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- 1. THANK YOU DIGITAL AUDIT & RECOMMENDATIONS
- 2. WEBSITE RECOMMENDATIONS • Homepage (MainTab) – Show products by category in place of ‘Shop’ • Homepage – Give ‘Buy’ option • Give reviews option (leave reviews & read reviews) on the product page (inner page) • Include short videos of products on product pages • In the images, product should standout as in user shouldn’t over-shadow the product • Run Promotions that are beneficial in the long run like build customer database (email ids) • In Future – Run Combo offers
- 3. SOCIAL MEDIA AUDIT – FACEBOOK /TWITTER • No engagement on the page – Likes,Comments, Shares • Creative appears non-boostable • 13K Page likes may be through Paid Ads (Through Page Like Campaign) • Content is posted irregularly.That too only on Important days • Link of other social media icons is missing • No Campaign / Contest is seen • No Cross platform promotion
- 4. ANALYSISOF CONTENT • Doesn’t engage with customers • Directionless – Wishing Days, poor quality of videos & selection of models etc. • Content has no theme • On Social Media – It is too sales oriented
- 5. CHALLENEGES • High Competition • Poor Brand visibility • No engagement on social media channels
- 6. GOING FORWARD – STEP 1 Define Company’sVision, Mission,About Us etc. • Mission: • What do we do? • Whom do we serve? • How do we serve them? • Vision: • What are our hopes and dreams? • What problem are we solving for the greater good? • Who and what are we inspiring to change?
- 7. GOING FORWARD – STEP 2 • Establish the differentiating factor (What need is the brand fulfilling) WHY IS BRANDING SO IMPORTANT ? People have too many choices and too little time Most offerings have similar quality and features People tend to base their buying choices on trust BRAND IS ABOUT BEING DIFFERENT
- 8. GOING FORWARD – STEP 3 • Give content a direction – Relate the brand with consumer lifestyle • Concept of More Than Comfort (Full of Life & Energy - Joyful) Comfort – Posture – Components of a Good Sleep – Diet for a Good Sleep Not just Mattress but other products as well like bed sheet, pillow etc.
- 9. GOING FORWARD – STEP 4 • Create Content Buckets (Broad themes) • Mattress • Pillow • Bed sheet • Recommendations or Suggestions of Physicians • DidYou Know • Facts (Pertaining to Sleep) • Solution of Lifestyle Disorders (SimpleTips) • Tips for Home Decoration • Ask an Expert • Mascot (Character)
- 10. GOING FORWARD – STEP 5 • Increase brand awareness (initially – In the first phase) • Campaigns / Contests • Informative / EducationalContent from experts (Physicians or Physiotherapists) • Influencer Marketing (Home décor experts – Interior designers etc.) • Offline Activities like in Mall promotion,Societies etc. • Souvenir at Doctor’s Clinic (Reminder) • Paid Articles in Magazines & Newspapers (MediaCoverage)
- 11. THANKYOU