Comment optimiser votre visibilité en ligne dans le cadre d'une recherche d'e...AssoBug
Dans le cadre de la journée Formation, Emploi, Internet, organisée le 19 avril 2011 à la cantine numérique rennaise, à l'occasion du lancement du Jardin des savoirs.
Promoting Stewardship in Public ServiceKayode Fayemi
By
J. ’Kayode FAYEMI, PhD., CON
Former Governor of Ekiti State, Nigeria
at the
Excellence in Leadership Conference 2015
Daystar Christian Centre, Oregun, Lagos
Wednesday, November 4, 2015
Emploi et Internet - Pôle Emploi - Thierry RaffinAssoBug
Dans le cadre de la journée Formation, Emploi, Internet, organisée le 19 avril 2011 à la cantine numérique rennaise, à l'occasion du lancement du Jardin des savoirs.
This document outlines the marketing plan for G.D. Foods Mfg. focusing on activating new accounts, improving low performing accounts, and boosting sales of their focus product, jam. Key elements of the plan include sampling activities at stores like Big Bazaar and Abrl, offering special pricing promotions, and training workshops for promoters. Recent sales figures for different jam SKUs are provided, along with a list of stores targeted for improved performance in January 2016.
This document outlines a promotional event called "Big Days" taking place from January 23-26, 2016 at various Big Bazaar hypermarkets in Delhi and surrounding areas. The objectives are to protect and expand shelf space for pickles and snack sauces, strengthen brand equity through good merchandising and visibility promotions, and increase customer base and sales. Key priorities include range, space/stability, visibility, promotion, impact and sales growth. Promoters are tasked with effectively promoting the pickle and sauce products to create new users and increase value for the brand. Homework assignments are provided to ensure good visibility at specific store locations before the promotion.
Comment optimiser votre visibilité en ligne dans le cadre d'une recherche d'e...AssoBug
Dans le cadre de la journée Formation, Emploi, Internet, organisée le 19 avril 2011 à la cantine numérique rennaise, à l'occasion du lancement du Jardin des savoirs.
Promoting Stewardship in Public ServiceKayode Fayemi
By
J. ’Kayode FAYEMI, PhD., CON
Former Governor of Ekiti State, Nigeria
at the
Excellence in Leadership Conference 2015
Daystar Christian Centre, Oregun, Lagos
Wednesday, November 4, 2015
Emploi et Internet - Pôle Emploi - Thierry RaffinAssoBug
Dans le cadre de la journée Formation, Emploi, Internet, organisée le 19 avril 2011 à la cantine numérique rennaise, à l'occasion du lancement du Jardin des savoirs.
This document outlines the marketing plan for G.D. Foods Mfg. focusing on activating new accounts, improving low performing accounts, and boosting sales of their focus product, jam. Key elements of the plan include sampling activities at stores like Big Bazaar and Abrl, offering special pricing promotions, and training workshops for promoters. Recent sales figures for different jam SKUs are provided, along with a list of stores targeted for improved performance in January 2016.
This document outlines a promotional event called "Big Days" taking place from January 23-26, 2016 at various Big Bazaar hypermarkets in Delhi and surrounding areas. The objectives are to protect and expand shelf space for pickles and snack sauces, strengthen brand equity through good merchandising and visibility promotions, and increase customer base and sales. Key priorities include range, space/stability, visibility, promotion, impact and sales growth. Promoters are tasked with effectively promoting the pickle and sauce products to create new users and increase value for the brand. Homework assignments are provided to ensure good visibility at specific store locations before the promotion.
This document proposes the launch of 15gm blister packaging for TOPS Fruit Jam to target the HORECA channel and re-launch of 17gm and 45gm SKUs. It discusses blister packaging advantages over conventional packaging and objectives of the launch. The existing market share and growth pattern is presented along with strategic configurations for CB placements. Pricing, placement, communication and profit strategies are outlined for retailers, distributors and consumers. Frequently asked questions and responses are also included to address potential concerns from retailers.
This document proposes new pickle variants for an existing pickle brand called TOPS. It begins with an introduction to pickles and their health benefits. It then lists TOPS' existing 21 pickle variants including flavors like garlic, ginger, mango, and lime. New proposed variants are identified that represent different regions of India and use ingredients like tomatoes, drumsticks, olives, and different chili peppers. The manufacturing process is also outlined involving washing, slicing, curing in salt, mixing ingredients, and packing. Regional Indian cuisines are noted to vary based on local people and flavors.
