This document provides guidance on creating effective newsletters. It discusses the importance of being authentic and personal in newsletters in order to connect with readers. The author emphasizes clarifying one's mission and speaking honestly, as readers care more about who you are than statistics or accomplishments. It also stresses considering the audience by avoiding insider terms, choosing an appropriate format, and only communicating with those who opt in to receive the newsletter.
Evolution of a Fellow - And Introduction to the William J. Clinton Fellowship...aifoundation
Coco Vonnegut reflects on her experience as an AIF William J. Clinton Fellow placed at Khamir, an NGO in Kachchh, Gujarat, India. She describes the typical stages a fellow goes through, including an initial "honeymoon phase", followed by periods of failure, confusion, hard work, and ultimately success. Through challenges along the way, she learned valuable lessons about communication, adaptability, and using her skills and talents to make an impact. The fellowship transformed her both professionally and personally, fueling her passion for development work.
Helping non profits make the most out of their websites. Presentation by Madeleine Sugden, Content Manager at KnowHow NonProfit - www.knowhownonprofit.org
Hackbright Career Services - talk on how to ask for what you want and need. Includes networking tips, encouragement to give a tech talk, how to maintain a growth mindset ...
The document discusses the evolution of conferences and TED talks over time. It notes that conferences used to involve longer, more complex presentations but have shifted towards shorter, more story-based talks modeled after TED. While TED talks have become hugely popular by sharing ideas quickly online, some criticize that they prioritize narrative over substance. The document also examines how the emphasis on speed in business has impacted decision-making, often resulting in poorer quality decisions made under pressure without proper consideration.
This document summarizes Michael Bungay Stanier's experience working with Seth Godin on the End Malaria project. Some key points:
1) The project originally stalled due to fundraising challenges but was revived when Godin got involved and helped remix it by increasing speed, scale, contributions, and fundraising goals.
2) Working with Godin pushed Bungay Stanier outside his comfort zone and normal processes, requiring him to embrace new approaches like accelerated deadlines.
3) Releasing control of certain aspects of the project, like design and marketing, allowed it to grow beyond what one person could manage but required adapting one's role.
4) The experience demonstrated how working with disruptive thinkers
The document provides information about the Spring Writers Festival taking place from March 9-11, 2012. It will feature authors, literary agents, and editors giving presentations on writing craft and the publishing process. The 10th anniversary festival will include optional pre-conference intensives, keynote speakers and readings, panel discussions, workshops, and networking opportunities. Participants can choose different concurrent session topics and some have the option to pitch their work directly to agents. The festival aims to help writers improve their skills and learn how to get published.
Week 2.1 Using The Social Web For Social Change - October Intensive Saturday ...Christopher Allen
Presentation at the October Intensive on Saturday for the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Thank You and Appreciation, Opening Circle, The Firehose & The Iceberg, Community Agreement for Class, Alignment with Other Classes, Review of Weeks 1 & 2, The Online vs Offline Life, The Drexler / Sibbet Team Performance Model, Time Place Model, Four Kinds of Privacy, Questioning the Online Life.
Evolution of a Fellow - And Introduction to the William J. Clinton Fellowship...aifoundation
Coco Vonnegut reflects on her experience as an AIF William J. Clinton Fellow placed at Khamir, an NGO in Kachchh, Gujarat, India. She describes the typical stages a fellow goes through, including an initial "honeymoon phase", followed by periods of failure, confusion, hard work, and ultimately success. Through challenges along the way, she learned valuable lessons about communication, adaptability, and using her skills and talents to make an impact. The fellowship transformed her both professionally and personally, fueling her passion for development work.
Helping non profits make the most out of their websites. Presentation by Madeleine Sugden, Content Manager at KnowHow NonProfit - www.knowhownonprofit.org
Hackbright Career Services - talk on how to ask for what you want and need. Includes networking tips, encouragement to give a tech talk, how to maintain a growth mindset ...
The document discusses the evolution of conferences and TED talks over time. It notes that conferences used to involve longer, more complex presentations but have shifted towards shorter, more story-based talks modeled after TED. While TED talks have become hugely popular by sharing ideas quickly online, some criticize that they prioritize narrative over substance. The document also examines how the emphasis on speed in business has impacted decision-making, often resulting in poorer quality decisions made under pressure without proper consideration.
This document summarizes Michael Bungay Stanier's experience working with Seth Godin on the End Malaria project. Some key points:
1) The project originally stalled due to fundraising challenges but was revived when Godin got involved and helped remix it by increasing speed, scale, contributions, and fundraising goals.
2) Working with Godin pushed Bungay Stanier outside his comfort zone and normal processes, requiring him to embrace new approaches like accelerated deadlines.
3) Releasing control of certain aspects of the project, like design and marketing, allowed it to grow beyond what one person could manage but required adapting one's role.
4) The experience demonstrated how working with disruptive thinkers
The document provides information about the Spring Writers Festival taking place from March 9-11, 2012. It will feature authors, literary agents, and editors giving presentations on writing craft and the publishing process. The 10th anniversary festival will include optional pre-conference intensives, keynote speakers and readings, panel discussions, workshops, and networking opportunities. Participants can choose different concurrent session topics and some have the option to pitch their work directly to agents. The festival aims to help writers improve their skills and learn how to get published.
Week 2.1 Using The Social Web For Social Change - October Intensive Saturday ...Christopher Allen
Presentation at the October Intensive on Saturday for the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Thank You and Appreciation, Opening Circle, The Firehose & The Iceberg, Community Agreement for Class, Alignment with Other Classes, Review of Weeks 1 & 2, The Online vs Offline Life, The Drexler / Sibbet Team Performance Model, Time Place Model, Four Kinds of Privacy, Questioning the Online Life.
This document discusses finding the core message of a presentation or speech. It advises identifying the single most important thing the audience should remember in 20 words or less. This core message helps the speaker decide what content to include or remove based on relevance. It also allows the audience to easily remember the main point after hearing a focused talk. Identifying a concise core message is crucial for creating an impactful presentation.
