The document outlines an agenda for a Retail Media Rundown webinar taking place on September 13, 2023. It includes details on four sessions: How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target's Media Network (Session 1), Crafting Success Through Audience Insights and Data-Driven Strategies (Session 2), Revolutionizing Retail Strategy: Unified Approach to Underpin Performance (Session 3), and Maximizing Q4 Impact: Retail Media Synergy (Session 4). Each session is listed with its start time.
Crafting Success Through Audience Insights and Data-Driven StrategiesTinuiti
In today’s ever-evolving retail landscape, brands face a unique challenge: measuring performance across a diverse set of retailers. Join this session to tackle this very challenge head-on.
Tinuiti’s marketplaces expert will be joined by analytic platform solution, Analytic Index, and marketplace platform, Acenda, to dive into the world of data-driven strategies and audience identification. Using real-world examples, this session will equip you to measure success effectively and make informed decisions in an increasingly competitive and crowded retail media landscape.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
How to use Curated Deals to Drive Programmatic SuccessTinuiti
Don’t just keep up – get ahead. Join us for an enriching discussion that blends technological insights with real-world applications, propelling your approach to digital marketing into the future.
Join experts from Tinuiti and Microsoft Advertising as they dive into some of the most important topics in the programmatic industry right now. With the help of Microsoft’s technology, Tinuiti can provide quality curation, inventory, and sustainability for your programmatic campaigns. We’ll explain how to apply these key drivers to your campaign success.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
INT2016 Keynote - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Seller...IAB Europe
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on key factors influencing adoption of programmatic video. Six areas are identified as needing attention for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...Cristal Events
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on factors influencing adoption of programmatic video. Six key areas are identified that need to be addressed for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
Crafting Success Through Audience Insights and Data-Driven StrategiesTinuiti
In today’s ever-evolving retail landscape, brands face a unique challenge: measuring performance across a diverse set of retailers. Join this session to tackle this very challenge head-on.
Tinuiti’s marketplaces expert will be joined by analytic platform solution, Analytic Index, and marketplace platform, Acenda, to dive into the world of data-driven strategies and audience identification. Using real-world examples, this session will equip you to measure success effectively and make informed decisions in an increasingly competitive and crowded retail media landscape.
How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday StrategyTinuiti
This document outlines a holistic marketing strategy for the fourth quarter (Q4). It recommends taking a strategic approach that focuses on amplifying the brand voice to target audiences through data-driven campaigns across the consumer journey. This includes creating awareness, consideration, acquisition, and driving growth. It also stresses the importance of integration, innovation, and brand storytelling. Specifically, it recommends integrating data across channels, leveraging emerging platforms, and using sequential creative tailored to audiences. It provides examples of how to activate audiences through various stages using paid search, display, social media, and landing page optimization. Cross-channel measurement is also highlighted as important for understanding performance.
How to use Curated Deals to Drive Programmatic SuccessTinuiti
Don’t just keep up – get ahead. Join us for an enriching discussion that blends technological insights with real-world applications, propelling your approach to digital marketing into the future.
Join experts from Tinuiti and Microsoft Advertising as they dive into some of the most important topics in the programmatic industry right now. With the help of Microsoft’s technology, Tinuiti can provide quality curation, inventory, and sustainability for your programmatic campaigns. We’ll explain how to apply these key drivers to your campaign success.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
INT2016 Keynote - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Seller...IAB Europe
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on key factors influencing adoption of programmatic video. Six areas are identified as needing attention for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...Cristal Events
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on factors influencing adoption of programmatic video. Six key areas are identified that need to be addressed for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
This document outlines an agenda for a Retail Media Rundown event taking place on September 13, 2023. It includes four sessions focused on meeting consumer mindsets in Q4, crafting success through audience insights and data-driven strategies, revolutionizing retail strategy with a unified approach, and maximizing impact in Q4 through retail media synergy. Each session is scheduled between 10:00 am and 11:45 am Pacific Time and between 1:00 pm and 2:45 pm Eastern Time.