G.D. Foods is launching a new tomato ketchup product called Tops Tomato Ketchup Soft Squeezy Pouch. The ketchup market in India is growing rapidly at 20% CAGR and was worth 1440 crore rupees in 2014. This growth can be attributed to the rise of fast food culture, more working women, and a shift from homemade chutney to ketchup. The key features of Tops Soft Squeezy Pouch are that it is easy to squeeze, easy to store, and unbreakable. The document discusses the competitive landscape, pricing, and marketing launch plan involving television, radio, and print advertising to create awareness of the new product.
ATL (above the line) marketing uses mass media like television, newspapers, magazines, etc. to promote brands on a large scale. The document discusses the company's print and television advertising campaigns. It lists the major magazines and newspapers they advertise in, providing circulation figures. Their television advertising includes TV commercials, program sponsorships, and logos. The company plans to run ads on both national and regional TV channels as well as top newspapers to target households and trade.
Retailing in India accounts for 14-15% of GDP and is one of the fastest growing industries in the country, expected to grow 25-30% annually. However, most retailing remains unorganized due to differences in tastes and demands across India. The industry is becoming more organized to better serve customer needs. Tops markets a variety of food products in India including pickles, jams, ketchup, vermicelli, cake mixes, and more. It aims to provide high quality ingredients and differentiate its products from competitors.
The document discusses Choco Flakes, a breakfast cereal, and provides information about its competitors Kellogg's, Mohun's, and Savour. It includes a table with details of brand, stock keeping unit (SKU), maximum retail price (MRP), percentage trade rate (PTR), and packaging type for 150gm, 200gm, and 250gm pack sizes. A second table provides the same information for 30gm pouches. The document also lists Choco Flakes' unique selling points of attractive packaging and being jelly-free, and proposed marketing support strategies like magazine ads, point of purchase material, consumer schemes, and sampling at exhibitions.
This document provides a marketing plan for Tops Tomato Ketchup for 2015-16. It includes background on the brand and challenges. The plan aims to arrest category de-growth and establish Tops as a quality brand. Key strategies include focusing on consumers aged 25-35, maintaining quality, and increasing distribution from 9.75% to 20%. The plan allocates a budget of Rs. 2.96 crore towards ATL and BTL promotions including TV/print ads, consumer offers, trade loads, and displays. Research will study product and packaging perceptions to ensure strategies match consumer needs.
The document appears to be a questionnaire for conducting market research on pickle consumption in India. It contains questions for consumers and retailers regarding various aspects of pickle purchasing preferences. The questions for consumers cover demographic information and gauge preferences around pickle types, flavors, frequency of purchase, price, and brand. Questions for retailers focus on the types and brands of pickles sold, factors influencing sales, and preferences around sourcing from distributors. The goal is to analyze the data to understand consumer and retailer behavior regarding different factors of India's pickle market.
Tops Pickle has developed a brand plan to grow its pickle category sales over the next year. The plan includes analyzing the current market size and Tops' market share, profiling target consumers, conducting a SWOT analysis, and examining competitors. The strategies proposed focus on developing regional variants to match local tastes across India, segmenting products based on factors like region, price, and purchasing groups. A detailed activity plan and proposed research will help implement tactics to build the brand nationally.
This document shows cake mix sales data by zone and month for the years 2014-15 and 2015-16. It includes tables displaying the monthly sales from April 2015 to February 2016 for various zones in North Delhi, Uttar Pradesh, Madhya Pradesh, and Raipur. Another table shows the month-wise growth and decline in sales percentages from the previous year. A final table lists the total annual sales and percentage contributions for various states and cities across India.
This document outlines a brand plan to increase market share for Instant Mix products in India. It notes that the current market share is 1.2% and identifies opportunities to launch new product varieties, expand distribution, and increase sales. A sales projection estimates that by increasing distribution by 100%, launching new products for a 50% sales boost, and boosting throughput per outlet by 30%, annual sales could grow from over 1 million cases currently to over 6 million cases within 5 years. The plan details advertising and promotional strategies using television, print, radio, outdoor, digital and in-store promotions to raise awareness and trial of the Instant Mix brand among target audiences like working professionals and families.
This document provides an overview and strategic plan for increasing market share of TOPS brand baking powder in India. Currently baking powder contributes 1% to total revenue and distribution is at 4% of outlets. The plan aims to double distribution to 8% of outlets, increase sales 100% through higher distribution to 48832 cases annually, and expand self-space with new products. Key strategies include seasonal trade schemes and quarterly performance schemes to boost retailer and distributor performance.
Market Analysis project Report 3M india ltd -manendra shuklaManendra Shukla
The document provides a profile of 3M India Ltd, including a history of the company dating back to 1902, an overview of its business divisions and major brands, and a brief analysis of its competitors and strengths. 3M is a global technology company with diverse businesses and major brands like Scotch, Post-it, and Scotchgard. The company has a long history of innovation through research and development.
