W2O Group's President, Bob Pearson, outlines key factors to consider while choosing social media partners and agencies for your business. This was originally presented at the Internet Retailers Conference in Chicago.
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there. (Presented at The Now What Conference 2017)
The document discusses using personas and buyer's journeys to engage buyers. It recommends identifying key personas like the CHRO, VP of Talent Acquisition, Recruiter, and HRIS Professional. For each persona, marketers should understand their pain points, role in buying, and effective influences. It also recommends mapping the buyer's journey for each persona across phases like inquire, learn, evaluate, justify, and sell. The document provides examples of how to target each persona with the right content like videos, infographics, demos, case studies, and third-party content. It emphasizes the importance of understanding buyers as people rather than just personas.
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there. (Presented at The Now What Conference 2017)
The document discusses using personas and buyer's journeys to engage buyers. It recommends identifying key personas like the CHRO, VP of Talent Acquisition, Recruiter, and HRIS Professional. For each persona, marketers should understand their pain points, role in buying, and effective influences. It also recommends mapping the buyer's journey for each persona across phases like inquire, learn, evaluate, justify, and sell. The document provides examples of how to target each persona with the right content like videos, infographics, demos, case studies, and third-party content. It emphasizes the importance of understanding buyers as people rather than just personas.
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
Building Brand Value Through Social Customer Service W2O Group
At Social Fresh West in San Diego Chuck Hemann, Group Director of Analytics for WCG, presented on how companies can build brand value through social customer service. Using an analytics-based approach brands can improve relationships with customers, build loyalty, increase the number of recommendations your customers make and improve overall customer satisfaction.
Kurt Holstein - DOOH Personalizaton (Geekfest)W2O Group
The document discusses how digital out-of-home (DOOH) advertising could achieve personalized ad targeting similar to the movie Minority Report. It outlines three key steps: 1) passive recognition of individuals, 2) accessing their purchase data to select ads, and 3) serving ads in real-time. Currently, Bluetooth beacons and active camera technology that can recognize attributes are the closest to enabling this level of personalization, but have limitations without mobile apps and raise privacy issues. The technology is ahead of most marketers but could grow if integrated properly with care for consumer privacy.
DNX GLOBAL Talk ★ Natalie Sisson - How to monetize yourself and build a thriv...DNX
This document provides guidance on how to monetize yourself by building a brand and business around your passions. It discusses finding your "sweet spot" by determining what you love, are good at, and people will pay for. Several real-life case studies are presented to illustrate how to launch and sell an online product related to your area of expertise within 7 days. The document also outlines strategies for building a loyal community such as being authentic, providing value through free content and events, and treating people well. The goal is to help people make money by leveraging what they already know and connecting with others in a genuine way.
M. Edelhart_Social Disruption Index_SXSW2015W2O Group
The document introduces the Social Disruption Index (SDI), a new metric being developed by W2O Group and The Social Starts Fund to measure the level of disruption across different industries based on factors like start-ups, investment, and changing consumer behavior. The SDI will analyze industries to determine their "disruption stage" on a scale from pre-disruptive to post-disruptive. It will also consider legal/regulatory factors that may accelerate or stall disruption. An initial release is planned for June 2015 with further quarterly analyses. The goal is to help identify innovative concepts and disrupted markets at an early stage.
W2O Group Healthy Insights - Physicians + Media in Social MediaW2O Group
The document is a collection of 20 insights about social media usage in healthcare, journalism, and other industries. Some key findings include: over 50% of physician tweets occur during work hours, with pediatricians tweeting twice as much; European physicians tweet on average three times per day compared to once daily for American physicians; and the top ranked hospitals for patient satisfaction are twice as likely to have a Twitter account than lower ranked hospitals.
The document outlines an event that will feature a collaboration between fashion brand THE AID KIT, music venue Sunset Room, and modeling agency IVY Models. 13 IVY models will wear THE AID KIT's clothing collection and mingle with guests while live DJs perform. The event aims to bring together fashion and music and will be held on August 29th at a venue in Jakarta with 150-250 guests between the ages of 19-29.
