Rich Snippets. As Google moves into their transtional world were everything happens on the homepage, Rich Snippets are becoming so important. Learn everything you want about rich snippets and how to roll out structured data on your website today.
Whitney Parker from Kroll discussed building an attribution model to measure the ROI of digital marketing campaigns for their asset search services. Key points included:
- Kroll uses various platforms like BrightEdge, Google Analytics, and Salesforce to measure metrics like organic search performance, web traffic, form submissions, won cases, and revenue.
- A content marketing and SEO strategy helped increase Kroll's organic search performance, landing page views, and form submissions over time.
- Integrating the different platforms better to correlate data across the funnel is a work in progress to better attribute revenue gains to specific digital efforts.
- Visualizing the end-to-end customer journey and additional reporting dimensions can further strengthen
The document summarizes Google's recent changes to search encryption and the introduction of a new search algorithm called Hummingbird. It notes that Google has now encrypted all search queries, preventing access to keyword-level search data. This will impact SEO strategies that rely on keyword data and testing between organic and paid search. It also describes Hummingbird as an algorithm designed to better understand search queries and return more accurate results, especially for longer-tail searches, through understanding the context and relationships between search terms. Minimal impact was observed from Hummingbird during its initial rollout but its effects are expected to grow as search behaviors continue evolving.
Haywood Community College Presentation: Findability for Small BusinessesTy Hallock
This document discusses the importance of web findability for local businesses and provides tips to improve local search engine optimization. It recommends claiming a Google Place page and local listing, associating it with proper categories, and including relevant keywords. Simple on-page optimizations like title tags and elements are suggested. Tools for analysis like WebsiteGrader, Alexa, Google Analytics, and Google Docs forms are presented to help measure performance and collect user data. User-centered design and strong call to actions are emphasized to improve conversions.
There's so much to keep track of in search that it's hard to keep track of what is going on. This is the list of what matters and what you need to keep track of.
Updating Your Analytics Toolbox: Measurement Solutions for 2014Nina Hale, Inc.
Our Analytics Team reviewed new analytics tools and upgrades that can increase your data gathering capabilites in 2014. Included are Universal Analytics, Tag Management Solutions, Content Groupings, Attribution Analysis, Mobile App Measurement, Call Tracking, and more. Also included is a review of our in-house Cost Import tool, which ties Paid Media budget data to Google Analytics.
The document discusses how marketers can use linked data to improve branding, promotion, and profits. It outlines that product, pricing, placement, and promotion will all be affected by linked data. It then provides a roadmap for how data can be used for customers, how data combined with search can improve SEO, how data can be used for branding, and how new data business models can emerge. Specific strategies are presented, such as using microformats and RDFa to provide structured data that search engines can use to provide better listings and a 15% higher click-through rate. The document also notes that SEO spending on data is projected to increase significantly in coming years and presents questions for marketers to consider around how their
The Concept of Social SEO :: Anvil's February 2016 Lunch & LearnAnvil Media, Inc.
The document discusses social SEO, which involves using social media signals to influence search engine rankings. It explains that social signals tell search engines that a piece of content should be indexed and ranked higher. The document outlines the benefits of social SEO, including improving rankings and keeping content on the first page of results for a long time. It also provides tips for implementing a social SEO process, such as optimizing social profiles, tracking metrics, and choosing tools to measure performance.
Whitney Parker from Kroll discussed building an attribution model to measure the ROI of digital marketing campaigns for their asset search services. Key points included:
- Kroll uses various platforms like BrightEdge, Google Analytics, and Salesforce to measure metrics like organic search performance, web traffic, form submissions, won cases, and revenue.
- A content marketing and SEO strategy helped increase Kroll's organic search performance, landing page views, and form submissions over time.
- Integrating the different platforms better to correlate data across the funnel is a work in progress to better attribute revenue gains to specific digital efforts.
- Visualizing the end-to-end customer journey and additional reporting dimensions can further strengthen
The document summarizes Google's recent changes to search encryption and the introduction of a new search algorithm called Hummingbird. It notes that Google has now encrypted all search queries, preventing access to keyword-level search data. This will impact SEO strategies that rely on keyword data and testing between organic and paid search. It also describes Hummingbird as an algorithm designed to better understand search queries and return more accurate results, especially for longer-tail searches, through understanding the context and relationships between search terms. Minimal impact was observed from Hummingbird during its initial rollout but its effects are expected to grow as search behaviors continue evolving.
