s-commerce in the hospitality
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Presentation on s-commerce by HospEtality for the Web and Beyond minor at Hotel Management School Maastricht.
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s-commerce in the hospitality
- 1. s-commerce in the hospitality
- 2. Contents General information S-commerce in the hospitality S-commerce for Designhotel Maastricht – Hampshire Eden Recommendation A customer’s journey
- 3. General information General info In hopsitality For Designhotel Recommendation Journey Importance of social media Generating revenue Awareness Engagement Social commerce Reviews Shopping Sharing Pricing Registration
- 4. S-commerce in the hospitality General info In hopsitality For Designhotel Recommendation Journey Roger Smith Hotel – New York
- 5. S-commerce for Designhotel Maastricht – Hampshire Eden General info In hopsitality For Designhotel Recommendation Journey Multiple pages on same platforms Discussed most on review websites ‘Most powerful’ channel?
- 6. Recommendation General info In hopsitality For Designhotel Recommendation Journey Short-term goals Double brand awareness Increase social media presence Improve communication Short-term actions Reservation system Link together Connect to businesses Multi-lingual Post events Internal facebook
- 7. Recommendation General info In hopsitality For Designhotel Recommendation Journey Long-term goals Reaching top 10 Increase returning guests 20% 30% 5% reservations through facebook Long-term actions Measurement tool Use social plugin registration Stunts Discount on social reservations Print QR-code on the vouchers Decorate in olympics 2012-style
- 8. A customer’s journey General info In hopsitality For Designhotel Recommendation Journey Before During After
- 9. Thank you for your attention! Any questions?