1. Syaiful Hazlee Yurid P127298
Yap Wei Keong (Daniel) P127497
How Le Yi (Chloe) P127299
Yu Jie P131039
Babu P129783
ZCMB6112
MANAGEMENT INFORMATION SYSTEM
SEMESTER 2 2023/2024
SET 3
Case Study
NOKIA
GROUP 6
2. Observation Presumed Actions
Decision made in 2001s was based on past experience Elaborate strategic plan based on external
environment and internal situation to make decision.
Movement from an area structure to world-wide
product structure
Elaborate structure development plan & implement
change step by step with adhesion of the team
Moving from highly decentralized structure to more
centralized structure
HR development plan with workshop, training, team
building to support change
Focus on capabilities, globalization and financial
objective
Focus on implementing right structure favorable to
the accomplishment of objectives
3. Prioritize software development
Observation/Fact of Failure:
Nokia failed to adapt quickly to changes in the
mobile phone market, particularly the shift from
traditional feature phones to smartphones. The
company underestimated the impact of
touchscreen technology and the iOS and Android
operating systems, which revolutionized the
smartphone industry.
Recommendation:
Nokia should prioritize innovation across both
hardware and software domains to differentiate
its products and stay competitive in the market.
This includes investing in research and
development to develop cutting-edge
technologies and user-centric solutions.
4. Embrace Technologically Change
Observation/Fact of Failure:
Nokia missed several opportunities to innovate
and capitalize on emerging trends. The company
was slow to embrace touchscreen technology
and delayed the development of a competitive
smartphone platform. This allowed competitors
like Apple and Samsung to gain a significant
foothold in the market.
Recommendation:
Nokia should cultivate agile and forward-thinking
leadership that can quickly adapt to market
changes and drive strategic initiatives. This
involves empowering leaders to make bold
decisions, foster a culture of innovation, and lead
by example.
5. Product development which Customer
Oriented
Observation/Fact of Failure:
Nokia's ecosystem fragmentation, with multiple
operating systems and platforms (Symbian,
MeeGo, Windows Phone), led to inconsistencies
in user experience and developer support. This
fragmented approach hindered Nokia's ability to
compete with more cohesive ecosystems like iOS
and Android.
Recommendation:
Nokia should prioritize user experience design to
create products and services that resonate with
consumers and provide seamless, intuitive
experiences. This includes leveraging customer
insights and feedback to inform product
development and design decisions.
6. Strategic Partnerships
• Observation/Fact of Failure:
• Nokia faced intense competition from global rivals,
particularly Asian manufacturers like Samsung and
Huawei, which offered competitive products at
lower price points. This intensified pricing pressure
and eroded Nokia's margins.
• Recommendation:
• Nokia should consider strategic partnerships and
acquisitions to complement its existing capabilities,
enter new markets, and accelerate growth. This
involves identifying potential partners and targets
that align with Nokia's strategic objectives and have
the potential to create synergies and value.
