The document discusses how combining creative and data-driven marketing can improve engagement and make marketing more data-driven. It advocates using data and insights, not just data, to inform marketing strategies. Examples are given of how predictive modeling for Lenovo improved various metrics like engagement, click-through rate, and qualified leads. The discussion also touches on validating marketing success by analyzing relevant metrics.
MGM Resorts International aims to use social media and content strategy to engage customers and drive business. Their mission is to create an enjoyable experience for visitors from around the world. By producing high-quality, credible content at scale across social platforms, MGM Resorts hopes to stand out amongst other brands and competitors.
In 2013, Anheuser-Busch InBev set a vision to become the best consumer packaged goods company in digital. To achieve this, they built dedicated digital teams to support marketing, trade, and technology. They adopted a test-and-learn mindset of 70% established ideas, 20% experimental ideas, and 10% innovative ideas. Through this approach, they have successfully innovated in emerging media platforms, new commerce channels, content co-creation, and the connected home by challenging partners to innovate with them.
Brands that create memorable customer experiences that matter in people's lives on a daily basis will be the most relevant brands. As experience becomes the new brand differentiator, companies must design experiences that satisfy customers through every interaction on any channel. While most mobile users are still undecided when shopping online, ensuring easy access to useful information is important for building trust in a brand.
This document discusses how to become better storytellers by recognizing signals from media data about customers. It recommends understanding customers' passions and behaviors by analyzing who they are, where they are located, and what motivates them. The key is then using this data insight to create and capitalize on compelling stories through targeted media. The summary is in 3 sentences as requested.
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
1. The document discusses the importance of inclusion and engagement for all talent within an organization.
2. It recommends that when talent comes to work they should understand their basic responsibilities, goals, values, performance reviews, and communication from leadership.
3. People want to work at companies that offer professional development, stretch assignments, mentorship, career management, and a fair and inclusive work environment.
The document summarizes an initiative called i'mPART that aims to promote diversity in the advertising, media, and marketing industries. It was created to raise awareness of the benefits of diversity and bring professionals together around increasing diversity. The initiative focuses on promoting, attracting, retaining, and training diverse talent. It has raised nearly $2 million to support its mission through the MEDIACTION fundraiser.
The document discusses how combining creative and data-driven marketing can improve engagement and make marketing more data-driven. It advocates using data and insights, not just data, to inform marketing strategies. Examples are given of how predictive modeling for Lenovo improved various metrics like engagement, click-through rate, and qualified leads. The discussion also touches on validating marketing success by analyzing relevant metrics.
MGM Resorts International aims to use social media and content strategy to engage customers and drive business. Their mission is to create an enjoyable experience for visitors from around the world. By producing high-quality, credible content at scale across social platforms, MGM Resorts hopes to stand out amongst other brands and competitors.
In 2013, Anheuser-Busch InBev set a vision to become the best consumer packaged goods company in digital. To achieve this, they built dedicated digital teams to support marketing, trade, and technology. They adopted a test-and-learn mindset of 70% established ideas, 20% experimental ideas, and 10% innovative ideas. Through this approach, they have successfully innovated in emerging media platforms, new commerce channels, content co-creation, and the connected home by challenging partners to innovate with them.
Brands that create memorable customer experiences that matter in people's lives on a daily basis will be the most relevant brands. As experience becomes the new brand differentiator, companies must design experiences that satisfy customers through every interaction on any channel. While most mobile users are still undecided when shopping online, ensuring easy access to useful information is important for building trust in a brand.
This document discusses how to become better storytellers by recognizing signals from media data about customers. It recommends understanding customers' passions and behaviors by analyzing who they are, where they are located, and what motivates them. The key is then using this data insight to create and capitalize on compelling stories through targeted media. The summary is in 3 sentences as requested.
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
1. The document discusses the importance of inclusion and engagement for all talent within an organization.
2. It recommends that when talent comes to work they should understand their basic responsibilities, goals, values, performance reviews, and communication from leadership.
3. People want to work at companies that offer professional development, stretch assignments, mentorship, career management, and a fair and inclusive work environment.
