Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
This document discusses social customer service and provides an overview of a presentation on the topic. It begins by noting how social media has changed customer service expectations, with customers now expecting rapid responses. It then discusses how social customer service can help companies engage with more customers more effectively and efficiently while driving loyalty. The presentation provides examples of how KLM implemented social customer service using Salesforce solutions like Service Cloud and Social Studio. It discusses the benefits KLM achieved, such as reducing response times and improving global collaboration. Finally, it addresses common questions around social customer service strategy, operations, reporting, and opportunities for partners to provide additional services to support implementation.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
The document describes an upcoming seminar from Formic Media on social media fundamentals. The seminar agenda includes discussing social media trends, popular social media properties, creating efficiencies using tools like HootSuite, and tracking social media efforts. The benefits of social media marketing for businesses are also summarized, such as gaining insights, providing customer service, and generating revenue.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Customer success has long been a key goal of Salesforce.com and the Salesforce.com Foundation. As part of our efforts to help you accelerate your success, we invite you to join us for a special presentation that will highlight the most exciting new release features for our nonprofit and higher education customers.
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
This document discusses social customer service and provides an overview of a presentation on the topic. It begins by noting how social media has changed customer service expectations, with customers now expecting rapid responses. It then discusses how social customer service can help companies engage with more customers more effectively and efficiently while driving loyalty. The presentation provides examples of how KLM implemented social customer service using Salesforce solutions like Service Cloud and Social Studio. It discusses the benefits KLM achieved, such as reducing response times and improving global collaboration. Finally, it addresses common questions around social customer service strategy, operations, reporting, and opportunities for partners to provide additional services to support implementation.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
The document describes an upcoming seminar from Formic Media on social media fundamentals. The seminar agenda includes discussing social media trends, popular social media properties, creating efficiencies using tools like HootSuite, and tracking social media efforts. The benefits of social media marketing for businesses are also summarized, such as gaining insights, providing customer service, and generating revenue.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Customer success has long been a key goal of Salesforce.com and the Salesforce.com Foundation. As part of our efforts to help you accelerate your success, we invite you to join us for a special presentation that will highlight the most exciting new release features for our nonprofit and higher education customers.
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
ZoomSphere is an all-in-one social media management tool.
Our applications include Scheduler, Monitoring, Analytics, Community Management, Benchmarking, Workflow Manager, Leads Manager and Notes.
All apps are individually priced.
ZoomSphere is a social media management tool for large organizations and agencies. It features multiple modules that allow teams to collaborate on tasks like content publishing, monitoring keywords and customer responses, tracking customer relationships, and reporting. Key modules include a publisher calendar to schedule and approve posts, monitoring of keywords and mentions, customer care to respond to user questions, CRM to track leads, analytics of social media metrics, comparisons of competitor pages, and a report builder. The tool aims to help organizations improve processes, products and services by facilitating social media management and collaboration across teams.
This document discusses how to measure and report on the value of communications. It begins by reviewing academic research that shows a positive relationship between company reputation and financial performance. It then presents frameworks for evaluating communications outputs and outcomes, and discusses various key performance indicators (KPIs) that can be used, such as changes in awareness, favorability, and propensity to recommend. The document also covers methods for attributing a financial value to communications activities, such as return on investment (ROI) calculations. It emphasizes the importance of justifying communications expenditures and outlines best practices for reporting performance to internal stakeholders.
This document provides a summary of a presentation on mobile design basics and mobile optimized templates. The presentation covered:
1. Defining key terms like templates, modular content, and content areas for building emails.
2. The benefits of using a modular and mobile-optimized template approach, including increased efficiencies, improved brand impact, and better performance metrics.
3. Best practices for mobile email design like writing concise hierarchical content, using a mobile-first content strategy, designing for legibility and touch, and understanding the context of mobile viewing.
4. Resources available from ExactTarget on email design, coding, and using data to inform design decisions.
How Integrated Web Analytics Can Improve Website Performance and ROIBridgeline Digital
Learn how a natively integrated Web Analytics/Content Management System solution can help marketers improve content on every page through more accurate user data and more informed decision making
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
Understanding your website users and how to drive their behavior is a fundamental imperative to the success of your online marketing initiatives. See the details behind understanding user intent and behavior — using real-life examples.
Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
The document discusses various free applications available on the Salesforce AppExchange that provide functionality such as content management, survey management, time off management, bug tracking, customer reference management, event management, competitive intelligence tracking, discussion forums, mobile access, integration with Google Apps, and website building.
The document describes the ARC Interactive Multimedia Unit, which allows users to create a customizable microsite or widget to engage audiences across multiple channels. Key features include distribution of content through PR Newswire's network of over 5,700 media outlets and 5,400 sites, social media promotion, search optimization, and reporting on engagement metrics. Case studies demonstrate how the ARC has been successfully used for campaigns, thought leadership, promotions, and more. Pricing for a total package is listed at $15,000.
The document discusses accomplishments in digital products including website development and email marketing. Some key points:
- Websites were improved by breaking up long text and adding call to action buttons to direct users more quickly. Email templates and messages were also rebuilt to be more visual, mobile-friendly, and include stronger calls to action.
- As a result of these changes, click-through rates for marketing emails increased significantly, such as a 356% increase for one campaign. Open rates for emails also exceeded industry targets by 80% or more.
- Additional steps taken include rebuilding the marketing database for improved productivity, creating reusable email design elements, and developing a new series of lifecycle marketing emails aligned with the company's brand
This document outlines various social media services and strategies, including conducting social media audits, developing social media campaigns, and creating a 12-month social media marketing plan. The services described are researching a company's existing social media presence, analyzing opportunities and threats, recommending strategies, and executing plans across major social media platforms like Facebook, Twitter, LinkedIn, blogs, and more. The 12-month plan involves first establishing a brand presence, then increasing engagement and follower bases, before focusing on return on investment through special offers, lead generation, and revenue-generating campaigns.
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
Whether you’re a tech-savvy coder, an engagement-focused marketer, or have a background in illustration and design, we’re betting that you’re ready to take you want to design better emails. Check out our presentation from our latest webinar, "Advanced Responsive Design for Mobile Devices.” This webinar explores design tactics for small screens and touch devices and showcases basics in HTML for responsive emails.
This document summarizes a presentation about maximizing messaging on LinkedIn. It includes an agenda that covers poll questions about communication preferences, the messaging landscape and trends, LinkedIn messaging features, customer success stories, and a Q&A session. Key points discussed include the growing popularity of messaging apps, how LinkedIn messaging fits into the landscape, features like frequency caps and price floors, and case studies of companies that achieved lead generation goals using Sponsored InMail. Best practices for crafting effective Sponsored InMail messages are also provided.
First Year Experience Using Salesforce & Marketing CloudSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Angie Hall, University of Michigan.
At the University of Michigan, we're taking things a step further than tracking admissions. Join this session to learn how we're using Salesforce and Marketing Cloud to empower incoming students in an entirely innovative, potentially life-changing way.
Watch a recording of this presentation: https://youtu.be/7T5-_jXsHe0
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
[salesforce.com] Did You Know (General)?Chris Cranis
This deck outlines the hidden gems of salesforce.com CRM that you likely didn't know was available, including Event & Conference management, Bug Tracking, Content Management, Competitor Tracking and much more.
The document discusses integrating Radian6, a social media monitoring tool, with Salesforce to enable social customer engagement. It outlines how social media has changed customer interactions from one-to-many and untargeted to engaging, transparent and targeted. It then describes how the Social Hub product can automatically listen to social conversations at scale, route relevant conversations to the Service Cloud, and populate customer profiles to bridge the "social divide" between a company's social presence and traditional customer management.
The document provides an overview and update of new features for the Social Studio product. Key highlights include:
- New sentiment analysis features including a new engine for improved English sentiment detection and expanded sentiment analysis to 10 additional languages.
- Enhancements to social listening such as workbenches in Analyze for more flexible data segmentation and dashboards tailored for different user types.
- Expanded publishing capabilities like boosted posts in Social Studio using Social.com for Facebook advertising and geo-targeting of tweets.
- Increased integrations through a new API and documentation, as well as exporting feed reports for use in other analytics tools.
- Additional social network support for Pinterest publishing/analytics and author labeling
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
ZoomSphere is an all-in-one social media management tool.
Our applications include Scheduler, Monitoring, Analytics, Community Management, Benchmarking, Workflow Manager, Leads Manager and Notes.
All apps are individually priced.
