Men rely heavily on the internet throughout their purchasing journey. Digital and online platforms play an important role for men at every stage, from initial research in the morning and evenings to purchases on mobile devices. Companies should start by understanding the consumer, focus on personalization while respecting privacy, and promote their products through courageous and creative online strategies.
The document discusses the evolution of personalization, from mass production and mass markets to more customized experiences. It describes how personalization has progressed from broadcasting uniform messages to mass audiences to narrowcasting tailored messages to smaller consumer segments and individual customers. The trend is driven by factors like mobility, social media, big data, and connected products that enable more personalized experiences and real-time interactions. The document argues that effective personalization can significantly increase returns on marketing investments and customer sales.
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
This document discusses branding from a behavioral economics perspective. It outlines how choice architecture and time discounting influence decisions. Choice architecture refers to how options are presented, while time discounting means people prefer rewards received sooner rather than later. Together these factors determine whether a decision is more significant/emotional or more trivial/computational. The document also explores how branding can influence signaling, social coordination, expectations, fluency, reward substitution, and habits. It argues that understanding where a brand falls on the significance/computation spectrum is important for determining effective marketing strategies.
Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart.
As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012.
We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering blood pressure, reducing muscle tension, and decreasing levels of stress hormones. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can lead to improvements in mood, focus, and overall feelings of well-being over time.
The document discusses responsive web design and argues that it needs to evolve beyond just resolution-based experiences. It notes that responsive design is great for reach but not for personalization. It advocates for an experience design approach that personalizes the experience based on factors like location, past behavior, social connections, and device. The document concludes that responsive design must focus on personalized experiences driven by consumer priorities to remain relevant, and that websites need to continually optimize experiences based on new information.
Men rely heavily on the internet throughout their purchasing journey. Digital and online platforms play an important role for men at every stage, from initial research in the morning and evenings to purchases on mobile devices. Companies should start by understanding the consumer, focus on personalization while respecting privacy, and promote their products through courageous and creative online strategies.
The document discusses the evolution of personalization, from mass production and mass markets to more customized experiences. It describes how personalization has progressed from broadcasting uniform messages to mass audiences to narrowcasting tailored messages to smaller consumer segments and individual customers. The trend is driven by factors like mobility, social media, big data, and connected products that enable more personalized experiences and real-time interactions. The document argues that effective personalization can significantly increase returns on marketing investments and customer sales.
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
This document discusses branding from a behavioral economics perspective. It outlines how choice architecture and time discounting influence decisions. Choice architecture refers to how options are presented, while time discounting means people prefer rewards received sooner rather than later. Together these factors determine whether a decision is more significant/emotional or more trivial/computational. The document also explores how branding can influence signaling, social coordination, expectations, fluency, reward substitution, and habits. It argues that understanding where a brand falls on the significance/computation spectrum is important for determining effective marketing strategies.
Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart.
As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012.
We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering blood pressure, reducing muscle tension, and decreasing levels of stress hormones. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can lead to improvements in mood, focus, and overall feelings of well-being over time.
The document discusses responsive web design and argues that it needs to evolve beyond just resolution-based experiences. It notes that responsive design is great for reach but not for personalization. It advocates for an experience design approach that personalizes the experience based on factors like location, past behavior, social connections, and device. The document concludes that responsive design must focus on personalized experiences driven by consumer priorities to remain relevant, and that websites need to continually optimize experiences based on new information.
The document discusses how context is becoming increasingly important for personalized consumer experiences. It notes that new technologies now enable the collection of contextual data like location, temperature, interests from social media, and more. When this contextual data is used to enhance brand experiences in real-time, it can increase customer loyalty and ROI. The document provides recommendations for companies to identify important contextual variables, select experiences that could benefit from contextual data, and test individual contextual variables before full integration.
What's Now and Next in Retail is a preview of the latest trends in in-store innovation, an excerpt from our popular Digital Trends Report. From iBeacon-enabled LED light fixtures to virtual reality-powered showroom experiences, this primer offers a glimpse of the current state of in-store retail innovation.
Social commerce strategies in 2014 should focus on engaging customers where they are active on social networks rather than trying to recreate those networks on company websites. Companies should integrate user-generated social content into their digital experiences and offer value to customers through personalized and real-time interactions, rather than taking a one-size-fits-all approach or collecting customer data without their permission. Successful strategies reward loyal customers through surprise gifts and engagements.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Resource/Ammirati CTO Dan Shust examines the possibilities as we enter the era of the digital die line.