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
MIST is a competition that matches sustainable tourism ideas with investors in Cambodia, Laos, Myanmar and Vietnam. It has four stages - a business plan competition, bootcamps for finalists, showcases for finalists to present to investors, and prizes for winners. The document outlines partnership opportunities for media companies, including custom activations, social media promotions, website recognition, and exclusivity in certain areas/niches. It notes that tourism is an important industry for economic growth in the Mekong region.
This document discusses how social media and digital content can be used strategically as part of a business's content marketing strategy. It notes that 70% of buyers complete their purchase decision process online before contacting sellers. It emphasizes that content should be customer-centric and add value by addressing customers' problems at each stage of their buying journey. The document provides tips for developing a content marketing plan, creating useful content, and defining success metrics to track whether the strategy is effective.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company providing the workshop, and an introduction to the presenter Stephen Bavister. The workshop aims to help attendees develop a written digital marketing strategy to drive their business growth.
Putting a killer content program into actionPatrick Dean
The document provides guidance on developing an effective content marketing program. It discusses determining what good content looks like by focusing on customer needs and questions. It recommends running a content workshop to identify customer segments, needs, and problems to address. It suggests reusing, repurposing, and curating existing content from experts to build a library. Outsourcing some content production is advised but a full team may not be needed depending on the program's scope. The final step is to distribute content through owned channels like the website and social media, as well as email marketing.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
This document discusses how marketing can adopt principles from Formula One racing to generate sales leads and win business faster. It recommends focusing on attracting customers by understanding their needs, providing relevant content, connecting with customers across all stages of the buying process, and optimizing digital presence so the business can be easily found online. The key is aligning sales and marketing teams to work together, measuring performance at each stage of the customer journey, and continually refining strategies based on data.
This document discusses buyer personas and how they can be used to better understand customers. It defines buyer personas as character sketches that represent archetypal users and their needs, goals and behaviors. The document provides guidance on creating personas through research and interviews to gather demographic and psychographic information. It includes an example persona profile for a head of HR named Sally and demonstrates how personas can be used to tailor messaging and improve marketing.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Building Brand Value Through Social Customer Service W2O Group
At Social Fresh West in San Diego Chuck Hemann, Group Director of Analytics for WCG, presented on how companies can build brand value through social customer service. Using an analytics-based approach brands can improve relationships with customers, build loyalty, increase the number of recommendations your customers make and improve overall customer satisfaction.
Kurt Holstein - DOOH Personalizaton (Geekfest)W2O Group
The document discusses how digital out-of-home (DOOH) advertising could achieve personalized ad targeting similar to the movie Minority Report. It outlines three key steps: 1) passive recognition of individuals, 2) accessing their purchase data to select ads, and 3) serving ads in real-time. Currently, Bluetooth beacons and active camera technology that can recognize attributes are the closest to enabling this level of personalization, but have limitations without mobile apps and raise privacy issues. The technology is ahead of most marketers but could grow if integrated properly with care for consumer privacy.
DNX GLOBAL Talk ★ Natalie Sisson - How to monetize yourself and build a thriv...DNX
This document provides guidance on how to monetize yourself by building a brand and business around your passions. It discusses finding your "sweet spot" by determining what you love, are good at, and people will pay for. Several real-life case studies are presented to illustrate how to launch and sell an online product related to your area of expertise within 7 days. The document also outlines strategies for building a loyal community such as being authentic, providing value through free content and events, and treating people well. The goal is to help people make money by leveraging what they already know and connecting with others in a genuine way.
M. Edelhart_Social Disruption Index_SXSW2015W2O Group
The document introduces the Social Disruption Index (SDI), a new metric being developed by W2O Group and The Social Starts Fund to measure the level of disruption across different industries based on factors like start-ups, investment, and changing consumer behavior. The SDI will analyze industries to determine their "disruption stage" on a scale from pre-disruptive to post-disruptive. It will also consider legal/regulatory factors that may accelerate or stall disruption. An initial release is planned for June 2015 with further quarterly analyses. The goal is to help identify innovative concepts and disrupted markets at an early stage.
