Physics and Marketing
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A TED Talk by Dan Cobley, who is certain that physics and marketing have a lot of in common. He uses Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
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VISIONS OF THE FUTURE Little Rock 2016
This document discusses perspectives on the role of technology in developing giftedness and talent. It explores how technology can transform education from a focus on hunting and gathering information to curating content. Examples are given of technological tools and platforms that can serve as playgrounds for creativity, exploration and discovery. The importance of cultivating curiosity, courage and constancy is emphasized. Overall, the document advocates embracing technology to fuel curiosity and prepare students for an unknown future.
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Social Media Marketing Trends 2023 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
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Social Media Marketing Trends 2023 // The Global Indie Insights
A report by thenetworkone and Kurio.
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Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com)
Merci Victoria Grace leads the Growth team at Slack.
Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups.
Here she shares insights on putting "Habits to Work at Work".
Closing The Passion Gap
Bridging the gap between what exists and what is
possible with PASSION; in education, in our lives and in the world.
angelamaiers@gmail.com
UX, ethnography and possibilities: for Libraries, Museums and Archives
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
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See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
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Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
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1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
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But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
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Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
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1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
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Contenu connexe
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Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
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Do you want to beat the heat this summer? There are a number of ways that you can easily do it. For starters, wear light colored clothes as these reflect light better than darker ones. And choose cotton whenever possible as it easily wicks away moisture from your body. Another tip is to maintain your air conditioning unit by checking and changing the filters when needed. Not only will it cool the room better, it will also help save on electricity cost. For more tips on staying cool during summer, take a look at these slides from Bourne Bathrooms.
Business Strategy + Brand Strategy
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This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
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14 Tips to Entrepreneurs to start the Right Stuff
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
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Presented by Rajnish Tuli, Marketing Science Director, Millward Brown, South East Asia at ISS Seminar: Digital Analytics – The Game Changer for the Hospitality Industry on 10 Apr 2015.
A Hunter's Guide To BS-Free Insights
This document provides guidance on identifying high-quality insights for advertising. It discusses that insights should [1] provide a penetrating observation about real human behavior that can drive growth, [2] compel a change in consumer behavior through an astonishing disclosure about people or the world, and [3] defy convention by articulating what consumers intuitively feel but can't express. The document cautions against insights that [1] describe consumers in overly simplistic or unrealistic ways, [2] state shallow surface-level truths rather than deeper drivers of behavior, or [3] present observations about human nature that aren't unique. Effective insights are presented as felt truths that get to the core of human nature and consumer motivations.
How To Have Ideas
Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015
Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content.
Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
5 Ways To Recession Proof Your Business (What a pretentious title)
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
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The opening day's slides and exercises to the two week summer course at IED in Barcelona I'm running. Our project topic this year is the future of food. More details on the course can be found here - http://iedbarcelona.es/en/cursos-info/summer-course-in-innovation-and-future-thinking/
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In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
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A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
The battle for attention
This document summarizes the key findings of a study conducted by Newsworks and PwC on attention to different media types. The study found that traditional print and broadcast media receive more focused attention from consumers compared to digital media. Specifically, newspaper readers were more likely to regularly set time aside for newspapers, feel personally connected to them, and trust their content more than most other media. The sustained attention received made newspaper readers more likely to discuss issues they read about and be influenced regarding purchases. Overall, the study showed that traditional media with higher attention levels can have a more powerful impact on consumers than digital media with less focused attention.
Beloved Brands: Who are we?
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
Creative Planning @ Miami Ad School
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
10 Insightful Quotes On Designing A Better Customer Experience
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
21 Positive Affirmations for Everyday Happiness
This document contains positive affirmations and information about developing positive habits. It includes affirmations about having an active sense of humor and sharing laughter with others. Another affirmation states that when breathing in, one inhales confidence and exhales timidity. The document advertises a free ebook on the power habits of successful people and provides a link to download it.
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Tendances (20)
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
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10 Engagement Lessons Learned From 1 Million Survey Answers
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
5 Ways To Recession Proof Your Business (What a pretentious title)
5 Ways To Recession Proof Your Business (What a pretentious title)
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
En vedette
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Human Body
This document provides a list of 10 photographers credited for their photos used in a Haiku Deck presentation on SlideShare. It concludes by encouraging the reader to get started creating their own Haiku Deck presentation.
