi ogni 72 ore.
Per soddisfare il bisogno di molte
persone di usufruire dei contenuti
migliori che riguardano specifici
argomenti, ci sarà bisogno di una
nuova categoria di individui che
lavori per questo”
Rohit Bhargava (2009)
13. Talento: trasformare il rumore di fondo in segnale e
quest’ultimo in storie co-create
Dall’Innovhunting al transmedia storytelling
Debate: “Do-what-you-do-best-
and-link-to-the-rest”
(Jeff Jarvis)
“Vampires” (Mark
Cuban)
14. Community Manager
Il portabandiera e portavoce della
community
“Ma chi guiderà tutte queste tribù?”
Seth
Godin, imprenditore, scrittore, marketing
guru del nuovo millennio
18. All-Line Advertiser
Lo stratega della promozione in rete
“Metà dei soldi che spendo in
pubblicità è sprecata. Il guaio è
che non so quale metà.”
John Wanamaker, storico
fondatore di Oak Hall (1861)
19. Talento: capacità di visione multicanale integrata
sulla First Moment
Of Truth
Zero Moment
Of Truth
Verità.. (FMOT) (ZMOT)
..sul Gestione Gestione
Budget.. Multicanale Investimenti
..e sul Pubblico Sperimentazio
Porno. Smaliziato ne ADV
20. e-Reputation Manager
Il guardiano del word of mouth
“Le aziende devono capire che al
mercato piace ridere. Di loro.”
Cluetrain Manifesto, tesi n° 20
21. Qualcuno online sta
parlando di voi.
.. ?
Chi?
Quanto?
Come?
Dove?
Perché?
Talento: capacità di gestione ed interpretazione
degli elementi linguistici e semantici
22. Web Analyst
L’interprete delle modalità di
navigazione degli utenti
“Le Persone al di sopra degli Strumenti;
il Cambiamento al di sopra della
Condizione;
Le Azioni al di sopra dei Rapporti; i Test
al di sopra degli Assunti”
Lars Johansson e Christoffer
Luthman, cofondatori di inUse –
estratto dal Web Analytics Manifesto
23. Talento: capacità di interpretare le occorrenze
numeriche e tradurle in strategia
I risultati non
vanno letti, vanno
interpretati
24. Search Engine Optimizer (SEO)
L’ottimizzatore della visibilità sul Web
“Zeitgeist” │ Pronuncia: “Zaitgaist”
│ Classe: Sostantivo │ Etimologia:
dal tedesco Zeit (tempo) + Geist
(spirito) │ Data: 1884 │ Significato:
il clima intellettuale, morale e
culturale di una determinata
epoca.
Dal progetto Google Zeitgeist
25. Non è advertising… è ottimizzazione!
Talento: attitudine e competenza al testing
Costi
indiretti
Sperime
ntazione
Persistenza
dei risultati
