Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Please go through my Digital Marketing Portfolio. Reference available upon request. Please contact if you need any links related to my work.
https://www.linkedin.com/in/lelwynnishallawrence/
https://lelwynnishal.blogspot.com/
https://lelwyn-nishal.medium.com/
Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
You'll learn:
- The major focus areas and anticipated obstacles by expert marketers for this year.
- Ways to incorporate AI in your SEO workflows.
- How to expand your search strategies beyond Google.
Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
Content Marketing: Strategy and Implementation – a conversation focused on putting together a valuable strategy for a content marketing campaign, with tips and advice on implementation and measurement.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Please go through my Digital Marketing Portfolio. Reference available upon request. Please contact if you need any links related to my work.
https://www.linkedin.com/in/lelwynnishallawrence/
https://lelwynnishal.blogspot.com/
https://lelwyn-nishal.medium.com/
Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
You'll learn:
- The major focus areas and anticipated obstacles by expert marketers for this year.
- Ways to incorporate AI in your SEO workflows.
- How to expand your search strategies beyond Google.
Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
Content Marketing: Strategy and Implementation – a conversation focused on putting together a valuable strategy for a content marketing campaign, with tips and advice on implementation and measurement.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Google acquired Writely in 2006 and turned it into Google Docs. Major tech companies have made large acquisitions in recent years including Facebook buying Instagram for $1 billion and WhatsApp for $19 billion, and Uber buying Careem for $3.1 billion in 2019. Digital marketing spending among US CMOs has increased since 2012 while traditional advertising spending has decreased over the same period.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's St...HubSpot
How do most corporations structure their content teams? What can you learn from them?
In this presentation you'll learn about the five common content production models employed by old media, new media, brands, and agencies so that you can choose a content team structure for your organization based on your business model, content goals, and available resources.
Check out the associated blog post for more info: http://hubs.ly/y0fT2s0
This document provides guidance on best practices for social media content creation and management. It begins by explaining the importance of understanding why a business needs social media and the advantages it provides. It then discusses how to properly know your audience, create a brand identity, define goals, develop a content plan, gather inspiration, and create content. The document stresses the importance of maintaining engagement and measuring success. Key aspects covered include developing personas, determining content pillars, creating a content calendar, optimizing for different platforms, and understanding various social media metrics. Overall, the document outlines a strategic approach for effectively utilizing social media to support business objectives.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
Creative Digital Marketing Agency - Digitalia ArabiaAyman Amin
Digitalia Arabia is a brand strategy and digital marketing agency that provides end-to-end solutions including consulting, social media marketing, search engine optimization, mobile marketing, reputation management, lead generation, content marketing, and design/development. They help clients build their brand and engage customers through data-driven strategies and creative digital solutions. Their team of consultants, marketers, and tech specialists works to understand clients' businesses, brainstorm ideas, and implement integrated campaigns to deliver measurable results.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
This document provides an agenda and overview for a Facebook ads training session. The session will cover marketing theory, Facebook theory, practical steps for setting up ads, ad structures, objectives, targeting, bidding, remarketing, audiences, measuring conversions, ad creative, landing pages, the Ads Manager and Power Editor tools. It includes details on each topic that will be covered, as well as statistics about Facebook usage and the company's vision. The trainer's qualifications and contact information are also included.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Content Guide - How To Improve Content CreationIlya Bilbao
Table of Contents
Table of Contents .............................................................. 3
Introduction........................................................................ 5
What Is Quality Content? .................................................. 6
Easy Ways to Write Content ............................................. 8
Quotes .............................................................................. 8
Roundups ......................................................................... 8
Interviews ......................................................................... 9
Re-Blogging ..................................................................... 10
Guest Posts ..................................................................... 10
Other Forms of Media ...................................................... 11
Slideshows ....................................................................... 11
Video Roundups ............................................................... 12
Videos With Commentary ................................................. 12
Music Roundups ............................................................... 13
Infographics ...................................................................... 13
Outsourcing Content ......................................................... 14
Conclusion......................................................................... 15
Resources ......................................................................... 16
You may ask this:
