Téléchargé parOlivier Aveyra
Objectif première page de google
Le document aborde l'importance d'apparaître en première page de Google et l'impact des mots clés sur le trafic. Il mentionne la distribution des sources de trafic et présente les données relatives aux clics sur les résultats de recherche. Enfin, il évoque l'utilisation de Google Analytics pour analyser ces informations.
Objectif première page de google
- 1. Objectif 1ère page de Google
- 2. Yes… «Je suis en 1ère page de Google »
- 3. « Quelle estl’utilité d’avoir un mot clé en 1ère page de Google ? »
- 5. « Quelle estl’utilité d’avoir un mot clé en 1ère page de Google que personne ne demande ?»
- 7.
- 8. Le Triangle d’or 100% des clics Page 8
- 9. Source de trafic: La règle d’or • 33% moteurs de recherche • 33% sites référents • 33% accès directs Page 9
- 10. Source de trafic: La règle d’or Le Graphique de Google Analytics Page 10
Notes de l'éditeur
- #2 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #3 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #4 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #5 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #6 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #7 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #8 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #9 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #10 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #11 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).
- #12 Stacked, 3-D text with center perspective(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Impactfrom the Font list, and then change the font size of each line so that the text is approximately the same width. For example, if you entered FIRST on the first line, SECOND on the second line, and THIRD on the third line (as shown on the slide), do the following:Select the first line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select the second line of text, and then on the Home tab, in the Font group, enter 65 in the Font Size box. Select the third line of text, and then on the Home tab, in the Font group, enter 92 in the Font Size box. Select all of the text. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacingtab, in the Spacing list, select Expanded. In the By box, enter 2.On the Home tab, in the Paragraph group, click Center to center the text in the text box.Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click Text Fill in the left pane. Select Solid fill in the Text Fill pane, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 15% (fifth row, second option from the left). Also in the Format Text Effects dialog box, click 3-D Rotation in the left pane, click the button next to Presets in the 3-D Rotation pane, and then under Perspective click Perspective Front (first row, first option from the left). Also in the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Depth, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Depth box, enter 300 pt. Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). To reproduce the lines behind the text, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rectangle (first option from the left). On the slide, drag to draw a rectangle.On the Home tab, in the Drawing group, click the arrow next toShape Fill, and then click No Fill.On the Home tab, in the Drawing group, click the arrow next toShape Outline, and then under Theme Colors click White, Background 1 (first row, first option from the left). On the Home tab, in the Drawing group, click the arrow next toShape Outline, point to Weight, and then click More Lines.In the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 2 pt.On the Home tab, in the Drawing group, click Arrange, and then click Send to Back.To reproduce the background on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter10%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1(first row, second option from the left).