2014 08-04 sing networking nuts-and-bolts workshopThomas M. Loarie
The document is a presentation on networking that aims to break down myths and fears associated with it. It defines networking as relationship building and information exchange that can potentially lead to job opportunities. It outlines objectives of understanding networking, examining how to do it authentically, and setting goals. Key advice includes starting with existing contacts, being clear on goals, following up, and not framing it as job seeking. The presentation encourages participants to set a networking challenge and have a follow up check in.
presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Lauren Hom, Hom Sweet Hom
Overview
In early 2016, Lauren packed up her studio in New York City in pursuit of the ultimate form of inspiration: travel. After exploring the world for a year, she was surprised to discover that she didn’t feel more inspired than before. The truth is, she’d actually found more inspiration for her work in her normal, everyday life than in her epic world trip.
That’s not to say that travel can’t be wildly inspiring – it totally can be. But what if she told you that there’s just as much inspiration in fighting with your spouse as there is in traveling the world? Would you believe her if she told you that she’s gotten more inspiration from a night of drinking than a night of watching TED talks? What Lauren hopes to teach you today is that EVERY experience in your life can be used as inspiration. You are the secret source of inspiration you never even knew you had – you just need to know where to look.
Objective
To inspire the audience with stories of how I’ve turned mundane events into powerful creative projects & how they are more than capable of doing the same
Target Audience
Designers and entrepreneurs who want to get more eyes on their work & feel more creatively inspired
Five Things Audience Members Will Learn
Every experience is inspiration – even the bad stuff
There is magic in the mundane
Relatable ideas are shareable ideas
Use your skills to solve your problems & you’ll solve them for others too
The secret to creativity is simply paying attention
The document provides networking tips for new graduates. It suggests using social media to connect with others and expand one's network. Specific tips include connecting with others on LinkedIn, asking coworkers from internships for help, and using social media to supplement rather than replace in-person connections. The document emphasizes that networking is important for career success and advises graduates to focus on refining skills in their chosen field through continued education.
This document is an employee handbook for Crispin Porter + Bogusky, an advertising agency. It welcomes new employees and explains that while some may love working there and others may hate it, the experience will be memorable. It defines the agency's broad view of advertising as anything that promotes their clients, not just traditional media. It emphasizes the agency's strong culture and the passion, confidence, and work ethic needed to generate great ideas even when original ideas fail. It frames the work as operating like a factory to produce marketing products and stresses the importance of execution over simply discussing ideas.
The document provides tips and strategies for effective networking. It aims to illustrate that networking is natural, beneficial, and can be easy. It discusses how to prepare for networking events, start conversations, build rapport, work a room, and network in different settings. The overall goal is to increase one's circle of influence and open doors to new opportunities through relationship-building.
The document summarizes Nancy Fay's presentation at the Brownsburg Public Library about her residency experience. It highlights that she gained valuable professional experience and networking opportunities, saw examples of strong library leadership and community engagement, and believes libraries can offer lifelong learning.
The document is the Spring 2016 edition of the newsletter for the Latino Business Student Association (LBSA) at UC Berkeley. It introduces the new LBSA board for the semester and announces upcoming events. These include a Meet and Greet to get to know board members and committees, and a workshop with Deloitte. It also summarizes the board's retreat in Columbia, CA where they planned activities and socialized. Finally, it includes a quiz to help students determine which LBSA committee would be the best fit for them.
1. Justin Fenwick held a creative session with a client to help develop their strategic plan, but it did not go as planned. Despite preparing an agenda, the questions were too broad and participants were confused about the purpose.
2. During the session, several participants openly expressed their frustration with the unclear process. In response, Justin scrapped the original agenda in favor of addressing the needs expressed by those in attendance.
3. While the creative session did not go as intended, Justin was able to collect over 150 ideas. He also identified several key themes and trends from aggregating the ideas that could inform the client's strategic plan and future work, such as being fully responsive to youth and facilitating their involvement in local
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
The document provides advice for new librarians and information professionals. It discusses finding your niche within the fragmented library community. It encourages professionals to face their fears, take career risks for impact, learn from positive experiences, get involved in different projects, find a mentor, and ask for help. The document also advises professionals to say no to opportunities occasionally and give themselves breaks from time to time.
My few points on what is important about social media, why should you take it seriously and about changing nature of our communication. A background for a 15 min presentation that took place on IntelTalk on 11th Jan 2011 in Prague - see http://www.mediaintel.cz
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
No One Cares About Your Content (Yet): WordCamp Chicago 2013Cliff Seal
This document provides a summary of Cliff Seal's presentation titled "No One Cares About Your Content (Yet)" given at WordCamp Chicago 2013. The presentation employs satire to discuss how people have short attention spans online and make quick judgments about websites. It emphasizes the importance of understanding your users, establishing context, focusing on emotional connections, guiding users through design, and constantly testing assumptions. The goal is to create positive experiences that benefit both users and businesses.
Lili Plotkin provides her contact information and describes herself as hungry to learn and a born researcher. She enjoys interacting with and learning from brilliant people. She has experience in advertising and public relations at RIT and has held positions at Roberts Communications and Partners + Napier where she conducted research, wrote briefs and strategies, and assisted on projects.
The document provides tips for effective networking. It recommends focusing on helping others rather than yourself, listening more than talking, nurturing existing connections, reaching out to 1 new person per day, following up within 24 hours, and paying connections forward by introducing people. The overarching message is that networking is about developing relationships through respecting people's time, getting out of your inbox to meet in person, and connecting people with common interests without being disingenuous.