The document discusses how marketers can help drive corporations towards more sustainable practices and goals. It notes that some estimates suggest the profits of the consumer goods industry could be wiped out within 30 years if no action is taken on sustainability. The document argues that while corporations have significant power and influence, they have no conscience or concern for future generations, so citizens and customers will need to use their own values and influence to push corporations towards improving lives and creating genuine sustainable solutions.
It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you.
For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body.
Happy holidays!
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
The document discusses generational traits and events that have shaped millennials, and analyzes how different archetypes manifest among them. It identifies the hero/warrior, explorer, and creator as dominant archetypes for millennials. For each archetype, it outlines their life context, goals, fears and gifts, and provides examples of brands that have successfully appealed to each, highlighting how they empower self-expression, independence, achievement and social change.
The document presents survey results from 3451 online consumers and 1014 employees of a company (EA) about their usage of different online advertising platforms. It shows that online advertising is the most commonly used platform by both groups at 77% and 66% respectively, followed by Facebook for consumers at 63% and employees at 46%. Other major platforms included video, Twitter, and Facebook.
A survey was conducted among 3451 online consumers and 1014 employees of a company about their preferences for different digital advertising methods. The survey found that online advertising was the most commonly preferred method at 77% among consumers and 66% among employees. Facebook and video ads were also popular among over 60% of respondents. However, Twitter, online video, and online advertising were less favored, chosen by between 16-29% of respondents.
1) The document discusses the rapid emergence of tablet consumers, with 1 in 5 people in the US intending to purchase a tablet in the next 6 months. Tablets are becoming an important shopping device, with high purchase conversion rates from tablet shoppers.
2) Tablets are used primarily for leisure activities like browsing the internet and shopping from the couch. Many retailers are starting to recognize tablets as an important platform and are designing mobile sites and apps to cater to tablet shoppers.
3) The document provides principles for designing tablet experiences, focusing on engaging, shareable, shoppable and extendable content. It also discusses responsive design as an approach to optimize content for different devices.
This document summarizes findings from a study about consumers' awareness and receptivity to new digital contexts for shopping, referred to as "Everywhere Commerce". Key findings include:
- "Early adopters" were more open to mobile phone shopping compared to the general population, and over 20% of the general population was open to shopping via display ads, video, or Facebook.
- Top factors driving consumer purchases included discounts and access to product information. Early adopters were more interested in contextual ads related to an article or blog they were viewing.
- Security and privacy were barriers, with Facebook seen as least secure. Transactions completed off the advertising platform made consumers feel more secure.
- Recommendations
This document summarizes Google's launch of Google+ Pages and provides recommendations for how brands should approach using this new feature. It describes the key aspects of Google+ Pages including enabling brands to create official pages to connect with customers, the ability to organize followers into circles to target messaging, and integration with the +1 button and sharing options. The document recommends brands initially take a monitoring approach before creating a Google+ Page and developing a test-and-learn strategy to establish clear objectives and measures.
Kelly Mooney's iCitizen Everywhere Commerce PresentationResource/Ammirati
1) Ecommerce is growing globally at double-digit rates annually, especially in Asia-Pacific and Latin America at over 15% each year. The web is also influencing over half of total retail store sales.
2) There are 7 key drivers transforming commerce including the shift to mobile and social platforms, new technologies and devices, evolving consumer behaviors, the rise of mobile payments and daily deals, and a new continuous partial shopping mindset.
3) Brands can facilitate a new immediate and social purchase journey across many platforms, enabled by consumer location, preferences and behaviors to build their brand and drive sales at every touchpoint. This convergence of brand building and sales represents the future of "everywhere commerce".
The O.P.E.N. Imperative for Consumers and Business ResultsResource/Ammirati
This document discusses how brands that are more "open" in allowing consumer involvement and participation tend to have better business results. The document presents research showing:
1) Brands perceived as more "open" by consumers in terms of being on-demand, personal, engaging, and networked have higher consumer purchase intent and likelihood of recommendations.
2) Brands' "openness" scores, as rated by consumers, correlate with their revenue growth rates over 5- and 9-year periods, indicating more open brands experience greater financial success.
3) Even small increases in perceived openness can lead to much larger boosts in consumer purchase intent, showing openness amplifies brands' influence on consumers.
The document discusses the rise of "everywhere commerce", which is digitally enhanced commerce undergoing exponential growth through multiple channels. This complexity creates challenges for brands to meet rising consumer expectations of connected experiences across touchpoints. The solution proposed is a "Connected Brand Commerce Experience" (CBCE) strategy. A CBCE strategy aims to create three-dimensional brand experiences that are triggered, shareable and shoppable across digital and offline channels. It seeks to compress the purchase journey and eliminate friction so that consumer needs can immediately be met. A successful CBCE strategy defines a brand's key purchase journeys and removes barriers to shopping through ecommerce or calls to action.