Attribution and Segmentation: Why combining data is essential for marketing s...marketingfinder
Segmentation is a vital component of any marketer’s strategy - it allows for better targeting of consumers, which can lead to increased customer retention, and ultimately, business growth.
There are ways in which brands can utilise their segmentation data in conjunction with attribution to enrich both datasets and increase their value even further. Marketers who achieve this gain both greater insight into what drives their consumers to purchase and the true value of their marketing efforts beyond the first sale. This is crucial information in a world where paths to conversion are so complex.
Join senior experts from Rakuten Attribution as they demonstrate:
- The segmentation challenges marketers face today
- The basics of attribution data
- How to use attribution data to change how you market to different segments
- Why attributing to lifetime value is crucial
- How to use segmentation data to influence attribution
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecChristianJHaight
This document provides guidance on improving webinar marketing strategies for industrial companies. It recommends using webinar software that enables interactive content and engagement tracking. When presenting on video, pay attention to lighting, background, visuals, and post-event follow up. Engagement is important, so use live polls and combine slides with video. The goal is to stand out from other webinars, keep audiences engaged through the virtual format, and positively represent your brand.
How to Market & Sell When It’s Not ‘Business as Usual’Melissa Chadwick
This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
This document provides an agenda for the AFFLINK Summit taking place June 14-17 in San Antonio. The agenda lists the schedule of events including registration, receptions, breakfasts, lunches, keynote speakers, breakout sessions, and tours. Breakout session topics include healthcare purchasing trends, influencing salespeople, outsourcing strategies, territory growth strategies, brand strategies, and sales force management. The document also lists new AFFLINK members and suppliers and recognizes AFFLINK's selection in a list of top supply chain projects.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
Scaling Growth Across Digital Grocery Marketplaces: A Conversation with Poppi...Tinuiti
In this session, we partnered with our client Poppi, a prebiotic soda brand, to explore what a winning strategy for scaling your digital grocery business looks like, considerations you should utilize across channels, and best practices for internal alignment that can lead to growth.
Native advertising and branded content are growing areas for brands. Native advertising refers to paid content that fits within a publisher's editorial design and flow and keeps users engaged on the publisher's domain. Fulfilling the potential of native advertising at scale faces challenges including a fragmented technology environment, integrating native into complex existing tech stacks, developing new skills and roles to produce high-quality native content, and establishing scalable processes that leverage programmatic trading while meeting publishers' needs. Questions remain around how to define native, drive users to stay on-site, develop the right skills, integrate multiple systems, source demand beyond direct sales, and match the capabilities of modern advertising systems.
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyTinuiti
In this session, we partnered with DataHawk, an eCommerce analytics platform, to discuss new updates coming to Walmart Connect, how to structure your strategy using Share of Voice tools, and the ways to create an insights-based strategy with Walmart Advanced Insights.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
Using Market Share Data to Improve Your Amazon SalesTinuiti
Using market share data to improve Amazon sales. The presentation discusses how brands can go beyond just looking at share of voice (SOV) and instead examine their "presence" across a category on Amazon. Presence considers where a brand appears in search results and how visible those placements are to shoppers. It provides a case study of how one CPG brand increased its presence on a major retailer's site by 13% and improved ROI by focusing additional advertising spend on the most important keywords identified through presence metrics. The presentation emphasizes optimizing brands' organic and paid placement across search terms and product pages to maximize visibility and drive more sales.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
The 2024 Prime Day Panel: From Preparation to ProfitTinuiti
Are you prepared to expand your brand’s reach and attract new customers during the biggest shopping event of the year? Prime Day isn’t just about discounts and deals; it’s an opportunity for brands to stand out amidst the digital frenzy. At Tinuiti, we understand the challenges you face in reaching and engaging with a broader audience on Amazon. From the need to boost brand visibility to streamlining operational efficiency, we’ve heard your concerns loud and clear.