This document outlines the importance and benefits of storytelling for nonprofits. It discusses how storytelling connects people on an emotional level and motivates donors and volunteers. Specific resources for how to tell stories through video, photos, and social media are provided, including best practices for each medium. Metrics for measuring the impact of stories, such as views and donations from YouTube videos, are also covered. The document emphasizes that compelling stories about real people are key to engaging audiences and achieving organizational goals.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
This PPT is about: Personality
-What is Personality
-Theories on Personality
-Examples and creative comparison
-How understanding personalities can become productive at workplace
This Presentation is made as a part of MBA class assessment
Email is a very crucial component of a B2B brand’s marketing strategy. But what are the reasons most B2B brands use email for? How prominently does mobile figure for B2B email? Get answers to all these questions in these cool slides we put together for you…
This document discusses finding the core message of a presentation or speech. It advises identifying the single most important thing the audience should remember in 20 words or less. This core message helps the speaker decide what content to include or remove based on relevance. It also allows the audience to easily remember the main point after hearing a focused talk. Identifying a concise core message is crucial for creating an impactful presentation.
2014 08-04 sing networking nuts-and-bolts workshopThomas M. Loarie
The document is a presentation on networking that aims to break down myths and fears associated with it. It defines networking as relationship building and information exchange that can potentially lead to job opportunities. It outlines objectives of understanding networking, examining how to do it authentically, and setting goals. Key advice includes starting with existing contacts, being clear on goals, following up, and not framing it as job seeking. The presentation encourages participants to set a networking challenge and have a follow up check in.
presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Lauren Hom, Hom Sweet Hom
Overview
In early 2016, Lauren packed up her studio in New York City in pursuit of the ultimate form of inspiration: travel. After exploring the world for a year, she was surprised to discover that she didn’t feel more inspired than before. The truth is, she’d actually found more inspiration for her work in her normal, everyday life than in her epic world trip.
That’s not to say that travel can’t be wildly inspiring – it totally can be. But what if she told you that there’s just as much inspiration in fighting with your spouse as there is in traveling the world? Would you believe her if she told you that she’s gotten more inspiration from a night of drinking than a night of watching TED talks? What Lauren hopes to teach you today is that EVERY experience in your life can be used as inspiration. You are the secret source of inspiration you never even knew you had – you just need to know where to look.
Objective
To inspire the audience with stories of how I’ve turned mundane events into powerful creative projects & how they are more than capable of doing the same
Target Audience
Designers and entrepreneurs who want to get more eyes on their work & feel more creatively inspired
Five Things Audience Members Will Learn
Every experience is inspiration – even the bad stuff
There is magic in the mundane
Relatable ideas are shareable ideas
Use your skills to solve your problems & you’ll solve them for others too
The secret to creativity is simply paying attention
The document provides networking tips for new graduates. It suggests using social media to connect with others and expand one's network. Specific tips include connecting with others on LinkedIn, asking coworkers from internships for help, and using social media to supplement rather than replace in-person connections. The document emphasizes that networking is important for career success and advises graduates to focus on refining skills in their chosen field through continued education.
This document is an employee handbook for Crispin Porter + Bogusky, an advertising agency. It welcomes new employees and explains that while some may love working there and others may hate it, the experience will be memorable. It defines the agency's broad view of advertising as anything that promotes their clients, not just traditional media. It emphasizes the agency's strong culture and the passion, confidence, and work ethic needed to generate great ideas even when original ideas fail. It frames the work as operating like a factory to produce marketing products and stresses the importance of execution over simply discussing ideas.
The document provides tips and strategies for effective networking. It aims to illustrate that networking is natural, beneficial, and can be easy. It discusses how to prepare for networking events, start conversations, build rapport, work a room, and network in different settings. The overall goal is to increase one's circle of influence and open doors to new opportunities through relationship-building.
The document summarizes Nancy Fay's presentation at the Brownsburg Public Library about her residency experience. It highlights that she gained valuable professional experience and networking opportunities, saw examples of strong library leadership and community engagement, and believes libraries can offer lifelong learning.
The document is the Spring 2016 edition of the newsletter for the Latino Business Student Association (LBSA) at UC Berkeley. It introduces the new LBSA board for the semester and announces upcoming events. These include a Meet and Greet to get to know board members and committees, and a workshop with Deloitte. It also summarizes the board's retreat in Columbia, CA where they planned activities and socialized. Finally, it includes a quiz to help students determine which LBSA committee would be the best fit for them.
1. Justin Fenwick held a creative session with a client to help develop their strategic plan, but it did not go as planned. Despite preparing an agenda, the questions were too broad and participants were confused about the purpose.
2. During the session, several participants openly expressed their frustration with the unclear process. In response, Justin scrapped the original agenda in favor of addressing the needs expressed by those in attendance.
3. While the creative session did not go as intended, Justin was able to collect over 150 ideas. He also identified several key themes and trends from aggregating the ideas that could inform the client's strategic plan and future work, such as being fully responsive to youth and facilitating their involvement in local
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
The document provides advice for new librarians and information professionals. It discusses finding your niche within the fragmented library community. It encourages professionals to face their fears, take career risks for impact, learn from positive experiences, get involved in different projects, find a mentor, and ask for help. The document also advises professionals to say no to opportunities occasionally and give themselves breaks from time to time.
My few points on what is important about social media, why should you take it seriously and about changing nature of our communication. A background for a 15 min presentation that took place on IntelTalk on 11th Jan 2011 in Prague - see http://www.mediaintel.cz
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
No One Cares About Your Content (Yet): WordCamp Chicago 2013Cliff Seal
This document provides a summary of Cliff Seal's presentation titled "No One Cares About Your Content (Yet)" given at WordCamp Chicago 2013. The presentation employs satire to discuss how people have short attention spans online and make quick judgments about websites. It emphasizes the importance of understanding your users, establishing context, focusing on emotional connections, guiding users through design, and constantly testing assumptions. The goal is to create positive experiences that benefit both users and businesses.
Lili Plotkin provides her contact information and describes herself as hungry to learn and a born researcher. She enjoys interacting with and learning from brilliant people. She has experience in advertising and public relations at RIT and has held positions at Roberts Communications and Partners + Napier where she conducted research, wrote briefs and strategies, and assisted on projects.
