We live in a world where we want to feel again! Emotional design has been around for decades but surprisingly only targets emotions in a one-dimensional way. For us to design 'moments that matter and last' we need to experiment with an emotional lens that is multi-layered. This requires bravery and creative thinking. Together we will explore how to build connections between people, brands & society beyond behaviours and needs. Designing delightful moments is one thing, but after a while the novelty wears off. Let’s use Emotional Design to embrace the change we are facing today and make the world a better place through creativity tomorrow. We’ll explore how to ... • Navigate and design for all emotions • Move from functional to emphatic interactions • Layer emotions into Design Thinking This talk at SXSW: https://schedule.sxsw.com/2022/events/PP118131