The document outlines Dr. Nita Rollins' presentation on future scenario planning. It discusses using scenario planning to envision four future scenarios for Ohio's economic growth as an innovation hub by 2016. Scenario planning techniques involve identifying two highly uncertain and impactful drivers to plot on axes to create four plausible future scenarios. The goal is to generate an "aha effect" by exploring unexpected possibilities and threats through narrative stories about each scenario.
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
75% of online news consumers get news forwarded through email or social media according to Pew Research. By 2014, 43% of people globally will have smartphones and 79% will have mobile phones. More people now get news online than from newspapers, and online-only sites added almost as many reporters as were lost from print/broadcast.
The document discusses the rise of social commerce and everywhere commerce. It notes that companies like Resource Interactive have developed some of Facebook's top branded fan pages and increased fan bases over 1000% through social media campaigns. Social media is driving both commerce and culture, with trends blending together. The future of commerce is predicted to be distributed across various platforms and touchpoints, including mobile and social media. Best practices for companies to engage in social commerce or "F-commerce" include deepening loyalty, enabling co-creation, personalizing experiences, enabling mobile shopping, keeping checkout simple, allowing group buying, and integrating platforms to transactionalize all consumer touchpoints.
This document provides information about a session at SXSW FUTURE15 on convergence. The session will focus on how various technologies are converging, with 10 speakers discussing topics like using multiple screens and cloud computing, transmedia storytelling, near field communication, and a mobile assassination game. It will run from 11:00 am to 1:30 pm with 12 minutes for each speaker and 3 minute breaks. The session aims to illustrate how technology has progressed over the past year to further blur lines and drive convergence.
The document discusses how context is becoming increasingly important for personalized consumer experiences. It notes that new technologies now enable the collection of contextual data like location, temperature, interests from social media, and more. When this contextual data is used to enhance brand experiences in real-time, it can increase customer loyalty and ROI. The document provides recommendations for companies to identify important contextual variables, select experiences that could benefit from contextual data, and test individual contextual variables before full integration.
What's Now and Next in Retail is a preview of the latest trends in in-store innovation, an excerpt from our popular Digital Trends Report. From iBeacon-enabled LED light fixtures to virtual reality-powered showroom experiences, this primer offers a glimpse of the current state of in-store retail innovation.
Social commerce strategies in 2014 should focus on engaging customers where they are active on social networks rather than trying to recreate those networks on company websites. Companies should integrate user-generated social content into their digital experiences and offer value to customers through personalized and real-time interactions, rather than taking a one-size-fits-all approach or collecting customer data without their permission. Successful strategies reward loyal customers through surprise gifts and engagements.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Resource/Ammirati CTO Dan Shust examines the possibilities as we enter the era of the digital die line.
The document discusses how marketers can help drive corporations towards more sustainable practices and goals. It notes that some estimates suggest the profits of the consumer goods industry could be wiped out within 30 years if no action is taken on sustainability. The document argues that while corporations have significant power and influence, they have no conscience or concern for future generations, so citizens and customers will need to use their own values and influence to push corporations towards improving lives and creating genuine sustainable solutions.
It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you.
For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body.
Happy holidays!
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
The document discusses generational traits and events that have shaped millennials, and analyzes how different archetypes manifest among them. It identifies the hero/warrior, explorer, and creator as dominant archetypes for millennials. For each archetype, it outlines their life context, goals, fears and gifts, and provides examples of brands that have successfully appealed to each, highlighting how they empower self-expression, independence, achievement and social change.
The document presents survey results from 3451 online consumers and 1014 employees of a company (EA) about their usage of different online advertising platforms. It shows that online advertising is the most commonly used platform by both groups at 77% and 66% respectively, followed by Facebook for consumers at 63% and employees at 46%. Other major platforms included video, Twitter, and Facebook.
A survey was conducted among 3451 online consumers and 1014 employees of a company about their preferences for different digital advertising methods. The survey found that online advertising was the most commonly preferred method at 77% among consumers and 66% among employees. Facebook and video ads were also popular among over 60% of respondents. However, Twitter, online video, and online advertising were less favored, chosen by between 16-29% of respondents.
1) The document discusses the rapid emergence of tablet consumers, with 1 in 5 people in the US intending to purchase a tablet in the next 6 months. Tablets are becoming an important shopping device, with high purchase conversion rates from tablet shoppers.
2) Tablets are used primarily for leisure activities like browsing the internet and shopping from the couch. Many retailers are starting to recognize tablets as an important platform and are designing mobile sites and apps to cater to tablet shoppers.
