OMMA 2009 Keynote
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The document discusses the changing landscape of advertising and search as media evolves. It notes that Applied Semantics developed technology to deliver targeted ads based on web page content. It also discusses the power of social media like Twitter and Facebook for advertising, providing statistics on potential reach and costs compared to traditional ads. The document suggests that in the future, content, knowledge sharing and search across social and algorithmic methods will all be important for finding information online.
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OMMA 2009 Keynote
- 1. Advertising, Riots, Twitter, Facebook and the Depression. What’s Going On... (oh what’s going on) Tuesday, March 24, 2009
- 2. “Once every 100 years media changes” Tuesday, March 24, 2009
- 3. Actual Facebook Advertising Tuesday, March 24, 2009
- 4. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements. Gil Elbaz http://www.google.com/press/pressrel/applied.html Tuesday, March 24, 2009
- 5. The Most Powerful Advertising Medium Ever Created Tuesday, March 24, 2009
- 6. = Stephen Hits On Girls http://www.flickr.com/photos/maveric2003/32471025/ Tuesday, March 24, 2009
- 7. = Blogger Dinner in Tokyo Tuesday, March 24, 2009
- 8. = Phone Book http://www.flickr.com/photos/recyclethis/186838960/ Tuesday, March 24, 2009
- 9. = + Tuesday, March 24, 2009
- 10. Don’t cry for me... Tuesday, March 24, 2009
- 11. Tuesday, March 24, 2009
- 12. Tuesday, March 24, 2009
- 13. 50% of advertising must move to measurable (currently in low 20%) Tuesday, March 24, 2009
- 14. What to worry about... Tuesday, March 24, 2009
- 15. Tuesday, March 24, 2009
- 16. Smart People: 12-20% Tuesday, March 24, 2009
- 17. Chance of Civil Unrest in USA: 20% Tuesday, March 24, 2009
- 18. Obligatory Twitter Slides Tuesday, March 24, 2009
- 19. The New Superbowl Advertisement Tuesday, March 24, 2009
- 20. Very real numbers Tuesday, March 24, 2009
- 21. The Superbowl Twitter Suggested • 100 Million World Wide • Two Years, $250,000 Viewers • 7 million potential followers • 50% see it = 50,000,000 • 5 million subscribe • 30 Seconds • 2.5M remain subscribed • $3,000,000 cost + $1M • 1% click weekly production = $4m • 100k monthly visits • $4m • 3.6m over three years • .08 a view • .07 a view (on a webpage) • You own: press release • You Own: Mailing list with millions of subscribers. Tuesday, March 24, 2009
- 22. Tuesday, March 24, 2009
- 23. Tuesday, March 24, 2009
- 24. The Future of (Re) Search (according to me) ((and the folks in Korea)) Tuesday, March 24, 2009
- 25. Basic content (i.e. facts) is 30% of the solution Tuesday, March 24, 2009
- 26. Knowledge Exchange (aka Q&A) is 30% of the solution Tuesday, March 24, 2009
- 27. Search (social, algorythmic or human) is 30% of the solution. Tuesday, March 24, 2009
- 28. Twitter Search is 5-10% of the solution. Tuesday, March 24, 2009
- 29. Tuesday, March 24, 2009
- 30. Tuesday, March 24, 2009
- 31. Tuesday, March 24, 2009
- 32. Time to take the gloves off Tuesday, March 24, 2009
- 33. Your Facebook session brought to you by Wolverine Want to skip advertisements? Join Facebook Pro Tuesday, March 24, 2009
- 34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans) Tuesday, March 24, 2009