The document summarizes an initiative called i'mPART that aims to promote diversity in the advertising, media, and marketing industries. It was created to raise awareness of the benefits of diversity and bring professionals together around increasing diversity. The initiative focuses on promoting, attracting, retaining, and training diverse talent. It has raised nearly $2 million to support its mission through the MEDIACTION fundraiser.
These bits of software, strategic thinking and experimental attitude are combined with pieces of hardware and varying skills to create and surprise. The goal is to create something innovative and valuable. A world of bits and pieces is always changing, as are we.
The document discusses concepts from cognitive neuroscience including working memory, long term memory, and episodic memory. It provides diagrams of models of working memory that include components like the central executive, visuospatial sketchpad, phonological loop, and sensory buffers. It also shares a quote about how human beings have a large storage capacity for episodic memories of things we pay attention to without intending to memorize. The document promotes learning more about storyscaping techniques on the provided website.
This document discusses several topics related to digital marketing including automation of processes and collaboration with partners, advanced targeting and programmatic media buying, issues with ad blocking and brand safety, measurement and attribution of marketing campaigns, challenges facing marketing agencies, and the importance of talent.
Brian Wong, CEO of Kiip, discusses how the company is engaging consumers in "connected moments" by rewarding them for achievements and behaviors in mobile apps and through connectivity. Kiip has logged over 2 billion moments with 150 million devices globally. Wong describes how moments can be used for media, CRM/loyalty programs, and data. He provides a case study of how Campari used moments to increase brand consideration through in-app rewards. Wong envisions taking moments to the next level by better defining audiences, moments, and the value exchange between brands and consumers.
This document appears to be a business card for Ashley J. Swartz, the founder and CEO of Furious Corp. It lists her as a speaker at iMedia Austin 2015 and provides her name, Twitter handle, title, and email contact for Furious Corp.
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection
This document discusses personally identifiable information (PII) and how the digital advertising landscape has changed in recent years. It notes that PII rules were established 15 years ago but the market is now very different, with platforms merging PII data with ad serving data and using PII for targeting. It suggests that regulating PII and connecting different data silos, including for internet of things devices, is an important issue. It concludes that advertising technology companies should reconsider how they can appropriately leverage PII given these changes.
The document discusses originality and freshness in creative works. It states that originality does not mean something is completely unprecedented, but rather how familiar elements are represented or juxtaposed in a fresh way. Automation and technology should not replace human strategy and interaction, but rather be built around people in a way that enhances communication.
The document appears to be notes from a presentation given by Ashley J. Swartz, founder and CEO of Furious Corp. The presentation discusses strategies for success in the face of industry disruption, including embracing technology to improve the customer experience rather than viewing it as a threat. Swartz advocates for progress over change, and efficiency through understanding customer needs. A mission statement is included that emphasizes Furious Corp.'s goal of enhancing lives and performance through accessible information and tools.
The document summarizes a case study of a programmatic advertising campaign run by Anagram for OptiShot, a golf simulation company. The campaign drove a 565% increase in direct sales year-over-year and exceeded benchmarks, with a 1.5x return on ad spend. Anagram tested different creative themes, messages, and formats targeted to various audience segments, and optimized creatives and media on a monthly basis based on results.
This document discusses leveraging people data to increase marketing effectiveness. It covers:
1) Setting a foundation by establishing guidelines, measurement frameworks, and learning agendas for programmatic marketing.
2) Developing a data strategy by defining data-driven beliefs, integrating all customer data into a central view, and running marketing programs using that unified data.
3) Activating data and cross-channel delivery by discovering audiences across partners, optimizing campaign delivery, understanding cross-channel engagement and consumer journeys, and maximizing reach.
The document discusses topics around sex on campus and programmatic advertising. It contains 5 sections: 1) what brings people to a programmatic bootcamp, 2) a discussion of sex habits of college students and hookup culture, 3) comparisons of understanding consent in 1984 versus 2015, 4) realizations about modern sex on campus being transparent, balanced, data-driven and transactional, and 5) a comparison of television events and audience targeting versus programmatic advertising.
