The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
Culture of Green proposes a business model to accelerate the transition to a green economy and culture of sustainability by making green products more accessible and affordable to mainstream consumers, especially college students. It plans to launch "Culture of Green Merchandising Centers" in college bookstores across the US to aggregate and promote earth-friendly products. This will make green options more convenient for students while driving bookstore revenue and moving society closer to a green future through increased green commerce.
PURPOSE IN THE DIGITAL AGE: CAN BUSINESS BE THE BIGGEST DRIVER OF CHANGE? Chantal Oosman
The document discusses how businesses are increasingly expected to have a social purpose beyond profits. It notes that consumers want brands that support good causes and create positive social impact. The presentation argues that businesses should integrate social good into their core operations and communications, rather than treating it as an optional add-on. It offers the services of the agency to help companies develop a social mission and engage customers in creating lasting change.
WVU IMC 636 Capstone Final - IMC Campaign for Humane Society of the United St...Niki Eastley
To complete my IMC Master's program, this integrated marketing campaign for the Humane Society of the United States features my created agency (Indigitech Media) and the IMC plan for the campaign. The IMC plan includes brand research, omnichannel plans, creatives, SWOT analysis, campaign goals and objectives, tactics and more.
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
Frank Mantero, director of corporate citizenship at General Electric, discussed corporate social responsibility (CSR) and it's role in PR and driving business growth.
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
Culture of Green proposes a business model to accelerate the transition to a green economy and culture of sustainability by making green products more accessible and affordable to mainstream consumers, especially college students. It plans to launch "Culture of Green Merchandising Centers" in college bookstores across the US to aggregate and promote earth-friendly products. This will make green options more convenient for students while driving bookstore revenue and moving society closer to a green future through increased green commerce.
PURPOSE IN THE DIGITAL AGE: CAN BUSINESS BE THE BIGGEST DRIVER OF CHANGE? Chantal Oosman
The document discusses how businesses are increasingly expected to have a social purpose beyond profits. It notes that consumers want brands that support good causes and create positive social impact. The presentation argues that businesses should integrate social good into their core operations and communications, rather than treating it as an optional add-on. It offers the services of the agency to help companies develop a social mission and engage customers in creating lasting change.
WVU IMC 636 Capstone Final - IMC Campaign for Humane Society of the United St...Niki Eastley
To complete my IMC Master's program, this integrated marketing campaign for the Humane Society of the United States features my created agency (Indigitech Media) and the IMC plan for the campaign. The IMC plan includes brand research, omnichannel plans, creatives, SWOT analysis, campaign goals and objectives, tactics and more.
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
Frank Mantero, director of corporate citizenship at General Electric, discussed corporate social responsibility (CSR) and it's role in PR and driving business growth.
The Future of Reputation - People's Insights Magazine by MSLGROUPOlivier Fleurot
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
Read more: http://peopleslab.mslgroup.com/reputation
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
This document discusses how corporate social responsibility (CSR) can boost public relations (PR) efforts. It outlines that CSR must align with a company's core business strategy and goals. More than 88% of consumers think companies should achieve business and social goals, and many would pay more for products from socially responsible companies. The document provides tips for developing a CSR plan focusing on profit, people, and planet. It also gives ideas for PR activities like community involvement and social media to engage customers and employees in CSR efforts. Baby steps are recommended for companies not ready for a full CSR program.
This document discusses corporate social responsibility (CSR). It defines CSR as open and transparent business practices that consider employees, communities, and the environment, aiming to deliver sustainable value. The document notes that CSR has become an important marketing strategy and that consumers feel positively about socially responsible companies. It also discusses benefits of CSR like risk management, reputation, and innovation. The document outlines a study that surveyed consumers and employees to assess awareness and perceptions of CSR. It found that while people see CSR as important, consumers have limited knowledge of the concept but want companies to disclose their CSR activities.
Elevating Your Corporate Social Responsibility Communication EffortAniisu K Verghese
This document provides guidance on elevating corporate social responsibility (CSR) communication efforts. It begins by outlining how global CSR trends can impact organizations and what can be learned from research and best practices. It then discusses how to support volunteers' understanding of their role and the steps they can take to promote the company brand through CSR activities. The document provides examples of effective CSR communication from various companies and studies. It concludes by emphasizing the importance of alignment, partnership, communication strategy, and follow up in empowering CSR leaders and volunteers.