# People searched for...
1 how buzzfeed mastered content creation
2 how does content creation differ from advertising
3 how much does content creation cost
4 how to automate content creation
5 how to automate content creation via xml
6 how to do content creation
7 how to improve content creation
8 how to outsource content creation
9 how to start a content creation company
10 what do you mean by content creation
11 what does a content creation specialist do
12 what is brave frontier content creation program
13 what is content creation
14 what is content creation in marketing
15 what is content creation in websites
16 what is content creation strategy
17 what is digital content creation
18 what is multimedia content creation
19 what is video content creation
20 why is content creation important
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
The document discusses social media marketing and various social media platforms. It defines social media as online platforms that allow users to interact and share content. Social media marketing is using social media to promote a business or brand. Some key platforms discussed include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat. The document outlines advantages of using each of these platforms for social media marketing.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Google acquired Writely in 2006 and turned it into Google Docs. Major tech companies have made large acquisitions in recent years including Facebook buying Instagram for $1 billion and WhatsApp for $19 billion, and Uber buying Careem for $3.1 billion in 2019. Digital marketing spending among US CMOs has increased since 2012 while traditional advertising spending has decreased over the same period.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's St...HubSpot
How do most corporations structure their content teams? What can you learn from them?
In this presentation you'll learn about the five common content production models employed by old media, new media, brands, and agencies so that you can choose a content team structure for your organization based on your business model, content goals, and available resources.
Check out the associated blog post for more info: http://hubs.ly/y0fT2s0
This document provides guidance on best practices for social media content creation and management. It begins by explaining the importance of understanding why a business needs social media and the advantages it provides. It then discusses how to properly know your audience, create a brand identity, define goals, develop a content plan, gather inspiration, and create content. The document stresses the importance of maintaining engagement and measuring success. Key aspects covered include developing personas, determining content pillars, creating a content calendar, optimizing for different platforms, and understanding various social media metrics. Overall, the document outlines a strategic approach for effectively utilizing social media to support business objectives.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
Creative Digital Marketing Agency - Digitalia ArabiaAyman Amin
Digitalia Arabia is a brand strategy and digital marketing agency that provides end-to-end solutions including consulting, social media marketing, search engine optimization, mobile marketing, reputation management, lead generation, content marketing, and design/development. They help clients build their brand and engage customers through data-driven strategies and creative digital solutions. Their team of consultants, marketers, and tech specialists works to understand clients' businesses, brainstorm ideas, and implement integrated campaigns to deliver measurable results.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
This document provides an agenda and overview for a Facebook ads training session. The session will cover marketing theory, Facebook theory, practical steps for setting up ads, ad structures, objectives, targeting, bidding, remarketing, audiences, measuring conversions, ad creative, landing pages, the Ads Manager and Power Editor tools. It includes details on each topic that will be covered, as well as statistics about Facebook usage and the company's vision. The trainer's qualifications and contact information are also included.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Content Guide - How To Improve Content CreationIlya Bilbao
Table of Contents
Table of Contents .............................................................. 3
Introduction........................................................................ 5
What Is Quality Content? .................................................. 6
Easy Ways to Write Content ............................................. 8
Quotes .............................................................................. 8
Roundups ......................................................................... 8
Interviews ......................................................................... 9
Re-Blogging ..................................................................... 10
Guest Posts ..................................................................... 10
Other Forms of Media ...................................................... 11
Slideshows ....................................................................... 11
Video Roundups ............................................................... 12
Videos With Commentary ................................................. 12
Music Roundups ............................................................... 13
Infographics ...................................................................... 13
Outsourcing Content ......................................................... 14
Conclusion......................................................................... 15
Resources ......................................................................... 16
You may ask this:
# People searched for...
1 how buzzfeed mastered content creation
2 how does content creation differ from advertising
3 how much does content creation cost
4 how to automate content creation
5 how to automate content creation via xml
6 how to do content creation
7 how to improve content creation
8 how to outsource content creation
9 how to start a content creation company
10 what do you mean by content creation
11 what does a content creation specialist do
12 what is brave frontier content creation program
13 what is content creation
14 what is content creation in marketing
15 what is content creation in websites
16 what is content creation strategy
17 what is digital content creation
18 what is multimedia content creation
19 what is video content creation
20 why is content creation important
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
The document discusses social media marketing and various social media platforms. It defines social media as online platforms that allow users to interact and share content. Social media marketing is using social media to promote a business or brand. Some key platforms discussed include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat. The document outlines advantages of using each of these platforms for social media marketing.
