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1. A LIVING
LEGEND
RATAN TATA
PRESENTED BY-BHAGYASHREE SHARMA

2. PERSONAL LIFE
 RATAN TATA born into the famous TATA family
on December 28,1937.
 A prominent family belonging to Mumbai’s wealthy
Parsi community.
 Schooling from Campion school in Mumbai.
 In 1962- Completed B.sc degree in architecture
with structural engineering from Cornell
university.
 In 1975- Done the advanced management program
from Harvard business school.

3. BEGINING CAREER IN TATA
 December 1962- He joined the TATA group, after turning
down a job with IBM on the advice of JRD TATA. He was
first sent to Jamshedpur to work at TATA steel.
 In 1971, MR. RATAN was appointed the Director-in-
charge of the National Radio & Electronics company
limited.
 In 1981,MR. RATAN was named director of TATA
industries, the group’s other holding company.

4. TATA GROUP
 The TATA group consist of nearly 100 companies.
 Multinational conglomerate.
 350,000 employees.
 Annual turnover of $62 billion USD.
 TATA’s contribution to India’s GDP is nearly 5.5%
 60% of its revenue comes from foreign countries.
 Six continents and more than 80 countries.

5. ORGANISATIONAL CULTURE
TATA has always been values-driven. These values
continue to direct growth and business of TATA
companies. The five core TATA values underpinning the
way we do business are:
 Integrity
 Understanding
 Excellence
 Unity
 responsibility

6. THE CHAIREMAN OF MAJOR TATA
COMPANIES
 TATA MOTORS.
 TATA STEEL.
 TAJ HOTELS.
 TATA CHEMICALS.
 TATA TELESERVICES.

7. PERSONALITY
 VERY DEGNIFIED.
 ETHICAL.
 DEPENDABLE.
 BELIEVES IN KEEPING PROMISES.
 LOYAL AND BELIEVES IN RELATIONSHIP.
 RISK TAKER.
 EXEMPLARY LEADERSHIP QUALITIES AND A
TREMENDOUS MOTIVATOR OF PEOPLE.

8. SWOT ANALYSIS OF RATAN TATA
1. STRENGTHS
 Visionary
 Strategists
 Initiator
2. WEAKNESS
 Less autocratic
 dependable

9. 3. OPPORTUNITY
• Adaptability
• changing campaigns
•Business ethics
4.THREATS
• Risk taker
• Perfectionists

10. A SHAKY START NEVER LOOK BACK
 Initially Nalco and Empress mills were failure.
 The two failures haunted RATAN for decades.
 His track record was suspect but he never looked back.

11. THINK BIG... AND SMALL AS WELL
 While he guides the TATA group to pick up the
luxurious Hotel in New York. He’s also driving the
launch of the budget Ginger hotels in India.
 Owns iconic Jaguar and cheapest Nano as well.

12. GO GLOBAL
 His vision is to make TATA a global company.
 He acquire Tetley tea.
 He acquire Jaguar Land rover.
 He acquire Corus.

13. TATA-JAGUAR DEAL
 TATA was driving straight to disaster with the
Jaguar-Land Rover deal: the brands were troubled,
demand was low.
 TATA went on to prove everyone wrong. The
group’s international acquisitions are doing well,
some have started making money.

14. A PROMISE IS A PROMISE
TATA NANO
 World’s most affordable car
 Critics says: “Rs 1 lakh car not possible”
-hyundai
Today TATA NANO is reality.

15. TATA TEA
 Had made to campaign for marketing both have
different aims:
1. To create awareness
2. For anti-corruption
 The success its first campaign of ‘jaago re’.
 TATA tea, today launched another campaign titled
‘Aaj se khilana band, pilana shuru’.

16. CONCLUSION
 Mr. Ratan Tata has accomplished success without
taking shortcuts.
 He has been very conscious of both the quality of the
means and the social significance of the ends,
showing the way forward to entrepreneurs, who wish
to succes without compromising their integrity and
dignity.
 Mr. Ratan Tata instrumental in transforming
leadreship ethos of the Indian business dynamics
and placing India amongst the top global markets.

17. “I don’t believe in taking the right decisions I take
decisions and then make the right.”
- RATAN TATA
(Always believe in your ability and efforts.)
THANK YOU