This document discusses the role of individuals, businesses, and technology in driving social change. It notes that 31% of global consumers believe businesses should change how they operate to be more socially and environmentally responsible. Social media has helped bring issues to light and create movements by connecting individuals worldwide. Online crowdfunding platforms have also allowed individuals to participate in funding causes and social initiatives. However, while these tools are useful, what is really needed is to create the right "climate" or conditions to inspire something greater and hum along towards a better future for humanity.
The document discusses 20 marketing trends for 2022. Some of the key trends include:
1. Consumer values and expectations have shifted drastically due to the COVID pandemic, requiring brands to strategize and create new strategies to meet these changes.
2. Marketers must focus on building their first-party data strategies and personalizing experiences as third-party cookies are being phased out.
3. Research is becoming more democratized, with insights being generated through collaboration across organizations rather than isolated reports.
4. Testing and optimization are becoming ingrained in marketing organizations through increased investment in testing technology and dedicated teams.
The document discusses building an integrated data strategy for marketing. It describes the challenges of accessing and integrating large amounts of customer data from various online and offline sources. An integrated data strategy can help marketers gain a complete view of customer journeys across channels to deliver more personalized experiences. The document outlines three pillars of an effective integrated data strategy: having the right data, culture, and technology. It emphasizes using data to guide marketing decisions rather than relying solely on intuition.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
The document discusses sustainability frameworks and certifications that companies can adopt. It analyzes the United Nations Global Compact, Dow Jones Sustainability Index, B Corp, and Future-Fit Business Benchmark frameworks. It finds that B Corp receives the most social media and news mentions, while DJSI is best for large multinationals. Small to mid-size companies are more suited for B Corp due to its community focus, while Future Fit provides in-depth goals for high impact. Each framework takes a different approach to measuring sustainability topics like water use.
This document outlines a stepwise approach to using data to drive marketing growth. It involves: 1) integrating all relevant customer data sources, 2) determining relationships between sources and KPIs, 3) establishing the minimum contacts needed to impact KPIs, 4) predicting effects of new plans using an RPS index, and 5) defining audiences and growth drivers. The approach was used by a company to develop a growth path, launch a new campaign, and optimize their media plan to better achieve marketing goals.
Good.Must.Grow. provides marketing support for socially responsible organizations. In its first year, it released the first Conscious Consumer Spending Index, awarded its first scholarship through the GmG Fund, and debuted as thought leaders for Fast Company. It worked with over 25 clients, helped various causes with branding, marketing strategies and social media. Good.Must.Grow. also became a Certified B Corporation, demonstrating its commitment to positive social and environmental impact. It aims to increase funding for the GmG Fund scholarships, expand its team, continue thought leadership efforts and deepen relationships with partners in its second year.
A Decade of Change - Man of Many Research.pdfMan of Many
Man of Many's - https://manofmany.com - Decade of Change Survey, Research and Report.
Australia's Largest Men's Lifestyle Site & Brand of the Year in Mumbrella Publish Awards, 2021. The latest in products, culture & style news.
This document provides an introduction and overview of the "Business guide to partnering with NGOs and the United Nations" report published in 2007/2008. It discusses the growing trend of partnerships between businesses, NGOs, and the UN to address complex social and environmental issues. The guide aims to increase successful partnerships by providing transparency into existing partner organizations, acting as a contact point between potential partners, and highlighting examples of successful partnerships and partnering capabilities. It profiles leading NGOs and UN agencies to help businesses identify appropriate partners.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Public Good App House: Unlocking Community-Based Fundraising with #GivingAppsTechSoup
Hosted by TechSoup on November 17, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-public-good-app-house-unlocking-community-based-fundraising-with-givingapps/
Cultural, religious, and marginalized communities have a tremendous amount of fundraising potential that is waiting to be unlocked. But how can your nonprofit reach these groups and encourage them to give?
Join us for an introduction to three giving apps that work closely with their community to raise more money. The presenters will share the lessons they’ve learned growing crowdfunding campaigns, and provide tips for how your own nonprofit can raise more money with your own community, building on its unique and authentic local voice and diversity.
This Public Good App House demo event will open with a special opening presentation from GivingTuesday's Lexa Wilson.
Expert Presenters
Hispanics in Philanthropy: The HIPGive digital platform mobilizes resources for social impact projects throughout the Americas. Through its suite of innovative tools, including crowdfunding, permanent digital campaigns, peer-to-peer giving, and Digital Giving Circles, people and organizations come together to create community and make an impact. HIPGive has brought together over 1,000 nonprofit organizations and 48,000 individual donors, resulting in more than $4.4 million in contributions to social impact projects.