W2O Group Healthy Insights - Physicians + Media in Social MediaW2O Group
The document is a collection of 20 insights about social media usage in healthcare, journalism, and other industries. Some key findings include: over 50% of physician tweets occur during work hours, with pediatricians tweeting twice as much; European physicians tweet on average three times per day compared to once daily for American physicians; and the top ranked hospitals for patient satisfaction are twice as likely to have a Twitter account than lower ranked hospitals.
The document outlines an event that will feature a collaboration between fashion brand THE AID KIT, music venue Sunset Room, and modeling agency IVY Models. 13 IVY models will wear THE AID KIT's clothing collection and mingle with guests while live DJs perform. The event aims to bring together fashion and music and will be held on August 29th at a venue in Jakarta with 150-250 guests between the ages of 19-29.
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
MIST is a competition that matches sustainable tourism ideas with investors in Cambodia, Laos, Myanmar and Vietnam. It has four stages - a business plan competition, bootcamps for finalists, showcases for finalists to present to investors, and prizes for winners. The document outlines partnership opportunities for media companies, including custom activations, social media promotions, website recognition, and exclusivity in certain areas/niches. It notes that tourism is an important industry for economic growth in the Mekong region.
This document discusses how social media and digital content can be used strategically as part of a business's content marketing strategy. It notes that 70% of buyers complete their purchase decision process online before contacting sellers. It emphasizes that content should be customer-centric and add value by addressing customers' problems at each stage of their buying journey. The document provides tips for developing a content marketing plan, creating useful content, and defining success metrics to track whether the strategy is effective.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company providing the workshop, and an introduction to the presenter Stephen Bavister. The workshop aims to help attendees develop a written digital marketing strategy to drive their business growth.
Putting a killer content program into actionPatrick Dean
The document provides guidance on developing an effective content marketing program. It discusses determining what good content looks like by focusing on customer needs and questions. It recommends running a content workshop to identify customer segments, needs, and problems to address. It suggests reusing, repurposing, and curating existing content from experts to build a library. Outsourcing some content production is advised but a full team may not be needed depending on the program's scope. The final step is to distribute content through owned channels like the website and social media, as well as email marketing.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
This document discusses how marketing can adopt principles from Formula One racing to generate sales leads and win business faster. It recommends focusing on attracting customers by understanding their needs, providing relevant content, connecting with customers across all stages of the buying process, and optimizing digital presence so the business can be easily found online. The key is aligning sales and marketing teams to work together, measuring performance at each stage of the customer journey, and continually refining strategies based on data.
This document discusses buyer personas and how they can be used to better understand customers. It defines buyer personas as character sketches that represent archetypal users and their needs, goals and behaviors. The document provides guidance on creating personas through research and interviews to gather demographic and psychographic information. It includes an example persona profile for a head of HR named Sally and demonstrates how personas can be used to tailor messaging and improve marketing.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Generate UK Digital Marketing Strategy seminar 2012Teresa Jones
The document outlines an agenda for a digital marketing seminar hosted by Generate UK. It includes topics such as developing a digital marketing strategy, case studies of successful social media strategies, and tips for accelerating website success. A key message is that having a clear digital strategy is important for achieving business goals online and competing effectively with other brands. The seminar also stresses the need for an integrated approach across online and offline marketing channels.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
This document discusses digital channel strategies and social media marketing. It provides an overview of key digital marketing channels including search marketing, mobile marketing, video marketing and social media marketing. It discusses how content marketing can impact sales and how to create engaged customers through digital branding on social media. It also covers challenges of social media marketing and how social media can be used to influence buyer behavior.
James Loomstein, of Digital Space Consulting, gave a presentation on finding the right digital agency. He discussed how the advertising model is changing with more specialization and niche offerings. Agencies now focus on specific capabilities like SEO, social media, or mobile rather than being full-service. Loomstein advised that collaboration between agencies is important for success and that clients should look for agencies with expertise in their industry, strong creative skills, and a focus on measurable results.