The document provides tips for effective networking. It recommends focusing on helping others rather than yourself, listening more than talking, nurturing existing connections, reaching out to 1 new person per day, following up within 24 hours, and paying connections forward by introducing people. The overarching message is that networking is about developing relationships through respecting people's time, getting out of your inbox to meet in person, and connecting people with common interests without being disingenuous.
This document outlines the importance and benefits of storytelling for nonprofits. It discusses how storytelling connects people on an emotional level and motivates donors and volunteers. Specific resources for how to tell stories through video, photos, and social media are provided, including best practices for each medium. Metrics for measuring the impact of stories, such as views and donations from YouTube videos, are also covered. The document emphasizes that compelling stories about real people are key to engaging audiences and achieving organizational goals.
How to Recover from Google Phantom 2 | Position2Position2
This blog lists effective steps which should be implemented in order to minimize the adverse impact of Google Phantom algorithm update. These steps improve user experience.
This PPT is about: Personality
-What is Personality
-Theories on Personality
-Examples and creative comparison
-How understanding personalities can become productive at workplace
This Presentation is made as a part of MBA class assessment
Email is a very crucial component of a B2B brand’s marketing strategy. But what are the reasons most B2B brands use email for? How prominently does mobile figure for B2B email? Get answers to all these questions in these cool slides we put together for you…
The Presentation is about :
- Google Inc
- China Inc
What happened to Google in China story?
This Presentation is done as a part of MBA class assessment in 2010.
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
The document is a series of repeated copyright notices for the website www.position2.com and its parent company Position 2, Inc. It also includes contact information for Vinod at Position 2 including an email and phone number, as well as a brief note about discussing helping to grow a business.
The Presentation is about :
- Coca Cola Comapny
- Internal & External factors analysis
- Strategic decision matrix
- Coca Cola's Strategy
This Presentation done as a part of MBA class assessment in 2010
The document provides guidance on creating effective email newsletters. It discusses why businesses may want to send email newsletters, including to build their brand awareness and leverage existing content. It also notes that not every business needs a newsletter and provides tips for determining if a newsletter makes sense based on factors like industry norms, goals, and available resources. The document then covers best practices for newsletter anatomy, such as keeping the content 90% educational and 10% promotional, and setting clear expectations for subscribers on topics and frequency.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Handouts for The Magic of Relationships talkRedbox Studio
The document discusses the importance of building rapport to get ahead in life. It provides 8 tips for developing excellent rapport, such as focusing on helping others, investing time in relationships, having gratitude, being memorable and fun, appreciating people, being credible, surprising people, and becoming a resource. Building rapport gets prospects to know, like, and trust you, leading to more customers and opportunities. The document encourages practicing these tips to cultivate relationships and attract abundance.
The document discusses problems with common conversation advice that focuses on pleasing others and gaining approval. This leads to anxiety, inauthentic interactions, and failure to build strong relationships. Instead, the author advocates adopting a "win-win" mindset where conversation is a mutually beneficial exchange. Shifting to this approach involves changing underlying thought patterns, practicing new social behaviors, and developing as a person to bring more value to interactions. The goal is enjoyable, fulfilling conversations without needing others' approval.
This document provides guidance on creating engaging social media content. It emphasizes focusing on the audience rather than self-promotion. Specifically, it recommends (1) standing out through unexpected opportunities and special events, (2) shifting focus from "What's in it for me?" to "What's in it for them?" by understanding the audience's perspective, and (3) answering three questions for each post - the goal, target audience, and value proposition. The overall message is that effective content meets audience needs rather than just promoting the company.
Happiness is a Blance - A Framework For Your CareerGovLoop
This document discusses finding career happiness through balance and self-discovery. It argues that career happiness comes from knowing yourself, understanding your motivations, and pursuing work that you want to do. It emphasizes taking time for self-reflection to discover your core interests and values in order to find balance between your work and personal life. Finding this balance will lead to true career happiness and fulfillment.
The document provides tips for effective networking, including being patient, accepting rejections, asking questions of others, and following up. It emphasizes focusing on learning about others rather than just getting a job, being confident, keeping an open schedule, and making connections through volunteer roles. Tips include customizing communications, introducing oneself positively, and physically engaging at events.
Expert tips from LinkedIn and Citi's Women & Co. will help you work a room with ease. To continue the discussion, visit Connect: Professional Women's Network, a free LinkedIn group powered by Citi, at http://www.linkedin.com/womenconnect.
This document discusses communication skills and effective communication. It covers various topics such as the importance of communication, different types of communication, barriers to effective communication, and tips for overcoming those barriers. It emphasizes the importance of communication for expressing information and understanding others. Both verbal and non-verbal communication are important. Effective communication involves being clear, concise, complete, correct, and considering your audience. Open-ended questions are generally better than closed-ended questions at facilitating dialogue. Public speaking requires skills like planning, using positive non-verbal cues, and confidence. Different communication styles should be considered depending on the individual. Social media also plays a role in modern communication.
Rainmaking through networking 05-30-2017douglaslyon
This document provides tips and strategies for effective networking. It begins by defining effective networking as having specific goals and follow up. Most people are not effective at networking because they don't set goals, follow up after events, or realize that everyday interactions are opportunities to network. The document then offers advice on various aspects of the networking process, including preparing for events by defining what makes you unique; practicing introductions; focusing conversations on the other person; and following up after through notes, calls, and repeated contact. The key takeaways are to become an expert networker by setting goals and being accountable for achieving them through relentless follow up.
10 Steps to Building Better Relationships in Your NetworkChange Grow Achieve
To enhance our opportunities for success, we should surround ourselves with amazing people. To make the most of our time, we should have a connection plan. Follow these 10 steps and grow your network!
Reader Behavior Survey -- The Results Are In!Daeus Lamb
The Reader Behavior Survey was done to give authors insight into how readers think, what they like, what makes them act, and how to interact with them. Understand readers psychologically and boost your career.