3) The document provides principles for designing tablet experiences, focusing on engaging, shareable, shoppable and extendable content. It also discusses responsive design as an approach to optimize content for different devices.
This document summarizes findings from a study about consumers' awareness and receptivity to new digital contexts for shopping, referred to as "Everywhere Commerce". Key findings include:
- "Early adopters" were more open to mobile phone shopping compared to the general population, and over 20% of the general population was open to shopping via display ads, video, or Facebook.
- Top factors driving consumer purchases included discounts and access to product information. Early adopters were more interested in contextual ads related to an article or blog they were viewing.
- Security and privacy were barriers, with Facebook seen as least secure. Transactions completed off the advertising platform made consumers feel more secure.
- Recommendations
This document summarizes Google's launch of Google+ Pages and provides recommendations for how brands should approach using this new feature. It describes the key aspects of Google+ Pages including enabling brands to create official pages to connect with customers, the ability to organize followers into circles to target messaging, and integration with the +1 button and sharing options. The document recommends brands initially take a monitoring approach before creating a Google+ Page and developing a test-and-learn strategy to establish clear objectives and measures.
Kelly Mooney's iCitizen Everywhere Commerce PresentationResource/Ammirati
1) Ecommerce is growing globally at double-digit rates annually, especially in Asia-Pacific and Latin America at over 15% each year. The web is also influencing over half of total retail store sales.
2) There are 7 key drivers transforming commerce including the shift to mobile and social platforms, new technologies and devices, evolving consumer behaviors, the rise of mobile payments and daily deals, and a new continuous partial shopping mindset.
3) Brands can facilitate a new immediate and social purchase journey across many platforms, enabled by consumer location, preferences and behaviors to build their brand and drive sales at every touchpoint. This convergence of brand building and sales represents the future of "everywhere commerce".
The O.P.E.N. Imperative for Consumers and Business ResultsResource/Ammirati
This document discusses how brands that are more "open" in allowing consumer involvement and participation tend to have better business results. The document presents research showing:
1) Brands perceived as more "open" by consumers in terms of being on-demand, personal, engaging, and networked have higher consumer purchase intent and likelihood of recommendations.
2) Brands' "openness" scores, as rated by consumers, correlate with their revenue growth rates over 5- and 9-year periods, indicating more open brands experience greater financial success.
3) Even small increases in perceived openness can lead to much larger boosts in consumer purchase intent, showing openness amplifies brands' influence on consumers.
The document discusses the rise of "everywhere commerce", which is digitally enhanced commerce undergoing exponential growth through multiple channels. This complexity creates challenges for brands to meet rising consumer expectations of connected experiences across touchpoints. The solution proposed is a "Connected Brand Commerce Experience" (CBCE) strategy. A CBCE strategy aims to create three-dimensional brand experiences that are triggered, shareable and shoppable across digital and offline channels. It seeks to compress the purchase journey and eliminate friction so that consumer needs can immediately be met. A successful CBCE strategy defines a brand's key purchase journeys and removes barriers to shopping through ecommerce or calls to action.
The document outlines Dr. Nita Rollins' presentation on future scenario planning. It discusses using scenario planning to envision four future scenarios for Ohio's economic growth as an innovation hub by 2016. Scenario planning techniques involve identifying two highly uncertain and impactful drivers to plot on axes to create four plausible future scenarios. The goal is to generate an "aha effect" by exploring unexpected possibilities and threats through narrative stories about each scenario.
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
75% of online news consumers get news forwarded through email or social media according to Pew Research. By 2014, 43% of people globally will have smartphones and 79% will have mobile phones. More people now get news online than from newspapers, and online-only sites added almost as many reporters as were lost from print/broadcast.
The document discusses the rise of social commerce and everywhere commerce. It notes that companies like Resource Interactive have developed some of Facebook's top branded fan pages and increased fan bases over 1000% through social media campaigns. Social media is driving both commerce and culture, with trends blending together. The future of commerce is predicted to be distributed across various platforms and touchpoints, including mobile and social media. Best practices for companies to engage in social commerce or "F-commerce" include deepening loyalty, enabling co-creation, personalizing experiences, enabling mobile shopping, keeping checkout simple, allowing group buying, and integrating platforms to transactionalize all consumer touchpoints.
This document provides information about a session at SXSW FUTURE15 on convergence. The session will focus on how various technologies are converging, with 10 speakers discussing topics like using multiple screens and cloud computing, transmedia storytelling, near field communication, and a mobile assassination game. It will run from 11:00 am to 1:30 pm with 12 minutes for each speaker and 3 minute breaks. The session aims to illustrate how technology has progressed over the past year to further blur lines and drive convergence.