With Prime Day 2024 on the horizon and the economy showing no signs of slowing down, now is the time to seize the opportunity. In 2023 alone, shoppers splurged nearly $13 billion during Prime Day—a testament to the event’s monumental impact.
Our panel of seasoned experts is here to guide you through the maze of Prime Day prep. Learn the art of tailoring your messaging and what kind of offers are most likely to re-engage customers and drive unparalleled sales. We’ll dive into strategies that have shown the greatest success for business growth, sharing insights on what works (and what doesn’t) when it comes to navigating Prime Day madness.
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How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
This document outlines an agenda for a Retail Media Rundown event taking place on September 13, 2023. It includes four sessions focused on meeting consumer mindsets in Q4, crafting success through audience insights and data-driven strategies, revolutionizing retail strategy with a unified approach, and maximizing impact in Q4 through retail media synergy. Each session is scheduled between 10:00 am and 11:45 am Pacific Time and between 1:00 pm and 2:45 pm Eastern Time.
Attribution and Segmentation: Why combining data is essential for marketing s...marketingfinder
Segmentation is a vital component of any marketer’s strategy - it allows for better targeting of consumers, which can lead to increased customer retention, and ultimately, business growth.
There are ways in which brands can utilise their segmentation data in conjunction with attribution to enrich both datasets and increase their value even further. Marketers who achieve this gain both greater insight into what drives their consumers to purchase and the true value of their marketing efforts beyond the first sale. This is crucial information in a world where paths to conversion are so complex.
Join senior experts from Rakuten Attribution as they demonstrate:
- The segmentation challenges marketers face today
- The basics of attribution data
- How to use attribution data to change how you market to different segments
- Why attributing to lifetime value is crucial
- How to use segmentation data to influence attribution
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
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A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
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This document provides guidance on improving webinar marketing strategies for industrial companies. It recommends using webinar software that enables interactive content and engagement tracking. When presenting on video, pay attention to lighting, background, visuals, and post-event follow up. Engagement is important, so use live polls and combine slides with video. The goal is to stand out from other webinars, keep audiences engaged through the virtual format, and positively represent your brand.
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This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
This document provides an agenda for the AFFLINK Summit taking place June 14-17 in San Antonio. The agenda lists the schedule of events including registration, receptions, breakfasts, lunches, keynote speakers, breakout sessions, and tours. Breakout session topics include healthcare purchasing trends, influencing salespeople, outsourcing strategies, territory growth strategies, brand strategies, and sales force management. The document also lists new AFFLINK members and suppliers and recognizes AFFLINK's selection in a list of top supply chain projects.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
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In this session, we partnered with our client Poppi, a prebiotic soda brand, to explore what a winning strategy for scaling your digital grocery business looks like, considerations you should utilize across channels, and best practices for internal alignment that can lead to growth.
Native advertising and branded content are growing areas for brands. Native advertising refers to paid content that fits within a publisher's editorial design and flow and keeps users engaged on the publisher's domain. Fulfilling the potential of native advertising at scale faces challenges including a fragmented technology environment, integrating native into complex existing tech stacks, developing new skills and roles to produce high-quality native content, and establishing scalable processes that leverage programmatic trading while meeting publishers' needs. Questions remain around how to define native, drive users to stay on-site, develop the right skills, integrate multiple systems, source demand beyond direct sales, and match the capabilities of modern advertising systems.
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Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
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Using market share data to improve Amazon sales. The presentation discusses how brands can go beyond just looking at share of voice (SOV) and instead examine their "presence" across a category on Amazon. Presence considers where a brand appears in search results and how visible those placements are to shoppers. It provides a case study of how one CPG brand increased its presence on a major retailer's site by 13% and improved ROI by focusing additional advertising spend on the most important keywords identified through presence metrics. The presentation emphasizes optimizing brands' organic and paid placement across search terms and product pages to maximize visibility and drive more sales.