How To Get Noticed, Hired or Anything Else You Wantedhawan
This document provides tips on how to get noticed, get hired, and achieve your goals. It outlines 10 ways to do so, including connecting with others in a meaningful way, overcoming fear to share your personal story, getting commitments rather than favors from people, and making the most of your time by prioritizing important work. The document encourages focusing on supporting others, surrounding yourself with people you want to become like, and trusting others for who they are rather than who you want them to be. It also promotes having fun in your pursuits and doing work that is meaningful to you.
The document discusses the importance of business etiquette for career success. It states that business etiquette involves common sense and consideration for others, which enables one to negotiate job searches, gain confidence, dress appropriately, interact effectively with coworkers, handle conflicts, and get along with bosses. The document provides tips for networking, job interviews, communication skills, and appropriate conduct in work environments. Good etiquette makes a pleasant impression and can help one get ahead or be left behind in their career.
The document provides tips and lessons for effective writing from a presentation by Bart Butler. Some key points include: listen to your audience, keep messages concise and clear, and make them compelling using techniques like quotes from real people. Well-known copywriters like Leo Burnett and David Ogilvy emphasized the importance of simplicity, memorability, and writing in a way that people can relate to. The document also includes an exercise to come up with headlines targeting different audiences.
The document discusses improving communication skills through understanding audiences, fair communication principles, active listening and reading, and developing good writing abilities. It provides tips for understanding audiences, being fair to readers through reciprocity, practicing active listening and reading, and qualities of good writing such as meeting expectations, being clear and concise, and being efficient and effective. Styles of communication discussed include colloquial, casual, and formal writing.
Networking is important for finding job opportunities and making professional connections. It involves meeting new people in a business or social context to expand one's network. Some key tips for effective networking include joining a professional organization, finding a mentor, attending events early and talking to new people, being genuinely curious about others, finding common ground, and following up afterwards by thanking contacts. It is important to network regularly, not just when looking for a job, and to maintain relationships over time rather than using contacts for short-term gain. Patience is also important, as referrals may not come immediately.
Similaire à Newslettering: Creating Effective Newsletters With Love (20)
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2. 2
WELCOME.
When I joined Youth With A Mission in 2002, I realized that one of my most important tasks, though not in the
“missionary” job description, was communicating with friends, family and supporters about what I was up to. Because
partnerships were essential - in finances, prayer, and encouragement - communication was also essential.
Though many dread this kind of communication, I, as a public speaker and graphic designer by trade, enjoyed
creating newsletters and other forms of communication.
This eBook is my attempt at sharing what I’ve learned through my experience of creating newsletters, as well as my
study on the subject of communication and many conversations with friends and supporters.
This is not a “Biblical basic for fundraising” or a comprehensive look at communication to supporters, but a look at the
process of mass communication, primarily through written email newsletters. I think that if we apply God’s principles
and creativity to our process of communication we’ll produce some cool things, and express his heartbeat through the
very process of writing and designing a newsletter.
If you’re new to “newslettering”, or have been at this gig for years, I hope that you find the following pages
encouraging, inspiring and challenging. I wish you many years of effective and fun communication with those that
care about you.
Enjoy.
3. 3
CONTENTS
2 INTRO | in case you missed it
4 YOU | being yourself
13 YOUR AUDIENCE | bridging the gap
20 THE CREATION PROCESS | how I go about it
28 RESOURCES | helpful books and other goodies
30 THANK YOU
* Note: This ebook is best viewed in Adobe Acrobat.
4. YOU
“Today you are You,
that is truer than true.
There is no one alive
who is Youer than You.”
Dr. Seuss
5. YOU | YOUR AUDIENCE | THE CREATION PROCESS 5
My favorite newsletters to read as a kid weren't the pretty glossy ones, but a particular
black-and-white with cut-and-pasted-photos newsletter from a relative living in
Mongolia. The newsletters weren't professional or polished, but it was him. Honest and
personal, he drew me into his world.
A friend and long-time non-missionary told me recently that,
"The biggest threat in ministry is the threat of not being yourself."
While this can be true in many areas of life where many people have many different (and often
unrealistic) expectations of you, it is also true of your communication. I always had competing
expectations talking to me. One (like my mom) saying, "Your newsletters are too short! We
want to hear more about how you're doing!" The other saying, "I love short newsletters. Get to
the point, I don't have all day." Whom to please?
When you're communicating with family, friends and supporters, the most important thing
you're communicating is you. At the end of the day, it's who you are that people will love
hearing from, along with your "tone of voice" and your personality.
Consider the following ideas about communicating you.
6. YOU | YOUR AUDIENCE | THE CREATION PROCESS 6
BE PERSONAL.
Personally ;-), when I sit down to write a newsletter I often feel the pressure to err on the side of being professional rather than
personal. After all, I'm writing to partners who pay our bills, surely they'll want to know that we're busy doing good things, making
good "return" on their investment! And while it's true that we must be accountable, I often find that people care more about how my
family and I are really doing as opposed to a hearing a bunch of stats about our good work.
Seth Godin, in his book Linchpin, talks about the growing importance of bringing humanity to your work. As part of a ministry or non-
profit, much of your work is probably human and personal by nature. Don't lose that! We don't need investing in people, changing
lives and caring for people's needs to start sounding like a job or a task, it must be personal! People will be drawn to you as you be
yourself.
7. YOU | YOUR AUDIENCE | THE CREATION PROCESS 7
YOUR LIFE IS
FASCINATING.
While you may be staring at your keyboard scrounging for anything interesting to include in your newsletters, realize that your life is
fascinating for the outsider. Assume that your readers are asking, “What is it like being you?”
Malcolm Gladwell, in What the Dog Saw says regarding writing stories,
“The trick to finding ideas [for stories] is to convince yourself that everyone and everything has a story to
tell. I say trick but what I really mean is challenge, because it's a very hard thing to do. Our instinct as
humans, after all, is to assume that most things are not interesting.”