What makes a great leader today
Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future.
6 ways to simplify work and be more productive
Today's businesses are increasingly and dizzyingly complex — and traditional pillars of management are obsolete. As a result, it falls to individual employees to navigate the rabbit's warren of interdependencies. Yves Morieux offers six rules to overcome it and build a "smart simplicity."
Why we all need to practice emotional first aid
We go to the doctor when we feel sick. So why don’t we see a health professional when we feel emotional pain: guilt, loss, loneliness? Guy Winch makes a compelling case to practice emotional hygiene — taking care of our emotions, our minds, with the same diligence we take care of our bodies.
Top 10 Interesting Facts About Solar System
Astronomer Clyde Tombaugh had discovered Pluto in 1930, while he was looking for objects farther out in space than Uranus, that were creating anomalies in Uranus’s orbit which were discovered earlier in the 18th and 17th century.
Being inside a certain star’s gravitational force is like being a part of it and acting as it does in its journey. Technically, this means we live inside the Sun. Interesting…
Pluto is believed to be smaller than the country USA.
‘’My Very Educated Mother Just Showed Us Nine Planets.’’ How you remember 9 planets.
The sun does burns and gives heat/light through a basic and efficient process of nuclear fusion.
One of the most talked about theories is that so many of these so-called icy comets collided with earth and have formed the Earth’s oceans.
mercury is not the planet with the highest of temperatures in our solar system although it is the one closest to the sun.
Saturn’s density is not even 70 percent that of water. So it will float on water like wood on water.
If Earth’s core is where hell is, then moon Lo is where the devil resides
One day on Mercury equals to 58 days on Earth
Check the full article here: http://tenfact.com/top-10-facts-solar-system/
The Personality of a Scientist
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How to make work-life balance work
Work-life balance is too important to be left in the hands of your employer.
Nigel Marsh lays out an ideal day balanced between family time, personal time and productivity — and offers some stirring encouragement to make it happen.
Less stuff, more happiness
Can having less stuff, in less room, lead to more happiness?
Writer and designer Graham Hill lays out three rules for editing your life.
Choosing easier. How businesses can improve the experience of choosing.
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Force & Motion
This document is a collection of 12 photo credits from various photographers. It concludes by inviting the reader to create their own presentation using Haiku Deck on SlideShare.
Design + Art + Science, and Demoscene
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The French Revolution of 1789
An introduction of events leading the French Revolution of 1789, beginning with a discussion of the Old Regime and ending with the Women's March on Versailles
24x7 Automated Behavior Tracking For Rodent Safety Pharmacology & Phenotyping
Actual Analytics Ltd and its development partners present an exclusive webinar describing the applications of a novel Home Cage Analysis system for tracking behavior in group housed rodents, with retained identity, in regular IVC racked home cages.
In this webinar, Dr. Will Redfern of AstraZeneca and Dr. Sara Wells of MRC Harwell discuss 24/7 monitoring of group-housed rodents in their true IVC racked home cage environment for safety pharmacology and phenotyping applications.
Discussions describe the types of new insights that can be obtained from 24/7 monitoring of research animals including activity differences in single and group animals and body temperature profiles in response to drug treatment. Presenters show how they are using this system in various applications from safety pharmacology in rats through to phenotyping studies in mice.
"Funny Looking": 13 Physical Clues To Your Genetic Inheritance
Adapted from -- Inheritance: How Our Genes Change Our Lives--and Our Lives Change Our Genes by Sharon Moalem
Order here: http://amzn.to/1dIUAOa
Design Physics
This document appears to be a list of photo credits from various photographers including Kool Cats Photography, alvazer, Alfredo Louro, optick, Daniel Voyager, qthomasbower, TheAlieness GiselaGiardino23, and Theen. It concludes by encouraging the reader to create their own Haiku Deck presentation on SlideShare.
TEDx Manchester: AI & The Future of Work
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Quantum Field Theory and the Limits of Knowledge
A seminar, given to philosophers, on how quantum field theory allows us to delineate known from unknown in fundamental physics, and why the laws of physics underlying everyday phenomena are known.