The document discusses the importance of professional branding and networking on LinkedIn. It notes that LinkedIn has become a major platform for both recruiting and professional networking, with over 250 million users globally. The document provides tips for optimizing one's LinkedIn profile through search engine optimization, including using relevant keywords, engaging with groups, and getting recommendations. Effective networking on LinkedIn is emphasized as a way to develop one's professional brand and visibility.
Similaire à How to Chose the Right Social Media Partners (20)
Mary Ellen Dugan, WP Engine: Elevating Diversity Through MarketingW2O Group
This document discusses elevating diversity through marketing. It notes statistics on the diversity of the company's workforce, including 65% women executives, 31% women in non-executive management, and 26% women company-wide. It emphasizes the need to intentionally embrace diversity, as trends showing a lack of diversity in startups and leadership must be reversed. The document advocates that values like doing the right thing and being customer inspired are good for business. It concludes by thanking the audience and reinforcing that focus leads to progress.
Robert Hastings, Bell Helicopter: Lead Like a WarriorW2O Group
Robert Hastings is a public relations professional who focuses on building high performance cultures through shared purpose and trust. He encourages feedback on these topics and can be reached at rhastings@bh.com or through various social media channels under his name.
Tk Keanini, Cisco Systems: Not So Quiet on the Internet FrontW2O Group
TK Keanini is a Principal Engineer and Product Line CTO for Security Analytics at Cisco Systems. He discussed Cisco's threat intelligence capabilities including over 250 threat intelligence researchers, millions of telemetry agents, over 1 billion daily web requests monitored, and over 20 billion threats blocked annually. He also discussed how Cisco shares threat intelligence through programs like Talos and partnerships with over 500 participants. Keanini advocated for stronger password strategies, easy backup solutions, and implementing visibility tools to improve cybersecurity defenses and make it more difficult for cybercriminals to operate profitably.
Bryan Kramer, Pure Matter: Breaking Through the Human FirewallW2O Group
The document discusses how sharing surprise and delight is an effective way to connect with others and cut through the "human firewall" between people. It notes that humans have a basic need for connection and shares data about the huge amount of data created daily. It also stresses the importance of understanding others' needs and having a shared interest to facilitate connection.
Bob Pearson, W2O Group: Moneyball Part IIW2O Group
This document discusses how machine learning can be used to scale human judgment in understanding influence and telling stories. It argues that the definition of influence is expanding from words to objects, and that machine learning can help identify visual patterns and objects that influence behavior, even without words. The ability to understand influence at a micro-segmentation level will allow for more targeted and effective storytelling, advertising, and influence. As algorithms continue advancing, the advertising era is ending and the new "Storytizing" era is beginning, driven by real-time audience insights and agile content.
Dr. Asif Qasim (MedShr): The Future of Medicine: How Physicians Choose to LearnW2O Group
MedShr is a peer-to-peer learning platform for doctors to share clinical cases, connect with colleagues, and discuss patient care. It allows doctors to upload encrypted patient photos and videos with consent. With over 200,000 members in 180 countries, MedShr is growing rapidly and receiving positive feedback. The platform aims to improve healthcare through knowledge sharing and has potential for partnerships in medical education and pharmaceutical advertising.
Ellen Jackowski, HP Sustainability: Innovation in the Harshest Conditions in ...W2O Group
HP innovates in extreme environments by testing new products in some of the harshest conditions on Earth. This includes testing laptops in Death Valley, where temperatures can exceed 120 degrees Fahrenheit, to ensure the devices can withstand high heat. It also involves testing printers at the summit of Mauna Kea in Hawaii, which sits at over 13,000 feet in elevation, to see how products perform at high altitudes in low-oxygen environments. The extreme testing helps HP develop more robust products that can withstand demanding conditions.
Michael Plante, Inside Sales: The AI RevolutionW2O Group
The document discusses how artificial intelligence and big data can drive revenue growth. It notes that millennials expect AI to make their jobs easier and many would quit without adequate technology. Additionally, it emphasizes that successful AI solutions require high quality data from diverse sources, apps that seamlessly integrate AI, and support for multi-generational workforces. Elements like data, algorithms, and applications need to come together to realize the benefits of AI.