Don’t assume that your life is boring. Find the stories in your life and in those around you that need to be shared.
8. YOU | YOUR AUDIENCE | THE CREATION PROCESS 8
BE HONEST.
It's easy, especially when doing "the work of the Lord", to beat around the bush, especially when it comes to finances. Hopefully
you're writing to people that care about you (check out Ask Permission in the following section if they don’t), and they'll appreciate
the clear communication. If you're asking people to support you with finances, don't say, "Pray for me, cause I need money." Say what
you mean.
I used to have well-intentioned people ask, "How are you doing with finances?" And I, trying to sound grateful, would say, "Great!" or,
"I always have what I need." These were people wanting to help out and I denied the chance to give.
At the same time, don’t always be asking for money. Make your supporters feel valued for their relationships, not just their wallets.
9. YOU | YOUR AUDIENCE | THE CREATION PROCESS 9
CLARIFY YOUR
MISSION.
If you’re like me, even if you make communication a priority, you’ll often hear the question, “So what is it that you do exactly?” Before
communicating this with other, it’s important that this is clarified in your own mind before communicating it with others.
A couple years ago we received many of these questions from some of our supporters. We realized that they had been receiving
sound bytes from our lives and work, but had trouble understanding how all these pieces fit together. This was an issue of
communication. It forced us to narrow down our mission and make an effort to communicate it more simply and clearly.
Your audience will find it easier to partner with you when they understand your essential mission.
10. YOU | YOUR AUDIENCE | THE CREATION PROCESS 10
FIND YOUR VOICE.
Technology is a beautiful thing, but it must always serve your message, not the other way around. With all the technology available,
it's easy to get caught up in making fancy videos or HTML newsletters, but if you're best at writing plain text emails, then for
goodness sake, bless your readers with an amazing plain text email!
For example, one of my friends is playing with creating an audio podcast to communicate with friends, because his most comfortable
mode of communication is verbal.
Though you may find it intimidating, technology is constantly becoming more user-friendly and within reach for most people. For
example, Mail Chimp, with it's fresh and simple approach to HTML newsletters, makes sending cool-looking newsletters easier than
ever. But we'll talk more about the chimp later...
Of course, when considering your method of communication, you must always consider your audience's language. Considering your
audience's language and your own often presents some tension, but that's a good thing as we consider honoring our audience and
communicating effectively. We'll talk about that more in the next section.
11. YOU | YOUR AUDIENCE | THE CREATION PROCESS 11
PERFECTION NOT
REQUIRED.
If you wait for the perfect newsletter before sending it out, you’ll never send out a newsletter. Writing, design and communication are
all learning processes. Allow yourself to fail and just call it learning. The key to creativity and good newsletters is just doing it.
"One of the difficult lessons every artist must learn is that even the failed pieces are essential."
David Bayles & Ted Orland, Art & Fear
Don’t apologize or make excuses, put yourself out there. You may surprise yourself with your results when imperfection becomes
acceptable.
12. YOU | YOUR AUDIENCE | THE CREATION PROCESS 12
TRY THIS.
One of the keys of developing your writing ability and your written “personality” is PRACTICE.
Try journaling. You can practice unedited communication and putting your thoughts on paper.
Start a blog. There’s something about blogging, publishing your thoughts for the world to see, that helps define your writing, develop
a habit of written communication, and build your personal confidence. Try it out! Wordpress.com is a good place to start.
Try the “elevator pitch.” The scenario is that you going to meet with someone interested in supporting you and would like to hear
more about your mission. You have prepared all the things you’ll say to introduce him to your work. As you get to his office, he comes
out and says he needs to attend to something urgent, and asks if you could accompany him in the elevator and explain your work
along the way. So you have to ditch the well-planned conversation and give the 30-second version. What would you say? Who are
you and what is your mission? This helps clarify your mission and define the core message of your newsletters.
13. YOUR
AUDIENCE
“It’s always about bridging the distance
between artist and audience to make a real
connection. If there’s no connection, there can
be no conversation.”
Garr Reynolds, author of Presentation Zen
14. YOU | YOUR AUDIENCE | THE CREATION PROCESS 14
Essential to great communication is connecting with your audience and sharing your message in a way they will understand.
When you're writing a newsletter you must consider who you're writing to and "language" they understand best.
When I got married to my wife, who is from the Netherlands, I faced for the first time the challenge of literally translating our
newsletters into a different language. We received lots of great help from friends, but this was a huge challenge. It takes effort.
Translating your message often isn't easy, but it is worth it. When we made the effort to translate our communications into Dutch, we
received great feedback from our Dutch friends and supporters.
While you may not have to literally translate your communications into another language, you may experience the language gap in
different ways. Here are a couple tips to consider as you craft your next newsletter.
15. YOU | YOUR AUDIENCE | THE CREATION PROCESS 15
D.U.A.T.Y.A.D.U. ( )
Don't use acronyms
that your audience
doesn't understand.
Every community and workplace has a language of inside jokes, acronyms, and vocabulary of its own, which, for the uninitiated,
might as well be Dutch. The issue we often run into is forgetting that not everyone understands our dialect.
Chip Heath and Dan Heath, in Made to Stick, call this the "Curse of Knowledge." Once you know a language, it's hard to remember
what it was like to not know that language. Once you’re an insider, you can’t remember what it was like being on the outside looking
in.
I used to lead the "Worship, Intercession, Spiritual Warfare and Evangelism" school, and found it super inconvenient to write the long-
hand school name every time I mentioned it in our updates (kinda interrupts the flow). Despite the inconvenience, I always made the
effort to write it out, or at least add a link to the W.I.S.E. school as a footnote for those who want to know more about it.
