SlideShare une entreprise Scribd logo
O-some
I dedicate this
  presentation
 respectfully to
   ah_livia for
 having always
  made sound
comments to my
 presentations.
The landscape of slideshare is quite
           challenging
Slideshare slides you into the
sea of information




                         Sea of information
 The larger the
 pebble is, the
   greater the
 information is
Like time jar, you
    fill with pig
pebbles first so are
presentations they
   need to have
 impacting values
to fill the time jars
     of readers
Slideshare being the
 number one source
 of presentations will
filter out unimportant
     contributions




         Low views
      Low comments
        Low tweets
        Low embed
          Low likes
       Low favorites
O-some presentations
        get          treatment




              Featured
        Presentation of the day
Only a handful presentation get VIP
            treatment




                    Slideshare with this
                    classification is leading
                    to the emerging of the
                    long-tail distribution.
                    Few presentations get
                    the highest degree of
                    exposure
Go where the
  reader is



      Pull the readers with the
       content; else you shall
           push them away
The acquisition of
     LinkedIn of
     slideshare
brightened up these
    possibilities
Visualized information of
  LinkedIn extends the
possibilities of slideshare
Professionals
Work Relations
Old Relations
Casual Interaction
Casual Business Relations
Business-Related
Formal Relations
Remote Cooperation
Analyzing Your Social Media Strategy
Written by Paul Braat on September 12th, 2011 | 9 comments
For a couple of years social media has been on the radar of nearly every
marketer. Some really understand how to make it work for them, others
struggle and some are still clueless. Araceli Perez of e-interactive created an
amazing infographic, showing us all the relevant steps one need to take for
a solid social media strategy.
Slideshare has all the elements of
 conducting a complete strategy plan.
 The way you develop increasing your
readership is extensible to the way you
      acquire important customers
Today, influence is about
trustful information. You
want to reach the social
networkers
who have influence –
those who can cause
others to take action, by
reading your
presentation trustfully
while engaged.
Twitters for some presentation exceed 50
and yet the viewership is low
Few tweets (long-tail distribution) make far
more impacts on viewership
  They are like wind channel; blow much
                   faster
Slideshare Rendered Publishing Easy




                                                       Easy Re-
                                          Easy         uploading
                                          Monitoring
                           Easy
                           Promoting
                           and
            Easy Editing   distributing


Easy
Uploading
This easiness is
 the challenge
Publish many pages, but only few get
noticed
Sliding into the Flood of
Information




            A new
        phenomenon is
          emerging
Generally when someone feels
'full' their stomach will have a       The stomach is
volume of approx. 1.5 litres.          like a dam
However, due to the structure of
the stomach it is possible to
distend it to contain 4 litres,
however this would cause trouble
with respiration, would be                 Likewise; our
extremly unhealthy and is based
off of an 'average' study, different      stomach has a
people will have slightly different
maximum volumes.
                                        limited capacity to
                                        digest information
Read
more: http://wiki.answers.com/Q
/How_much_water_can_the_hu
man_stomach_hold_without_bur
sting#ixzz1zjuIAmHt
All studies show that as the
  number of e-mails grows
 their reading becomes less
(too much for our stomach)
The Sea of Information
          One of the great influxes we'll see in the 2010's and
          with Web 2.0 is the amount of information available.
          With everyday people becoming the creators of the
          internet the amount of useful and useless information
          will increase exponentially.
          http://www.elphie.com.au/index.php/elphiesblogpage/
          21-seainfo



                                            Will readership of
                                            presentations
                                            drop?
Information overload
Slideshare has introduced
new venues for readers such
as ipad.
The circulation of
presentations is faster
Slideshare rightly eliminated
walls, unnecessary news and
     other extra luggage
 Will the next step be a new
filtering of presentations to
   ensure their quality????
Will slideshare SLIDE the
 reader into the sea of
valuable presentations?

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O some slideshare

  • 2. I dedicate this presentation respectfully to ah_livia for having always made sound comments to my presentations.
  • 3. The landscape of slideshare is quite challenging
  • 4. Slideshare slides you into the sea of information Sea of information The larger the pebble is, the greater the information is
  • 5. Like time jar, you fill with pig pebbles first so are presentations they need to have impacting values to fill the time jars of readers
  • 6. Slideshare being the number one source of presentations will filter out unimportant contributions Low views Low comments Low tweets Low embed Low likes Low favorites
  • 7. O-some presentations get treatment Featured Presentation of the day
  • 8. Only a handful presentation get VIP treatment Slideshare with this classification is leading to the emerging of the long-tail distribution. Few presentations get the highest degree of exposure
  • 9. Go where the reader is Pull the readers with the content; else you shall push them away
  • 10.
  • 11. The acquisition of LinkedIn of slideshare brightened up these possibilities
  • 12. Visualized information of LinkedIn extends the possibilities of slideshare
  • 13. Professionals Work Relations Old Relations Casual Interaction Casual Business Relations Business-Related Formal Relations Remote Cooperation
  • 14. Analyzing Your Social Media Strategy Written by Paul Braat on September 12th, 2011 | 9 comments For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy.
  • 15. Slideshare has all the elements of conducting a complete strategy plan. The way you develop increasing your readership is extensible to the way you acquire important customers
  • 16. Today, influence is about trustful information. You want to reach the social networkers who have influence – those who can cause others to take action, by reading your presentation trustfully while engaged.
  • 17. Twitters for some presentation exceed 50 and yet the viewership is low Few tweets (long-tail distribution) make far more impacts on viewership They are like wind channel; blow much faster
  • 18. Slideshare Rendered Publishing Easy Easy Re- Easy uploading Monitoring Easy Promoting and Easy Editing distributing Easy Uploading
  • 19. This easiness is the challenge
  • 20. Publish many pages, but only few get noticed
  • 21.
  • 22. Sliding into the Flood of Information A new phenomenon is emerging
  • 23. Generally when someone feels 'full' their stomach will have a The stomach is volume of approx. 1.5 litres. like a dam However, due to the structure of the stomach it is possible to distend it to contain 4 litres, however this would cause trouble with respiration, would be Likewise; our extremly unhealthy and is based off of an 'average' study, different stomach has a people will have slightly different maximum volumes. limited capacity to digest information Read more: http://wiki.answers.com/Q /How_much_water_can_the_hu man_stomach_hold_without_bur sting#ixzz1zjuIAmHt
  • 24. All studies show that as the number of e-mails grows their reading becomes less (too much for our stomach)
  • 25. The Sea of Information One of the great influxes we'll see in the 2010's and with Web 2.0 is the amount of information available. With everyday people becoming the creators of the internet the amount of useful and useless information will increase exponentially. http://www.elphie.com.au/index.php/elphiesblogpage/ 21-seainfo Will readership of presentations drop? Information overload
  • 26. Slideshare has introduced new venues for readers such as ipad. The circulation of presentations is faster
  • 27. Slideshare rightly eliminated walls, unnecessary news and other extra luggage Will the next step be a new filtering of presentations to ensure their quality????
  • 28. Will slideshare SLIDE the reader into the sea of valuable presentations?