This document provides a mini project report on Integration Project 1 and Integration Project 2 submitted for a postgraduate diploma program. It includes an acknowledgment section thanking various individuals for their guidance and support. It then discusses the meaning and importance of promotion as well as the key elements that make up the promotions mix, including personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising, and sponsorship. Several common promotional tools are also described.
Mudra Communication was founded in 1980 in Mumbai by A.G. Krishnamurthy. It started with one client, Vimal, and has since grown to over 125 clients and become one of the largest advertising agencies in India. Mudra offers a wide range of advertising and marketing services and has over 500 employees across India. In 2011, Mudra reported $62.7 million in advertising revenue and $36.45 million in net income.
Cox & Kings is the oldest travel company in the world dating back to 1758. It was founded by Richard Cox who was appointed as an agent for the Foot Guards regiment. Today Cox & Kings has offices globally and is an independent tour operator headquartered in London. The document then provides background on Richard Cox and how he entered the service of an English General in the 1740s before marrying in 1747.
The document provides a project report on Coke and Pepsi learning to compete in India, specifically in Ranchi. It includes profiles of the companies' histories, organizational structures, pricing policies, and marketing strategies. Coke entered India in 1993 after a 16-year absence and acquired popular local brands. Both companies adapted to the Indian market by offering affordable smaller bottle sizes and reducing prices by 15-25%. Their media promotions target increasing sales through frequency. The report also details Coke and Pepsi's visions of maximizing profits responsibly while delivering superior consumer experiences and value.
The document provides a profile of 3M India Ltd, including a history of the company dating back to 1902, an overview of its business divisions and products, and competitors. 3M is a diversified technology company that employs over 76,000 people globally and generates over $24 billion in annual sales through business segments like industrial, healthcare, graphics, consumer, and safety products. The company has a history of innovation through technological developments and new product introductions.
This document proposes the launch of 15gm blister packaging for TOPS Fruit Jam to target the HORECA channel and re-launch of 17gm and 45gm SKUs. It discusses blister packaging advantages over conventional packaging and objectives of the launch. The existing market share and growth pattern is presented along with strategic configurations for CB placements. Pricing, placement, communication and profit strategies are outlined for retailers, distributors and consumers. Frequently asked questions and responses are also included to address potential concerns from retailers.
This document proposes new pickle variants for an existing pickle brand called TOPS. It begins with an introduction to pickles and their health benefits. It then lists TOPS' existing 21 pickle variants including flavors like garlic, ginger, mango, and lime. New proposed variants are identified that represent different regions of India and use ingredients like tomatoes, drumsticks, olives, and different chili peppers. The manufacturing process is also outlined involving washing, slicing, curing in salt, mixing ingredients, and packing. Regional Indian cuisines are noted to vary based on local people and flavors.
G.D. Foods is launching a new tomato ketchup product called Tops Tomato Ketchup Soft Squeezy Pouch. The ketchup market in India is growing rapidly at 20% CAGR and was worth 1440 crore rupees in 2014. This growth can be attributed to the rise of fast food culture, more working women, and a shift from homemade chutney to ketchup. The key features of Tops Soft Squeezy Pouch are that it is easy to squeeze, easy to store, and unbreakable. The document discusses the competitive landscape, pricing, and marketing launch plan involving television, radio, and print advertising to create awareness of the new product.
ATL (above the line) marketing uses mass media like television, newspapers, magazines, etc. to promote brands on a large scale. The document discusses the company's print and television advertising campaigns. It lists the major magazines and newspapers they advertise in, providing circulation figures. Their television advertising includes TV commercials, program sponsorships, and logos. The company plans to run ads on both national and regional TV channels as well as top newspapers to target households and trade.
Retailing in India accounts for 14-15% of GDP and is one of the fastest growing industries in the country, expected to grow 25-30% annually. However, most retailing remains unorganized due to differences in tastes and demands across India. The industry is becoming more organized to better serve customer needs. Tops markets a variety of food products in India including pickles, jams, ketchup, vermicelli, cake mixes, and more. It aims to provide high quality ingredients and differentiate its products from competitors.
The document discusses Choco Flakes, a breakfast cereal, and provides information about its competitors Kellogg's, Mohun's, and Savour. It includes a table with details of brand, stock keeping unit (SKU), maximum retail price (MRP), percentage trade rate (PTR), and packaging type for 150gm, 200gm, and 250gm pack sizes. A second table provides the same information for 30gm pouches. The document also lists Choco Flakes' unique selling points of attractive packaging and being jelly-free, and proposed marketing support strategies like magazine ads, point of purchase material, consumer schemes, and sampling at exhibitions.