Haywood Community College Presentation: Findability for Small BusinessesTy Hallock
This document discusses the importance of web findability for local businesses and provides tips to improve local search engine optimization. It recommends claiming a Google Place page and local listing, associating it with proper categories, and including relevant keywords. Simple on-page optimizations like title tags and elements are suggested. Tools for analysis like WebsiteGrader, Alexa, Google Analytics, and Google Docs forms are presented to help measure performance and collect user data. User-centered design and strong call to actions are emphasized to improve conversions.
There's so much to keep track of in search that it's hard to keep track of what is going on. This is the list of what matters and what you need to keep track of.
Updating Your Analytics Toolbox: Measurement Solutions for 2014Nina Hale, Inc.
Our Analytics Team reviewed new analytics tools and upgrades that can increase your data gathering capabilites in 2014. Included are Universal Analytics, Tag Management Solutions, Content Groupings, Attribution Analysis, Mobile App Measurement, Call Tracking, and more. Also included is a review of our in-house Cost Import tool, which ties Paid Media budget data to Google Analytics.
The document discusses how marketers can use linked data to improve branding, promotion, and profits. It outlines that product, pricing, placement, and promotion will all be affected by linked data. It then provides a roadmap for how data can be used for customers, how data combined with search can improve SEO, how data can be used for branding, and how new data business models can emerge. Specific strategies are presented, such as using microformats and RDFa to provide structured data that search engines can use to provide better listings and a 15% higher click-through rate. The document also notes that SEO spending on data is projected to increase significantly in coming years and presents questions for marketers to consider around how their
The Concept of Social SEO :: Anvil's February 2016 Lunch & LearnAnvil Media, Inc.
The document discusses social SEO, which involves using social media signals to influence search engine rankings. It explains that social signals tell search engines that a piece of content should be indexed and ranked higher. The document outlines the benefits of social SEO, including improving rankings and keeping content on the first page of results for a long time. It also provides tips for implementing a social SEO process, such as optimizing social profiles, tracking metrics, and choosing tools to measure performance.
Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...Nina Hale, Inc.
Nina Hale, Inc.'s Deborah Carver and Katie Pennell presented on how search engines behave like humans in their Confab Central 2015 presentation, Humans Make Search Happen.
This presentation covers the following:
1. SEO's Reputation and How Google Works
2. What to Measure & How to Find Metrics
3. Search Metrics in the Real World
4. How to Tell YOUR Data Story
Please note: on 5/20/15, Google changed the name of its Webmaster Tools interface to Google Search Console. This deck does NOT reflect this change.
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Martijn Scheijbeler @ All Things DATA 2016Shuki Mann
Martijn Scheijbeler discusses how The Next Web improved their web analytics by optimizing tracking in Google Analytics and Google Tag Manager. Some key steps included sending more custom data, better tracking user engagement through scroll depth and events, setting up A/B testing in Google Tag Manager, and calculating advertising ROI across multiple platforms. Scheijbeler argues they are reaching the limits of what is possible with web analytics and shares their Google Tag Manager configuration as an example for others to learn from and get started with improved tracking.
Franchesca Ivane Manuntag, Mari Jo Pabilonia, Julia Krista Villadiego and Charina Ortiz of Team OMQ were initially tasked to create a Headline Analyzer for a Content Marketing Agency to capture the attention of their niche market. But is headline enough? There is a shift in the viewership and the client needs to identify what exactly do their target readers want. Using advanced data science techniques such as LDA (Latent Dirichlet Allocation) Topic Modeling and XGBoost Regression, the team took on the challenge of creating ART-E (ARTicle Evaluator), a tool that can describe what exactly makes an article popular and predict viewership even before an article gets published.
Seo for 2021 the three basic fundamentals - jain technosoftJaintechnosoft
When you want to put 2020 behind you, and regain lost ground in 2021, you need to hire professional SEO services in India that can help to be laser-focused on the right SEO strategies for this year.