ZoomSphere is a social media management tool for large organizations and agencies. It features multiple modules that allow teams to collaborate on tasks like content publishing, monitoring keywords and customer responses, tracking customer relationships, and reporting. Key modules include a publisher calendar to schedule and approve posts, monitoring of keywords and mentions, customer care to respond to user questions, CRM to track leads, analytics of social media metrics, comparisons of competitor pages, and a report builder. The tool aims to help organizations improve processes, products and services by facilitating social media management and collaboration across teams.
This document discusses how to measure and report on the value of communications. It begins by reviewing academic research that shows a positive relationship between company reputation and financial performance. It then presents frameworks for evaluating communications outputs and outcomes, and discusses various key performance indicators (KPIs) that can be used, such as changes in awareness, favorability, and propensity to recommend. The document also covers methods for attributing a financial value to communications activities, such as return on investment (ROI) calculations. It emphasizes the importance of justifying communications expenditures and outlines best practices for reporting performance to internal stakeholders.
This document provides a summary of a presentation on mobile design basics and mobile optimized templates. The presentation covered:
1. Defining key terms like templates, modular content, and content areas for building emails.
2. The benefits of using a modular and mobile-optimized template approach, including increased efficiencies, improved brand impact, and better performance metrics.
3. Best practices for mobile email design like writing concise hierarchical content, using a mobile-first content strategy, designing for legibility and touch, and understanding the context of mobile viewing.
4. Resources available from ExactTarget on email design, coding, and using data to inform design decisions.
How Integrated Web Analytics Can Improve Website Performance and ROIBridgeline Digital
Learn how a natively integrated Web Analytics/Content Management System solution can help marketers improve content on every page through more accurate user data and more informed decision making
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
Understanding your website users and how to drive their behavior is a fundamental imperative to the success of your online marketing initiatives. See the details behind understanding user intent and behavior — using real-life examples.
Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
The document discusses various free applications available on the Salesforce AppExchange that provide functionality such as content management, survey management, time off management, bug tracking, customer reference management, event management, competitive intelligence tracking, discussion forums, mobile access, integration with Google Apps, and website building.
The document describes the ARC Interactive Multimedia Unit, which allows users to create a customizable microsite or widget to engage audiences across multiple channels. Key features include distribution of content through PR Newswire's network of over 5,700 media outlets and 5,400 sites, social media promotion, search optimization, and reporting on engagement metrics. Case studies demonstrate how the ARC has been successfully used for campaigns, thought leadership, promotions, and more. Pricing for a total package is listed at $15,000.
The document discusses accomplishments in digital products including website development and email marketing. Some key points:
- Websites were improved by breaking up long text and adding call to action buttons to direct users more quickly. Email templates and messages were also rebuilt to be more visual, mobile-friendly, and include stronger calls to action.
- As a result of these changes, click-through rates for marketing emails increased significantly, such as a 356% increase for one campaign. Open rates for emails also exceeded industry targets by 80% or more.
- Additional steps taken include rebuilding the marketing database for improved productivity, creating reusable email design elements, and developing a new series of lifecycle marketing emails aligned with the company's brand
This document outlines various social media services and strategies, including conducting social media audits, developing social media campaigns, and creating a 12-month social media marketing plan. The services described are researching a company's existing social media presence, analyzing opportunities and threats, recommending strategies, and executing plans across major social media platforms like Facebook, Twitter, LinkedIn, blogs, and more. The 12-month plan involves first establishing a brand presence, then increasing engagement and follower bases, before focusing on return on investment through special offers, lead generation, and revenue-generating campaigns.
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
Whether you’re a tech-savvy coder, an engagement-focused marketer, or have a background in illustration and design, we’re betting that you’re ready to take you want to design better emails. Check out our presentation from our latest webinar, "Advanced Responsive Design for Mobile Devices.” This webinar explores design tactics for small screens and touch devices and showcases basics in HTML for responsive emails.
This document summarizes a presentation about maximizing messaging on LinkedIn. It includes an agenda that covers poll questions about communication preferences, the messaging landscape and trends, LinkedIn messaging features, customer success stories, and a Q&A session. Key points discussed include the growing popularity of messaging apps, how LinkedIn messaging fits into the landscape, features like frequency caps and price floors, and case studies of companies that achieved lead generation goals using Sponsored InMail. Best practices for crafting effective Sponsored InMail messages are also provided.