Another thing to realize is that your audience isn't engaged in your life - and often your newsletters, unfortunately - to the extent you
are. You may have explained what "YWAM" means in the past 3 newsletters, but your audience may be tuning in for the first time in
months. If you don't want them to feel out of the loop make sure you explain yourself.
When you write about your programs, community or mission, remember that you're audience isn't immersed in your daily language.
16. YOU | YOUR AUDIENCE | THE CREATION PROCESS 16
CONSIDER YOUR
MEDIUM.
Your preferred method of communication, be it video, email, or pop-up-and-dance-around-the-room multimedia experiences, must
come second to your audience's preferences and ease with technology.
This is difficult for me. I love using design-rich media, but find that at times my efforts are not worth the investment for the technical
difficulties they bring for my readers. For those whose email hosts don't receive HTML emails, I am sure to include a link to the
newsletter online. Also, for some of our friends who don't use email at all, I try to make the effort of sending them a paper copy of our
newsletters (ok, my mom helps actually get it into their hands, thanks Mom).
One great comment I once received was, "Your newsletter looked great on my iPod!" While this happened by accident, it reminded
me that some of our readers open our newsletters on small screens. Now I intentionally try to make HTML emails mobile-device
friendly (550 pixels wide is great for mobile devices and most PC users as well, see Resources for the place to find more practical tips).
When we take time to consider our audience's preferences, we show that we care about and respect them. And sometimes actions
speak louder than words....
17. YOU | YOUR AUDIENCE | THE CREATION PROCESS 17
While we're talking about various mediums, also
consider your time vs value. You can spend 20
hours every month making an amazing newsletter,
but all the effort might go unnoticed by the
majority of your audience, who want the content
more than anything. And, chances are your
supporters aren't donating to you to have you
spend all week making newsletters for them, so
they'll understand if you are trying to use your
time wisely.
David DuChemin, professional photographer and
author of Within the Frame, has this mantra,
"Gear is good. Vision is better."
Basically his point is that photography is about
making great photos, not just having the latest
gear. I think the same principle applies to us as we
design newsletters. Your newsletters may be
pretty, but what really counts is your content. The
design elements should merely support what
you're saying, not be the focus in itself.
*Not David DuChemin, but Ted introduced me to his writing.
18. YOU | YOUR AUDIENCE | THE CREATION PROCESS 18
ASK PERMISSION.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant
messages to people who actually want to get them.” Seth Godin, marketer, author, blogger at sethgodin.typepad.com
I know it feels so good to be able to send your newsletter to 100,000 people immediately (you know, all those Facebook “friends” and
any email address you've ever accumulated), but that's not the respectful or wise way to build a newsletter list. Only send your
newsletter to those who want to receive it. Why? Because when people request your newsletter, it means they're bought in, want to
hear about what you're up to, and won't get annoyed when they get your regular mail, they asked for it! Start small when it comes to
your address list, and let it grow over time.
This might sound kinda obvious, but these days our mailboxes and inboxes are filled with companies and people who don’t get that.
Let’s do better.
With that permission comes responsibility. Like don't ever include your readers' email addresses in the "To:" or even "CC:" row when
sending group emails. The "BCC:" (Blind Carbon Copy) works great, or you can use a mail host (see my subtle Mail Chimp plug) that
will do this for you automatically. This is about respect for your readers and general professionalism.
19. YOU | YOUR AUDIENCE | THE CREATION PROCESS 19
TRY THIS.
Get feedback. Ask a few friends, ideally from a variety of ages and walks of life (people who don’t understand the lingo), for honest
feedback about one of your newsletters. Ask for input directly, seeing as the “let me know what you think” at the bottom of a
newsletter often doesn’t elicit many responses. Ask them for specific feedback regarding length of the newsletter as well as language
used. Even better, sit down with someone as they read your newsletter. You may be surprised at how the simplest things (in your
mind) can be misunderstood, and how your “clear” communication can leave many of your readers in the dark due to the “Curse of
Knowledge.” Keep this feedback from the uninitiated in the back of your mind as you write in the future.
Try the “tapper and listener” exercise. Think of a song. Tap the rhythm of the melody on a table, and have a friend try to guess the song.
Notice that as you tap you’re playing the melody in your head, so it’s impossible not to decipher the taps. For your friend, on the other
hand, who’s not hearing the song, it’s nearly impossible to decipher the taps. The “Curse of Knowledge” at work again. Just don’t tap
Jingle Bells, for some reason my wife guessed that one right away...
21. YOU | YOUR AUDIENCE | THE CREATION PROCESS 21
Ok, this is the fun part. Get your paper, pencils and crayons, we’re gonna make
ourselves a newsletter!
The following is my process of creating newsletters, as well as some considerations
as you’re writing content and designing your newsletter.
* Creating beautiful newsletters at the age of 3.
22. YOU | YOUR AUDIENCE | THE CREATION PROCESS 22
MAKE A DEADLINE.
The most important thing in making newsletters is just making them, and regularly. Writing newsletters can be a dreaded activity for
anyone, but it becomes less so when you get into a rhythm with it.
How often should you write? I think it's better to err on the side of shorter newsletters and more of them. People are more likely to
read them when they're short - there’s nothing worse than having your newsletter sent to the “read later” folder simply because the
length is intimidating. Frequent updates will help people feel that they're already in the loop with what you're doing. But don't go
too crazy with frequency. People don't need your daily news (you don't have time for that, and no one needs to know which flavor of
cream cheese you put on your bagel this morning).
Personally, I sent short monthly text emails to financial supporters and close friends, and would send a quarterly HTML newsletter to
our larger email list. At that time I would also create a print version of the HTML email to distribute to those who didn't receive emails,
sometimes the print version would also be included in my home church's weekly bulletin.
23. YOU | YOUR AUDIENCE | THE CREATION PROCESS 23
COLLECT STORIES.