Using data and insights to identify opportunities for growing B2B conferencesJohn Barnes
Presentation from the EventEvent by me about using data and Insights to identify opportunities for growth and new digital strategies to gain information and insights on events to drive up paid delegate sales
LSA19: Driving Engagement Directly from the SERP Localogy
This document discusses how Location3, a digital marketing agency, helps clients drive engagement from Google search and maps. It provides statistics on how users interacted with local business listings in 2017 and 2018, such as an increase in directions requests and views of listings on maps. The rest of the document offers tips for businesses in areas like managing phone calls, clicks to websites, posts, booking services, Q&A, and reviews from their Google My Business listings.
BRAND NEW: Abstracts from the new
„B2B Content Marketing Benchmarks, Budgets, and Trends—North America report 2019
Again the Content Marketing Institute presents very helpful and interesting results in their new report. Here some abstracts:
• 71% of the most successful B2B content marketers use paid methods to distribute content, compared with 55% of the least successful.
• In the Early Stage (Awareness/Interest) Blog posts/articles and Ebooks work best
• In the Middle Stage (Consideration/Intent) Whitepapers and Webinars work best
• 74% of B2B content markters say they`ve used or developed long-form content in the last 12 month
• B2B content marketers nurter their audiences primarily via email and educational content
• Around half of the content markers expect their content marketing budget to increase in 2019
The document describes Synergy Sync, a company that collects massive amounts of anonymous web browsing data from 91% of internet devices monthly in the US. It analyzes the data using natural language processing to build detailed profiles of visitors, including demographics, interests, brand affinities, and behaviors. Synergy Sync then provides this comprehensive behavioral data and insights to clients to help improve marketing, sales, and other business goals.
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
The document discusses how performance partnerships can scale businesses. It notes three major structural changes in business today: sales going digital, direct to consumer shifts, and paying for performance. An example is given of a company that grew from $25k to $30 million in two years using a performance partnership model. The document advocates for incentivizing the right behaviors in business and scaling the right things like outcome-based partnerships. It presents the affiliate marketing model and how a performance partnership approach can transform headaches into multi-million dollar channels.
Google's algorithms are complex systems that retrieve data from its search index to deliver the best search results. Key algorithms include Google Panda, Penguin, Hummingbird, and RankBrain, which were developed to better understand search intent and improve result relevance. Google frequently updates its algorithms to push webmasters to create better content and deliver the best user experience. Algorithms also play an important role in digital marketing by personalizing messages, analyzing user data and behaviors, and optimizing tasks like email campaigns.
This document discusses reaching business objectives through big data and the challenges of big data initiatives. It defines big data as data from hundreds of sources related to an industry that can provide competitive advantages. Common ways companies benefit include predictive insights, strategic planning, and compliance. Challenges include justifying initiatives, data sharing between business units, hiring skilled data scientists, and ensuring initiatives add business value. Visualizing and understanding large, complex data volumes from various sources and formats poses additional analytic challenges.
The Impact of Digital on CIOs
Read, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/
KEY TAKEAWAYS
33% of organizations have reached digital scale (up from 17% in 2018).
49% of respondents report their organization’s business model
has already changed or is changing.
55% of organizations report they are moving from project to product delivery.
READ THIS DECK TO SEE
- The Rules of Digitalization Have Changed
- Digital Fuels Growth for Enterprises
- Business Model Changes Impact CIOs
- The Consumer and Consumer Experience is Key for CIOs
- Top Performing CIOs Favor Consumer Metrics
- The Risk & Reward of Consumer Engagement
- Cybersecurity is a Threat for CIOs
- Who in the Enterprise is Responsible for Cybersecurity
- A Product-Centric Approach Towards Digitalization
- Digital Transformation is a Rebalancing Act for CIOs
- Rebalancing the Technology Portfolio
===================
ADDITIONAL GO TO MARKET RESOURCES
Read, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
The document discusses the evolution of Google's "not provided" search data and its implications for marketers. It began in 2011 when Google encrypted search queries, hiding keyword data from websites. By 2013, this became the default for all searches. This limits marketers' ability to analyze keywords and match intent. However, the document provides several solutions to adapt, including analyzing landing pages, search rankings, data from other search engines, Google Trends, surveys, and paid tools to overcome "not provided" limitations.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
This document is an analysis of the website ams-inc.com and its search engine optimization performance for the keyword phrase "Marketing Research". It examines factors like the website's title, backlinks, on-page keyword usage, social media presence, and compares it to top competitors to identify areas for improvement. The analysis finds the website meets 66% of ranking requirements and provides recommendations on optimizing various on-page and off-page SEO elements to help increase its ranking for the target keyword phrase.
