A presentation that we gave at the recent Web 2.0 Expo through a program called Stage 2. This was an event that Yugma - a web collaboration service - offered to allow companies to present virtually at their booth using their software.
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
This document outlines a process for brand design that includes audits and word lists, moodboards, sketches, design directions, and refinements. It presents examples of sketches including letters, a drop, shield, seed, and human. The process is meant to develop brand language and a final design.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
The document discusses the philosophy of the advertising agency Zeus Jones. It emphasizes that not knowing is more important than knowing, and that their work is defined by their desire to not know. They built their agency around everything they don't know, and they hire people who are not afraid to not know. Their approach challenges traditional advertising and branding models by focusing on invention, innovation, and helping clients figure out how to move brands forward, rather than providing set answers or strategies.
A presentation that we gave at the recent Web 2.0 Expo through a program called Stage 2. This was an event that Yugma - a web collaboration service - offered to allow companies to present virtually at their booth using their software.
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
This document outlines a process for brand design that includes audits and word lists, moodboards, sketches, design directions, and refinements. It presents examples of sketches including letters, a drop, shield, seed, and human. The process is meant to develop brand language and a final design.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
The document discusses the philosophy of the advertising agency Zeus Jones. It emphasizes that not knowing is more important than knowing, and that their work is defined by their desire to not know. They built their agency around everything they don't know, and they hire people who are not afraid to not know. Their approach challenges traditional advertising and branding models by focusing on invention, innovation, and helping clients figure out how to move brands forward, rather than providing set answers or strategies.
Moving Innovation from Buzzword to ActionZeus Jones
People — not processes — are what build every great business. The same is true of innovation. Here's how to build a culture of innovation within any company.
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationZeus Jones
On Wed, March 21 Adrian Ho gave a presentation for Minnesota Interactive Marketing Association's monthly event. The response was super positive, so we thought we'd make the deck available to folks who weren't able to attend!
While delivering experiences has become more critical for brands; changes in technology and culture are reshaping the landscape for how, where and when those experiences can be delivered. This is a practical guide (backed by light theory and example) of how to plan and design modern brand experiences.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
How To Write Like a Human - by Claire DawsonZeus Jones
This document provides tips for writing concisely and clearly. It begins with four main rules: know what you want to say, be concise, be clear, and edit. It then elaborates on each rule with examples and additional tips. Some key points include planning before writing, cutting unnecessary words, avoiding jargon, getting feedback from others, and writing in a relaxed, human tone. Proper use of grammar like contractions is also emphasized. The overall message is to focus on distilling ideas down to their essence and using language that is easy to understand.
Zeus Jones Design Homework - Gordon McIntyre-LeeZeus Jones
The homework assignment is a key element in our hiring process. There's no set rules as to how we define the assignment, but in this case we asked Gordon to get his hands dirty and solve a problem similar to something we often face in our day to day business. There's a passion for cycling in our company and when it came time to select a brand to work on, we thought a cycling brand would be interesting and fun to work on. This is completely spec work as Schwinn is not a client of ours. Needless to say the homework was given an A+ and he's now a big part of our Design Dept.
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
This document presents logo and uniform options for MN United FC under four categories: Conveying Unity, The Iron Range, Deer, and Natural Elements. For Conveying Unity there are 3 options that use interlocking typography. For The Iron Range there is 1 option paying homage to Minnesota's mining heritage. For Deer there is 1 option inspired by Minnesota's state animal. For Natural Elements there are 3 options inspired by the Mississippi River, North Star, and northern lights.
This document summarizes the history and evolution of Zeus Jones, a marketing and branding firm, from 2006 to 2012. It describes how in 2006 the company was just an idea, with no execution, but over time their thinking matured and their beliefs proved prophetic. By 2012, Zeus Jones had developed long-term client relationships, worked on projects instead of hourly, developed strategies and brought them to life through production, built modern brands defined by their actions, extracted value from ideas in various ways, and were paid flat fees or bonuses. The document emphasizes that the company is defined by the work they've done and decisions they've made.
This presentation, given at Planningness 2011 in Minneapolis, is about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We've tried to lay out some of the things we've learned along the way - but we're definitely still learning.
