Role of Advertising in b2b supply chain. Reach out directly for editable version of the presentation which covers the overview of the current trend and importance of advertising in logistics industry and it makes a difference in the overall supply chain
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Role of Advertising in b2b supply chain.pptx
1. R O L E O F A DV E R T I S I N G
I N B 2 B S U P P LY C H A I N
B Y C J D A R C L L O G I S T I C S
2. THIS PRESENTATION AIMS TO UNDERSTAND
THE ROLE OF ADVERTISING IN B2B CHAIN
SUPPLY. TO DIVE DEEPER FOR BETTER
UNDERSTANDING OF WHAT ADVERTISING IS,
ITS TYPES, AND TRENDS ACROSS THE
LOGISTICS INDUSTRY IN ADVERTISING.
P R E FA C E
3. • INTRODUCTION TO SUPPLY
CHAIN
• ADVERTISING IN B2B SUPPLY
CHAIN
• GOAL OF ADVERTISING IN B2B
SUPPLY CHAIN
TA B L E O F C O N T E N T S
• TRENDS ACROSS THE INDUSTRY
• PROS OF TRADITIONAL & DIGITAL
ADVERTISING
• CONCLUSION
• MEDIUMS OF ADVERTISING IN
B2B SUPPLY CHAIN
• TYPES OF ADVERTISING
• CONS OF TRADITIONAL & DIGITAL
ADVERTISING
• STRATEGIES CJ DARCL CAN APPLY
4. S U P P LY C H A I N
• PLANNING
• SOURCING
• PRODUCTION
• INVENTORY MANAGEMENT
• LOGISTICS
5. W H AT I S A DV E R T I S I N G
Advertising is a means of communication with the users of a product or service.
Advertisements are messages paid for by those who send them and are intended to
inform or influence people who receive them.
6. A DV E R T I S I N G I N B 2 B
S U P P LY C H A I N ( L O G I S T I C S )
B 2 B A D V E R T I S I N G T A K E S P L A C E B E T W E E N
C O M P A N I E S T H A T A R E F O U N D I N T H E M I D D L E O F
T H E S U P P L Y C H A I N A N D D O N O T R E A C H T H E
C O N S U M E R D I R E C T L Y .
7. B2B ADVERTISING GOALS
BRAND AWARENESS
THOUGHT LEADERSHIP
CUSTOMER ENGAGEMENT
BRAND LOYALTY
TRAFFIC
LEAD GENERATION
LEAD GENERATION &
UPSELL
CUSTOMER EDUCATION
TALENT REQUIREMENT
8. T Y P E S O F A DV E R T I S I N G
• TELEVISION ADVERTISING
• PRINT MEDIA
ADVERTISING
• TELEPHONIC ADVERTISING
• RADIO ADVERTISING
• HOARDING ADVERTISING
• SOCIAL MEDIA
ADVERTISING
• SEO ADVERTISING
• PPC ADVERTISING
• INFLUENCER MARKETING
• EMAIL ADVERTISING
9. G OA L O F A DV E R T I S I N G I N
L O G I S T I C S
G O A L F O R A L S P ( L O G I S T I C S S E R V I C E P R O V I D E R ) I S
T O C O M M U N I C A T E W I T H D E C I S I O N - M A K E R S A T A N
O R G A N I Z A T I O N , R A T H E R T H A N T H E E N D
C O N S U M E R .
10. M E D I U M S O F A DV E R T I S I N G I N
B 2 B S U P P LY C H A I N
NEWSPAPERS
MAGAZINES
TELEVISION
DIRECT
MAIL
DIGITAL
MEDIA
RADIO
OUTDOOR
CINEMA
SEO
Display
advertising
Guerrilla
advertising
Public
service
advertising
11. D I G I TA L M A R K E T I N G V S
T R A D I T I O N A L M A R K E T I N G
12. T Y P E S O F P R I N T M E D I A
MAGAZINES
BROCHURES
CATALOGS
BANNERS & POSTERS
NEWSPAPERS
STATIONERY
FOR THOUGHT LEADERSHIP
FOR CLIENTS & FOR EMPLOYEES
FOR DETAILED DESCRIPTION
OF THE BRAND
SERVES AS A POWERFUL VISUAL TOOL
FOR FEATURE AND TO STAY UP TO DATE
PART OF DIRECT MARKETING
13. T Y P E S O F D I G I TA L M E D I A
SEO
AFFILIATE MARKETING
EMAIL MARKETING
CONTENT MARKETING
PAY PER CLICK
SOCIAL MEDIA
IMPROVE VISIBILITY AND
ENHANCE OPERATIONAL EFFICIENCY.