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
This document discusses search engine optimization (SEO) and provides information on key concepts:
- It outlines different types of search results that SEO can impact like organic listings, paid ads, local listings, images, videos and more.
- It explains factors that influence search rankings like keywords, backlinks, content quality, site speed and structure. Regular optimization, linking strategies and tracking metrics are important.
- Choosing the right keywords is key - targeting short, medium and long-tail phrases with varying levels of competition. Creating in-depth, relevant content that builds authority over time leads to the best results.
Marketing services in chicago 435 digital pdfBrian Bateman
The document provides an analysis of the website http://www.435digital.com and its optimization for the search term "marketing services in chicago". It examines various ranking factors of the website and provides recommendations for improvement. Key factors analyzed include the document title, use of keywords, number of backlinks, and on-page elements. The analysis finds room for improvement in using the target keywords more prominently in the title and on-page content to better compete for the search term.
Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...Nina Hale, Inc.
Nina Hale, Inc.'s Deborah Carver and Katie Pennell presented on how search engines behave like humans in their Confab Central 2015 presentation, Humans Make Search Happen.
This presentation covers the following:
1. SEO's Reputation and How Google Works
2. What to Measure & How to Find Metrics
3. Search Metrics in the Real World
4. How to Tell YOUR Data Story
Please note: on 5/20/15, Google changed the name of its Webmaster Tools interface to Google Search Console. This deck does NOT reflect this change.
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Martijn Scheijbeler @ All Things DATA 2016Shuki Mann
Martijn Scheijbeler discusses how The Next Web improved their web analytics by optimizing tracking in Google Analytics and Google Tag Manager. Some key steps included sending more custom data, better tracking user engagement through scroll depth and events, setting up A/B testing in Google Tag Manager, and calculating advertising ROI across multiple platforms. Scheijbeler argues they are reaching the limits of what is possible with web analytics and shares their Google Tag Manager configuration as an example for others to learn from and get started with improved tracking.
Franchesca Ivane Manuntag, Mari Jo Pabilonia, Julia Krista Villadiego and Charina Ortiz of Team OMQ were initially tasked to create a Headline Analyzer for a Content Marketing Agency to capture the attention of their niche market. But is headline enough? There is a shift in the viewership and the client needs to identify what exactly do their target readers want. Using advanced data science techniques such as LDA (Latent Dirichlet Allocation) Topic Modeling and XGBoost Regression, the team took on the challenge of creating ART-E (ARTicle Evaluator), a tool that can describe what exactly makes an article popular and predict viewership even before an article gets published.
Seo for 2021 the three basic fundamentals - jain technosoftJaintechnosoft
When you want to put 2020 behind you, and regain lost ground in 2021, you need to hire professional SEO services in India that can help to be laser-focused on the right SEO strategies for this year.
Using data and insights to identify opportunities for growing B2B conferencesJohn Barnes
Presentation from the EventEvent by me about using data and Insights to identify opportunities for growth and new digital strategies to gain information and insights on events to drive up paid delegate sales
LSA19: Driving Engagement Directly from the SERP Localogy
This document discusses how Location3, a digital marketing agency, helps clients drive engagement from Google search and maps. It provides statistics on how users interacted with local business listings in 2017 and 2018, such as an increase in directions requests and views of listings on maps. The rest of the document offers tips for businesses in areas like managing phone calls, clicks to websites, posts, booking services, Q&A, and reviews from their Google My Business listings.
BRAND NEW: Abstracts from the new
„B2B Content Marketing Benchmarks, Budgets, and Trends—North America report 2019
Again the Content Marketing Institute presents very helpful and interesting results in their new report. Here some abstracts:
• 71% of the most successful B2B content marketers use paid methods to distribute content, compared with 55% of the least successful.
