At Robust Marketing we believe in delivering sound, results-driven return to our clients nationally and internationally. The simple truth is this: Our multi-faceted team of industry professionals will help you reduce complexity and give you more value from our bouquet of services because we believe in backing robust service with robust knowledge for the reason that our clients matter. If you’re interested in growing your market share and amplifying your brand share of voice, then you’re in the right place. Simply reach out to us, and we’ll take care of the rest – it’s that easy. We specialise in Media Strategy, Media Planning and Media Buying.

1. Digital & Media Agency on Demand
Media strategy, planning, buying and monitoring with a performance approach
Level 1 BBBEE

2. 13
years of Marketing
Transformation
Across Africa
ROBUST AT A GLANCE
CORE AGENCY DISPLINE | A MEDIA STRATEGY, PLANNING AND BUYING AGENCY
NORTH AMERICA
CAN ADA
US A
LATAM
TBC
CAP E TO WN
DUB AI
DUB L IN
IS TA NB UL
J O H ANNE S BU R G
K E NYA
NIGERIA
LO NDO N
ABIDJAN
CONGO B
DRC
TANZANIA
UGANDA
GHANA
ZAMBIA
MOZAMBIQUE
TBC
EMEA APAC
We’re a global agency reaching into multiple markets within SSA and globally through
our affiliates, our South African Headquarters is able to service a national footprint
seamlessly.
Media Strategy Media Planning Media Buying Digital Ecommerce
Programmatic
SEO
Paid Search
Paid Social
Insights
Understand
Strategy
Ideate
Planning
Create
Delivery
Share
2018 2019 2020
• Successfully rolled out dealer marketing fund
for BMW across 50+ dealerships throughout
South Africa
• Global lighthouse Media Hub unit for
largest beer brand in the world
• Managed Media for largest beer brand
across 10 regions in Africa for three
successful consecutive years
• Led first Pan-African media campaign for
Reckitt Benckizer across 10 countries

3. Services We Offer
Media Buying
Media Planning
Media Strategy Media Buying Digital Ecommerce
Paid Social Paid Search Programmatic

4. AB InBev wanted to increase reach of their TVC Ad to engaged audiences whilst increasing brand effectiveness. By using a combination of Trueview for Reach and Brand Lift Survey together, AB
InBev were able to reach 1.7m Unique Engaged users at an average frequency of 2.69 impressions per user, whilst also achieving a lower CPM. Through this targeted approach they were able to
achieve 35% additional consumers, with a 33% lower CPM and 32% lift in ad recall.
BMW had over 50+ dealerships independently managing their entire marketing budgets. We were brought in to consolidate all of this under BMW head office. We developed playbooks that looked
at each touch point of marketing that a dealership would do and we standardized this across all 50+ dealerships whilst still allowing each dealership to customize their marketing options based on
their local relevance and local nuances. We rolled out marketing across, TV, Radio, Print, OOH, Digital and PR across all 50 dealerships in several cities across all nine provinces in South Africa
as well as a few markets in BLNS region (Botswana, Lesotho, Namibia, Swaziland)
Reckitt Benckizer had never done a Pan-African campaign that not just looked at marketing but integration with the commercial and trade teams within each country. The campaign involved
multiple stakeholders from various organizations across various countries across the world. The campaign took a year to plan and roll out which happened at the same time across all ten regions
in Africa, as much as this was the highlight of the campaign, what made it more novel was that it drove 37% increase in sales across the 10 countries year on year. The campaign had over 158
Million impressions and reached over 21 million people across 10 countries with over 3.1 Million engagements.
Dettol was trying to break through the clutter to deliver one strong message, that it kills 99.9% of germs. Through partnership with a creative agency we were able to deliver a full integrated
marketing and communications strategy that not only outperformed 83% of Nielsen Brand Lift studies in CPG category with an incremental value year on year of 11%
PERFORMANCE EXPERIENCE – IN BUSINESS

5. 100% Mobile Media Campaign
(smartphone+featurephone)spanning10Africancountries
Case Study: Reckitt Benckiser

6. Campaign Overview: The Big O
“The Big O” was an Africa-wide, inter-country promotion that aims to encourage sales of, and
consumer engagement with the Reckitt Benckiser brand. This was a media mobile first campaign
that went live on Facebook was supported by display media and PR.
Participating countries are Angola, Botswana, Ghana, Kenya, South Africa, Mauritius, Namibia,
Nigeria, Zambia and Zimbabwe.
Case Study: Reckitt Benckiser

7. Case Study: Results
37%
Increase in sales
2 219 832
Total video views on out two
videos with an average
14.45%
Engagement rate
(up from an average of 7.11%)
Our page posts generated
193 632 likes+loves+laughs
1 055 comments
305 shares
With average engagement
rate of
7.82%
(up from an average of 4,32%)
232 909
Users of the microsite
47 773
Quizzes completed
The total campaign delivered
over
158M
21.7M
3.1M
(Facebook + Twitter + Display)
impressions
reach
engagements
• Incremental NR as % of Total Brand NR1:
+37%
• No other market data available from Africa
Expansion Markets

8. Reach Campaign
IncreasereachoftheirTVCad
Case Study: Ab InBev

9. Carling Black Label - Carling Champions Cup
South Africa
35.29%
Additional Users reached
32.4%
Lift in Ad Recall
33%
Lower CPM Achieved
Challenge
Carling Black Label wanted to increase reach of their TVC
Ad to engaged audiences whilst increasing brand
effectiveness.
Approach
By using a combination of Trueview for Reach and Brand Lift
Survey together, Carling Black Label were able to reach 1.7m
Unique Engaged users at an average frequency of 2.69
impressions per user, whilst also achieving a lower CPM.