This document summarizes Rand Fishkin's presentation on SEO in a two algorithm world. It discusses how Google's search algorithm has evolved from primarily considering links to now using machine learning and user signals like click-through rates and engagement. It recommends that SEO professionals optimize for both algorithms by focusing on factors like filling content gaps, driving task completion, and creating content that earns loyalty and amplification rather than just links. The future of SEO involves balancing traditional on-site optimization with a new approach focused on searcher outputs and engagement.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Rand Fishkin discusses how machine learning algorithms have changed search engine optimization. Google, Facebook, Twitter, and other platforms now use engagement signals like clicks, shares, and time on site to determine search rankings and visibility. This favors content that keeps users engaged and reduces bouncing. Fishkin provides strategies to fight against users clicking the back button, including understanding all visitor intents, optimizing click-through rates, improving signal-to-noise ratio on all channels, prioritizing user experience, and crafting compelling calls-to-action for top-of-funnel content. The new world is one of engagement-based reputation, so marketers must show platforms what they've got through visitor interactions.
SearchLove Boston 2015 | Rand Fishkin, 'Ranking Signals of the Future'Distilled
The document discusses potential future ranking signals that search engines may adopt and how they could impact SEO. It describes 7 potential signals:
1. Usage data of pages and sites, such as visits and engagement, could influence rankings.
2. Accuracy of information on sites could be measured and consistently accurate sites may rank higher in certain topics like health.
3. Query structures and popular brand searches could indicate strong brand associations that impact rankings.
4. Brands in the knowledge graph and as answers may correlate with higher rankings.
5. Clickstream data showing the paths users take to complete tasks could help rank sites users frequently arrive at.
6. Elements of user experience like site quality and
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
This document summarizes Rand Fishkin's presentation on how marketers can keep up with Google in 2017 and beyond. It discusses 5 key things marketers must do: 1) diversify traffic sources to reduce reliance on Google, 2) create a scalable link building strategy with decreasing friction, 3) use searcher intent and changing SERP features to break through Google's results, 4) evolve keyword targeting to match Google's sophistication, and 5) focus on searcher engagement which may be a new key ranking factor. The presentation explores how Google is increasingly using machine learning and user data in its algorithms.
Search engines aim to provide the most relevant results to users by considering various on-page factors like content, page speed, authority and user experience. While keyword stuffing and other manipulative tactics used to work, search engines now prioritize natural, unique content and a good user experience over optimization. Modern SEO involves both classic on-page techniques as well as new approaches like optimizing for speed, enhancing search result details, getting social shares and producing valuable content to improve ranking. The focus is on creating a seamless search and landing experience for users rather than individual optimizations.
This document summarizes the future of SEO and SEM. It discusses how SEO will focus more on speed, user experience, and using artificial intelligence to better understand user intent. SEM will utilize personalized content, innovative bidding engines, and big data. Overall, SEO and SEM will evolve to prioritize positive user experiences through tools like machine learning as search becomes more conversational.
This document provides a guide to SEO basics and the changing SEO landscape in 2016. It discusses how SEO has evolved with changes in technology and search engines. Key points include:
- SEO strategies must adapt to changes in algorithms like Google's RankBrain and Hummingbird that better understand user intent.
- Keywords remain important but the focus is shifting to providing answers to user questions through content.
- Updates to Google's search interface and paid ad formats can impact organic search results.
- An understanding of recent changes is crucial for SEO success in the current landscape.