• In the Early Stage (Awareness/Interest) Blog posts/articles and Ebooks work best
• In the Middle Stage (Consideration/Intent) Whitepapers and Webinars work best
• 74% of B2B content markters say they`ve used or developed long-form content in the last 12 month
• B2B content marketers nurter their audiences primarily via email and educational content
• Around half of the content markers expect their content marketing budget to increase in 2019
The document describes Synergy Sync, a company that collects massive amounts of anonymous web browsing data from 91% of internet devices monthly in the US. It analyzes the data using natural language processing to build detailed profiles of visitors, including demographics, interests, brand affinities, and behaviors. Synergy Sync then provides this comprehensive behavioral data and insights to clients to help improve marketing, sales, and other business goals.
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
The document discusses how performance partnerships can scale businesses. It notes three major structural changes in business today: sales going digital, direct to consumer shifts, and paying for performance. An example is given of a company that grew from $25k to $30 million in two years using a performance partnership model. The document advocates for incentivizing the right behaviors in business and scaling the right things like outcome-based partnerships. It presents the affiliate marketing model and how a performance partnership approach can transform headaches into multi-million dollar channels.
Google's algorithms are complex systems that retrieve data from its search index to deliver the best search results. Key algorithms include Google Panda, Penguin, Hummingbird, and RankBrain, which were developed to better understand search intent and improve result relevance. Google frequently updates its algorithms to push webmasters to create better content and deliver the best user experience. Algorithms also play an important role in digital marketing by personalizing messages, analyzing user data and behaviors, and optimizing tasks like email campaigns.
This document discusses reaching business objectives through big data and the challenges of big data initiatives. It defines big data as data from hundreds of sources related to an industry that can provide competitive advantages. Common ways companies benefit include predictive insights, strategic planning, and compliance. Challenges include justifying initiatives, data sharing between business units, hiring skilled data scientists, and ensuring initiatives add business value. Visualizing and understanding large, complex data volumes from various sources and formats poses additional analytic challenges.
The Impact of Digital on CIOs
Read, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/
KEY TAKEAWAYS
33% of organizations have reached digital scale (up from 17% in 2018).
49% of respondents report their organization’s business model
has already changed or is changing.
55% of organizations report they are moving from project to product delivery.
READ THIS DECK TO SEE
- The Rules of Digitalization Have Changed
- Digital Fuels Growth for Enterprises
- Business Model Changes Impact CIOs
- The Consumer and Consumer Experience is Key for CIOs
- Top Performing CIOs Favor Consumer Metrics
- The Risk & Reward of Consumer Engagement
- Cybersecurity is a Threat for CIOs
- Who in the Enterprise is Responsible for Cybersecurity
- A Product-Centric Approach Towards Digitalization
- Digital Transformation is a Rebalancing Act for CIOs
- Rebalancing the Technology Portfolio
===================
ADDITIONAL GO TO MARKET RESOURCES
Read, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
The document discusses the evolution of Google's "not provided" search data and its implications for marketers. It began in 2011 when Google encrypted search queries, hiding keyword data from websites. By 2013, this became the default for all searches. This limits marketers' ability to analyze keywords and match intent. However, the document provides several solutions to adapt, including analyzing landing pages, search rankings, data from other search engines, Google Trends, surveys, and paid tools to overcome "not provided" limitations.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
This document is an analysis of the website ams-inc.com and its search engine optimization performance for the keyword phrase "Marketing Research". It examines factors like the website's title, backlinks, on-page keyword usage, social media presence, and compares it to top competitors to identify areas for improvement. The analysis finds the website meets 66% of ranking requirements and provides recommendations on optimizing various on-page and off-page SEO elements to help increase its ranking for the target keyword phrase.
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
This document discusses search engine optimization (SEO) and provides information on key concepts:
- It outlines different types of search results that SEO can impact like organic listings, paid ads, local listings, images, videos and more.
- It explains factors that influence search rankings like keywords, backlinks, content quality, site speed and structure. Regular optimization, linking strategies and tracking metrics are important.