Launchgood: Crowdfunding Incredible Muslims: LaunchGood.com believes Muslims have incredible values to share with the world. Together, they set out to build an inspired future. They are the world's largest faith-inspired crowdfunding platform, which has raised over $350 million across 152 countries from more than 1 million users.
Giving Gap: Giving Gap exists to advance racial equity in giving and mobilize positive action for Black lives and building the movement for the equitable funding of Black-founded nonprofits. Giving Gap amplifies Black-founded organizations by providing
A donor platform that allows individuals and institutions to learn about and give to vetted Black-founded nonprofits
Research, data, and reporting that documents the strengths and needs of Black-founded nonprofits
Fundraising and storytelling campaigns to mobilize giving and positive action
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
The document provides consumer insight about GE's target audiences and advertising challenges. It analyzes GE's brand truths, noting that consumers have difficulty linking GE to its slogan and are confused about its services. To address awareness and differentiation goals, the proposal suggests a consumer-centric, innovative media campaign focused on education through interactive experiential activities. Examples of possible eco-friendly experiential stand features and wider digital/OOH reach activities are outlined.
The document provides consumer insight about GE's target audiences and advertising challenges. It analyzes GE's brand truths, noting that consumers have difficulty linking GE to its slogan and are confused about its services. To address awareness and differentiation goals, the proposal suggests a consumer-centric, innovative media campaign focused on education through interactive experiential activities. Examples of possible eco-friendly experiential stand features and wider digital/OOH reach activities are outlined.
The document discusses green marketing and consumer awareness of it. It begins with an introduction to green marketing and its 8 P's (product, price, place, promotion, publics, partnership, policy, purse strings). It then outlines the research methodology used, which was a survey of 30 consumers in Hyderabad about their green marketing awareness and attitudes. The results found that most consumers believe in green marketing, are aware of companies adopting it, feel regular marketing harms the environment, realize its importance, and are willing to pay more for green products. In conclusion, the survey showed consumers know about and support green marketing as a way towards sustainability.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Contenu connexe
Similaire à Rapple "Scholarly Communications and the Sustainable Development Goals"
The Future of Reputation - People's Insights Magazine by MSLGROUPOlivier Fleurot
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
Read more: http://peopleslab.mslgroup.com/reputation
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
This document discusses how corporate social responsibility (CSR) can boost public relations (PR) efforts. It outlines that CSR must align with a company's core business strategy and goals. More than 88% of consumers think companies should achieve business and social goals, and many would pay more for products from socially responsible companies. The document provides tips for developing a CSR plan focusing on profit, people, and planet. It also gives ideas for PR activities like community involvement and social media to engage customers and employees in CSR efforts. Baby steps are recommended for companies not ready for a full CSR program.
This document discusses corporate social responsibility (CSR). It defines CSR as open and transparent business practices that consider employees, communities, and the environment, aiming to deliver sustainable value. The document notes that CSR has become an important marketing strategy and that consumers feel positively about socially responsible companies. It also discusses benefits of CSR like risk management, reputation, and innovation. The document outlines a study that surveyed consumers and employees to assess awareness and perceptions of CSR. It found that while people see CSR as important, consumers have limited knowledge of the concept but want companies to disclose their CSR activities.
Elevating Your Corporate Social Responsibility Communication EffortAniisu K Verghese
This document provides guidance on elevating corporate social responsibility (CSR) communication efforts. It begins by outlining how global CSR trends can impact organizations and what can be learned from research and best practices. It then discusses how to support volunteers' understanding of their role and the steps they can take to promote the company brand through CSR activities. The document provides examples of effective CSR communication from various companies and studies. It concludes by emphasizing the importance of alignment, partnership, communication strategy, and follow up in empowering CSR leaders and volunteers.
This document discusses the role of individuals, businesses, and technology in driving social change. It notes that 31% of global consumers believe businesses should change how they operate to be more socially and environmentally responsible. Social media has helped bring issues to light and create movements by connecting individuals worldwide. Online crowdfunding platforms have also allowed individuals to participate in funding causes and social initiatives. However, while these tools are useful, what is really needed is to create the right "climate" or conditions to inspire something greater and hum along towards a better future for humanity.