SEO (Search Engine Optimization) is the process of managing content that can be found through the organic search results of a search engine. The benefits of SEO are, it’s free and passive web traffic month after month. Get to know more about SEO in this presentation by Skew Infotech, Coimbatore.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
SEO Tutorial for Beginners - Learn Search Engine Optimization (SEO) and various SEO tools and techniques in simple and easy steps starting from basic to advanced topics. The topics include basic search mechanism and algorithm, search ranking factors, Google Search Console, keyword generation, keyword research analysis, Google keyword planner, Google Trends, keyword value assessment, keyword competition analysis, keyword difficulty analysis, domain authority, page authority, keyword selection, on-page SEO, Yoast SEO, title tags, heading, SEO snippets, permalinks, slugs, outbound links, inbound links, internal linking, external linking, anchor text, do-follow & no-follow links, image SEO & optimization, content optimization, off-page SEO, backlink analysis, quality links,link building, directory submission, article submission, blog submission, press release submission, PDF submission, video submission, infographic submission, image submission, guest blogging, forum & discussion in SEO, social bookmarking, local SEO, Google Map, Google My Business, Google Street View and various SEO tools like Moz, SEM Rush, Ahrefs etc.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesDigital Juggler
This is a presentation I gave for the Smart Insights Digital Marketing priorities webinar series on why SEO is still important in 2014 and key trends to look out for.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
Rand Fishkin presented data on key trends in search engine optimization and search behavior in 2017. Some of the main trends discussed included the rise of predictive intent and implied queries based on user location and history, the growth of voice assistants and voice search, and uncertainty around the future of net neutrality regulations. Fishkin also highlighted the increasing importance of ranking in featured snippets and answer boxes in search engine results pages.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
8. By 2007, Link Spam Was Ubiquitous
This paper/presentation from
Yahoo’s spam team in 2007
predicted a lot of what Google
would launch in Penguin Oct,
2012 (including machine
learning)
9. Even in 2012, It Felt Like Google Was Making Liars Out
of the White Hat SEO World
Via Wil Reynolds
10. Google’s Last 3 Years of
Advancements Erased a
Decade of Old School
SEO Practices
11. They Finally Launched EffectiveAlgorithms to Fight
Manipulative Links & Content
Via Google
12. And They Leveraged Fear + Uncertainty of
Penalization to Keep Sites Inline
Via Moz Q+A
13. Google Figured Out Intent
Rand probably doesn’t
just want webpages
filled with the word
“beef”
14.
15. They Looked at Language, not Just Keywords
Oh… I totally
know this one!
16.
17. They Predicted When We Want Diverse Results
He probably
doesn’t just want a
bunch of lists.
18.
19. They Figured Out When We Wanted Freshness
Old pages on this
topic probably
aren’t relevant
anymore
29. In 2012, Google Published a PaperAbout How
they Use ML to Predict Ad CTRs:
Via Google
30. 2012
“Our SmartASS system is a
machine learning system. It
learns whether our users are
interested in that ad, and
whether users are going to click
on them.”
31. By 2013, It Was
Something Google’s
Search Folks Talked
About Publicly
Via SELand
32. As MLTakes Over More of Google’sAlgo, the
Underpinnings of the Rankings Change
Via Colossal
33. Google is PublicAbout How They Use MLin Image
Recognition & Classification
Potential ID Factors
(e.g.color,shapes,gradients,
perspective,interlacing,alttags,
surroundingtext,etc)
Training Data
(i.e.human-labeledimages)
Learning
Process
Best
Match
Algo
34. Google is PublicAbout How They Use MLin Image
Recognition & Classification
ViaJeffDean’sSlidesonDeepLearning;aMustReadforSEOs
35. Machine Learning in Search Could Work Like This:
Potential Ranking
Factors
(e.g.PageRank,TF*IDF,
TopicModeling,QDF,Clicks,
EntityAssociation,etc.)
Training Data
(i.e.good&badsearchresults)
Learning
Process
Best Fit
Algo
38. The Machines Learn to Emulate the Good Results & Try to Fix
orTweak the Bad Results
Potential Ranking
Factors
(e.g.PageRank,TF*IDF,
TopicModeling,QDF,Clicks,
EntityAssociation,etc.)
Training Data
(i.e.good&badsearchresults)
Learning
Process
Best Fit
Algo
39. Deep Learning is Even MoreAdvanced:
Dean says by using deep learning,
they don’t have to tell the system
what a cat is, the machines learn,
unsupervised, for themselves…
41. Googlers Don’t Feed in Ranking Factors… The Machines
Determine Those Themselves.
