Reinvención FIU - Mascota de los Juegos Panamericanos Santiago 2023

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Diseño definitivo del último corpóreo de los Juegos Panamericanos y Parapanamericanos Santiago 2023. La imagen de FIU generó un revuelo y impacto mediático en todas las redes sociales.

Marketing

REINVENCIÓN | CÓRPOREO FIU
Mascot FIU | Reinvention

FIU / Evolución
FIU Mascot / Evolution
2021 2021-2022 2023

FIU / Guías de Diseño e Identidad
FIU Mascot / Design Guidelines & Identity
Guidelines and References
for FIU’s Construction:
1) FIU Plush Toy
2) Digital Design of FIU
3) Bright colors
4) Face expresivity
5) Vibrant textures
6) Masterbrand
Guías y referencias para
confeccionar a FIU:
1) Peluche FIU
2) Diseño Digital de FIU
3) Colores brillantes
4) Expresión de la cara
5) Texturas vibrantes
6) Masterbrand

FIU / Prototipado
CAMBIAR FORMA Y
GEOMETRÍA
DAR PROFUNDIDAD Y
EXPRESIÓN A LOS OJOS
Give eye depth and
expression
Modify shape and body
geometry
OCULTAR PARTES DEL
CUERPO
Hide Visible Human
Body Parts
FIU Mascot / Prototyping
1° PROTOTIPO (Proveedor) /
1st Prototype
(Provider’s Approach)
2° PROTOTIPO (Mejorado) /
2nd Prototype
(Enhanced Design)

FIU / Prototipado
FIU Mascot / Prototyping

FIU / Pruebas de Movilidad
FIU Mascot / Flex & Mobility Testing

FIU / Prototipo Final
FIU Mascot / Final Prototype

FIU / Diseño Definitivo
FIU Mascot / Final Look

FIU / Fiumanía
FIU Mascot / 1000 forms of FIU
@nachume_arts @keuken.cl @ferquegalleta
@pinoberry @mokka.rin @ewe_why @milinvenciones
@maxfeito

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Reinvención FIU - Mascota de los Juegos Panamericanos Santiago 2023

1. REINVENCIÓN | CÓRPOREO FIU Mascot FIU | Reinvention

2. FIU / Evolución FIU Mascot / Evolution 2021 2021-2022 2023

3. FIU / Guías de Diseño e Identidad FIU Mascot / Design Guidelines & Identity Guidelines and References for FIU’s Construction: 1) FIU Plush Toy 2) Digital Design of FIU 3) Bright colors 4) Face expresivity 5) Vibrant textures 6) Masterbrand Guías y referencias para confeccionar a FIU: 1) Peluche FIU 2) Diseño Digital de FIU 3) Colores brillantes 4) Expresión de la cara 5) Texturas vibrantes 6) Masterbrand

4. FIU / Prototipado CAMBIAR FORMA Y GEOMETRÍA DAR PROFUNDIDAD Y EXPRESIÓN A LOS OJOS Give eye depth and expression Modify shape and body geometry OCULTAR PARTES DEL CUERPO Hide Visible Human Body Parts FIU Mascot / Prototyping 1° PROTOTIPO (Proveedor) / 1st Prototype (Provider’s Approach) 2° PROTOTIPO (Mejorado) / 2nd Prototype (Enhanced Design)

5. FIU / Prototipado FIU Mascot / Prototyping

6. FIU / Pruebas de Movilidad FIU Mascot / Flex & Mobility Testing

7. FIU / Prototipo Final FIU Mascot / Final Prototype

8. FIU / Características Esenciales FIU Mascot / Essential Features PATAS LOGO BORDADO CARA Y SONRISA COLOR Y FORMA Paws Stitched Logo Face & Smile Color & Shape PLUMAJE Y TEXTURAS Fur & Textures

9. FIU / Diseño Definitivo FIU Mascot / Final Look

10. FIU / Fiumanía FIU Mascot / 1000 forms of FIU @nachume_arts @keuken.cl @ferquegalleta @pinoberry @mokka.rin @ewe_why @milinvenciones @maxfeito

Reinvención FIU - Mascota de los Juegos Panamericanos Santiago 2023

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Reinvención FIU - Mascota de los Juegos Panamericanos Santiago 2023