First Year Experience Using Salesforce & Marketing CloudSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Angie Hall, University of Michigan.
At the University of Michigan, we're taking things a step further than tracking admissions. Join this session to learn how we're using Salesforce and Marketing Cloud to empower incoming students in an entirely innovative, potentially life-changing way.
Watch a recording of this presentation: https://youtu.be/7T5-_jXsHe0
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
[salesforce.com] Did You Know (General)?Chris Cranis
This deck outlines the hidden gems of salesforce.com CRM that you likely didn't know was available, including Event & Conference management, Bug Tracking, Content Management, Competitor Tracking and much more.
The document discusses integrating Radian6, a social media monitoring tool, with Salesforce to enable social customer engagement. It outlines how social media has changed customer interactions from one-to-many and untargeted to engaging, transparent and targeted. It then describes how the Social Hub product can automatically listen to social conversations at scale, route relevant conversations to the Service Cloud, and populate customer profiles to bridge the "social divide" between a company's social presence and traditional customer management.
The document provides an overview and update of new features for the Social Studio product. Key highlights include:
- New sentiment analysis features including a new engine for improved English sentiment detection and expanded sentiment analysis to 10 additional languages.
- Enhancements to social listening such as workbenches in Analyze for more flexible data segmentation and dashboards tailored for different user types.
- Expanded publishing capabilities like boosted posts in Social Studio using Social.com for Facebook advertising and geo-targeting of tweets.
- Increased integrations through a new API and documentation, as well as exporting feed reports for use in other analytics tools.
- Additional social network support for Pinterest publishing/analytics and author labeling
Social Media for B2B - How Salesforce.com Does Social #et10Marcus Nelson
Here\'s how Salesforce does Social Media, including strategy, staffing, training & measuring our company\'s social engagement.
Presentation made at ExactTarget\'s Connections 2010 Conferenceon September 15, 2010.
Digital Strategy for Philippines Contact Center RecruitmentRobin Leonard
I delivered this presentation in CCAP event in SMX on 19 September 2012.
The core problem is that the Philippines contact center industry is growing so quickly, the only constraint is manpower. Its a highly competitive market, and dominated by large multinationals.
AllFamous offer a solution using intelligent digital marketing that makes it easy and cost effective to increase online application volumes.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
With big data becoming the fulcrum around which companies build their strategies and run their campaigns, leveraging this rush of information has become critical. And a CRM like Salesforce can help you achieve this extremely well.
Visit http://suyati.com/services/crm/salesforce-consulting/
This presentation talks about the rise of big data, its importance and how Salesforce allows it to be utilized best. A few use cases illustrate these points further.
The document provides a history of KLM Royal Dutch Airlines, including its founding in 1919 and various mergers and acquisitions over the decades that expanded its global reach. It describes KLM's early attempts to implement CRM in the 1990s that failed due to high costs and lack of support. In the early 2000s, KLM restarted its CRM efforts by creating a CRM department and launching a project called CIAO to better understand customers and target them with personalized offers. These CRM initiatives helped KLM improve customer satisfaction and recognition.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
This document provides tips for improving presentations based on the author's experience giving hundreds of presentations. Some of the key tips include avoiding bullet point slides and instead using separate slides for each point; making slides actionable by including steps audiences can take; tailoring content to the audience's level of knowledge; crafting a narrative structure for the presentation; and speaking passionately about topics you're excited about. The author also shares some personal presentation hacks like outlining slides in Gmail and putting completed slide decks on SlideShare.
Do you share online the same slides that you used for your live presentation? Your online audience could be missing your message. Here is an easy solution that promotes great slide creation at the same time!
This document provides design tips for creating engaging presentations. It discusses 7 key principles: 1) having the highest signal-to-noise ratio by removing all clutter, 2) leveraging the picture superiority effect by including relevant images, 3) using empty space effectively, 4) employing contrast through differences, 5) incorporating repetition to create unity, 6) maintaining alignment so elements look planned, and 7) grouping related items through proximity. The overall message is to strive for simplicity, clarity and directness in presentations.
This document provides guidelines for creating effective presentations with slideshows. It presents "commandments" or rules to follow, including knowing your topic well, addressing the audience directly, keeping content simple, choosing an appropriate design template, limiting use of bright colors, using clear fonts, depicting information wisely with images and graphs, organizing content appropriately across slides, limiting animated effects, and checking equipment before presenting. The overall message is that an effective presentation focuses on engaging the audience through the presenter's delivery rather than relying solely on the slide content.
