This document summarizes Tata Motor's acquisition of Jaguar Land Rover from Ford in 2008. It discusses how Jaguar and Land Rover were struggling under Ford's ownership, incurring large losses. In 2007, Ford announced plans to sell the brands. Tata Motors and Mahindra & Mahindra emerged as top bidders, and in 2008 Tata Motors was selected as the preferred bidder, completing the acquisition for $2.3 billion later that year. The document then analyzes the strengths, weaknesses, opportunities, and threats of the acquisition for Tata Motors.
The Jaguar company was founded in 1922 as the Swallow Sidecar Company by William Lyons and William Walmsley. It was originally located in Blackpool but later moved to Coventry. Jaguar has had several owners over the years including the British Motor Corporation and Ford Motor Company. Currently, its headquarters are located in Whitley, Coventry, United Kingdom. Jaguar is known for producing luxury sports cars and luxury saloons. Some of its most famous models include the XK, E-Type, and XJ series cars.
As part of a group marketing research assignment, three classmates and I chose to study perception of the Jaguar brand in the Gay, Lesbian, Bisexual, & Transgender (GLBT) community. We collectively designed the surveys; I specifically compiled and analyzed the data and created the presentation.
Segmentation,Targeting and Positioning (STP) of Jaguar CarsGaurav Sharma
This document provides a project report on Jaguar Cars submitted by a group of students at GOA Institute of Management. It includes an introduction to Jaguar's history and current ownership. It then discusses Jaguar's segmentation, targeting, positioning, and evolution of its STP strategies in the Indian market. It analyzes how political, economic, social, technological and other environmental factors have influenced Jaguar's strategies. Finally, it evaluates the attractiveness of the luxury car industry for Jaguar in terms of suppliers' bargaining power.
The integrated assignment focuses on the three modules I read during semester two of my second year at Coventry University:
- Decision Analysis Techniques (63% = 2:1)
- Global Supply Chain Management (60% = 2:1)
- Management of E-commerce (87% = 1st)
The coursework looks at Jaguar Land Rover and the potential opportunities and threats that the company would be facing if they choose to expand into a foreign market (Russia, Brazil or Canada)
Jaguar Land Rover was founded in 1922 in Coventry, UK by Sir William Lyons and William Walmsley. It merged with British Motor Corporation in 1966 and British Leyland in 1968, before being demerged in 1984 and taken over by Ford in 1989. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. Some of Jaguar's most notable models include their successful racing cars of the 1980s and 1990s. The company continues to develop new models and has plans for future expansion.
The XJ at Marin Luxury Cars, a Bay Area Jaguar DealerMarin Luxury Cars
The document provides information about the all-new Jaguar XJ luxury sedan collection. It highlights the vehicle's revolutionary design that transforms luxury, its innovative interior technologies like virtual instruments and touchscreens, powerful new powertrain options, and world-class audio systems. The XJ aims to shatter preconceptions of luxury sedans with a sporty design and advanced features that provide an exhilarating yet refined driving experience.
Jaguar Land Rover is a British multinational company that designs, develops, manufactures and sells luxury vehicles. It was formed in 2008 when Tata Motors acquired Jaguar and Land Rover from Ford. The company is headquartered in Coventry, UK and its vehicles include various Jaguar and Land Rover models. Its mission is to deliver great products faster while being leaders in environmental innovation and putting customers first. Its vision is to be the world's leading brand for creating an adventurous spirit.
This is an analysis of the news "TATA Motors may struggle to rev up hedging a drag" which appeared on 15th Feb, 2017 following the release of the financial statement for Q3 by TATA Motors.
This document summarizes Tata Motor's acquisition of Jaguar Land Rover from Ford in 2008. It discusses how Jaguar and Land Rover were struggling under Ford's ownership, incurring large losses. In 2007, Ford announced plans to sell the brands. Tata Motors and Mahindra & Mahindra emerged as top bidders, and in 2008 Tata Motors was selected as the preferred bidder, completing the acquisition for $2.3 billion later that year. The document then analyzes the strengths, weaknesses, opportunities, and threats of the acquisition for Tata Motors.
The Jaguar company was founded in 1922 as the Swallow Sidecar Company by William Lyons and William Walmsley. It was originally located in Blackpool but later moved to Coventry. Jaguar has had several owners over the years including the British Motor Corporation and Ford Motor Company. Currently, its headquarters are located in Whitley, Coventry, United Kingdom. Jaguar is known for producing luxury sports cars and luxury saloons. Some of its most famous models include the XK, E-Type, and XJ series cars.
As part of a group marketing research assignment, three classmates and I chose to study perception of the Jaguar brand in the Gay, Lesbian, Bisexual, & Transgender (GLBT) community. We collectively designed the surveys; I specifically compiled and analyzed the data and created the presentation.
Segmentation,Targeting and Positioning (STP) of Jaguar CarsGaurav Sharma
This document provides a project report on Jaguar Cars submitted by a group of students at GOA Institute of Management. It includes an introduction to Jaguar's history and current ownership. It then discusses Jaguar's segmentation, targeting, positioning, and evolution of its STP strategies in the Indian market. It analyzes how political, economic, social, technological and other environmental factors have influenced Jaguar's strategies. Finally, it evaluates the attractiveness of the luxury car industry for Jaguar in terms of suppliers' bargaining power.
The integrated assignment focuses on the three modules I read during semester two of my second year at Coventry University:
- Decision Analysis Techniques (63% = 2:1)
- Global Supply Chain Management (60% = 2:1)
- Management of E-commerce (87% = 1st)
The coursework looks at Jaguar Land Rover and the potential opportunities and threats that the company would be facing if they choose to expand into a foreign market (Russia, Brazil or Canada)
Jaguar Land Rover was founded in 1922 in Coventry, UK by Sir William Lyons and William Walmsley. It merged with British Motor Corporation in 1966 and British Leyland in 1968, before being demerged in 1984 and taken over by Ford in 1989. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. Some of Jaguar's most notable models include their successful racing cars of the 1980s and 1990s. The company continues to develop new models and has plans for future expansion.
The XJ at Marin Luxury Cars, a Bay Area Jaguar DealerMarin Luxury Cars
The document provides information about the all-new Jaguar XJ luxury sedan collection. It highlights the vehicle's revolutionary design that transforms luxury, its innovative interior technologies like virtual instruments and touchscreens, powerful new powertrain options, and world-class audio systems. The XJ aims to shatter preconceptions of luxury sedans with a sporty design and advanced features that provide an exhilarating yet refined driving experience.
Jaguar Land Rover is a British multinational company that designs, develops, manufactures and sells luxury vehicles. It was formed in 2008 when Tata Motors acquired Jaguar and Land Rover from Ford. The company is headquartered in Coventry, UK and its vehicles include various Jaguar and Land Rover models. Its mission is to deliver great products faster while being leaders in environmental innovation and putting customers first. Its vision is to be the world's leading brand for creating an adventurous spirit.
This is an analysis of the news "TATA Motors may struggle to rev up hedging a drag" which appeared on 15th Feb, 2017 following the release of the financial statement for Q3 by TATA Motors.
10. La renaissance de Jaguar
Tata a fait des miracles avec Jaguar et Land Rover en 2013:Les ventes
mondiales de ces deux marques britanniques haut de gamme ont atteint un
niveau record l'an passé.