Building capacity for open science - COASP Meeting
The document discusses building capacity for open science. It outlines current challenges including a lack of incentives for open research. Examples are provided of open science practices like code as a research object and open iterative development. The need to teach web literacy in research and lower barriers to participation is discussed. Sustaining open science requires further adoption incentives, professional development supports, and helping scale community-driven efforts.
11 Signs Of A Sneaky Sociopath
Think you can easily spot a sociopath? Think again. Sociopaths aren’t always the stereotypical “serial killer type” you might be thinking of. These individuals come in all shapes and sizes.
Your best friend, significant other, roommate, or family member could be hiding a dark secret. Instant Checkmate compiled the 11 signs of a sneaky sociopath. Ready to learn more? Run a background check on them today at www.InstantCheckmate.com!
En vedette (20)
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
24x7 Automated Behavior Tracking For Rodent Safety Pharmacology & Phenotyping
24x7 Automated Behavior Tracking For Rodent Safety Pharmacology & Phenotyping
"Funny Looking": 13 Physical Clues To Your Genetic Inheritance
"Funny Looking": 13 Physical Clues To Your Genetic Inheritance
Building capacity for open science - COASP Meeting
Building capacity for open science - COASP Meeting
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The power of dumb ideas
The document discusses how marketing has become overwhelmed by complexity and how creativity often just adds more complexity. It argues that the solution is less creativity, not more. It provides examples showing that imitating existing broad ideas across industries is more efficient and effective than developing completely new ideas. The key is not the idea itself but the execution and bringing existing ideas to new industries. Successful marketing relies on creating true believers within the organization first before convincing new customers. The context of applying even common ideas can be new enough to galvanize teams.
Content Marketing Presentation
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Fmcg
This document provides tips for marketing fast-moving consumer goods (FMCG). It recommends becoming familiar to customers through branding and slogans. Marketers should learn from successful competitors and understand target audiences like youth. Brands should support social causes and leverage social media with videos, campaigns involving customers, and partnerships with celebrities. Attending events and using technologies like augmented reality, virtual reality can help visibility and engagement.
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This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
Jonathan Rigby - Marketing and Fundraising Director, BBC Children in Need
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The document discusses the importance and benefits of brand purpose. It provides definitions of purpose and brand purpose. Brand purpose is the impact a brand will have on its target consumers' lives, based on addressing their needs and desires. Companies now define success more broadly than just financial performance by considering their social and environmental impact. Consumers want products from companies with strong values. The document outlines steps to develop an authentic brand purpose including understanding consumer needs, committing from leadership, and embedding the purpose internally and externally.MARKETING MANAGEMENT – DEFINITION AND CONCEPT
This document provides an overview of marketing management and key concepts in marketing. It defines marketing management as the process of planning, executing, and managing conception, pricing, promotion, and distribution of goods and services to create value for customers. The document outlines several concepts in marketing including production, product, selling, marketing, societal, and holistic concepts. It provides examples to illustrate each concept and concludes with a brief discussion of the evolving nature of marketing.
Red bull gives you wings!
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Paul polman UNILEVER CEO
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Procter and gambler
P&G is an American multinational consumer goods company founded in 1837. It has a wide range of products including pet foods, cleaning agents, and personal care products. P&G pursues innovation through R&D and new product development. It takes a scientific approach to product development and a consumer-centric approach to marketing. P&G uses a variety of marketing strategies such as digital marketing, celebrity endorsements, and social media to connect with consumers. It aims to continue innovating and reaching more consumers globally.
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P&G Case Study
P&G has a long history of innovation in product development and marketing dating back to 1887. It focuses on maintaining existing popular products, developing new related products, and innovating new products from scratch. P&G invests heavily in R&D and consumer research, conducting over 20,000 studies annually. It aims to have a deep understanding of customers and their needs. P&G uses a variety of marketing strategies including brand management, celebrity endorsements, digital/social media, and interactive community promotions. It strives to reach 5 billion consumers worldwide through continuously evolving its innovative marketing capabilities.