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
This document provides presentation design ideas for non-designers to make their presentations more engaging. It recommends having a clear plan and purpose, telling a story with three acts, minimizing text, using powerful images, choosing fonts and slide layouts wisely, rehearsing, and delivering with confidence. Presenters should know their audience, brainstorm their key message, and make slides beautiful yet simple while focusing on one idea per slide. Rehearsing and dressing professionally can also boost delivery, and providing handouts reinforces the content. The overall goal is to make audiences feel something rather than just informing them.
TEDx events are independently organized local events that bring people together to share ideas in the spirit of TED's mission of spreading ideas. The TEDx program provides guidelines for organizing these events including obtaining a license, choosing a theme, finding speakers, promoting the event, livestreaming options, and reporting back to TED. Organizers are responsible for following TED's guidelines to ensure a quality experience for participants.
The document appears to be a series of slides from a presentation. It includes slides with quotes, budgets, diagrams, and tips. Key points:
- A quote from Michael Chabon states "It's very difficult to fail at pornography".
- A slide shows a budget breakdown for a $100k project including categories like consulting, studies, production, and communication.
- Another slide provides 7 tips for creating visual presentations, such as using clear landmarks and blasting corporate templates.
- Additional slides discuss fostering creativity in the classroom, divergent and convergent thinking, defining problems, and ensuring adequate education.
20 Presentation Secrets You Won't Find ElsewhereNFN Labs
The document summarizes presentation tips from 20 experts interviewed by Effect Works, a communication consulting company. It lists the names of the experts, who come from fields like entrepreneurship, writing, and technology. The document encourages sharing the 20 tips with others on social media to help more people improve their presentation skills.
Presentation created for international VPs of an IT consulting firm, for their introductive training program.
"Illegible fonts, cheesy visuals, obscure charts : everyday, we all suffer from "Death by Powerpoint" syndrome.
But there's only a few tips and tools to know to overcome those setbacks, and to dazzle the audience with your next presentation.
Join us on the quest for the Holy Slide and you will discover the secrets of presentation design."
1) The document introduces Alexei Kapterev, who published a popular presentation on presentation skills 4 years ago and has since become an expert in the field.
2) While most presentations still suffer from issues like poor structure, bad slides, and boring delivery, Kapterev believes everyone can learn to present well by focusing on a few key principles rather than rules.
3) The principles of focus, contrast, and unity are described as more effective than rules, and examples are given of how to apply these principles to structure, slides, and delivery.
The document provides five design principles for creating slides that effectively communicate messages to audiences:
1. Focus on the main message you want the audience to remember.
2. Keep designs simple with less text and only 1 main point per slide.
3. Use interesting fonts instead of boring standard ones to engage audiences.
4. Include high quality images that visually represent the message.
5. Choose a color scheme that fits the theme and works cohesively.
Salesforce spring 18 release highlights by thinqloudThinqloud
Thinqloud team conducted a session where everyone prepared a presentation about Spring 18 Release Highlights and shared knowledge . This is summary from everyone's presentations.
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
NetBase provides a comprehensive social media monitoring and engagement solution that helps enterprises proactively monitor conversations, engage customers, and gain insights. The solution integrates with social media management systems to classify posts, route them to the appropriate teams, and provide analytics. It leverages NetBase's social intelligence platform that processes billions of social media conversations using natural language processing to extract structured insights. This helps enterprises increase customer satisfaction, save time and money, avoid crises, and meet compliance needs through timely and relevant customer engagement across social channels.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
The document discusses the importance of social media for interior design businesses. It recommends setting up profiles on key platforms like LinkedIn, Facebook, Twitter, YouTube and establishing a company blog. Regular posting of helpful content, photos and videos engages customers and helps with search engine optimization. Tracking metrics with tools like Google Analytics allows measuring the success of social media strategies. Staying up to date on trends and monitoring conversations is important for businesses to benefit from social media.
Simplify360 brings the end to end suite for Community Managers. The platform can be used for Social Media Listening and Online Reputation Management, as well as for Publishing and running marketing campaigns in Social Networks. This is powered with strong Analytics for Facebook and Twitter.