The document discusses 20 marketing trends for 2022. Some of the key trends include:
1. Consumer values and expectations have shifted drastically due to the COVID pandemic, requiring brands to strategize and create new strategies to meet these changes.
2. Marketers must focus on building their first-party data strategies and personalizing experiences as third-party cookies are being phased out.
3. Research is becoming more democratized, with insights being generated through collaboration across organizations rather than isolated reports.
4. Testing and optimization are becoming ingrained in marketing organizations through increased investment in testing technology and dedicated teams.
The document discusses building an integrated data strategy for marketing. It describes the challenges of accessing and integrating large amounts of customer data from various online and offline sources. An integrated data strategy can help marketers gain a complete view of customer journeys across channels to deliver more personalized experiences. The document outlines three pillars of an effective integrated data strategy: having the right data, culture, and technology. It emphasizes using data to guide marketing decisions rather than relying solely on intuition.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
The document discusses sustainability frameworks and certifications that companies can adopt. It analyzes the United Nations Global Compact, Dow Jones Sustainability Index, B Corp, and Future-Fit Business Benchmark frameworks. It finds that B Corp receives the most social media and news mentions, while DJSI is best for large multinationals. Small to mid-size companies are more suited for B Corp due to its community focus, while Future Fit provides in-depth goals for high impact. Each framework takes a different approach to measuring sustainability topics like water use.
This document outlines a stepwise approach to using data to drive marketing growth. It involves: 1) integrating all relevant customer data sources, 2) determining relationships between sources and KPIs, 3) establishing the minimum contacts needed to impact KPIs, 4) predicting effects of new plans using an RPS index, and 5) defining audiences and growth drivers. The approach was used by a company to develop a growth path, launch a new campaign, and optimize their media plan to better achieve marketing goals.
Good.Must.Grow. provides marketing support for socially responsible organizations. In its first year, it released the first Conscious Consumer Spending Index, awarded its first scholarship through the GmG Fund, and debuted as thought leaders for Fast Company. It worked with over 25 clients, helped various causes with branding, marketing strategies and social media. Good.Must.Grow. also became a Certified B Corporation, demonstrating its commitment to positive social and environmental impact. It aims to increase funding for the GmG Fund scholarships, expand its team, continue thought leadership efforts and deepen relationships with partners in its second year.
A Decade of Change - Man of Many Research.pdfMan of Many
Man of Many's - https://manofmany.com - Decade of Change Survey, Research and Report.
Australia's Largest Men's Lifestyle Site & Brand of the Year in Mumbrella Publish Awards, 2021. The latest in products, culture & style news.
This document provides an introduction and overview of the "Business guide to partnering with NGOs and the United Nations" report published in 2007/2008. It discusses the growing trend of partnerships between businesses, NGOs, and the UN to address complex social and environmental issues. The guide aims to increase successful partnerships by providing transparency into existing partner organizations, acting as a contact point between potential partners, and highlighting examples of successful partnerships and partnering capabilities. It profiles leading NGOs and UN agencies to help businesses identify appropriate partners.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Public Good App House: Unlocking Community-Based Fundraising with #GivingAppsTechSoup
Hosted by TechSoup on November 17, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-public-good-app-house-unlocking-community-based-fundraising-with-givingapps/
Cultural, religious, and marginalized communities have a tremendous amount of fundraising potential that is waiting to be unlocked. But how can your nonprofit reach these groups and encourage them to give?
Join us for an introduction to three giving apps that work closely with their community to raise more money. The presenters will share the lessons they’ve learned growing crowdfunding campaigns, and provide tips for how your own nonprofit can raise more money with your own community, building on its unique and authentic local voice and diversity.
This Public Good App House demo event will open with a special opening presentation from GivingTuesday's Lexa Wilson.
Expert Presenters
Hispanics in Philanthropy: The HIPGive digital platform mobilizes resources for social impact projects throughout the Americas. Through its suite of innovative tools, including crowdfunding, permanent digital campaigns, peer-to-peer giving, and Digital Giving Circles, people and organizations come together to create community and make an impact. HIPGive has brought together over 1,000 nonprofit organizations and 48,000 individual donors, resulting in more than $4.4 million in contributions to social impact projects.
Launchgood: Crowdfunding Incredible Muslims: LaunchGood.com believes Muslims have incredible values to share with the world. Together, they set out to build an inspired future. They are the world's largest faith-inspired crowdfunding platform, which has raised over $350 million across 152 countries from more than 1 million users.