- Choosing the right keywords is key - targeting short, medium and long-tail phrases with varying levels of competition. Creating in-depth, relevant content that builds authority over time leads to the best results.
Marketing services in chicago 435 digital pdfBrian Bateman
The document provides an analysis of the website http://www.435digital.com and its optimization for the search term "marketing services in chicago". It examines various ranking factors of the website and provides recommendations for improvement. Key factors analyzed include the document title, use of keywords, number of backlinks, and on-page elements. The analysis finds room for improvement in using the target keywords more prominently in the title and on-page content to better compete for the search term.
This document discusses product SEO and why it can fail. It covers keyword research, essential on-page SEO elements like meta tags and schema markup, and what to do when organic search isn't working, such as tapping into industry standards, joining communities, and using specialized search engines for engineers. The last section emphasizes monitoring rankings, providing resources, auditing code, usability, and continuous improvement.
SEO Advice for Marketing Company in Chicago riseinteractive.comBrian Bateman
Dear RiseInteractive.com, if you want to be on page one of Google search results for the search phrase "Marketing Company in Chicago"; follow the SEO advice in this presentation.
The document is a competitive analysis report for the website 435digital.com. It analyzes the website's performance on Google for the search term "marketing services in Chicago". It examines factors like the website title, backlinks, anchor text of backlinks, keyword usage, and provides recommendations on how 435digital.com can improve its search ranking. It also lists 10 main competitor websites and analyzes how well 435digital.com compares to them in terms of search engine optimization.
This document provides an overview of SEO best practices for optimizing WordPress websites. It discusses on-site and off-site optimization techniques including meta data, site structure, content development, internal linking, building web authority through social media and PR, XML sitemaps, and content marketing. It also covers keyword strategy, conversion optimization, and benchmarking progress through analytics. The presentation emphasizes creating valuable on-site content, using target keywords naturally in pages and headlines, and optimizing meta tags and title tags to clearly define page topics for search engines and users.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
This document provides an overview of search engine optimization (SEO) strategies for international websites. It discusses targeting search engines by country through domain names, subdirectories, or geo-targeting. Key recommendations include using local addresses, currency, languages, and culturally relevant content. Proper design, links, and tools can help optimize a website for different international audiences. While SEO takes longer than pay-per-click ads to see results, it provides a more cost-effective way to reach visitors globally through organic search rankings.
This document summarizes a workshop on using Google Analytics more effectively. It introduces the presenter, Colleen Harris, and covers topics like setting up alerts in Google Analytics, defining goals for engagement and conversions, and using custom channels and sequence segments for attribution modeling to better understand the customer journey. The goal is to help users work smarter by cleaning up their Google Analytics data and configurations.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
Similaire à Rich Snippets - What Are they and How do I get One? (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
2. 2
CDK GLOBAL PRESENTER
Earned Marketing Lead Analyst Colleen Harris
has more than 13 years of digital marketing experience in the
automotive, healthcare and entertainment industries. She brings a
passion for link building and content creation, and has been referred to
here at CDK Global as the “Google Whisperer.” Outside of CDK,
Colleen has volunteered as a digital consultant for non-profits in the
Seattle area.
@cdawg2610
3. 3
CDK GLOBAL PRESENTER
Why Me? Why Schema and Structured Data?
I completed a project in 2017 that cleaned up and enhanced the
structured data across 7,000 automobile websites. This included
enhanced product markup, business markup for 10 different OEMs
and dealership review markup.
@cdawg2610
4. 4
Rich Snippets: What Are They and How Can I Get One?
WHAT IS A RICH SNIPPET?
DOES STRUCTURED DATA IMPACT
SEARCH RESULTS?
BUILD CONTENT THAT GETS YOU THE
ENHANCED SEARCH RESULT
6. 6
WHAT IS A
RICH SNIPPET?
@cdawg2610
Rich Snippets is the term used to describe
structured data markup that site
operators can add to their existing HTML,
which in turn allow search engines to
better understand what information is
contained on each web page.
Think with Google: Growth of Near Me Searches
Source: review-search-click-through-study/
7. 7
WHAT POWERS A
RICH SNIPPET?