Stephen Roop, Freight Shuttle International: Autonomous Freight: Bringing the...W2O Group
The document discusses a proposed freight shuttle system as a solution to growing inefficiency in freight transportation. The system would use autonomous, single-container transports on an elevated, dedicated guideway with linear induction motors. The transports would operate 24/7 and interface with existing intermodal cargo systems, offering a more efficient option for freight movement.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
W2O Group GeekATea: Storytizing and Audience ArchitectureW2O Group
The document discusses how media is shifting from advertising to "storytizing" based on audience needs. Key points:
1) Audiences now spend their time on media outlets that understand and provide content for them, like Vice, Buzzfeed, and social networks. New media will succeed or fail based on the experience they provide audiences.
2) In this new environment, companies can become media outlets themselves if they are authentic and understand their audiences. Advertising will focus on creating experiences, not just reminders.
3) Marketing will change to focus on agile creative based on audience insights, audience planning not media planning, search optimized for important audiences/outlets, and product positioning based on pre-launch
Social Desirability Effects in Market Research EffectivenessW2O Group
This document discusses social desirability effects in market research and how digital and social data can provide additional predictive value compared to traditional surveys. It presents two case studies that show digital behaviors are better predictors of purchase outcomes for younger audiences in movie box office sales and automotive sales compared to surveys, which may be impacted by social desirability bias. The conclusions suggest digital and social data provide more predictive insights for brands and situations where self-monitoring of responses is likely due to social norms.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
1. How to choose the right social media
partners
June 5, 2015
2. Why does this matter?
2 Contents are proprietary and confidential.
3. Ten Reasons Why Selecting the Right Firm Matters
• #1 – We can identify the exact influencers and sharers who matter
• #2 – We can build our own audience architecture for a brand
• #3 – We can use ESO (earned, shared, owned) to make paid smart
• #4 – We can optimize our spend if we do #3
• #5 – We can see what language, channels and content matter, precisely
• #6 – We can magnify the efforts of all agencies if we align
• #7 – We can create better content with right insights
• #8 – We can move from responsive design to responsive experience
• #9 – We can work globally from fewer locations
• #10 – We can build ROI metrics that ensure we are no longer guessing
3 Contents are proprietary and confidential.
5. Most RFPs, scorecards and check lists are
ineffective
5 Contents are proprietary and confidential.
6. Why ineffectiveness occurs
• Agencies learn how to take tests
• Most questions are the same, so cut and paste replaces real thinking
• Market knowledge is rarely tested
• Questions are tactical, not strategic
• Background “knowledge checks” rarely done
• In today’s world, you can review your team online pre-meeting, but
we often don’t
• The best firms don’t always do every rfp
• Are you getting who is available vs. who you need?
6 Contents are proprietary and confidential.
8. 10 common complaints about social media
agencies
• #1 – Everyone is an expert – really?
• #2 – Cut and paste plans – same plan, many brands
• #3 – Ideas not backed up by data – are conference rooms of people
smarter than the market?
• #4 – No real idea who shapes the market – who are the 1% and the
9% who create content and share your brand’s story?
• #5 – Non-existent or weak campaign metrics – it’s not about page
views or hits or views and hasn’t been for a long time
8 Contents are proprietary and confidential.
9. 10 common complaints….
• #6 – Lack of understanding of the customer journey
• #7 -- Lack of understanding of internal approval processes – “can
you approve this so I send right now” vs. “how do we prepare so we are
agile?”
• #8 -- Non-actionable insights in a pretty dashboard
• #9 – Lack of industry knowledge – that’s great you understand
Facebook or Twitter, but what about my marketplace?
• #10 – Lack of experience ingesting data streams – earned, shared,
owned, paid media and sales data
•
•
9 Contents are proprietary and confidential.
10. What do agencies dislike from clients?
• #1 – The impersonal cattle call
• 6+ firms implies agencies are commodities
• 3 firms implies the client cares
• #2 – Lack of clarity in brief
• Info is same stuff we can see online
• #3 – Inability to get questions answered clearly
• In effort to be fair, the direction becomes unfair
• #4 – A focus on price too early in the process
• The worst are auctions to make final decision
• #5 – Being referred to as a vendor
• Are you going to become a trusted partner or just a service?10 Contents are proprietary and confidential.