Giving Gap: Giving Gap exists to advance racial equity in giving and mobilize positive action for Black lives and building the movement for the equitable funding of Black-founded nonprofits. Giving Gap amplifies Black-founded organizations by providing
A donor platform that allows individuals and institutions to learn about and give to vetted Black-founded nonprofits
Research, data, and reporting that documents the strengths and needs of Black-founded nonprofits
Fundraising and storytelling campaigns to mobilize giving and positive action
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
The document provides consumer insight about GE's target audiences and advertising challenges. It analyzes GE's brand truths, noting that consumers have difficulty linking GE to its slogan and are confused about its services. To address awareness and differentiation goals, the proposal suggests a consumer-centric, innovative media campaign focused on education through interactive experiential activities. Examples of possible eco-friendly experiential stand features and wider digital/OOH reach activities are outlined.
The document provides consumer insight about GE's target audiences and advertising challenges. It analyzes GE's brand truths, noting that consumers have difficulty linking GE to its slogan and are confused about its services. To address awareness and differentiation goals, the proposal suggests a consumer-centric, innovative media campaign focused on education through interactive experiential activities. Examples of possible eco-friendly experiential stand features and wider digital/OOH reach activities are outlined.
The document discusses green marketing and consumer awareness of it. It begins with an introduction to green marketing and its 8 P's (product, price, place, promotion, publics, partnership, policy, purse strings). It then outlines the research methodology used, which was a survey of 30 consumers in Hyderabad about their green marketing awareness and attitudes. The results found that most consumers believe in green marketing, are aware of companies adopting it, feel regular marketing harms the environment, realize its importance, and are willing to pay more for green products. In conclusion, the survey showed consumers know about and support green marketing as a way towards sustainability.
Similaire à Rapple "Scholarly Communications and the Sustainable Development Goals" (20)
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the closing segment of the NISO training series "AI & Prompt Design." Session Eight: Limitations and Potential Solutions, was held on May 23, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the seventh segment of the NISO training series "AI & Prompt Design." Session 7: Open Source Language Models, was held on May 16, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the sixth segment of the NISO training series "AI & Prompt Design." Session Six: Text Classification with LLMs, was held on May 9, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the fifth segment of the NISO training series "AI & Prompt Design." Session Five: Named Entity Recognition with LLMs, was held on May 2, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the fourth segment of the NISO training series "AI & Prompt Design." Session Four: Structured Data and Assistants, was held on April 25, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the third segment of the NISO training series "AI & Prompt Design." Session Three: Beginning Conversations, was held on April 18, 2024.
This presentation was provided by Kaveh Bazargan of River Valley Technologies, during the NISO webinar "Sustainability in Publishing." The event was held April 17, 2024.
This presentation was provided by Dana Compton of the American Society of Civil Engineers (ASCE), during the NISO webinar "Sustainability in Publishing." The event was held April 17, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, during the second segment of the NISO training series "AI & Prompt Design." Session Two: Large Language Models, was held on April 11, 2024.
This presentation was provided by Teresa Hazen of the University of Arizona, Geoff Morse of Northwestern University. and Ken Varnum of the University of Michigan, during the Spring ODI Conformance Statement Workshop for Libraries. This event was held on April 9, 2024
This presentation was provided by William Mattingly of the Smithsonian Institution, during the opening segment of the NISO training series "AI & Prompt Design." Session One: Introduction to Machine Learning, was held on April 4, 2024.
This presentation was provided by William Mattingly of the Smithsonian Institution, for the eight and final session of NISO's 2023 Training Series on Text and Data Mining. Session eight, "Building Data Driven Applications" was held on Thursday, December 7, 2023.
This presentation was provided by William Mattingly of the Smithsonian Institution, for the seventh session of NISO's 2023 Training Series on Text and Data Mining. Session seven, "Vector Databases and Semantic Searching" was held on Thursday, November 30, 2023.
This presentation was provided by William Mattingly of the Smithsonian Institution, for the sixth session of NISO's 2023 Training Series on Text and Data Mining. Session six, "Text Mining Techniques" was held on Thursday, November 16, 2023.
This presentation was provided by William Mattingly of the Smithsonian Institution, for the fifth session of NISO's 2023 Training Series on Text and Data Mining. Session five, "Text Processing for Library Data" was held on Thursday, November 9, 2023.
This presentation was provided by Todd Carpenter, Executive Director, during the NISO webinar on "Strategic Planning." The event was held virtually on November 8, 2023.
