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Program Manajemen Isu
PT ….. Tbk
Jakarta, 14 Agustus 2014
Concept Brief
• Penyebutan nama dan ulasan bisnis XXX serta XXX pada www.XXX.org “Busy Years XX 2017”
dipublikasi XXX yang tidak mencerminkan citra sesungguhnya.
• Ulasan www.XXX.org yang tidak seimbang
• Ulasan ini menjadi referensi bagi media asing dan media lokal dalam mempublikasi berita
negatif tentang XXX dan XXX
LATAR BELAKANG
FOKUS PROGRAM:
Institusi XXX www.XXX.org
• Lokalisir pemberitaan dan
publikasi
• Pembentukan lembaga pihak
ketiga yang membantu publikasi
kegiatan positif bisnis XXX
bekerja sama dengan insitusi
pendidikan lokal dan nasional
• Menetralisir pemberitaan
negatif media asing dengan
secara aktif mempublikasi
kegiatan bisnis XXX yang
memenuhi standar sertifikasi
internasional
• Mengembangkan program
komunitas dengan fokus
central mencontoh filantropi
XXX
• Publikasi kegiatan filantropi
XXX pada media asing oleh
pihak ketiga
• Publikasi organisasi filantropi
tempat XXX berkiprah
• Pembentukan lembaga kajian
baru yang mengkritisi data dan
laporan yang dipublikasi XXX
atau lembaga lainnya yang
menggangu kegiatan bisnis XXX
dan XXX
• Membuat publikasi
penyeimbang terhadap data
dan laporan XXX
Concept Brief
No Program dan tema
Bulan 1 Bulan 2 Bulan 3
I II III IV I II III IV I II III IV
1 Artikel Strategis
A. Sertifikasi industri kelapa sawit
B. Klausal isu lingkungan
C. Environmental - Friendly Plantation
D. Konservasi Lingkungan
E. Pemberdayaan masyarakat lokal
2 Media Relations
Media gathering & Trip
3 Distribusi Release
4 Diskusi Publik & Talkshow
5 Media Intelligent & monitoring
6 Media Sosial
7 Pembentukan Lembaga Kajian
8 One time workshop crisis management issue v

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Penanganan Krisis Komunikasi

  • 1. Program Manajemen Isu PT ….. Tbk Jakarta, 14 Agustus 2014
  • 2. Concept Brief • Penyebutan nama dan ulasan bisnis XXX serta XXX pada www.XXX.org “Busy Years XX 2017” dipublikasi XXX yang tidak mencerminkan citra sesungguhnya. • Ulasan www.XXX.org yang tidak seimbang • Ulasan ini menjadi referensi bagi media asing dan media lokal dalam mempublikasi berita negatif tentang XXX dan XXX LATAR BELAKANG FOKUS PROGRAM: Institusi XXX www.XXX.org • Lokalisir pemberitaan dan publikasi • Pembentukan lembaga pihak ketiga yang membantu publikasi kegiatan positif bisnis XXX bekerja sama dengan insitusi pendidikan lokal dan nasional • Menetralisir pemberitaan negatif media asing dengan secara aktif mempublikasi kegiatan bisnis XXX yang memenuhi standar sertifikasi internasional • Mengembangkan program komunitas dengan fokus central mencontoh filantropi XXX • Publikasi kegiatan filantropi XXX pada media asing oleh pihak ketiga • Publikasi organisasi filantropi tempat XXX berkiprah • Pembentukan lembaga kajian baru yang mengkritisi data dan laporan yang dipublikasi XXX atau lembaga lainnya yang menggangu kegiatan bisnis XXX dan XXX • Membuat publikasi penyeimbang terhadap data dan laporan XXX
  • 3. Concept Brief No Program dan tema Bulan 1 Bulan 2 Bulan 3 I II III IV I II III IV I II III IV 1 Artikel Strategis A. Sertifikasi industri kelapa sawit B. Klausal isu lingkungan C. Environmental - Friendly Plantation D. Konservasi Lingkungan E. Pemberdayaan masyarakat lokal 2 Media Relations Media gathering & Trip 3 Distribusi Release 4 Diskusi Publik & Talkshow 5 Media Intelligent & monitoring 6 Media Sosial 7 Pembentukan Lembaga Kajian 8 One time workshop crisis management issue v