11. Agencies are thinking “you don’t know us well
enough….how can we get you to know more
about our tremendous knowledge, skills and
people?”
11 Contents are proprietary and confidential.
12. The answer is simple.
Select your agencies in a different manner.
If you want the best, let your agencies show you
why they are
Pick great athletes and teams
12 Contents are proprietary and confidential.
13. #1 – If you have to do an RFP, make it a RFK
Request knowledge, not a presentation
13 Contents are proprietary and confidential.
14. Test by scenario
• Develop the scenarios important to your brand
• Assume 3-5 scenarios so you have a range
• Ask each agency to listen to a scenario, take 15
minutes and then explain what they will do
• You’ll see how they think and if they do it together
• You’ll see what their models really are vs. slides
• You’ll understand how much experience they are
drawing on
The move to “Knowledge” vs. “Presentation”
14 Contents are proprietary and confidential.
15. #2 – Assess the social media presence of your
agency and the team on your business
15 Contents are proprietary and confidential.
16. Three areas to assess
• #1 – Thought Leadership – what do they write about
related to your business?
• #2 – Your Team – what does your team do socially on
Twitter, Facebook, LinkedIn Instagram, other? Are
they leading by example?
• #3 – Willingness to Evolve – is the agency or your
team challenging the status quo in the public domain?
Or just toeing the line?
16 Contents are proprietary and confidential.
17. #3 – Ask a few questions that test market
knowledge
if you are passionate about an area, you are
learning continually
17 Contents are proprietary and confidential.
18. Examples of questions to ask today
• What data streams do you ingest today?
• Should name specific partners & channels
• What’s your view on security for our brand?
• Could discuss spam, malware, bots, click-fraud
• What’s your favorite software to use for your
products?
• Java? Use elastic search? Apache?
• How do you use social media to market your own
firm?
• Walk the talk?
18 Contents are proprietary and confidential.
19. #4 – The clues are all available
Your firm should be insight-driven and know
how to identify what to do, based on analytics
19 Contents are proprietary and confidential.
20. The questions to ask
• Influencers – how many drive a market and how do
you know who they are?
• Language – how many keywords drive people to our
story and how do you know?
• Content – how do you determine the content we need
to put out vs. what we do today?
• Channels – how do you know which social/media
channels are most important?
20 Contents are proprietary and confidential.
21. #5 – Understand how the buyer’s decision-
making process is impacted in an omnichannel
landscape
21 Contents are proprietary and confidential.
22. How to assess omnichannel abilities
• Attitudes/Behaviors – how do you assess?
• Marketing Funnel – how do you increase/shape
demand?
• Causality – how does social media impact SEO? paid
media choices? CRM? conversion? reviews?, in-store
experience?
• Customer Service – how do you improve customer
service? Help with returns?
• Point of Sale – what can you do to leverage
packaging? Displays? Labeling? coupons
Example…..product x
22 Contents are proprietary and confidential.
23. #6 – How do you help with the “first sale” vs.
the “second sale”?
23 Contents are proprietary and confidential.
24. Key questions on 1st and 2nd sale
• The 1st sale
• How do you map out the customer journey?
• Which aspects of the journey are you weak in?
• Who do you partner with and why?
• The 2nd sale
• How do you keep in touch with customers?
• How do you build loyalty?
• Do you make your client smarter via cumulative
knowledge and if so, how?
24 Contents are proprietary and confidential.
25. #7 – How do you get smarter each day you work
with us?
25 Contents are proprietary and confidential.
26. Questions to judge if you are getting
smarter
• Follower Strategy – how do you build followers for
our brand and how does it increase in value over
time?
• Customer Index – do you track all customers or a
representative sample and what does that lead to?