Strategic planning is an organizational management activity used to set priorities, focus energy and resources, and ensure employees are working toward common goals. It involves developing a vision and mission, setting clear and aligned goals and objectives, engaging stakeholders, conducting data analysis, and maintaining flexibility. Best practices for developing a strategic plan include researching market trends, conducting a SWOT analysis, defining an aspirational vision and mission, aligning on a strategy and goals to achieve the vision, and developing clear communications for stakeholders. The presentation discusses traditional strategic planning approaches and alternatives like the Theory of Change model.
Plus de National Information Standards Organization (NISO) (20)
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Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. 98%
think companies
of all types need
to do more to help
the world overcome
the challenges
framed by the SDGs
SDG
Publishers
Compact
Fellows survey
of publisher
awareness of
and attitudes
to the SDGs
Survey carried out in December 2023, n =167
3. 93%
think it's part
of our social
contract / societal
responsibility
SDG
Publishers
Compact
Fellows survey
of publisher
awareness of
and attitudes
to the SDGs
Survey carried out in December 2023, n =167
4. 88%
think SDGs
are relevant
to scholarly
publishers
SDG
Publishers
Compact
Fellows survey
of publisher
awareness of
and attitudes
to the SDGs
Survey carried out in December 2023, n =167
5. 86%
think we need to
be more proactive
in shaping
research and
research
communication
around societal
needs
SDG
Publishers
Compact
Fellows survey
of publisher
awareness of
and attitudes
to the SDGs
Survey carried out in December 2023, n =167
6. 53%
would like their
employer to be
more active in
relation to SDGs
SDG
Publishers
Compact
Fellows survey
of publisher
awareness of
and attitudes
to the SDGs
Survey carried out in December 2023, n =167
7. 0 50 100
More examples of what publishers can do to meaningfully support the SDGs
Clearer explanation of the relevance of SDGs to the scholarly publishing sector
Industry collaborations to share costs of SDG initiatives
Clearer industry standards for SDG engagement
Funding or grants for SDG-related projects
Resources for measuring actions / working out a baseline
More visibility of the SDGs and better education around what the SDGs are
Support from senior leaders for the SDGs (e.g. incentives for supporting the SDGs)
Recognition or awards for SDG-focused publications
Networking opportunities with like-minded professionals
Survey carried out in December 2023, n =167
8. Get started with the “low hanging fruit”
1. Ask authors to include the implications for
practitioners and policymakers in the abstract
2. Ask authors to submit a plain language summary
when submitting their article for review
3. Make the articles discoverable by SDGs
https://bit.ly/sdg-top-tips
13. We need to make progress
on both tracks at once
14. Harnessing the
power of research
Publishers have a hugely important part to
play in achieving the SDGs through helping
more people find, understand, act on and
benefit from the research we publish
15. How much should each country
be given in aid funding?
Currently, the amount of charitable aid a country receives
is based on “gross domestic product” (GDP) – the value
of the goods and services produced by the country. But
poverty is about more than money. We should also take
into account factors such as health, education and living
standards. These are tracked by the “Multidimensional
Poverty Index” (MPI).
KEY TAKEAWAY: The author of this article says that MPI is
a fairer way of deciding how much aid a country should
get. If we can give aid out more fairly, we can move more
quickly to reduce poverty.
Relevance
Actionability
1.1.1, 1.1.2
17.3.1, 17.16.1
AI
GENERATED
17. 4 x 3 x 23 x 7.5 x
views engagement Altmetric
score
citations
0% 10% 20% 30% 40%
Patient
Activist / campaigner
Healthcare practitioner
Research funder
Policy maker
Industry
Media professional
Teacher / educator
General public
Academic
Authors
LOVE this
too
18. Real World Change
Major new research study to help publishers
identify and prioritize initiatives to support the
UN’s 17 Sustainable Development Goals
https://info.growkudos.com/sdgs
ü Contribute to the acceleration of SDG
progress
ü Gain strategic insight and identify
commercial opportunities
ü Position yourself for first-mover
advantage
ü Build your brand in critical research
areas
ü Advance research quality and impact
ü Demonstrate thought leadership
charlie@growkudos.com
19. The research we publish contains the
answers needed to change the world.
We are the gatekeepers to these answers.
If we can open our gates a bit more widely,
we can make much more of a difference.
info.growkudos.com/sdgs
charlie@growkudos.com
bit.ly/sdg-top-tips