eTailing India Jaipur Conclave- 2013- Ashish Jhalani
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This document discusses the history and future of eCommerce. It defines eCommerce as buying and selling goods and services via electronic channels, primarily the internet. It notes that while commonly thought of as online shopping, eCommerce also includes activities like searching for products online. The document outlines the origins of eCommerce over the past 30 years in various forms. It also discusses the major current forms of eCommerce like eTailing, mCommerce, tCommerce, and sCommerce. Finally, it discusses challenges to eCommerce in India like internet connectivity and payment options but predicts these challenges will lessen as technologies like wireless internet and digital payments improve.
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eTailing India Jaipur Conclave- 2013- Ashish Jhalani
- 1. Ashish Jhalani Founder & CEO – eTailing India What isWhat isWhat isWhat is eCommerceeCommerceeCommerceeCommerce???? Origins Evolution Future
- 3. What is eCommerceWhat is eCommerceWhat is eCommerceWhat is eCommerce • Common Definition - eCommerce (or electronic commerce) refers to the buying and selling of goods and services via electronic channels, primarily the Internet.
- 4. What is eCommerceWhat is eCommerceWhat is eCommerceWhat is eCommerce Perception Reality eCommerce is only when people buy goods online eCommerce exists in many forms, such as eTailing, M-commerce, T-Commerce, S- Commerce etc. eCommerce only happens when you buy online When you look for the best price for a good online, it constitutes eCommerce. In fact Search and Ads are two of the biggest components of eCommerce eCommerce is a recent phenomenon eCommerce has been around for over three decades in various forms such as online ordering, electronic catalogues, automated data management systems, payment gateway solutions etc.
- 5. Forms of eCommerceForms of eCommerceForms of eCommerceForms of eCommerce • eCommerce has grown over the past 3o years and has taken many forms most common of which are: eTailing Buying and selling goods online thru online sites, marketplaces etc. M-Commerce Buying or selling of goods through a mobile device using online payment mechanisms T-Commerce The most recent form of eCommerce and refers to buying goods & services using a TV S-Commerce Social Commerce using various aids such as shopping tools, social networks etc.
- 6. eCommerceeCommerceeCommerceeCommerce –––– InterestingInterestingInterestingInteresting FactsFactsFactsFacts 0 50 100 150 200 250 300 USA China Japan/France Size of Market ($Billion) India Size of market currently at $1 Billion, growing at a fast pace 1982: France Telecom introduces Online Ordering 1990: Tim Berners launches World Wide Web (WWW) 1995: Jeff Bezos launches Amazon 1996: IndiaMart launched as a B2B Marketplace 2003: Amazon posts its first yearly profit China Set to become the largest eCom Market Europe Single Largest block USA Current Largest eCommerce Market
- 8. eCommerceeCommerceeCommerceeCommerce –––– Evolution of Modern RetailEvolution of Modern RetailEvolution of Modern RetailEvolution of Modern Retail Ancient Retail • Based on Barter • Introduction of Money simplified buying process • Trade limited to physical touch & accessibility Intermediate Retail • System based on large companies & retail stores • Electronic Payments simplifies buying further Modern Retail • eCommerce in multiple forms and formats • Omni-Channel retail takes over with multiple options across the entire spectrum of services
- 9. Modern RetailModern RetailModern RetailModern Retail ---- FormatsFormatsFormatsFormats B2C Largest form of eCommerce across the world Dominated by Large Global Companies such as Amazon B2B Mostly Regional with some Global players Dominated by Companies such as Alibaba.Com C2C Earliest form of commerce itself, starting with barter Dominated by Large Players such as eBay Marketplaces – Common across all 3 formats
- 10. IndiaIndiaIndiaIndia ---- Challenges & FutureChallenges & FutureChallenges & FutureChallenges & Future Challenges Reality Future Internet Connectivity Internet Connectivity limited and dependent on fixed lines or optic fibres Wireless internet along with more and more reliance on mobiles to access internet would change the face on online shopping. More Indians own a mobile than a laptop or internet connection Limited Payment Options Less than 0.1% of country’s total population and less than 3% of online shoppers own credit or debit cards M-Commerce, M-Wallet and Cross-Channel payments to release the true potential or eCommerce in the country leapfrogging the need to hold a credit card at all Touch & Feel Touch & Feel act as a major influencer in buying decisions Augmented Reality to change the way shopper buy and make decisions
- 11. Thank you