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Seven lessons
from seven startups
Alex Andrade-Walz
Hey AMA!
Let’s talk startup marketing.
You can find me at @alexmwalz
or alexandradewalz@gmail.com
2
A little
about me
◂ Graduate of Seattle University
(Marketing & Econ)
◂ 9 years of startup marketing
experience, primarily in B2B SaaS
◂ Passionate about brand building
and the power of language
◂ Love mentoring young
entrepreneurs
3
1.
But first, what is
startup marketing?
Startup marketing is:
◂ Lean
◂ Scrappy
◂ Data-driven
◂ Problem solving
◂ Cross-departmental
◂ (Beautifully) Chaotic
5
Startup marketing is not:
◂ A way to get rich fast
◂ A 9-to-5 job
◂ A well-oiled machine
6
1.
Who is startup
marketing for?
You might be a startup marketer if:
◂ You are insatiably curious
◂ You are comfortable with ambiguity and
wearing many hats
◂ You want to make a big and visible
impact
◂ You want to accelerate your career and
learn new skills fast—even if that means
being thrown into the deep end
8
My startup journey
Seven lessons from
seven startups
The first startup
Reverie World Studios
Marketing Director
10
Step up to the plate.
Get comfortable being
uncomfortable.
11
1
12
The second startup
SeattleU AMA
Founder & President
Play the student card.
People want to help
students; all you have to do
is ask.
13
2
14
The third startup
Wanderlust
Co-founder
Fake it ‘til you make it.
If you don’t believe in
yourself first, no one else will.
15
3
16
The fourth startup
One Fell Swoop
Owner
Invest in your personal
brand.
It’s the one brand you’re
always going to be loyal to.
17
4
18
The fifth startup
Apptentive
Content Marketing Manager
Specialize.
...but never stop building
your foundation.
19
5
20
21
The sixth startup
Lighter Capital
Head of Growth
Look for the smartcuts.
Adopt a hacker-like
mindset to challenge the
status quo.
22
6
23
The seventh startup
Spatially
Head of Marketing
Find your why.
It’s not what you do but
why you do it.
24
7
25
My ‘Why’
To never stop learning, while:
◂ building a better world for
my family;
◂ making a living out of
doing what I love (writing
and problem solving); and,
◂ traveling the world.
27
Thanks!
Any questions?
You can find me at
◂ @alexmwalz
◂ alexandradewalz@gmail.com

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Seven Lessons From Seven Startups