Case method
P&G focused on growing its core brands and categories through innovation, building relationships with unserved consumers, and growing higher-margin businesses. Some iconic early innovations included Crest toothpaste, Pampers diapers, and Head & Shoulders shampoo. Over time, P&G introduced new structures like business development teams to speed innovation. It also worked to reach more consumers through strategies like celebrity endorsements and digital marketing. P&G's leadership emphasized the importance of design in connecting with consumers. While facing challenges, P&G grew its sales and market share through sustained focus on innovation, design, and serving more customer needs over decades.
Nnn co19 resp6_prospect_v2
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyond
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
[ Baby Marketees ] Group 1 - Brand Assignment
Anlene is a bone health product brand from New Zealand that has been on the market for 20 years. It aims to raise awareness of osteoporosis and promotes better nutrition and exercise to prevent bone issues. Anlene has funded numerous clinical trials on bone health.
Lifebuoy is a hand soap brand that aims to change handwashing behavior in developing countries to reduce child mortality from diseases. It has various product lines and promotes hygiene education programs.
Lego engages both children and adults through creative play and nostalgia. While the core building block toys have remained similar, Lego also produces movies and video games to appeal to multiple generations simultaneously.
Ethical Concern in Advertising in Children
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[ Baby Marketees ] Group 1 - Brand Assignment
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
Data Driven Creativity by Filipe Botton at SME Marketing Summit 2018
The document discusses using data and analytics to gain insights about audiences. It describes how the Culture Lab uses techniques like social listening, analytics, and interrogating social content to understand people, similar to how detectives investigate crimes. The Culture Lab takes on challenges from brands like McDonald's to strengthen family bonds, Ambev to differentiate beer drinkers, and Perdigao to understand the impact of veganism. Solutions discussed include campaigns using memes, YouTube videos, and improving in-store experiences. The overall message is that data-driven insights can inform creative strategies to connect brands with audiences.
P&G: Marketing Capabilities, HBR Case Study
Procter & Gamble is the largest consumer goods company founded in 1837. It manages over two dozen $1 billion brands worldwide through extensive research and innovation. P&G pursues a consumer-centric marketing strategy involving over 20,000 consumer studies annually. It focuses on deep understanding of target consumers and uses various advertising approaches including sponsorships, celebrity endorsements, and digital/social media marketing to promote its major products like Tide, Pampers, and Crest. Moving forward, P&G aims to directly involve consumers in product development and brand building.
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Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Jonathan Rigby - Marketing and Fundraising Director, BBC Children in Need
Jonathan Rigby - Marketing and Fundraising Director, BBC Children in Need
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Now, next and near future: Our planning framework for Covid-19 and beyond
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Story Telling Master Class - Jennifer Morilla
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies, No Problem - Steve Krull, Be Found Online
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationDernier (20)
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Physics and Marketing
- 1. WHAT PHYSICS TAUGHT ME ABOUT MARKETING TED Talk by Dan Cobley
- 2. ABOUT THE SPEAKER Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.
- 3. NEWTON’S SECOND LAW The force equals mass times acceleration. The bigger a brand, the more difficult it is to reposition it.
- 4. That is why companies like Unilever and P&G keep brands separate, like Ariel and Pringles and Dove rather than having one giant parent brand.
- 5. HEISENBERG’S UNCERTAINTY PRINCIPLE It is impossible to measure exactly the state and the momentum of a particle, because the act of measuring it changes it. The act of observing consumers changes their behavior.
- 6. A group of mothers who are talking about their children in a focus group, will always say that almost none of them buy lots of junk food. And yet, McDonald's sells hundreds of millions of burgers every year.
- 7. SCIENTIFIC METHOD You cannot prove a hypothesis through observation, you can only disprove it. You can invest for a long time in a brand, but a single contrary observation of that positioning will destroy consumers' belief.
- 8. BP spent millions of pounds over many years building up its credentials as an environmentally friendly brand, but then the oil spill happened. One bad week can undermine decades of good work. So be really careful to try and avoid the screw-ups that can undermine your brand.
- 9. THE SECOND LAW OF THERMODYNAMICS Entropy will always increase. Distribution of brand energy gets your brand closer to the people, more in with the people
- 10. 20 years ago one message controlled by one marketing manager could pretty much define a brand. Now, with the digital comment creation and distribution tools that are available to every consumer, it's impossible to control where it goes. You can't fight it, so embrace it and find a way to work with it.