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...iMedia Connection
This document discusses the challenges of creativity and innovation, noting that creative work is difficult and often involves failure before success is achieved. It encourages an attitude of experimentation and learning from mistakes in order to "fail better" and ultimately create breakthrough ideas through persistence and an willingness to learn from missteps.
This document provides an overview of various kitchen and home topics including kitchen renovations, organization, cooking methods such as breakfast/brunch, laundry, baking pies and other goods, BBQ, kitchen appliances like cooktops and wall ovens, and major appliances.
The document summarizes key 21st century brands and their market positions:
1. It lists the market capitalization and valuations of top global brands such as Apple, Google, Microsoft, Facebook, and Coca-Cola.
2. It also highlights emerging brands with lower current valuations but seen as potential top global brands in 5 years such as Airbnb, Snapchat, Uber, Pinterest, and Dropbox.
3. Additional sections discuss concepts like the "New Economic Order" of consumers who spend according to their values, as well as trends around authenticity, discovery, individuality, and transparency that 21st century brands must embrace.
Eric Oliver lays out a path for using virtual reality (VR) to inspire exploration, starting with internal demos at Stanford in 2014 and a partnership with JauntVR. By summer 2015, VR activations were piloted in retail stores in New York City and San Francisco to elevate the in-store experience, with future plans to record pilot store usage, develop smartphone attachments for wider distribution, advance 360-degree 3D filmmaking, and promote conservation through VR experiences of nature.
Data is a company's most valuable hidden asset, as it is generated everywhere and can provide value if leveraged properly. While data may seem abstract, when recognized and used strategically it functions as a form of currency that companies can use to their advantage. The document stresses that data is ubiquitous and valuable if viewed as a resource rather than just information.
This document discusses branding strategies for Charles Schwab. It emphasizes that brands are living entities defined by thousands of gestures over time. Strong brands communicate efficiently, are ownable, trusted, and valuable. The document examines challenger brands that lead with their beliefs, slay monsters, break conventions strategically, and sacrifice ruthlessly. It provides examples of belief-driven brands and discusses how brands can enter cultural conversations. The importance of consistency is stressed, saying the brand is the wall and the wall is the brand at all times.
These bits of software, strategic thinking and experimental attitude are combined with pieces of hardware and varying skills to create and surprise. The goal is to create something innovative and valuable. A world of bits and pieces is always changing, as are we.
The document discusses concepts from cognitive neuroscience including working memory, long term memory, and episodic memory. It provides diagrams of models of working memory that include components like the central executive, visuospatial sketchpad, phonological loop, and sensory buffers. It also shares a quote about how human beings have a large storage capacity for episodic memories of things we pay attention to without intending to memorize. The document promotes learning more about storyscaping techniques on the provided website.
This document discusses several topics related to digital marketing including automation of processes and collaboration with partners, advanced targeting and programmatic media buying, issues with ad blocking and brand safety, measurement and attribution of marketing campaigns, challenges facing marketing agencies, and the importance of talent.
Brian Wong, CEO of Kiip, discusses how the company is engaging consumers in "connected moments" by rewarding them for achievements and behaviors in mobile apps and through connectivity. Kiip has logged over 2 billion moments with 150 million devices globally. Wong describes how moments can be used for media, CRM/loyalty programs, and data. He provides a case study of how Campari used moments to increase brand consideration through in-app rewards. Wong envisions taking moments to the next level by better defining audiences, moments, and the value exchange between brands and consumers.
This document appears to be a business card for Ashley J. Swartz, the founder and CEO of Furious Corp. It lists her as a speaker at iMedia Austin 2015 and provides her name, Twitter handle, title, and email contact for Furious Corp.
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?iMedia Connection
This document discusses personally identifiable information (PII) and how the digital advertising landscape has changed in recent years. It notes that PII rules were established 15 years ago but the market is now very different, with platforms merging PII data with ad serving data and using PII for targeting. It suggests that regulating PII and connecting different data silos, including for internet of things devices, is an important issue. It concludes that advertising technology companies should reconsider how they can appropriately leverage PII given these changes.