This document provides a marketing plan for Tops Tomato Ketchup for 2015-16. It includes background on the brand and challenges. The plan aims to arrest category de-growth and establish Tops as a quality brand. Key strategies include focusing on consumers aged 25-35, maintaining quality, and increasing distribution from 9.75% to 20%. The plan allocates a budget of Rs. 2.96 crore towards ATL and BTL promotions including TV/print ads, consumer offers, trade loads, and displays. Research will study product and packaging perceptions to ensure strategies match consumer needs.
The document appears to be a questionnaire for conducting market research on pickle consumption in India. It contains questions for consumers and retailers regarding various aspects of pickle purchasing preferences. The questions for consumers cover demographic information and gauge preferences around pickle types, flavors, frequency of purchase, price, and brand. Questions for retailers focus on the types and brands of pickles sold, factors influencing sales, and preferences around sourcing from distributors. The goal is to analyze the data to understand consumer and retailer behavior regarding different factors of India's pickle market.
Tops Pickle has developed a brand plan to grow its pickle category sales over the next year. The plan includes analyzing the current market size and Tops' market share, profiling target consumers, conducting a SWOT analysis, and examining competitors. The strategies proposed focus on developing regional variants to match local tastes across India, segmenting products based on factors like region, price, and purchasing groups. A detailed activity plan and proposed research will help implement tactics to build the brand nationally.
This document shows cake mix sales data by zone and month for the years 2014-15 and 2015-16. It includes tables displaying the monthly sales from April 2015 to February 2016 for various zones in North Delhi, Uttar Pradesh, Madhya Pradesh, and Raipur. Another table shows the month-wise growth and decline in sales percentages from the previous year. A final table lists the total annual sales and percentage contributions for various states and cities across India.
This document outlines a brand plan to increase market share for Instant Mix products in India. It notes that the current market share is 1.2% and identifies opportunities to launch new product varieties, expand distribution, and increase sales. A sales projection estimates that by increasing distribution by 100%, launching new products for a 50% sales boost, and boosting throughput per outlet by 30%, annual sales could grow from over 1 million cases currently to over 6 million cases within 5 years. The plan details advertising and promotional strategies using television, print, radio, outdoor, digital and in-store promotions to raise awareness and trial of the Instant Mix brand among target audiences like working professionals and families.
This document provides an overview and strategic plan for increasing market share of TOPS brand baking powder in India. Currently baking powder contributes 1% to total revenue and distribution is at 4% of outlets. The plan aims to double distribution to 8% of outlets, increase sales 100% through higher distribution to 48832 cases annually, and expand self-space with new products. Key strategies include seasonal trade schemes and quarterly performance schemes to boost retailer and distributor performance.
Market Analysis project Report 3M india ltd -manendra shuklaManendra Shukla
The document provides a profile of 3M India Ltd, including a history of the company dating back to 1902, an overview of its business divisions and major brands, and a brief analysis of its competitors and strengths. 3M is a global technology company with diverse businesses and major brands like Scotch, Post-it, and Scotchgard. The company has a long history of innovation through research and development.
This document provides a mini project report on Integration Project 1 and Integration Project 2 submitted for a postgraduate diploma program. It includes an acknowledgment section thanking various individuals for their guidance and support. It then discusses the meaning and importance of promotion as well as the key elements that make up the promotions mix, including personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising, and sponsorship. Several common promotional tools are also described.
Mudra Communication was founded in 1980 in Mumbai by A.G. Krishnamurthy. It started with one client, Vimal, and has since grown to over 125 clients and become one of the largest advertising agencies in India. Mudra offers a wide range of advertising and marketing services and has over 500 employees across India. In 2011, Mudra reported $62.7 million in advertising revenue and $36.45 million in net income.
Cox & Kings is the oldest travel company in the world dating back to 1758. It was founded by Richard Cox who was appointed as an agent for the Foot Guards regiment. Today Cox & Kings has offices globally and is an independent tour operator headquartered in London. The document then provides background on Richard Cox and how he entered the service of an English General in the 1740s before marrying in 1747.
The document provides a project report on Coke and Pepsi learning to compete in India, specifically in Ranchi. It includes profiles of the companies' histories, organizational structures, pricing policies, and marketing strategies. Coke entered India in 1993 after a 16-year absence and acquired popular local brands. Both companies adapted to the Indian market by offering affordable smaller bottle sizes and reducing prices by 15-25%. Their media promotions target increasing sales through frequency. The report also details Coke and Pepsi's visions of maximizing profits responsibly while delivering superior consumer experiences and value.
The document provides a profile of 3M India Ltd, including a history of the company dating back to 1902, an overview of its business divisions and products, and competitors. 3M is a diversified technology company that employs over 76,000 people globally and generates over $24 billion in annual sales through business segments like industrial, healthcare, graphics, consumer, and safety products. The company has a history of innovation through technological developments and new product introductions.