• New Opportunities – provide examples of new ways
to reach customers gained via your approach
26 Contents are proprietary and confidential.
27. #8 – New, innovative areas require intellectually
scalable models
What models does the firm use to ensure
consistency and why do they add value?
27 Contents are proprietary and confidential.
28. Ask three simple questions
• How would you identify our next 100,000 customers?
• Ability to use data
• What would be your approach to shape their views?
• Ability to tie data, creative and engagement together
• How would we measure your success?
• Ability to show ROI
28 Contents are proprietary and confidential.
29. #9 – Don’t judge case studies. Judge people
and their ability to assess information
29 Contents are proprietary and confidential.
30. Why case studies are low value & what to do
• Low value because….
• The story is rehearsed
• Every case study shows AWESOME, AMAZING, BEST
IN CLASS WORK! WOW!
• The people in the room probably didn’t do that work
• New approach
• What are your key learning’s from ALL of your clients
and how do you apply them to evolve your offering?
• Please give us 5 examples and explain the before and after
for your offering
30 Contents are proprietary and confidential.
31. #10 – How do you partner with other agencies?
Why and when do you do so?
31 Contents are proprietary and confidential.
32. Questions to ask on partnering
• Difficulty of partnering –we know it is hard. Tell us
how you get there.
• Reference –do you have a partner we could call?
• Results – why were results better together?
32 Contents are proprietary and confidential.
33. #11 – Ask the agency to explain how they align
with internal processes
How client service oriented are they?
33 Contents are proprietary and confidential.
34. Questions about internal processes
• In-house experience – who on the team has worked
in-house and knows how to gain right approvals?
• Policies & Guidelines –do you develop policies,
guidelines and training for companies today?
• Map an example – explain two examples of how you
accelerate internal approvals through your approach
34 Contents are proprietary and confidential.
35. #12 – How to get the right metrics in place
35 Contents are proprietary and confidential.
36. Establishing the right metrics
• Create three buckets
• Behaviors
• Any action that shows intent from visits to shares to likes to
retweets to views
• Audience
• Measure what your audience does that shows a change
in behavior
• Increased time reviewing brand story to actual purchase to
higher share of conversation for a specific audience
• Alignment
• What are the metrics that matter for each brand priority?
36 Contents are proprietary and confidential.
37. The final question is a question
“What questions will you ask yourself to
determine if your strategic plan should
change?”
How will you share this with us?
37 Contents are proprietary and confidential.
38. Wisdom of leaders who
innovate in social media
38 Contents are proprietary and confidential.
39. Key Innovation Traits of Top Leaders
Vision that is incremental and continual
It just never stops………
Ability to see gaps in the market without full research
Continual learning leads to powerful gut feel
Plans align and change based on customer insights
Politics and trade-offs are not part of their vocabulary…usually
Desire to fight off antibodies
The “debate” is actually fun
Intense desire to learn faster than competitors
Reading, networking, best team and more
Contents are proprietary and confidential.
40. The “Real Lessons” from Global Leaders
Top 10
1. Transform your company, not a department
• Empower your COE with goal of full integration
2. Think of all current models as old school
• Issues management to media planning
3. Centralize strategy, decentralize execution
• Build official models and the Brand X way to operate
• Have a “social media roadmap” and integrate with IT
4. Realize your consultants are learning too
• Learn from the leaders and teach your agencies
5. Learn how to Fail Fast
• Think in terms of economic concepts, e.g. price elasticity
• What is the market sensitivity to your ideas?
Contents are proprietary and confidential.
41. The “Real Lessons” from Global Leaders
6. Focus on ROI from the beginning
Build share of conversation, demand and more
7. Never guess
Answers are right in front of you if analytics are strong
8. Innovators will drive change. Find them
9. Dinosaurs protect yesterday’s models at all costs
Watch out for antibodies
10. Become a student of digital
You will think different, e.g. 27 vs. 10 languages to reach majority of people globally
Contents are proprietary and confidential.
42. The slides will be available on
blog.wcgworld.com – “Common Sense” blog
@bobpearson1845
Book – PreCommerce
Next Book 2016 -- Storytizing
42 Contents are proprietary and confidential.