Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Brand Image is what the customers think/perceive (or form an impression) about a particular brand in their mind. Brand Image can be defined as how existing or potential customers view the brand and associate with it. Every company wants to position its brand in a certain way which it deems is the best way for it to be seen by the customers, that is known as Brand Identity. Brand image is something that eventually forms in the mind of the customer. Brand image may be same as brand identity or may be totally opposite. The ideal scenario is that the brand image should be positive and what the company or the manufacturer wants it to be.
This presentation is an introduction to the role of IMC in marketing.
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Measuring advertising and campaign effectivenesssksbatish
advertisement management, the ways to measure the effectiveness of advertisment, pre and post testing of advertisement, concurrent testing of advertisement, advertisement and sales management, marketing management,
CRM is a competitive strategy and process of acquiring, reacting and partnering with selective customers to create superior value for the company and the customer.
The purpose of this presentation is to obtain a better understanding of the extent to which service quality is delivered within the service sector service by drawing on front-line employees (FLE) and customer perceptions of service quality. The PPT shown how closely customer expectations of service and FLE perceptions of customer expectations match. SERVQUAL is used to measure service quality amongst FLE and customers in a major service sector department.
Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Brand Image is what the customers think/perceive (or form an impression) about a particular brand in their mind. Brand Image can be defined as how existing or potential customers view the brand and associate with it. Every company wants to position its brand in a certain way which it deems is the best way for it to be seen by the customers, that is known as Brand Identity. Brand image is something that eventually forms in the mind of the customer. Brand image may be same as brand identity or may be totally opposite. The ideal scenario is that the brand image should be positive and what the company or the manufacturer wants it to be.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Measuring advertising and campaign effectivenesssksbatish
advertisement management, the ways to measure the effectiveness of advertisment, pre and post testing of advertisement, concurrent testing of advertisement, advertisement and sales management, marketing management,
CRM is a competitive strategy and process of acquiring, reacting and partnering with selective customers to create superior value for the company and the customer.
The purpose of this presentation is to obtain a better understanding of the extent to which service quality is delivered within the service sector service by drawing on front-line employees (FLE) and customer perceptions of service quality. The PPT shown how closely customer expectations of service and FLE perceptions of customer expectations match. SERVQUAL is used to measure service quality amongst FLE and customers in a major service sector department.
Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
It defines the relations, promises and marketing efforts between the three key stakeholders in services marketing - companies, providers (employees), and customers. Internal marketing is done between company and providers, external marketing is performed between companies and customers, and interactive marketing takes place between customers and providers.Marketing service triangle plays a very important role in service industries.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
The advertisement and the company logo are designed based on the concept of Closure Perception. The elements and ideas behind the design are explained separately for clarity.
The presentation features 3 companies: Cadbury, Amul and Coca-Cola and elaborate the importance of the usage of Colors in developing and maintaining Brand personality.
The presentation features some of the examples of the different types of Advertisements such as Social Character, Dogmatism, Innovation, Need for Uniqueness, Optimum Stimulation Level and Variety & Novelty.
Financial Analysis of Indian Fast Moving Consumer Goods (FMCG) Industry.Siddharth Bhatnagar
A Presentation on the Financial Analysis of Indian Fast Moving Consumer Goods (FMCG) Industry focusing on 5 major companies namely Nestle, Hindustan Unilever Ltd. (HUL), Pidilite, Dabur and Britannia. Analysis consists of financial analysis, trend analysis as well as industrial analysis.
A report on the Financial Analysis of Nestle India Ltd. and its comparison with the other leading Fats Moving Consumer Goods (FMCG) players in India. The Analysis also includes Trend Analysis and Industry Analysis.