The document discusses Zeus Jones' process for designing packaging for a fragrance brand called Thymes. The process involves getting to know the client, the products, competitors, and finding open spaces in the category. Moodboards are then created and designs are developed. The document walks through applying this process to four potential Thymes fragrances, summarizing the brand assets, product personalities, competitive landscapes, and proposed directions for each. It concludes that understanding the client and category helps stand out from competitors, and collaborative design solves business problems.
This document is a series of posts from Zeus Jones, an advertising agency, dated Monday, April 27, 2009. It discusses the differences between classic and modern branding. Modern brands are defined by their purpose and culture, deliver experiences, and build trust through transparency rather than authority. They empower customers and create communities. The roles of brands and the advertising industry need to be re-examined by asking profound questions about business models and how to produce value for customers.
This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners that we needed to do something different.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Moving Innovation from Buzzword to ActionZeus Jones
People — not processes — are what build every great business. The same is true of innovation. Here's how to build a culture of innovation within any company.
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationZeus Jones
On Wed, March 21 Adrian Ho gave a presentation for Minnesota Interactive Marketing Association's monthly event. The response was super positive, so we thought we'd make the deck available to folks who weren't able to attend!
While delivering experiences has become more critical for brands; changes in technology and culture are reshaping the landscape for how, where and when those experiences can be delivered. This is a practical guide (backed by light theory and example) of how to plan and design modern brand experiences.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
How To Write Like a Human - by Claire DawsonZeus Jones
This document provides tips for writing concisely and clearly. It begins with four main rules: know what you want to say, be concise, be clear, and edit. It then elaborates on each rule with examples and additional tips. Some key points include planning before writing, cutting unnecessary words, avoiding jargon, getting feedback from others, and writing in a relaxed, human tone. Proper use of grammar like contractions is also emphasized. The overall message is to focus on distilling ideas down to their essence and using language that is easy to understand.
Zeus Jones Design Homework - Gordon McIntyre-LeeZeus Jones
The homework assignment is a key element in our hiring process. There's no set rules as to how we define the assignment, but in this case we asked Gordon to get his hands dirty and solve a problem similar to something we often face in our day to day business. There's a passion for cycling in our company and when it came time to select a brand to work on, we thought a cycling brand would be interesting and fun to work on. This is completely spec work as Schwinn is not a client of ours. Needless to say the homework was given an A+ and he's now a big part of our Design Dept.
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
This document presents logo and uniform options for MN United FC under four categories: Conveying Unity, The Iron Range, Deer, and Natural Elements. For Conveying Unity there are 3 options that use interlocking typography. For The Iron Range there is 1 option paying homage to Minnesota's mining heritage. For Deer there is 1 option inspired by Minnesota's state animal. For Natural Elements there are 3 options inspired by the Mississippi River, North Star, and northern lights.
This document summarizes the history and evolution of Zeus Jones, a marketing and branding firm, from 2006 to 2012. It describes how in 2006 the company was just an idea, with no execution, but over time their thinking matured and their beliefs proved prophetic. By 2012, Zeus Jones had developed long-term client relationships, worked on projects instead of hourly, developed strategies and brought them to life through production, built modern brands defined by their actions, extracted value from ideas in various ways, and were paid flat fees or bonuses. The document emphasizes that the company is defined by the work they've done and decisions they've made.
This presentation, given at Planningness 2011 in Minneapolis, is about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We've tried to lay out some of the things we've learned along the way - but we're definitely still learning.
The document discusses Zeus Jones' process for designing packaging for a fragrance brand called Thymes. The process involves getting to know the client, the products, competitors, and finding open spaces in the category. Moodboards are then created and designs are developed. The document walks through applying this process to four potential Thymes fragrances, summarizing the brand assets, product personalities, competitive landscapes, and proposed directions for each. It concludes that understanding the client and category helps stand out from competitors, and collaborative design solves business problems.
This document is a series of posts from Zeus Jones, an advertising agency, dated Monday, April 27, 2009. It discusses the differences between classic and modern branding. Modern brands are defined by their purpose and culture, deliver experiences, and build trust through transparency rather than authority. They empower customers and create communities. The roles of brands and the advertising industry need to be re-examined by asking profound questions about business models and how to produce value for customers.
This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners that we needed to do something different.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.