AUTOMATES TASKS AND
OPTIMIZES ADVERTISING
CREATES A PERSONALIZED
EMAIL EXPERIENCE
HELPS STREAMLINE CONTENT
PRODUCTION
HELP companies engage WITH
defined target
IDENTIFY TRENDS & COLLABORATE
WITH THE RIGHT PEOPLE
14. P R O S O F D I G I TA L A DV E R T I S I N G
I N S U P P LY C H A I N
PROS
REDUCES
COSTS
INCREASES
PRODUCTIVITY
IMPROVED
DECISION-
MAKING
IMPROVED
COLLABORATION
BOOST TO CSR
STRATEGY
LEADERSHIP
BY EXAMPLE
CLIENT-
CENTRIC
CONTENT &
BEYOND
15. C O N S O F D I G I TA L
A DV E R T I S I N G I N S U P P LY
C H A I N
CONS
THIRD-PARTY
VULNERABILITIES
DATA
BREACHES
COUNTERFEIT
AND TAMPERING
LACK OF
FLEXIBILITY
DEPENDENCY
ON
TECHNOLOGY
SKILL
GAPS
INITIAL
INVESTMENT
SUPPLY CHAIN
INTERRUPTIONS
16. P R O S O F T R A D I T I O N A L
A DV E R T I S I N G I N S U P P LY C H A I N
PROS
AUDIENCE
GROWTH
REUSABLE
MATERIALS
CREDIBILITY
TRUSTWORTH-
NESS
PERSONAL
TOUCH
BRAND EXPOSURE
17. C O N S O F T R A D I T I O N A L
A DV E R T I S I N G I N S U P P LY C H A I N
CONS
COSTLY
LESS
SEGMENTATION
ENVIRONMENTAL
IMPACT
LESS ADAPTABLE
LESS CLEAR
KPIS
18. 8 ADVERTISING TRENDS IN THE SUPPLY CHAIN
T R E N D S A C R O S S T H E
I N D U S T RY
• EMPLOYEE ADVOCACY: ENCOURAGING EMPLOYEES TO POST COMPANY-
RELATED ADVERTISEMENTS ON THEIR PROFILES TO AMPLIFY THE REACH.
• E-COMMERCE INTEGRATION: SEAMLESS INTEGRATION WITH E-COMMERCE
PLATFORMS FOR STREAMLINED LOGISTICS SOLUTIONS.
• MICRO-MOMENTS MARKETING: DELIVERING TIMELY, RELEVANT ADS TO
CAPTURE THE ATTENTION OF BUSY LOGISTICS PROFESSIONALS.
• VIRTUAL REALITY (VR) EXPERIENCES: OFFERING IMMERSIVE VR EXPERIENCES TO
SHOWCASE WAREHOUSE FACILITIES AND LOGISTICS OPERATIONS.
19. 8 ADVERTISING TRENDS IN THE SUPPLY CHAIN
T R E N D S A C R O S S T H E
I N D U S T RY
• SUPPLY CHAIN PODCASTS: ADVERTISING THROUGH SPONSORED SEGMENTS ON
POPULAR SUPPLY CHAIN AND LOGISTICS PODCASTS.
• VIRTUAL EVENTS AND WEBINARS: HOSTING ONLINE EVENTS TO SHOWCASE
LOGISTICS EXPERTISE AND SOLUTIONS.
• INFLUENCER MARKETING: PARTNERING WITH INDUSTRY INFLUENCERS TO
PROMOTE LOGISTICS SERVICES AND SOLUTIONS.
• SUSTAINABILITY MESSAGING: HIGHLIGHTING ECO-FRIENDLY PRACTICES AND
SUSTAINABLE SUPPLY CHAIN INITIATIVES IN ADVERTISING.
20. S T R AT E G I E S C J DA R C L C A N A P P LY
• COLLABORATE WITH INFLUENCERS OR INDUSTRY EXPERTS TO REACH A WIDER
AUDIENCE.
• UTILIZE EMAIL MARKETING CAMPAIGNS TO NURTURE LEADS AND STAY TOP-
OF-MIND.
• INCORPORATE CUSTOMER TESTIMONIALS OR CASE STUDIES INTO OUR
ADVERTISING TO BUILD TRUST.
• PARTNER WITH COMPLEMENTARY BUSINESSES FOR CO-MARKETING
OPPORTUNITIES.
21. C O N C L U S I O N
There is a tremendous scope of advertising in the
B2B supply chain including logistics. well, there may
be a set of challenges like keeping up with up-to-
date technology and costs but there’s a brighter side
to it as content is the king whether it is online or
offline advertisement.
22.
23. R E F E R E N C E L I N K S
https://www.investopedia.com/terms/b/business-to-business-
advertising.asp#:~:text=B2B%20advertising%20may%20involve%20the,are%20primarily%20designed%20for%
20businesses https://taulia.com/resources/blog/the-supply-chain-process-step-by-step/
https://www.netsuite.com/portal/resource/articles/erp/supply-chain-management-vs-logistics.shtml
https://blog.cedarmanagement.co.uk/supply-chain-backbone-of-any-industry/ https://www.ar-
racking.com/en/blog/supply-chain-what-it-is-and-its-characteristics/
https://www.netsuite.com/portal/resource/articles/erp/handle-supply-chain-disruptions.shtml
https://innovecs.com/blog/supply-chain-process/ https://taulia.com/resources/blog/an-overview-of-the-
inventory-management-process/ https://cxotoday.com/specials/4-brands-acing-the-b2b-supply-chain-space/
https://www.litmusbranding.com/blog/digital-marketing-strategies-for-transportation-and-logistics-
companies/ https://www.axd.agency/post/3-challenges-facing-b2b-marketing
https://adboomadvertising.com/blog/b2b-advertising-5-advantages-association-marketing-offers-2/
https://blog.hubspot.com/marketing/b2b-marketing https://appinventiv.com/blog/digital-transformation-in-
supply-chain-management/
