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WHATIS&ISN’TRESONATINGIN#SOCIALTV
@petehotchkiss
THEGOOD,THEBAD&THEUGLY
ENCOURAGESHARINGTHROUGHCONTENT
ENGAGE,INFLUENCE&INSPIRE
GUIDETHECONVERSATION
CHALLENGE&REWARDTHEAUDIENCE
ENRICH&EXTENDTHEVIEWINGEXPERIENCE
CONTENTCREATION@THECOREOFPRODUCTION
RECORDTWITTERENGAGEMENTLEVELS(160k+)
OUTSTANDINGADDITIONALCONTENTTOEXTENDTHEVIEWING
EXPERIENCE&GENERATEVIRALBUZZ
SOCIAL‘IS’THECONTENT
MIICROEPISODESIN140CHARACTERSORLESS
SOMETIMESCONTENTISACHALLENGE
CURATIONNOTCREATION
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THECREATOR&CONSUMER
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THELANNISTERSTWEETTHEIRREGARDS
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210k+TOTALTWEETSFORSEASON
285m+REACH
DOUBLE‘O’SHAZAM
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OPPORTUNITIESFORADVERTISERSWITHINAUGMENTATION
BETTERTARGETEDTOCONTENT?
ISTHEAUDIENCEREADYTODRIVEPLOT?
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ç√
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LOWENGAGEMENTRATESSUGGESTTHEAUDIENCESHARE
ONSOCIALCHANNELSNOTLARGEENOUGHTODRIVE
MAJORPLOTDECISIONS
CONSUMPTIONTIMELINESHAVESHIFTED.HOW
DOESTHESOCIALEXPERIENCEEXTENDTOTHIS?
FORADVERTISERSTHEUSERSATTENTIONISON
THESECONDSCREEN.ISDISRUPTINGTHISTHE
OPTIMALDIRECTIONTOBETAKING?
STILLANEEDTOCONVINCECONTENT
PRODUCERSTHATSOCIALCANPLAYAKEYROLE
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