Inside Simplify360 Social Marketing SuiteSimplify360
The document summarizes Simplify360, a social media monitoring and analytics platform. Some key points:
- Simplify360 provides social media monitoring, publishing, engagement and analytics capabilities to track campaigns, measure performance, and gain customer insights.
- It delivers solutions for marketing research, customer support and large enterprises to optimize content, identify influencers, monitor brand issues and benchmark competitors.
- The platform features include advanced analytics, reporting, influencer identification, content optimization and multiple user access levels.
- Metrics provided include buzz trends, sentiments, demographics, platforms used, and topic context from social networks like Twitter, Facebook, LinkedIn and more.
Social Media Analysis & Strategy - revised 1-14-14Andrea Berberich
This presentation is based on an existing company mainly a business-to-business model. Just recently it acquired a product that allows to tap into the business-to-consumer model. Product names, company name and other potential items are fictitious to keep the identity of this company protected.
Company name and products names are changed in this presentation.
The document outlines Gale Technologies' proposed social media marketing strategy and plan. It includes goals to increase website traffic and branding through content creation and promotion across social networks. The plan details creating educational content, promoting webinars, and engaging with influencers to build an online community and generate leads at a lower cost than traditional methods. Benchmark data shows Gale's current minimal social media presence compared to competitors who actively use platforms like Twitter, Facebook, and LinkedIn for marketing. The proposed plan establishes targets and timelines for building profiles, posting original content, and engaging with customers across multiple social networks and blogs.
Social Media & Your Business - Gold Coast Builders AssociationGeorgianne Brown
The document discusses the importance of social media for businesses and provides guidance on getting started with social media. It recommends establishing a presence on key social media platforms like Facebook, Twitter, LinkedIn and YouTube. The document also emphasizes the need to integrate social media channels, track analytics, and engage in conversations to promote the business and its products.
This document discusses the importance of social media for interior design businesses. It recommends setting up profiles and pages on key social media channels like LinkedIn, Facebook, Twitter, YouTube and Google Places to engage customers and build your brand. It emphasizes optimizing your presence on these channels by posting regularly about your business, products, industry news and customer service to build followers and drive traffic to your website. The document also stresses the importance of tracking your social media analytics and integrating your various profiles to maximize your reach.
Want to learn more about outsourcing your social media? This presentation will take you through how to do that while maintaining ownership over the pieces that you need to in order to maintain an authentic expression of self.
Maximize your Event Management with ObjectiveMarketerAmita Paul
When you are running an event, you can adopt variety of content strategies to create awareness, share information and increase participation - eventually, subscription. With ObjectiveMarketer, you can get all the above accomplished.
This document provides guidelines for Radian6's social media engagement process. It outlines objectives, topic profile settings, workflows for reviewing and assigning posts, macros for common responses, escalation procedures, post assignment guidelines, best practices for engagement, and reporting procedures. The goal is to effectively monitor conversations, qualify leads, resolve issues, and understand competitive discussions using Radian6's tools.
Integrating Social Media Into Your WebsiteTechSoup
The document provides guidance on integrating social media into a website. It recommends having an overall communications strategy and processes for social media. It also suggests understanding the purpose of different social media channels and using tools like a message calendar, publishing matrix, and dashboard to coordinate channels and maximize traffic. The key is to treat social media as part of an integrated data universe and route engagement through controlled domains.
Information managers, community managers, and department leaders need a simple to use and comprehensive information management strategy. This presentation delivers a step by step action plan to execute. Check out http://dougdevitre.com/sa for more ideas.
The document provides an overview of the Winter '14 release from Salesforce. It highlights enhancements to Chatter such as archiving groups, increased post and comment character limits, and new rich link providers. Improvements to Sales Cloud include the new Salesforce Console for Sales and enhancements to the Salesforce for Outlook side panel like event association and send and add emails. The release also features new capabilities for Analytics like historical trending to analyze opportunity and custom object data over time, and the Analytics API. Force.com development enhancements include increased storage limits for sandboxes and changes to sandbox naming conventions.
This document discusses leveraging social media platforms to distribute and collect micro-content for product marketing and sales support. It recommends thinking of content as a stream and in terms of micro-content chunks. It also suggests thinking of the audience as content creators and all content as blog posts. The document then recommends developing a social media-based content cycle that sources input, aggregates, tags, edits, packages, and streams output through common tools like Twitter, Facebook, blogs and email. It concludes by offering workshops to help organizations plan and implement a social media-based content cycle.