Potential Ranking
Factors
(e.g.PageRank,TF*IDF,
TopicModeling,QDF,Clicks,
EntityAssociation,etc.)
Training Data
(i.e.goodsearchresults)
Learning
Process
Best Fit
Algo
42. No wonder these guys are stressed about Google
unleashing the Terminators
Via CNET & Washington Post
44. Googlers Won’t Know Why Something Ranks or
Whether a Variable’s in theAlgo
He means other Googlers.
I’m Jeff Dean. I’ll know.
45. The Query Success Metrics Will BeAll That
Matters to the Machines
Long to Short Click Ratio Relative CTR vs. Other Results
Rate of Searchers Conducting
Additional, Related Searches
Metrics of User Engagement
on the Page
Metrics of User Engagement
Across the Domain
Sharing/Amplifcation Rate
vs. Other Results
46. The Query Success Metrics Will BeAll That
Matters to the Machines
Long to Short Click Ratio Relative CTR vs. Other Results
Rate of Searchers Conducting
Additional, Related Searches
Metrics of User Engagement
on the Page
Metrics of User Engagement
Across the Domain
Sharing/Amplifcation Rate
vs. Other Results
If lots of results on a SERP do
these well, and higher results
outperform lower results, our
deep learning algo will consider
it a success.
47. We’ll Be Optimizing Less
for Ranking Inputs
Unique Linking Domains
Keywords in Title
Anchor Text
Content Uniqueness
Page Load Speed
48. And Optimizing More for Searcher Outputs
High CTR for this position?
Good engagement?
High amplification rate?
Low bounce rate?
Strong pages/visit after
landing on this URL?These are likely to be the criteria of
on-site SEO’s future… People return to the site
after an initial search visit
49. OK… Maybe in the future.
But, do those kinds of
metrics really affect SEO
today?
55. 40 Minutes & ~400
Interactions Later
Moved up 2 positions after 2+ weeks
of the top 5 staying static.
56. 70 Minutes & ~500
Interactions Total
Moved up to #1.
57. Stayed ~12 hours, when it
fell to #13+ for ~8 hours, then
back to #4.
Google? You
messing with us?
58. Via Google Trends, we can see the relative impact
of the test on query volume
~5-10X normal volume over
3-4 hours
59. BTW –This is hard to replicate.600+
real searchersusinga varietyof
devices,browsers,accounts,geos,etc.
willnot lookthe same to Googleas a
Fiverr buy,a clickfarm,or a bot.And
note how G penalizedthe page after the
test…They might not put it back if they
thoughtthe site itselfwas to blame for
the clickmanipulation.
69. Optimizing the Title, Meta Description, & URL
a Little for KWs, but a Lot for Clicks
If you rank #3, but have a higher-than-
average CTR for that position, you might
get moved up.
Via Philip Petrescu on Moz
70. Every Element Counts
Does the title match what
searchers want?
Does the URLseem
compelling?
Do searchers recognize
& want to click your
domain?
Is your result fresh? Do
searchers want a newer
result?
Does the description
create curiosity & entice
a click?
Do you get the brand
dropdown?
71. Given Google Often Tests New Results Briefly on Page One…
ItMayBeWorthRepeatedPublicationonaTopictoEarnthatHighCTR
Shoot! My post only made it to #15…
Perhaps I’ll try again in a few months.
72. Driving Up CTR Through Branding Or Branded
Searches May GiveAn Extra Boost
78. Speed, Speed, and More Speed
Delivers the Best UX on Every Browser
Compels Visitors to Go Deeper Into Your Site
Avoids Features thatAnnoy or Dissuade Visitors
Content that Fulfills the Searcher’s Conscious &
Unconscious Needs
An SEO’s Checklist for Better Engagement:
79. Via NY Times
e.g. this interactive graph
that asks visitors to draw
their best guess likely gets
remarkable engagement
80. e.g. Poor Norbert does
a terrible job at SEO,
but the simplicity
compels visitors to go
deeper and to return
time and again
Via VoilaNorbert
83. Google’s looking for
content signals that a
page will fulfill ALL of a
searcher’s needs.