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Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
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In just 15 minutes, Tinuiti’s expert speaker, Adam Harms, Senior Strategist, Growth Media, will guide you through this cautionary tale. Advertisers who aren't diligent with their marketing investments risk a decline in profitability. However, armed with knowledge and strategic insights, they can not only weather the storm but also thrive in the face of evolving challenges.
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Revolutionizing Retail Strategy: Unified Approach to Underpin Performance
1. 1
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers
2. 2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
3. 3
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Revolutionizing
Retail Strategy
Unified Approach to
Underpin Performance
4. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
8. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
✓ streamline execution ✓ measure impact
✓ unlock insights
Connecting walled garden media & complex data so marketers can easily
The only omnichannel platform designed for performance advertising
on the highest-engagement, highest return consumer touchpoints
9. Agenda
● Current State of Retail Media
● Structuring Your Efforts for Success
● Building a Solid Performance Foundation
● Cross-Channel Advertising Execution at Scale
● Q4 Advertising Considerations
9
10. At how many retailers are your
products sold?
● Less than 3
● Between 3-5
● Between 5-8
● More than 8
POLL
13. Structuring For Success
THE FOUNDATIONAL ELEMENTS OF A SUCCESSFUL RETAIL MEDIA PROGRAM
13
OPTIMIZATION
● Rinse or Repeat
● Build Continuity
● Expand Education
● Test & Learn
● Refine Strategy
SCIENCE
● Tech Stack
● Measurement
● Budget
● Timing
● Goals
● Channel Capabilities
ART
● Audiences
● Ad Types
● Analysis
● Execution
● Review: Tweak or Pivot
● Partnerships
SCIENCE ART
14. Aligning Your Efforts With The Channels of Most
Opportunity
14
QUESTION EXAMPLES
What is your advertising intent?
Channel relationships (JBP), Drive sales/roi, Brand awareness,
New product launch, In-Store play
What are your advertising KPI goals? Why?
And, What does success look like?
ROAS (3:1), Reach (Max Imp.), SOV (Rank improvements)
What is your budget? For how long? Open, Capped
Any AdType guard rails for this budget? Search only, Search+Display, Display+Programmatic, etc…
What is your retail specific in-store reach? WM (2,000 stores), TGT (National), none
What are your channels of priority? Why? Walmart - Largest growth opportunity & new brand launch
15. Building a Solid Foundation
15
INNOVATION
4
RETAIL MEDIA DISPLAY
3
RETAIL MEDIA SEARCH
2
OPERATIONAL
1
1. OPERATIONAL
Set up, assortment and fulfillment -
marketplace, online and in store. Share of
voice & shelf, PDP pages and assets.
2. RETAIL MEDIA SEARCH
○ Sponsored Products
○ Sponsored Banners
○ Keyword, category & audiences
3. RETAIL MEDIA DISPLAY
○ Onsite banners
○ Off Site banners (DSP or managed)
○ CTV/OTT
○ Social media, Shopping
4. INNOVATION
○ Retail Media is constantly evolving.
We’re always testing out new concepts.
Examples: influencer, livestream,
affiliate, pick up/delivery, video
16. Ensuring Operational Readiness As We Approach Q4
Priority Context
Inventory & Assortment Having adequate inventory for key assortment to meet customer demand is essential.
Best Pricing Make sure to provide competitive pricing to entice customers to convert.
Fast Shipping If possible, provide customers with free 2 Day shipping. Also consider Walmart Fulfillment Services (WFS).
Quality Content Utilize the Listing Quality dashboard(s) and ‘Walk the Shop’ to ensure stellar customer experience
Customer Service Respond to customer inquiries within 24 hours to promote their satisfaction.
Seamless Returns Provide customers with the option for free online or in-store returns.