This document summarizes the key features and functionality of the Argyle Social media management platform. It allows users to publish content to Facebook and Twitter, track engagement metrics, and collaborate on responses. Key features include publishing tools, an engagement dashboard to monitor messages and searches, analytics on important metrics, and integration with CRM systems. It also provides pricing information starting at $50 per user per month for access to university-wide accounts.
Similaire à Salesforce Social Automation and Social Customer Service (20)
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
This document introduces AF Digital as a tech-enabled full-service digital agency that helps clients build smarter customer journeys through consulting, operations transformation, and marketing technology. It provides an overview of AF Digital's services such as social media management, email marketing, content marketing, reporting and insights, and marketing automation. It also mentions that AF Digital is trusted by household brands across Asia Pacific and offers various accelerators to quickly install, integrate, and automate marketing operations for clients.
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
An Exploration Into Social Media Customer ServiceRobin Leonard
An overview and insight into the world of social media customer service including:
- Radian6 Social Media Maturity Scorecard
- Comcast Case Study
- Business Case for Social Media Customer Services
- How to Operationalize Social Media Customer Services
- Social Media Technology Roadmap
- Social Media Reporting and Governance
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Philippines Airline Industry Report - August 2013Robin Leonard
Social media empowers the public to have their say on brands they buy from, or have an experience with. Using Radian6 we scanned over 8,000 social mentions for the top Airline brands in the Philippines, over the last 30 days.
Using Radian6 we scanned over 300,000 mentions on Twitter to better understand what the Filipino public think about the mobile phone market across the month of July.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Mobile Phone Social Media Industry Report Philippines June 2013Robin Leonard
Find out what people are saying on social media about their phones.
Did you know that in the month of June Blackberry users complained most about their battery, and more iPhone users broke their screen than any other handset.
Salesforce Marketing Cloud - How to get started with AllFamous DigitalRobin Leonard
Presentation I gave at the AllFamous Digital event where we announced our Authorized Reseller status of Salesforce Marketing Cloud to the top companies in the Philippines.
Tanduay black 7 day Social Listening Report v1.0Robin Leonard
This listening report from a social media risk company summarizes mentions of Tanduay Black rum over a 7 day period. It identifies 3 spikes in mentions and analyzes the causes and recommendations for each spike. The report also provides overall sentiment analysis, top keywords used, and sources of mentions for Tanduay Black.
The Numbers Game - An Exploration into Social Media AnalyticsRobin Leonard
Robin Leonard, CEO of AllFamous Digital, gave a presentation on social media analytics. The presentation covered an introduction to social media analytics, why it is important to analyze social data, different types of analytics like Facebook Insights and Google Analytics, defining objectives for social media, setting key performance indicators, creating reports, and calculating return on investment. The presentation provided examples and discussions around each topic to demonstrate how to effectively measure and analyze social media performance.
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
Presentation I gave to over 1000 Filipino college kids at "4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines"
In 3 sentences: The document discusses digital marketing trends for 2013 and highlights key services around social media marketing, community engagement, content marketing, and social customer support. It provides examples of companies like Commonwealth Bank of Australia and Comcast that are leveraging social media to better connect with customers. The agency focuses on helping clients grow by leveraging the social internet and building a team to deliver innovative social media solutions.