I think I know a few
ways to figure that
out.
84. ML models may note that
the presence of certain
words, phrases, & topics
predict more successful
searches
85. e.g. a page about New York that doesn’t
mention Brooklyn or Long Island may not be
very comprehensive
86. If Your Content Doesn’t Fill the Gaps in Searcher’s Needs…
e.g. for this query, Google might
seek content that includes topics
like “text classification,”
“tokenization,” “parsing,” and
“question answering”
Those Rankings Go to Pages/Sites That Do.
87. Moz’s Data Science Team
is Working on Something to
Help With This
The (alpha) tool extracts likely
focal topics from a given
page, which can then be
compared vs. an engines top
10 results
90. Pages that get lots of
social activity &
engagement, but few
links, seem to
overperform…
91. Google says they
don’t use social
signals directly, but
examples like these
make SEOs
suspicious
92. Even for insanely competitive
keywords, we see this type of
behavior when a URLgets
authentically “hot” in the
social world.
93. Data from Buzzsumo & Moz
show that very few articles
earn sharesAND that links &
shares have almost no
correlation.
Via Buzzsumo & Moz
94. I suspect Google doesn’t
use raw social shares as
a ranking input, because
we share a lot of content
with which we don’t
engage:
Via Chartbeat
95. Google Could Be Using a Lot of Other Metrics/Sources to Get
Data That Mimics Social Shares:
Clickstream (from Chrome/Android)
Engagement (from Chrome/Android)
Branded Queries (from Search)
Navigational Queries (from Search)
Rate of Link Growth (from Crawl)
96. But I Don’t Care if It’s Correlation or Causation;
I Want to Rank Like These Guys!
97. BTW – GoogleAlmost Certainly Classifies SERPs
Differently & Optimizes to Different Goals
These URLs have loads of shares & may have high loyalty, but
for medical queries, Google has different priorities
98. Raw Shares & LinksAre Fine Metrics…
Via Buzzsumo
99. But If the Competition Naturally Earns
Them Faster, You’re Outta Luck
4 new shares/day
2 new shares/day
3 new shares/day
10 new shares/day
100. And Google Probably Wants to See Shares that
Result in Loyalty & Returning Visits
101. New KPI #1: Shares & Links Per 1,000 Visits
Unique Visits
÷
Shares + Links
Via Moz’s 1Metric
102. New KPI #2: Return Visitor Ratio Over Time
Total Visitor Sessions
÷
# of Returning Visitors
103. Knowing What Makes OurAudience (and their
influencers) Share is Essential
From an analysis of the
10,000 pieces of content
receiving the most social
shares on the web by
Buzzsumo.
104. Knowing What Makes them Return (or prevents
them from doing so) Is, Too.
105. We Don’t Need “Better” Content… We Need “10X” Content.
Via Whiteboard Friday
Wrong Question:
“How do we make something as
good as this?”
Right Question:
“How do we make something 10X
better than any of these?”
106. 10X Content is the Future, Because It’s the Only Way to Stand
Out from the Increasingly-Noisy Crowd
http://www.simplereach.com/blog/facebook-continues-to-be-the-
biggest-driver-of-social-traffic/
The top 10% of content
gets all the social shares
and traffic.
107. Old School On-Site Old School Off-Site
Keyword Targeting Link Diversity
Anchor Text
Brand Mentions
3rd Party Reviews
Reputation Management
Quality & Uniqueness
Crawl/Bot Friendly
Snippet Optimization
UX / Multi-Device
None of our old school tactics will get this done.
109. Broad search Narrower search
Even narrower search
Website visit
Website visit Brand search
Social validation Highly-specific search
Type-in/direct visit Completion of Task
Google Wants to Get SearchersAccomplishing
Their Tasks Faster
110. Broad search
All the sites (or answers) you probably would
have visited/sought along that path
Completion of Task
This is Their Ultimate Goal:
115. APage ThatAnswers the Searcher’s Initial Query
May Not Be Enough
Searchers performing this query
are likely to have the goal of
completing a transaction
116. Google Wants to Send Searchers
to Websites that Resolve their
Mission
This is the only site where
you can reliably find the
back issues and collector
covers