16
17. Consolidating Efforts For Performance & Scale
17
Positive
Selling History
& Metrics
Proactive
Product &
Keyword
Bidding
Campaign
Structure &
Targeting
Robust and
accurate
Content &
Inventory
Holistic
Analytics &
Reporting
Unified Platform
for Omnichannel
Marketing
Catalog
Syndication for
Scale
Competitive
Pricing &
Fulfillment
Operations
Advertising
19. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
20. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
21. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Establish guardrails to protect
company revenue and margins
from unhealthy media spend
A numerical measure by which any
product can be analyzed, including
internally agreed upon definitions of
above and/or below line costs
And more…
GROSS MARGIN TARGET ROAS
TACOS TARGET CPA
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
22. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Assess retail media efforts in
the context of elevated KPIs and
holistic business objectives
A subjective measure by which a
brand’s performance can be
assessed against its true north goal
(eg, total sales, total share, net profit)
And more…
SHARE
MARKETING CLOUD NET PROFIT
JBPs
Establish guardrails to protect
company revenue and margins
from unhealthy media spend
A numerical measure by which any
product can be analyzed, including
internally agreed upon definitions of
above and/or below line costs
And more…
GROSS MARGIN TARGET ROAS
TACOS TARGET CPA
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
23. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Budget Pacing
Typical budget pacing management
■ Multiple reports need to be joined from different
publishers, which takes time and may result in
apples to oranges comparisons
This proprietary presentation is given for general informational purposes only
24. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Budget Pacing
Typical budget pacing management
■ Multiple reports need to be joined from different
publishers, which takes time and may result in
apples to oranges comparisons
Centralized budget pacing management
■ Data is already joined, accelerating speed to
insight and insight to action using apples to
apples comparisons
This proprietary presentation is given for general informational purposes only
25. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Retail Network
Retail Network
Retail Network
Retail Network
● 3rd party bid tool + retail aware rules algo optimization for SP, SB
● Publisher black box + rules algo optimization for SD, DSP
● 3rd party bid tool + retail aware rules algo optimization for SP, SB, SV
● Publisher black box for Onsite and Offsite Display
● Optimized Bidding publisher black box for SP
● Publisher black box for Display
● Goals based bidding publisher black box + kw blacklist for SP
● Publisher black box for Display
● Rules algo optimization + granular entities for SP
● Publisher black box for Display
Using an array of bid optimization methods
Use the Most Advanced Technology Available
● Publisher black box for SP + limited targeting parameters to define
26. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Test & Learn
Typical test & learn methodology
■ Tests are conducted in silos, if done at all and
learnings are siloed within each retailer /
retail media network
This proprietary presentation is given for general informational purposes only
27. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Test & Learn
Typical test & learn methodology
■ Tests are conducted in silos, if done at all and
learnings are siloed within each retailer /
retail media network
Centralized test & learn method
■ Tests are conducted in a centralized location,
and successful tests are scaled to multiple
retailers / retail media networks
This proprietary presentation is given for general informational purposes only
!
!
28. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
Holistic Approach
29. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
Holistic Approach Advanced Tech
30. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
● Leverage pre- and
post- tests, AB tests
to analyze
performance
differences across
channels, ad types,
campaigns, keywords
● Identify and deploy
the better strategy
during shopping
events to ensure
better performance
Holistic Approach Advanced Tech Test & Learn Approach
31. Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
● Leverage pre- and
post- tests, AB tests
to analyze
performance
differences across
channels, ad types,
campaigns, keywords
● Identify and deploy
the better strategy
during shopping
events to ensure
better performance
Holistic Approach Advanced Tech Test & Learn Approach Data-Backed Activation
● Activate on data
beyond advertising
metrics such as SOV,
competitive insights,
keyword intelligence,
sales data
● Build a competitive
strategy based on
competitor activities
and changes with
automated actions
and alerts
32. 32
Key Takeaways
32
Let selling goals and advertising intent steer holistic Retail Media prioritization
Use the most advanced technology available from each retailer/RMN to drive performance
Ensure advertising efforts are structured for success, starting with operational soundness
Centralize Retail Media performance so you can convert insights to action more quickly
36. 36
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
37. 37
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Thank you!