The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
2. Social Automation is designed to process social media content
Automation
achieved
Perform
workflow
Identify
content of
interest
What is Social Automation
CONDITION(S) ACTION(S) RULE
3. Social Data Flow
Topic Profiles and Managed Accounts harvest posts from the
Social Web
Social Hub Rules may be used to automate workflow
Using Managed Accounts, it is possible to publish to
Facebook or Twitter from Social Studio or Salesforce
Social Hub
Topic Profile
Managed
Account
Data
Source
Post
Content &
Metadata
Metadata
e.g. Post Labels, Status, or
User Assignment
Reply
to Social
Service
Cloud
Social
StudioSocial Web Social Web
Incoming
Post
4. Overview
Social Data Flow
Social Networks Marketing Cloud Service Cloud
Listening
Automation
(Social Hub)
Manual
Engagement
(Social Studio)
Apex
Standard
Objects
Agent-Facing UI
ConnectorsPublisher
5. Single Platform
No matter which tool you are using, you are
always working with the same social content
For example, when responding to a post from
Service or Sales Cloud, the response will be
visible in Social Studio as well
Service
Cloud
Sales
Cloud
Radian6 buddy media
Social Data Platform
Social Web
Social Data
Pipe
SSO API
Users Social
Accounts
Topic
Profiles
Automation
Rules
Settings &
Preferences
Marketing
Cloud
Social
Studio
7. Sample Uses
IDENTIFY TWITTER
INFLUENCERS
Prioritize engagement with
influential Twitter accounts
Conditions
− Follower Count
− Verified status
− Author bio
Actions
− Apply author label
− Assign priority status high
ENFORCE SLA IN
SOCIAL STUDIO
Make sure your response
times are in keeping with
your service level
agreement
Conditions
− Actions have/have not
occurred since post was
assigned/created
− Post was assigned more
than X minutes ago
Actions
− Assign post to manager
− Alert manager by email
SEND POSTS TO
SERVICE/SALES CLOUD
Create Cases or Leads from
social posts and respond to
posts directly from Service
Cloud/Sales Cloud via SCS
Actions
− Send to Salesforce (SCS)
VOLUME SPIKE ALERTS
Set email alerts on the basis
of a percentage change in
volume or on reaching a
specified volume
Actions
− Apply threshold alert
− Set up by Professional
Services is recommended
8. Sample Uses
FIND & DELETE
FACEBOOK PROFANITY
Delete any offensive
content from your
Facebook page
Condition
− Content/Content library
contains match
Action
− Delete from Facebook
TRANSLATE POSTS
Translate foreign language
posts to English, French, or
Spanish; translated text is
attached to post as a note
Condition
− Language is not English
Actions
− Translate post (works for
any language supported
by Bing)
− Customer must have Bing
credentials
CATEGORIZE POSTS
Categorize posts on the
basis of keyword matching,
e.g. issue types or products
mentioned
Condition
− Content/Content library
contains match
Action
− Apply post label
REDUCE NOISE
Remove noise from your
feed, such as retweets,
posts with hyperlinks, posts
containing specific words
Conditions
− Retweet status is retweet
− Post contains hyperlink
− Content/Content library
contains match
Actions
− Apply post label
− Mark as spam
9. Why? Social and Support Struggle with Disconnected Tools
Customer ServiceSocial Service Teams
Unable to view social conversations
Multiple solutions, teams, and
metrics
Incomplete customer view
Inundated with social posts
Disconnected systems with poor metrics
Generic customer conversations
10. Tying Social to CRM Improves Internal & Customer Outcomes
Three Key Benefits to Social CRM
Stronger ROI and
Business Case
Greater Operational
Efficiency
Improved Customer
Experience
11. What Social in the Customer Success Platform Really Means
Key Features of Social in Service Cloud and Associated Business Impact
Feature
Social
Customer
Service
Other
Providers Business Impact
Create social case in Service Cloud ✔ ✔ Provide visibility of any issues on social to anyone engaging with the customer
Reply to social from Service Cloud ✔ ? Enable agents to reply from social or move to other channels as needed
Show unified cross-channel interaction history ✔ ? Provide holistic interaction history to best inform how to engage with the customer
Customizable CRM and third party data ✔ ? Ensure comprehensive view of the customer, including third party data sources
Post-to-case association logic ✔ ? Avoid case duplication that degrades reporting accuracy
Expose social metadata on cases ✔ ? Use social metadata (influencer, topic, sentiment) to route and prioritize cases
Leverage cross-channel knowledge base ✔ ? Improve service levels and streamline Knowledge Base maintenance efforts
Link of social persona to contact in CRM ✔ ? Enables sales / marketing to leverage data gathered in service interactions
Close social case in Service Cloud ✔ ? Ensure accurate reporting and interaction history for future reference
Customizable SLA monitoring / alerts ✔ ? Drive awareness and escalations to ensure SLAs are met
Social reporting (volumes, time to reply, etc.) ✔ ✔ Track social team workloads and adherence to SLA objectives
Social in customizable cross-channel reporting ✔ ? Show social case workloads and processing speed relative to other channels
Full Twitter content available at no extra charge ✔ ? Injecting Tweets from a 3rd party app into SFDC requires Premium Twitter contract