The document discusses originality and freshness in creative works. It states that originality does not mean something is completely unprecedented, but rather how familiar elements are represented or juxtaposed in a fresh way. Automation and technology should not replace human strategy and interaction, but rather be built around people in a way that enhances communication.
The document appears to be notes from a presentation given by Ashley J. Swartz, founder and CEO of Furious Corp. The presentation discusses strategies for success in the face of industry disruption, including embracing technology to improve the customer experience rather than viewing it as a threat. Swartz advocates for progress over change, and efficiency through understanding customer needs. A mission statement is included that emphasizes Furious Corp.'s goal of enhancing lives and performance through accessible information and tools.
The document summarizes a case study of a programmatic advertising campaign run by Anagram for OptiShot, a golf simulation company. The campaign drove a 565% increase in direct sales year-over-year and exceeded benchmarks, with a 1.5x return on ad spend. Anagram tested different creative themes, messages, and formats targeted to various audience segments, and optimized creatives and media on a monthly basis based on results.
This document discusses leveraging people data to increase marketing effectiveness. It covers:
1) Setting a foundation by establishing guidelines, measurement frameworks, and learning agendas for programmatic marketing.
2) Developing a data strategy by defining data-driven beliefs, integrating all customer data into a central view, and running marketing programs using that unified data.
3) Activating data and cross-channel delivery by discovering audiences across partners, optimizing campaign delivery, understanding cross-channel engagement and consumer journeys, and maximizing reach.
The document discusses topics around sex on campus and programmatic advertising. It contains 5 sections: 1) what brings people to a programmatic bootcamp, 2) a discussion of sex habits of college students and hookup culture, 3) comparisons of understanding consent in 1984 versus 2015, 4) realizations about modern sex on campus being transparent, balanced, data-driven and transactional, and 5) a comparison of television events and audience targeting versus programmatic advertising.
The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Stru...iMedia Connection
This document discusses the challenges of creativity and innovation, noting that creative work is difficult and often involves failure before success is achieved. It encourages an attitude of experimentation and learning from mistakes in order to "fail better" and ultimately create breakthrough ideas through persistence and an willingness to learn from missteps.
This document provides an overview of various kitchen and home topics including kitchen renovations, organization, cooking methods such as breakfast/brunch, laundry, baking pies and other goods, BBQ, kitchen appliances like cooktops and wall ovens, and major appliances.
The document summarizes key 21st century brands and their market positions:
1. It lists the market capitalization and valuations of top global brands such as Apple, Google, Microsoft, Facebook, and Coca-Cola.
2. It also highlights emerging brands with lower current valuations but seen as potential top global brands in 5 years such as Airbnb, Snapchat, Uber, Pinterest, and Dropbox.
3. Additional sections discuss concepts like the "New Economic Order" of consumers who spend according to their values, as well as trends around authenticity, discovery, individuality, and transparency that 21st century brands must embrace.
Eric Oliver lays out a path for using virtual reality (VR) to inspire exploration, starting with internal demos at Stanford in 2014 and a partnership with JauntVR. By summer 2015, VR activations were piloted in retail stores in New York City and San Francisco to elevate the in-store experience, with future plans to record pilot store usage, develop smartphone attachments for wider distribution, advance 360-degree 3D filmmaking, and promote conservation through VR experiences of nature.
Data is a company's most valuable hidden asset, as it is generated everywhere and can provide value if leveraged properly. While data may seem abstract, when recognized and used strategically it functions as a form of currency that companies can use to their advantage. The document stresses that data is ubiquitous and valuable if viewed as a resource rather than just information.
This document discusses branding strategies for Charles Schwab. It emphasizes that brands are living entities defined by thousands of gestures over time. Strong brands communicate efficiently, are ownable, trusted, and valuable. The document examines challenger brands that lead with their beliefs, slay monsters, break conventions strategically, and sacrifice ruthlessly. It provides examples of belief-driven brands and discusses how brands can enter cultural conversations. The importance of consistency is stressed, saying the brand is the wall and the wall is the brand at all times.