El documento resume cronológicamente los principales modelos de Porsche desde 1948 hasta la actualidad, incluyendo el primer coche de producción 365, los deportivos 911 y Boxster, el todoterreno Cayenne y los superdeportivos 918 Spyder y Carrera GT. Cubre más de 60 años de historia de la marca y sus diferentes líneas de vehículos.
2015 Porsche Boxster S removes the flowing, sensual, but slightly feminine lines for a more angular and muscular look.
http://motopedia.ae/vehicle/2015-porsche-boxster-s/
The document discusses new "engines" for Porsche to use in promoting its brand and products on social media, the internet, and mobile apps. It recommends that Porsche use social media like Facebook and Instagram to promote products, collect fans, and gather feedback. It also suggests building an online storefront for custom car configurations and developing mobile apps and games to provide information and test drives. The document argues that combining social media, internet, and mobile app strategies into an integrated approach can help strengthen the Porsche brand.
One of my mentors challenged me to prove to him that the interest I have in Porsche as a company is not just based on a love for fast cars. This particular slideshow primarily delves into Porsche's potential for further sales growth and admittedly, assumes best-case scenarios.
It's worth emphasizing that although Porsche welcomes increased deliveries, it equally covets profitability and exclusivity.
This is the first slideshow I've prepared in years so more than likely I didn't follow the "rules" but it was fun to create and dig into the brand a bit deeper. I also have a more lengthy, PDF version.
All images in the slideshow belong to Porsche and although this isn't an official report, I listed my informational sources on the last slide.
Porsche Cayenne S Hybrid SUV 2014 Photo Galleryizmostudio
The document provides specifications for a 2014 Porsche Cayenne S hybrid SUV. It details the vehicle's engine as a 3.6L V6 with 220kW power and 400Nm torque. Additional details include dimensions, fuel economy of 10.4L/100km, all-wheel drive, and standard features such as leather upholstery, climate control, and safety features like dual airbags. Photos show the exterior and interior of the grey 2014 Porsche Cayenne S hybrid SUV.
Porsche saw growth on Facebook and Twitter from October to December 2015. On Facebook, Porsche gained 197,035 new fans, reaching over 10 million total fans. Engagement was highest for posts with photos and videos. On Twitter, Porsche gained 56,725 new followers, reaching over 1.1 million total followers. Engagement was highest for tweets containing hashtags and mentions. Customer responses were mostly positive with requests for direct messages and contact information being most common. Major hashtags included #porsche, #porsche911, and #everahead.
2016-06 Germany Car Sales Seat June 2016Uli Kaiser
Seat's domestic vehicle sales figures for Germany in June 2016 are reported, with the Leon model selling the most at 46,111 units. The top 5 models sold were the Leon, Ibiza, Alhambra, Mii, and Ateca. Rounded out in the 5-7 rank were the Toledo and Altea models, with a total of 46,111 units sold for Seat in Germany that month.
El documento resume cronológicamente los principales modelos de Porsche desde 1948 hasta la actualidad, incluyendo el primer coche de producción 365, los deportivos 911 y Boxster, el todoterreno Cayenne y los superdeportivos 918 Spyder y Carrera GT. Cubre más de 60 años de historia de la marca y sus diferentes líneas de vehículos.
2015 Porsche Boxster S removes the flowing, sensual, but slightly feminine lines for a more angular and muscular look.
http://motopedia.ae/vehicle/2015-porsche-boxster-s/
The document discusses new "engines" for Porsche to use in promoting its brand and products on social media, the internet, and mobile apps. It recommends that Porsche use social media like Facebook and Instagram to promote products, collect fans, and gather feedback. It also suggests building an online storefront for custom car configurations and developing mobile apps and games to provide information and test drives. The document argues that combining social media, internet, and mobile app strategies into an integrated approach can help strengthen the Porsche brand.
One of my mentors challenged me to prove to him that the interest I have in Porsche as a company is not just based on a love for fast cars. This particular slideshow primarily delves into Porsche's potential for further sales growth and admittedly, assumes best-case scenarios.
It's worth emphasizing that although Porsche welcomes increased deliveries, it equally covets profitability and exclusivity.
This is the first slideshow I've prepared in years so more than likely I didn't follow the "rules" but it was fun to create and dig into the brand a bit deeper. I also have a more lengthy, PDF version.
All images in the slideshow belong to Porsche and although this isn't an official report, I listed my informational sources on the last slide.
