A brief snapshot of just some of the CRM campaigns Segmentum have developed since 2015

1. Campaign
Highlights
A snapshot of just some of the high
performing CRM campaigns we’ve run
for our clients

2. £1M+ 104%
increase in online
shopping
incremental
revenue
Instore data capture with
personalised next purchase emails
Bespoke product
recommendation
s tailored to
customer taste
Name printed in
shoe for added
impact
Data capture
microsite with
real-time prize
emails

3. £1.96 Incremental revenue for
every email sent
Pre-departure upsell
programme
Cruising Excursions has no means of
communicating with customers fresh
and relevant content in the lead up to
their cruise.
To increase the number of excursions
purchased per traveller a series of
personalised upsell emails were created,
recommending additional excursions to
book at destinations that they were yet
to book for.
Live pricing in the
customers home
currency
Recommended
excursions for
ports yet to
book
Own-brand
high margin
excursions
upweighted in
results

4. 28%
Increase in
supporter
registrations
Revamped
newsletter with
personalised
social share
tools
Just one of hundreds of
personalised CRM campaigns
we have developed for
easyfundraising that we’ve
created in the last 10 years.
Using our ‘Reignite’
personalisation platform we
were able to make dramatic
changes to their cause
newsletters by personalising
with ready-made cause assets
rather than generic tools.
We’ve done similar
personalisation work across
activation, reactivation and
product programmes.

5. 18%
Increase in
incremental
revenue
Automated TV
schedule emails
To solve resource challenges we
automated the creation & sending of
daily emails promoting that days shows.
Built from an existing schedule API & a
Google Sheet this saved 1,000 hours a
year of design time, while crucially
boosting revenue by an incremental 18%
thanks to the added frequency.

6. Increase in bookings
from the ‘pet postcard’
compared to generic
travel campaigns
Pet Personalised
CRM Journeys
We added a full range of personalised
campaigns for Pets Pyjamas including:
- Browse abandon personalised by breed
- Pet Birthday messaging with a
personalised cake with the dogs name
- Pre-departure journeys including live
weather forecasts to plan those walks
Of particular success was our email
postcard campaign, sent from Monty,
the office dog to the owners dogs/ This
cross-sold the travel offering while using
personalised hotel and cottage
recommendations based upon known
taste.
80%

7. Personalised
Customer
Experience
Emails
Running monthly with annual
editions, these personalised
stats campaigns keep the
customers of fitness brand
Frame motivated, while
significant Instagram sharing
activity is generated on the
back of them.
We even get ‘Framers’ who
didn’t attend enough classes
to qualify ask where their email
is each month!

8. Contact us at
segmentum.co.uk
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