The term proptech – property technology – is an umbrella term referring to a range of technological tools for the real estate market. Many industries have continued to embrace the development of technology, and the real estate market is no exception; the use of property technology has increased in recent years, notably throughout the COVID-19 pandemic when the industry was forced to adapt to an unusual new set of circumstances.

1. How Property Technology Is
Altering the Real Estate
Market
By Ryan Mahoney

2. How Property Technology Is
Altering the Real Estate
Market
Ryan Mahoney (Dubai, UAE) is the owner and CEO
of CenCorp, a conglomerate of property-related
businesses. This article will look at the increased
adoption of AI throughout the real estate sector,
exploring the benefits for homebuyers, sellers, and
real estate brokers.
Artificial intelligence is disrupting virtually every
industry today, and the real estate sector is no
exception. Some are even questioning the
viability of AI replacing real estate agents
completely – but is that really a possibility?
The real estate sector is uniquely positioned with
it comes to this question, largely due to the wide
variety of innovative technologies that are
already changing the landscape of the industry.
Ryan Mahoney

3. The Evolution of Digital Real
Estate
If ChatGPT has proven anything, it is that AI is far
more capable than most people ever imagined.
In virtually every industry today, players are
scrambling to try to predict precisely which jobs
AI has the capacity to take over.
In the real estate market, many experts contend
that proptech and AI appear poised to take over
from real estate agents one day. Nevertheless,
others remain less than convinced, pointing out
that buying a home is a huge decision and many
buyers will continue to show a preference for
human interaction and personalized service.
Ryan Mahoney

4. Tools to Help Agents Monitor
the Market
Looking to the travel industry, it is easy to see that
the impact of technological advancements has
been huge, forcing many travel agents to
completely reimagine the way they do business.
Nevertheless, in spite of the proliferation of
smartphones and online travel booking sites and
apps, travel agents are still thriving and providing
important services to business and leisure
travelers alike. Many travel agents have
repositioned themselves as travel specialists
serving niche populations, such as senior
travelers, LGBTQ+ travelers, travelers with
disabilities, or women travelling alone, while
others focused on a particular destination or
mode of travel, such as cruise lines or all-
inclusive resorts.
Ryan Mahoney

5. The Future of Proptech in the
Real Estate Market
Although technological innovations are
undeniably having a transformative impact on
the real estate sector, many industry insiders
suggest that rather than replacing real estate
agents and brokers it should be leveraged by
them. This would enhance the services they offer,
providing a plethora of online tools and all-digital
capabilities to take the hassle out of marketing or
buying a new property, enabling them to deliver
an unprecedented level of speed and efficiency.
Ryan Mahoney