Porsche Cayenne S Hybrid SUV 2014 Photo Galleryizmostudio
The document provides specifications for a 2014 Porsche Cayenne S hybrid SUV. It details the vehicle's engine as a 3.6L V6 with 220kW power and 400Nm torque. Additional details include dimensions, fuel economy of 10.4L/100km, all-wheel drive, and standard features such as leather upholstery, climate control, and safety features like dual airbags. Photos show the exterior and interior of the grey 2014 Porsche Cayenne S hybrid SUV.
Porsche saw growth on Facebook and Twitter from October to December 2015. On Facebook, Porsche gained 197,035 new fans, reaching over 10 million total fans. Engagement was highest for posts with photos and videos. On Twitter, Porsche gained 56,725 new followers, reaching over 1.1 million total followers. Engagement was highest for tweets containing hashtags and mentions. Customer responses were mostly positive with requests for direct messages and contact information being most common. Major hashtags included #porsche, #porsche911, and #everahead.
2016-06 Germany Car Sales Seat June 2016Uli Kaiser
Seat's domestic vehicle sales figures for Germany in June 2016 are reported, with the Leon model selling the most at 46,111 units. The top 5 models sold were the Leon, Ibiza, Alhambra, Mii, and Ateca. Rounded out in the 5-7 rank were the Toledo and Altea models, with a total of 46,111 units sold for Seat in Germany that month.
Hybrid vehicles combine two different propulsion systems, such as gasoline/electric. Hybrid electric vehicles (HEVs) have both a combustion engine and an electric motor to achieve better fuel economy than conventional vehicles. Hybrids provide benefits like increased fuel efficiency, decreased emissions, and reduced dependency on fossil fuels. Early hybrids from the early 20th century included the Lohner-Porsche in 1899 and the Woods Gas-Electric Car in the United States. Modern hybrids include models from Toyota, Ford, BMW and other automakers.
2011 Porsche Boxster For Sale MI | Porsche Dealer Near DetroitFred Lavery Company
2011 Porsche Boxster brochure provided by Fred Lavery Porsche located near Detroit. Find the 2011 Porsche Boxster for sale in Michigan. Call us about our current sales and incentives at (248) 686-2312. http://www.fredlaverycompany.com
Strategic Analysis Of The Porsche 911 In AustraliaKyleL1
This document provides a strategic marketing assessment of the Australian market for Porsche's 911 sports car series. It finds that the current target customer segment should be maintained while also seeking new target segments. It recommends that future growth strategies focus on expanding into new customer markets with Porsche's existing product lines, rather than diversifying into new types of vehicles. One potential new target segment is identified that values functional attributes like maintenance and fuel efficiency over symbolic benefits. Competitors for this new segment include the BMW M6, Aston Martin Vantage, and Audi R8. Further research is needed to develop strategies for competing against these rivals.
This document discusses Porsche's brand positioning and marketing strategy. It summarizes that Porsche positions itself as a high-quality, high-priced exclusive sports car manufacturer. It then discusses segmenting the Porsche market and targeting everyday users. The document outlines Porsche's "Magic Marketing Mix" that focuses on practicality, prestige, product, and predictability. It concludes with Porsche's strategy to increase sales to 200,000 cars annually by 2018 through growing customer enthusiasm and becoming an excellent employer while maintaining high returns.
Porsche communicates with fans on its Facebook page primarily through one-way sharing of branding, product, and promotional content. Fan engagement is low, with few comments or replies on brand posts and almost no interaction on fan posts. While the page shares luxury-focused content in line with the brand's image, improving customer service and two-way communication could increase fan loyalty and engagement over time.
Harnessing the full power of social media to drive customer loyalty Lenati
An often overlooked tool when developing a customer loyalty strategy is social media. This presentation describes how you can develop your social media CRM strategy to enhance and maximize customer loyalty.
The arrival of the AEC era will change the face of automotive industry as we know it. We will see inter-country tariffs eliminated hence, we can predict that in AEC era, auto-makers will concentrate their investment in a few countries and export cars from these few countries to meet demand of the whole South East Asian region. The current upcoming automotive hub in AEC could be Thailand, Indonesia, Malaysia, Vietnam or Philippines.
Porsche is a German automobile manufacturer known for high-end luxury sports cars. Founded in 1931, Porsche is headquartered in Stuttgart, Germany and owned by Volkswagen AG. Porsche sells high-performance vehicles worldwide, including popular models like the 911, Boxster, Cayman, Panamera, Cayenne and 918 Spyder. While expensive starting at over $50,000, Porsche positions itself as providing high quality, high performance cars for elite customers seeking luxury and status.