@cdawg2610
Structured data is a standardized format
for providing information about a page and
classifying the page content; for example,
on a recipe page, what are the ingredients,
the cooking time and temperature, the
calories, and so on.
Google Intro to Structured Data
Source: review-search-click-through-study/
9. 9
o Creative works
o Events
o Organization
o Person, Place or Product
o Reviews
o Actions
797 types of Structured Data on Schema.orgWhat type of
structured data
exists for a
website?
@cdawg2610
Google Intro to Structured Data
Source: review-search-click-through-study/
10. 10
What structured
data language
should you
use?
@cdawg2610
Google Intro to Structured Data
Source: review-search-click-through-study/
“We recommend using JSON-LD
as the data format.”
14. 14
Comparison & Tables
Snippets for in depth information
“It works like this: news
organizations that publish data in
the form of tables can add
additional structured data to
make the dataset parts of the
page easier to identify for use in
relevant Search features.”
New Markup for Tables and Comparisons
google-rolls-out-new-markup-for-displaying-data-tables-in-search-results/
15. 15
Structured Data for Reviews
Increase customer engagement
REVIEWS IN THE SEARCH
RESULTS CAN RESULT IN
35 % MORE
ORGANIC TRAFFIC.
Review Click Through Study
Source: review-search-click-through-study/ 15
20. 20
Structured Data Case Study
20
Cars Marked Up as
“Individual Product”
Missing Vehicle Specific
Information
Price Information and Offer
Information Missing
21. 21
Structured Data Case Study
21
Full Description of Vehicle
Information
Price Information and Offer
Information Complete
22. 22
Structured Data Case Study
22
More Structured
Data =
More
Customization of
the Search Results
Page
23. 23
Structured Data Case Study
23
increase in Organic Clicks
based on Make/Model
keywords
+5% +5% +7%
increase in Organic Traffic
to the Vehicle Search
Results Page
*compared to a 1% decrease
clicks in the test group
*compared to a 2% increase
the previous year
increase in Organic Traffic to
the Vehicle Details Page
*compared to a 11%
decrease the previous year
24. 24
Structured Data Case Study
24
Increase in Organic
Impressions Based on
Make/Model Keywords
+12% +33% +27%
Increase in Organic
Visits for the Sites
Increase in Organic
Page Views for the Site
25. 25
Structured Data – Tools That Matter
25
Structured Data Test of Current URL (Chrome Extension)
OpenLink Structured Data Sniffer (Chrome and Firefox)
Webmarkup Tools - walk through for JSON
27. 27
Featured Snippets – let’s level set
No two searches or searchers will return the same results. This is
Google’s world, we are just living in it.
“Featured Snippets” may come and go, but good content never goes out
of style
There is not a magical button, list, code or thing you can do to guarantee
a featured snippet.
29. 29
Be Your “Best”
Increase customer engagement
MOBILE SEARCHES
FOR BEST HAVE GROWN OVER
80 % IN THE PAST
TWO YEARS.
Review Micro Moments Consumer Behavior
Source: micro-moments-consumer-behavior-immediate-expectations 29
30. 30
“OVER 70%
OF SEARCH TRAFFIC IS
CONSIDERED “LONG TAIL”
WITH MORE THAN 3
KEYWORDS.”
Voice search growing as virtual assistant market heats up
Source: increase-blog-traffic-with-long-tail-keywords
@cdawg2610
31. 31
AnswerThePublic.com
o Why get my oil changed at the dealership?
o Should I change my oil every 3,000 miles?
o What oil change is open on Saturday?
o What is the best oil to use on trucks?
o Who has an oil change coupon?
“OIL CHANGE IN GRAPEVINE”CONVERTING
KEYWORDS
INTO QUESTIONS
@cdawg2610
35. 35
WHAT
Answer shopper questions with Rich Snippets
CDK CASE STUDY:
Increase new tire sales
o Visitors to this page averaging 4 minutes on the site
o 25% increase in organic search impressions with the word best
o 25 times more organic search impressions related to tires
Increase visibility
for “best tires” in
organic search results
+33%
@cdawg2610
36. 36
What to do next?
Audit the structured data on your site
Answers your customers questions
Scrape “People Also Search” for ideas