“Stories have the amazing dual power to simulate and to inspire. And most of the time we don’t even have
to use much creativity to harness these powers - we just need to be ready to spot the good ones that life
generates every day.” Chip Heath & Dan Heath, Made to Stick
You've gotta have something to say, right? In the weeks before your newsletter's set to send, think about what's been going on in
your world and what you'd want to share with others. Think of significant stories or events that paint a picture of your last couple
months and your overall mission. As you're doing this, remember the Curse of Knowledge. Even if you feel as though the last months
have been completely boring, there's probably a lot that you're a part of that would help your readers understand you, your mission,
and how they can pray for and encourage you.
During content-collection time I would usually look for a significant story, such as somebody who's life was changed or a realization
that I had etc. Stories are powerful at painting a picture of your world, and are interesting to read. The facts, numbers and schedules
are necessary too, but stories carry emotion, humanity, and life, and they're happening all around you all the time.
I would usually write my content first, before moving to the design phase. Remember, your newsletter design serves to compliment
and re-enforce your content, not replace it.
My newsletters would usually have this basic outline: overview of what we've been up to the past couple months and what's ahead
(facts), story about someone, a few prayer points, and a thank you.
24. YOU | YOUR AUDIENCE | THE CREATION PROCESS 24
SIMPLY DESIGN IT.
If I could give one tip when it comes to actually designing your newsletter, it would be to keep it SIMPLE.
Scott McCloud, author of Understanding Comics: The Invisible Art, says this about simplicity in art:
"By stripping down an image to essential meaning, an artist can amplify that meaning."
He was talking about simplicity in comic art, but the same is true of any design, and is important to consider as you put the elements
of your newsletter together. We’ve talked about the priority of your content, and your newsletter design should amplify the things
you want to convey.
While content-collection usually comes first, at this point allow the design and content to play off each other. Restraints of design (as
well as page-size etc) often force changes in content, and help clarify and simplify what you’re trying to say.
It’s also important to consider your audience as you design. I once made the mistake of deciding to compress my newsletter to fit on
a smaller page. It looked great, but I received several comments that the font-size was too small. If your readers can’t actually read it,
you’ve defeated your own purpose!
25. YOU | YOUR AUDIENCE | THE CREATION PROCESS 25
WHY HTML
I’ve heard many people ask, “How can I put my newsletter inline in an email instead of having to make it an attachment?” The answer
is to create an HTML email. Creating an HTML newsletter allows you to create colorful, image-rich newsletters that show up directly in
the reader’s email window. No more attachments and no more “10 minutes to download” emails.
Of course, the acronym “HTML” itself is enough to scare most non-web developers away, but that needn’t be the case. There are many
HTML email services that help make it easy to create HTML emails with little or no web design experience required.
The best of these is Mail Chimp. I’ve designed and sent HTML emails with several other email services, but Mail Chimp is the most
user-friendly for the price (free!). I highly recommend it. Here’s why...
26. YOU | YOUR AUDIENCE | THE CREATION PROCESS 26
MONKEY
BUSINESS
6 reasons why Mail Chimp is your friend:
It's free! You can send 3000 emails/month with a free account.
It really is easy to use. When I started using Mail Chimp I also recommended it to a
couple friends who had no HTML experience. Within a couple days I had received
two beautiful newsletters from them. There are also options for including your own
design and customizing templates.
Protect your supporters' privacy. Never accidentally forget the BCC again! Your readers
won't be able to see any other email addresses from others recipients.
They help you. For this eBook I was going to do a tutorial about setting up and using
Mail Chimp, but they already include many video tutorials to help you get started.
Customizable sign-up forms. This makes asking permission easy.
More fun than a barrel of monkeys. With their fresh design and a good sense of
humor, they'll help make "newsletter time" something to look forward to.
27. YOU | YOUR AUDIENCE | THE CREATION PROCESS 27
TRY THIS.
Just do it. Of course, once again, the key to making amazing newsletters is DOING IT. Sit down and make one! Good luck.
Start a Mail Chimp account. Head over to mailchimp.com and sign up for your free account. You can start things off by importing your
mailing list or, if you haven’t already, now may be a great time to ask permission from your readers. Send a link to your sign up form.
Don’t worry if your list shrinks a bit.
28. 28
RESOURCES.
BOOKS ABOUT COMMUNICATION
Made to Stick | Chip Heath & Dan Heath | This is a great book on effective communication. Also check out their
resources at madetostick.com.
Presentation Zen | Garr Reynolds | Though writing specifically about presentations and smart PowerPoints, Garr shares
principles of simplicity that are essential for any form of communication. Also visit Garr’s blog, presentationzen.com.
Seth Godin | Seth first introduced me to the concept “permission marketing.” Check out his blog,
sethgodin.typepad.com, and his books, especially his newest, Linchpin. Also check out his talk at TED about a new way
of marketing, called “Tribes.”
29. 29
MORE RESOURCES.
TIPS FOR HTML NEWSLETTERS
Mail Chimp Resources | mailchimp.com/resources | Find great Email Marketing Tips and free HTML Email Templates
here. It’s great stuff.
MY NEWSLETTERS
Check out a few of our newsletters from 2009.
SPRING 2009 | Email brentandanna.com/mailing/2009/spring/spring2009.html
Print (PDF, printed on half of an 8.5X11) brentandanna.com/mailing/2009/spring/spring-2009.pdf
SUMMER 2009 | Email brentandanna.com/mailing/2009/summer/summer2009.html
Print (PDF, printed on half of an 8.5X11) brentandanna.com/mailing/2009/summer/summer-2009.pdf
Also visit my blog, blog.brentmanke.com, for more thoughts about communication.
30. 30
THANK YOU.
Thanks to Ace, Ted, Marcos, Antonio, Donevon, Kev, Casey, Pi-Peter, Merel, Nathan, for all the resource-sharing,
inspiration, encouragement, and great conversations about communication.
Thanks to our supporters on both sides of the pond for great feedback on our communications and being part of the
conversation.
Thanks YWAM Denver for 8 great years.
Liefs, thanks for your encouragement and listening to all my rabblings.