Porsche: Guarding The old While Bringing İn The NewErsel Şimşek
Porsche has traditionally targeted financially successful customers seeking exclusivity and status. However, in the 1970s-1980s Porsche introduced several cheaper models like the 914, 924 and 944 to increase sales goals by 50%. This upset some loyalists but expanded Porsche's customer base. Today Porsche must balance catering to traditional customers focused on driving experience versus newer customers attracted by practical vehicles like the Cayenne and Panamera who prioritize cargo space and passenger needs over driving experience.
Hybrid vehicles combine two different propulsion systems, such as gasoline/electric. Hybrid electric vehicles (HEVs) have both a combustion engine and an electric motor to achieve better fuel economy than conventional vehicles. Hybrids provide benefits like increased fuel efficiency, decreased emissions, and reduced dependency on fossil fuels. Early hybrids from the early 20th century included the Lohner-Porsche in 1899 and the Woods Gas-Electric Car in the United States. Modern hybrids include models from Toyota, Ford, BMW and other automakers.
2011 Porsche Boxster For Sale MI | Porsche Dealer Near DetroitFred Lavery Company
2011 Porsche Boxster brochure provided by Fred Lavery Porsche located near Detroit. Find the 2011 Porsche Boxster for sale in Michigan. Call us about our current sales and incentives at (248) 686-2312. http://www.fredlaverycompany.com
Strategic Analysis Of The Porsche 911 In AustraliaKyleL1
This document provides a strategic marketing assessment of the Australian market for Porsche's 911 sports car series. It finds that the current target customer segment should be maintained while also seeking new target segments. It recommends that future growth strategies focus on expanding into new customer markets with Porsche's existing product lines, rather than diversifying into new types of vehicles. One potential new target segment is identified that values functional attributes like maintenance and fuel efficiency over symbolic benefits. Competitors for this new segment include the BMW M6, Aston Martin Vantage, and Audi R8. Further research is needed to develop strategies for competing against these rivals.
This document discusses Porsche's brand positioning and marketing strategy. It summarizes that Porsche positions itself as a high-quality, high-priced exclusive sports car manufacturer. It then discusses segmenting the Porsche market and targeting everyday users. The document outlines Porsche's "Magic Marketing Mix" that focuses on practicality, prestige, product, and predictability. It concludes with Porsche's strategy to increase sales to 200,000 cars annually by 2018 through growing customer enthusiasm and becoming an excellent employer while maintaining high returns.
Porsche communicates with fans on its Facebook page primarily through one-way sharing of branding, product, and promotional content. Fan engagement is low, with few comments or replies on brand posts and almost no interaction on fan posts. While the page shares luxury-focused content in line with the brand's image, improving customer service and two-way communication could increase fan loyalty and engagement over time.
Harnessing the full power of social media to drive customer loyalty Lenati
An often overlooked tool when developing a customer loyalty strategy is social media. This presentation describes how you can develop your social media CRM strategy to enhance and maximize customer loyalty.
The arrival of the AEC era will change the face of automotive industry as we know it. We will see inter-country tariffs eliminated hence, we can predict that in AEC era, auto-makers will concentrate their investment in a few countries and export cars from these few countries to meet demand of the whole South East Asian region. The current upcoming automotive hub in AEC could be Thailand, Indonesia, Malaysia, Vietnam or Philippines.
Porsche is a German automobile manufacturer known for high-end luxury sports cars. Founded in 1931, Porsche is headquartered in Stuttgart, Germany and owned by Volkswagen AG. Porsche sells high-performance vehicles worldwide, including popular models like the 911, Boxster, Cayman, Panamera, Cayenne and 918 Spyder. While expensive starting at over $50,000, Porsche positions itself as providing high quality, high performance cars for elite customers seeking luxury and status.
Porsche: Guarding The old While Bringing İn The NewErsel Şimşek
Porsche has traditionally targeted financially successful customers seeking exclusivity and status. However, in the 1970s-1980s Porsche introduced several cheaper models like the 914, 924 and 944 to increase sales goals by 50%. This upset some loyalists but expanded Porsche's customer base. Today Porsche must balance catering to traditional customers focused on driving experience versus newer customers attracted by practical vehicles like the Cayenne and Panamera who prioritize cargo space and passenger needs over driving experience.